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Aug 2026
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Home/Insights/Retailers/unitedbyblue.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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132.4K
Revenue
Aug 26
43.4K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Unitedbyblue.com is an online retail platform that offers a wide range of sustainable products, primarily focusing on outdoor and lifestyle merchandise. Their inventory consists of responsibly made clothing, accessories, home goods, and outdoor gear designed to minimize environmental impact. They strive to remove one pound of trash from oceans and waterways with each product sold.

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unitedbyblue.com Annual Revenue and Growth

unitedbyblue.com's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
unitedbyblue.com revenue by year

unitedbyblue.com's monthly revenueOVER TIME
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Over the past three months, unitedbyblue.com revenue has experienced growth of 37%, compared to the preceding three months.

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unitedbyblue.com revenue growth for last six months
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OVERVIEW
In August 2026, unitedbyblue.com achieved a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. The revenue from online sales reached $132,000, significantly exceeding the $87,900 typically generated by a typical fashion and apparel store. With 43,400 sessions, unitedbyblue.com also saw traffic above the typical fashion and apparel store's 37,200 sessions. While the largest player in the category, shein.com, generates $837.8 million, unitedbyblue.com maintains a strong presence within the category with metrics that align well within the established typical ranges for conversion rates and AOVs in the fashion and apparel category.
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unitedbyblue.com competitors

In the competitive set of unitedbyblue.com, oceanbottle.co, flamingoslife.com, bleuclothing.com, freeairlifeco.com, and bluefishclothing.com, unitedbyblue.com ranks respectably in various metrics as of August 2026. It achieves a revenue of $132,000, positioning it third in revenue behind oceanbottle.co, which leads with $320,000, and flamingoslife.com at $257,000. In terms of transactions, unitedbyblue.com ranks second with 1,225 transactions, surpassed only by oceanbottle.co’s impressive 3,162 transactions. With 43,400 sessions, it maintains a solid third place, while oceanbottle.co again outperforms with 115,000 sessions. The average order value (AOV) for unitedbyblue.com ranges from $100 to $125, which is competitive alongside oceanbottle.co's similar AOV range. Notably, its conversion rate of 2.50-3.00% matches that of both freeairlifeco.com and oceanbottle.co, indicating effective customer engagement in a crowded marketplace.

flamingoslife.com screenshot
#1 flamingoslife.com
256.9K
Revenue
62K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
bleuclothing.com screenshot
#2 bleuclothing.com
41.4K
Revenue
12.2K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
freeairlifeco.com screenshot
#3 freeairlifeco.com
8.2K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bluefishclothing.com screenshot
#4 bluefishclothing.com
8.1K
Revenue
2.2K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
oceanbottle.co screenshot
#5 oceanbottle.co
319.8K
Revenue
115.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
unitedbyblue.com vs top market performers
unitedbyblue.com
top retailers
conversion rate vs average order value for unitedbyblue.com and its competitors
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Revenue share by device at unitedbyblue.com

In August large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.94% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.94% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries unitedbyblue.com operates in

unitedbyblue.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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unitedbyblue.com channels

Identify top traffic channels that drive growth for unitedbyblue.comand discover how performance of traffic channels has changed over time.

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unitedbyblue.com Google Ads spend

Evaluate unitedbyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unitedbyblue.com devices

Review unitedbyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unitedbyblue.com top markets

Explore unitedbyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unitedbyblue.com country & global rank

Assess the ranking of unitedbyblue.com among other retailers within its primary country and worldwide.

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