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Home/Insights/Retailers/unrealfur.com.au
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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77.9K
Revenue
Aug 26
42.5K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Unrealfur.com.au is an online platform that offers a diverse range of faux fur fashion products, focusing on cruelty-free alternatives to real fur. The website showcases an extensive collection of coats, jackets, vests, and accessories, appealing to customers interested in compassionate and stylish clothing options.

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unrealfur.com.au Annual Revenue and Growth

unrealfur.com.au's annual sales on its online store amounted to $417.3K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$417.3K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
unrealfur.com.au revenue by year

unrealfur.com.au's monthly revenueOVER TIME
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Over the past three months, unrealfur.com.au revenue has experienced growth of 54%, compared to the preceding three months.

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unrealfur.com.au revenue growth for last six months
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OVERVIEW
unrealfur.com.au achieved a conversion rate of 1.00-1.50% in August 2026, which is within the category's typical range of 0.65% to 3.1%. The revenue for online sales reached $77,900, slightly below the average store in the fashion and apparel category's $87,900. The average order value (AOV) was $125-150, also within the category's typical range of $84 to $408. Traffic comprised 42,500 sessions, surpassing the average store in the fashion and apparel category's 37,200 sessions, while the leading site, shein.com, garnered 279.5 million.
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unrealfur.com.au competitors

In August 2026, unrealfur.com.au shows a strong average order value (AOV) range of $125-150, which is competitive compared to monsoonlondon.com’s AOV of $175-200. However, in terms of revenue, unrealfur.com.au trails behind with $77,900, while monsoonlondon.com leads significantly with $274,000. The number of transactions further highlights this gap, as unrealfur.com.au recorded 531 transactions compared to the 1,446 achieved by monsoonlondon.com. Additionally, unrealfur.com.au had 42,500 sessions, while monsoonlondon.com saw a much higher engagement with 161,000 sessions. Although unrealfur.com.au has a conversion rate of 1.00-1.50%, it still falls short against monsoonlondon.com's conversion rate of 0.50-1.00%. Overall, unrealfur.com.au demonstrates strengths in AOV but trails in revenue, transactions, and sessions.

monsoonlondon.com screenshot
#1 monsoonlondon.com
274K
Revenue
161.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
unrealfur.com.au vs top market performers
unrealfur.com.au
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conversion rate vs average order value for unrealfur.com.au and its competitors
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Revenue share by device at unrealfur.com.au

In August large majority of sales on unrealfur.com.au, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In August large majority of sales on unrealfur.com.au, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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unrealfur.com.au channels

Identify top traffic channels that drive growth for unrealfur.com.auand discover how performance of traffic channels has changed over time.

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unrealfur.com.au Google Ads spend

Evaluate unrealfur.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unrealfur.com.au devices

Review unrealfur.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unrealfur.com.au top markets

Explore unrealfur.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unrealfur.com.au country & global rank

Assess the ranking of unrealfur.com.au among other retailers within its primary country and worldwide.

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