uniqueleader.com
UniqueLeader.com is an online platform that specializes in music distribution and merchandise sales. Their inventory predominantly consists of extreme metal genres and subgenres, catering to fans of death metal, brutal death metal, and technical death metal. The site offers a diverse range of albums, apparel, and collectibles from renowned and emerging artists in the underground music scene.
GRIPS CUSTOMERS & RESEARCH PARTNERS
uniqueleader.com Annual Revenue and Growth
uniqueleader.com's annual sales on its online store amounted to $159K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
uniqueleader.com's monthly revenueOVER TIME
Over the past three months, uniqueleader.com revenue has experienced decline of 28%, compared to the preceding three months.
uniqueleader.com competitors
In December 2025, uniqueleader.com generated a revenue of $9,087 with 275 transactions and 11,423 sessions, boasting an average order value (AOV) ranging from $25 to $50 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, gorehouseproductions.com recorded a higher revenue of $11,179, but with fewer transactions (86) and sessions (4,037). Its AOV was significantly higher at $125-150, while maintaining a similar conversion rate as uniqueleader.com. On the other hand, indiemerchstore.com outperformed both uniqueleader.com and gorehouseproductions.com with a substantial revenue of $372,102, 2,465 transactions, and 258,459 sessions. Its AOV was also higher at $150-175, despite a lower conversion rate of 0.50-1.00%. Overall, uniqueleader.com stands out with its competitive performance metrics, striking a balance between revenue, transactions, AOV, and conversion rate compared to its competitors.
Revenue share by device at uniqueleader.com
In December large majority of sales on uniqueleader.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
Gain even more insights with the Grips app
uniqueleader.com channels
Identify top traffic channels that drive growth for uniqueleader.comand discover how performance of traffic channels has changed over time.
uniqueleader.com Google Ads spend
Evaluate uniqueleader.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
uniqueleader.com devices
Review uniqueleader.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
