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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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121.2M
Revenue
Sep 25
75.5M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Uniqlo.com is a globally recognized online platform that sells a wide range of mens, womens, and childrens clothing. They offer a diverse collection including casualwear, activewear, and accessories. The website provides a seamless shopping experience and showcases innovative and quality designs at affordable prices.

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uniqlo.com Annual Revenue and Growth

uniqlo.com's annual sales on its online store amounted to $1.3B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.3B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
uniqlo.com revenue by year

uniqlo.com's monthly revenueOVER TIME
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Over the past three months, uniqlo.com revenue has experienced growth of 1.1%, compared to the preceding three months.

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uniqlo.com revenue growth for last six months
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OVERVIEW
In September 2025, uniqlo.com generated online sales revenue of $121,169,084, significantly surpassing the FASHION AND APPAREL median of $74,931, while its conversion rate ranged between 3.00-3.50%, slightly above the industry high of 3.2%. The average order value (AOV) was between $50-75, contrasting with a high AOV of $382 in the sector, and uniqlo.com recorded 75,530,301 sessions, well above the median of 34,221, but below the leading site, shein.com, which had 297,137,690 sessions. Overall, uniqlo.com showcases robust performance metrics in a competitive online marketplace.
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uniqlo.com competitors

In September 2025, comparing uniqlo.com to its competitor hm.com, we can see that HM has higher revenue of $200,639,994 compared to Uniqlo's $121,169,084. However, Uniqlo has a slightly higher conversion rate of 3.00-3.50% compared to HM's 2.50-3.00%. When it comes to the number of transactions, HM leads with 2,732,442 transactions compared to Uniqlo's 2,358,558. In terms of sessions, HM also has a higher number with 93,805,073 sessions while Uniqlo has 75,530,301 sessions. Both Uniqlo and HM have similar average order values (AOV) ranging between $50-75. Despite HM's higher revenue and number of transactions, Uniqlo seems to have a higher conversion rate and a more engaged customer base based on sessions.

hm.com screenshot
#1 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
uniqlo.com vs top market performers
uniqlo.com
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conversion rate vs average order value for uniqlo.com and its competitors
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Revenue share by device at uniqlo.com

In September large majority of sales on uniqlo.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on uniqlo.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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uniqlo.com channels

Identify top traffic channels that drive growth for uniqlo.comand discover how performance of traffic channels has changed over time.

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uniqlo.com Google Ads spend

Evaluate uniqlo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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uniqlo.com devices

Review uniqlo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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uniqlo.com top markets

Explore uniqlo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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uniqlo.com country & global rank

Assess the ranking of uniqlo.com among other retailers within its primary country and worldwide.

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