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Sep 2026
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Home/Insights/Retailers/unitedbyblue.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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54.4K
Revenue
Sep 26
37K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Unitedbyblue.com is an online retail platform that offers a wide range of sustainable products, primarily focusing on outdoor and lifestyle merchandise. Their inventory consists of responsibly made clothing, accessories, home goods, and outdoor gear designed to minimize environmental impact. They strive to remove one pound of trash from oceans and waterways with each product sold.

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unitedbyblue.com Annual Revenue and Growth

unitedbyblue.com's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
unitedbyblue.com revenue by year

unitedbyblue.com's monthly revenueOVER TIME
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Over the past three months, unitedbyblue.com revenue has experienced growth of 15%, compared to the preceding three months.

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unitedbyblue.com revenue growth for last six months
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OVERVIEW
In September 2026, unitedbyblue.com achieved a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. This AOV falls within the typical range for a fashion and apparel store, which spans from $79 to $406. The site generated $54,400 in revenue from online sales, which is below the typical fashion and apparel store's revenue of $63,500. Additionally, unitedbyblue.com attracted 37,000 sessions, surpassing the typical fashion and apparel store's 26,000 sessions monthly. In contrast, the most-visited site in this category, shein.com, sees a staggering 250 million sessions. Overall, these metrics reflect a strong performance relative to its peers.
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unitedbyblue.com competitors

The competitive set includes unitedbyblue.com, flamingoslife.com, bleuclothing.com, freeairlifeco.com, bluefishclothing.com, and oceanbottle.co. In September 2026, unitedbyblue.com generated revenue of $54,400 from 473 transactions and 37,000 sessions, giving it an average order value (AOV) between $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, unitedbyblue.com ranks third in revenue, trailing flamingoslife.com's $296,000 and oceanbottle.co's $403,000. In transactions, unitedbyblue.com again ranks third, well behind oceanbottle.co's 3,714 transactions. While it has a respectable conversion rate, oceanbottle.co leads significantly with a conversion rate of 3.00-3.50%, and flamingoslife.com follows with 1.50-2.00%. In terms of sessions, unitedbyblue.com ranks third, falling short of both oceanbottle.co and flamingoslife.com, which recorded 112,000 and 84,900 sessions, respectively. Overall, unitedbyblue.com shows solid performance but faces tough competition from its peers.

flamingoslife.com screenshot
#1 flamingoslife.com
295.8K
Revenue
84.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
bleuclothing.com screenshot
#2 bleuclothing.com
20.4K
Revenue
6.4K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
freeairlifeco.com screenshot
#3 freeairlifeco.com
9K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bluefishclothing.com screenshot
#4 bluefishclothing.com
8.1K
Revenue
2.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
oceanbottle.co screenshot
#5 oceanbottle.co
403.5K
Revenue
112.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
unitedbyblue.com vs top market performers
unitedbyblue.com
top retailers
conversion rate vs average order value for unitedbyblue.com and its competitors
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Revenue share by device at unitedbyblue.com

In September large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.94% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.94% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries unitedbyblue.com operates in

unitedbyblue.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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unitedbyblue.com channels

Identify top traffic channels that drive growth for unitedbyblue.comand discover how performance of traffic channels has changed over time.

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unitedbyblue.com Google Ads spend

Evaluate unitedbyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unitedbyblue.com devices

Review unitedbyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unitedbyblue.com top markets

Explore unitedbyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unitedbyblue.com country & global rank

Assess the ranking of unitedbyblue.com among other retailers within its primary country and worldwide.

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