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Jan 2026
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Home/Insights/Retailers/unitedbyblue.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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81.5K
Revenue
Jan 26
48.4K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Unitedbyblue.com is an online retail platform that offers a wide range of sustainable products, primarily focusing on outdoor and lifestyle merchandise. Their inventory consists of responsibly made clothing, accessories, home goods, and outdoor gear designed to minimize environmental impact. They strive to remove one pound of trash from oceans and waterways with each product sold.

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unitedbyblue.com Annual Revenue and Growth

unitedbyblue.com's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
unitedbyblue.com revenue by year

unitedbyblue.com's monthly revenueOVER TIME
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Over the past three months, unitedbyblue.com revenue has experienced growth of 30%, compared to the preceding three months.

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unitedbyblue.com revenue growth for last six months
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OVERVIEW
In January 2026, unitedbyblue.com reported online sales revenue of $81,452, slightly below the FASHION AND APPAREL median of $91,806, with sessions totaling 48,378, surpassing the median of 38,909. Its conversion rate ranged from 1.50% to 2.00%, lower than the industry high of 3.1%, while the average order value (AOV) was between $100-125, below the sector's high of $390. The largest competitor, shein.com, dominated with revenues of $809,875,018 and sessions at an astounding 279,580,739, indicating a significant gap in market presence and performance.
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unitedbyblue.com competitors

In January 2026, unitedbyblue.com generated $81,452 in revenue from 730 transactions and 48,378 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, flamingoslife.com had the highest revenue at $194,271, with a similar conversion rate to United By Blue. However, bleuclothing.com had a significantly higher AOV at $350-375 but a lower conversion rate of 0.50-1.00%. freeairlifeco.com had a slightly lower revenue of $11,588 but a higher conversion rate of 2.50-3.00%, while bluefishclothing.com had a high AOV of $500-525 but a lower conversion rate. oceanbottle.co outperformed all competitors with $395,430 in revenue, 4,203 transactions, and a high conversion rate of 2.00-2.50%.

flamingoslife.com screenshot
#1 flamingoslife.com
194.3K
Revenue
49.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
bleuclothing.com screenshot
#2 bleuclothing.com
34.5K
Revenue
10.5K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
freeairlifeco.com screenshot
#3 freeairlifeco.com
11.6K
Revenue
2.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bluefishclothing.com screenshot
#4 bluefishclothing.com
8K
Revenue
2.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
oceanbottle.co screenshot
#5 oceanbottle.co
395.4K
Revenue
186K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
unitedbyblue.com vs top market performers
unitedbyblue.com
top retailers
conversion rate vs average order value for unitedbyblue.com and its competitors
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Revenue share by device at unitedbyblue.com

In January large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.94% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.94% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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unitedbyblue.com channels

Identify top traffic channels that drive growth for unitedbyblue.comand discover how performance of traffic channels has changed over time.

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unitedbyblue.com Google Ads spend

Evaluate unitedbyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unitedbyblue.com devices

Review unitedbyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unitedbyblue.com top markets

Explore unitedbyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unitedbyblue.com country & global rank

Assess the ranking of unitedbyblue.com among other retailers within its primary country and worldwide.

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