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Jul 2025
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Home/Insights/Retailers/unravel.coffee
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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22K
Revenue
2.9K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
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at unravel, we believe nothing’s better than a great cup of coffee — except for a sustainable one. we’re on a mission to use coffee as a force for good, bringing people together and empowering our partner farms and communities. we co-produce and import straight from farms in ethiopia and roast coffee in-haus...

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unravel.coffee's revenueOVER TIME
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Over the past three months, unravel.coffee revenue has experienced growth of 97%, compared to the preceding three months.

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unravel.coffee revenue growth for last six months
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OVERVIEW
In July 2025, unravel.coffee achieved $21,981 in online sales revenue with a conversion rate of 3.50-4.00% and an average order value (AOV) ranging from $200-225, from a total of 2,919 sessions.
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unravel.coffee competitors

In July 2025, unravel.coffee's revenue of $21,981 from 109 transactions and 2,919 sessions is notably lower than that of its competitors. For instance, Spirit Tea (spirittea.co) generated $66,758 from 749 transactions and 17,893 sessions, showcasing a significantly higher performance in terms of revenue and customer engagement. Gaslight Coffee Roasters (gaslightcoffeeroasters.com) also outperformed unravel.coffee with $1,880 revenue from 41 transactions and 1,330 sessions. Additionally, Spirit Tea boasts a higher average order value (AOV) range of $75-$100 compared to unravel.coffee's $200-$225, suggesting potential room for improvement in pricing strategy. Despite having a competitive conversion rate range of 3.50-4.00%, unravel.coffee falls short when compared to the 4.00-4.50% conversion rate of Spirit Tea. This data highlights areas where unravel.coffee can focus on enhancing its performance to better compete in the market.

spirittea.co screenshot
#1 spirittea.co
66.8K
Revenue
17.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
gaslightcoffeeroasters.com screenshot
#2 gaslightcoffeeroasters.com
1.9K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
unravel.coffee vs top market performers
unravel.coffee
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conversion rate vs average order value for unravel.coffee and its competitors
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Revenue share by device at unravel.coffee

In July large majority of sales on unravel.coffee, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on unravel.coffee, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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unravel.coffee channels

Identify top traffic channels that drive growth for unravel.coffeeand discover how performance of traffic channels has changed over time.

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unravel.coffee Google Ads spend

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unravel.coffee devices

Review unravel.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unravel.coffee top markets

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unravel.coffee country & global rank

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