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Sep 2025
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Home/Insights/Retailers/unitedbyblue.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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78.2K
Revenue
Sep 25
56.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Unitedbyblue.com is an online retail platform that offers a wide range of sustainable products, primarily focusing on outdoor and lifestyle merchandise. Their inventory consists of responsibly made clothing, accessories, home goods, and outdoor gear designed to minimize environmental impact. They strive to remove one pound of trash from oceans and waterways with each product sold.

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unitedbyblue.com Annual Revenue and Growth

unitedbyblue.com's annual sales on its online store amounted to $2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
unitedbyblue.com revenue by year

unitedbyblue.com's monthly revenueOVER TIME
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Over the past three months, unitedbyblue.com revenue has experienced decline of 15%, compared to the preceding three months.

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unitedbyblue.com revenue decline for last six months
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OVERVIEW
In September 2025, unitedbyblue.com, operating in the FASHION AND APPAREL sector, generated $78,150 in online sales, exceeding the median of $74,931. With a conversion rate between 1.00-1.50%, it falls short of the high benchmark of 3.2% but remains above the low end of 0.68%. The Average Order Value (AOV) ranged from $100-125, notably lower than the high of $382 but above the low of $73. The site recorded 56,639 sessions, significantly lower than the leading store shein.com, which had 297,137,690 sessions, yet above the industry median of 34,221.
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unitedbyblue.com competitors

In September 2025, unitedbyblue.com reported a revenue of $78,150 with 724 transactions and 56,639 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. When compared to its competitors, unitedbyblue.com falls behind in terms of revenue and transactions. flamingoslife.com leads with a revenue of $127,957 from 637 transactions and 33,846 sessions, boasting a higher AOV of $200-225 and a conversion rate of 1.50-2.00%. On the other hand, bleuclothing.com has a much lower revenue of $16,522 but a higher AOV of $350-375, indicating a more niche customer base. freeairlifeco.com and oceanbottle.co outperform unitedbyblue.com in terms of revenue, transactions, and conversion rates, showcasing a more successful online presence. bluefishclothing.com lags behind in revenue but stands out with a higher AOV of $500-525, suggesting a luxury market positioning.

flamingoslife.com screenshot
#1 flamingoslife.com
128K
Revenue
33.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
bleuclothing.com screenshot
#2 bleuclothing.com
16.5K
Revenue
4.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
freeairlifeco.com screenshot
#3 freeairlifeco.com
21.9K
Revenue
5.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
bluefishclothing.com screenshot
#4 bluefishclothing.com
18.3K
Revenue
5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
oceanbottle.co screenshot
#5 oceanbottle.co
343.5K
Revenue
118.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
unitedbyblue.com vs top market performers
unitedbyblue.com
top retailers
conversion rate vs average order value for unitedbyblue.com and its competitors
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Revenue share by device at unitedbyblue.com

In September large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.92% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on unitedbyblue.com, 99% was finalized on desktop devices, with 0.92% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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unitedbyblue.com channels

Identify top traffic channels that drive growth for unitedbyblue.comand discover how performance of traffic channels has changed over time.

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unitedbyblue.com Google Ads spend

Evaluate unitedbyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unitedbyblue.com devices

Review unitedbyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unitedbyblue.com top markets

Explore unitedbyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unitedbyblue.com country & global rank

Assess the ranking of unitedbyblue.com among other retailers within its primary country and worldwide.

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