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May 2025
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Home/Insights/Retailers/unravel.coffee
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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13.9K
Revenue
2.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
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at unravel, we believe nothing’s better than a great cup of coffee — except for a sustainable one. we’re on a mission to use coffee as a force for good, bringing people together and empowering our partner farms and communities. we co-produce and import straight from farms in ethiopia and roast coffee in-haus...

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unravel.coffee's revenueOVER TIME
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Over the past three months, unravel.coffee revenue has experienced growth of 136%, compared to the preceding three months.

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unravel.coffee revenue growth for last six months
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OVERVIEW
In May 2025, unravel.coffee's online sales revenue reached $13,929 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $150-175, generated from 2,584 website sessions.
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unravel.coffee competitors

In May 2025, when comparing unravel.coffee to its competitors, it is evident that unravel.coffee falls behind in terms of revenue, with $13,929 in revenue compared to Spirit Tea Co's $50,188 and Gaslight Coffee Roasters' $1,406. However, unravel.coffee has a higher average order value (AOV) ranging from $150-175, outperforming both Spirit Tea Co ($75-100) and Gaslight Coffee Roasters ($25-50). In terms of transactions, Spirit Tea Co leads with 616 transactions, followed by unravel.coffee with 84 transactions and Gaslight Coffee Roasters with 32 transactions. When it comes to sessions, Spirit Tea Co also leads with 13,443 sessions, followed by unravel.coffee with 2,584 sessions and Gaslight Coffee Roasters with 1,013 sessions. Despite having a competitive conversion rate of 3.00-3.50%, unravel.coffee faces stiff competition from Spirit Tea Co, which boasts a conversion rate of 4.50-5.00%.

spirittea.co screenshot
#1 spirittea.co
50.2K
Revenue
13.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
gaslightcoffeeroasters.com screenshot
#2 gaslightcoffeeroasters.com
1.4K
Revenue
1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
unravel.coffee vs top market performers
unravel.coffee
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conversion rate vs average order value for unravel.coffee and its competitors
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Revenue share by device at unravel.coffee

In May large majority of sales on unravel.coffee, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on unravel.coffee, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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brands overtime comparison

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unravel.coffee channels

Identify top traffic channels that drive growth for unravel.coffeeand discover how performance of traffic channels has changed over time.

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unravel.coffee Google Ads spend

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unravel.coffee devices

Review unravel.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unravel.coffee top markets

Explore unravel.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unravel.coffee country & global rank

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