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Nov 2025
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Home/Insights/Retailers/unitedbyblue.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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114.2K
Revenue
Nov 25
46.7K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Unitedbyblue.com is an online retail platform that offers a wide range of sustainable products, primarily focusing on outdoor and lifestyle merchandise. Their inventory consists of responsibly made clothing, accessories, home goods, and outdoor gear designed to minimize environmental impact. They strive to remove one pound of trash from oceans and waterways with each product sold.

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unitedbyblue.com Annual Revenue and Growth

unitedbyblue.com's annual sales on its online store amounted to $2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
unitedbyblue.com revenue by year

unitedbyblue.com's monthly revenueOVER TIME
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Over the past three months, unitedbyblue.com revenue has experienced decline of 3.2%, compared to the preceding three months.

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unitedbyblue.com revenue decline for last six months
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OVERVIEW
In November 2025, unitedbyblue.com, operating in the FASHION AND APPAREL industry, generated $114,196 in online sales, exceeding the median revenue of $93,064. Its conversion rate ranged from 2.00% to 2.50%, below the industry's high of 3.37% but above the low of 0.73%. The average order value (AOV) stood between $100 and $125, considerably lower than the high of $375 in the sector. The site recorded 46,734 sessions, surpassing the median of 36,492 but far behind the leader, shein.com, which garnered 342,497,064 sessions.
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unitedbyblue.com competitors

When comparing unitedbyblue.com to its competitors in November 2025, some interesting insights can be gathered. In terms of revenue, United by Blue generated $114,196 with 1,009 transactions and 46,734 sessions. The average order value (AOV) ranged from $100 to $125, with a conversion rate of 2.00-2.50%. In comparison, flamingoslife.com outperformed with revenue of $218,425, 1,045 transactions, and 57,920 sessions. The AOV was higher at $200-225, but the conversion rate was slightly lower at 1.50-2.00%. bleuclothing.com had lower revenue at $18,207 but a higher AOV of $350-375, with a conversion rate of 0.50-1.00%. freeairlifeco.com and oceanbottle.co also showed impressive numbers, indicating a diverse landscape in the sustainable fashion industry.

flamingoslife.com screenshot
#1 flamingoslife.com
218.4K
Revenue
57.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
bleuclothing.com screenshot
#2 bleuclothing.com
18.2K
Revenue
7.6K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
freeairlifeco.com screenshot
#3 freeairlifeco.com
8.2K
Revenue
2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
bluefishclothing.com screenshot
#4 bluefishclothing.com
6K
Revenue
1.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
oceanbottle.co screenshot
#5 oceanbottle.co
544.3K
Revenue
122.3K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
unitedbyblue.com vs top market performers
unitedbyblue.com
top retailers
conversion rate vs average order value for unitedbyblue.com and its competitors
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Revenue share by device at unitedbyblue.com

In November large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.93% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.93% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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unitedbyblue.com channels

Identify top traffic channels that drive growth for unitedbyblue.comand discover how performance of traffic channels has changed over time.

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unitedbyblue.com Google Ads spend

Evaluate unitedbyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unitedbyblue.com devices

Review unitedbyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unitedbyblue.com top markets

Explore unitedbyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unitedbyblue.com country & global rank

Assess the ranking of unitedbyblue.com among other retailers within its primary country and worldwide.

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