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Home/Insights/Retailers/unrealfur.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for unrealfur.com.auunrealfur.com.au

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45.6K
Revenue
Sep 25
17.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Unrealfur.com.au is an online platform that offers a diverse range of faux fur fashion products, focusing on cruelty-free alternatives to real fur. The website showcases an extensive collection of coats, jackets, vests, and accessories, appealing to customers interested in compassionate and stylish clothing options.

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unrealfur.com.au Annual Revenue and Growth

unrealfur.com.au's annual sales on its online store amounted to $511.3K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$511.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
unrealfur.com.au revenue by year

unrealfur.com.au's monthly revenueOVER TIME
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Over the past three months, unrealfur.com.au revenue has experienced growth of 138%, compared to the preceding three months.

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unrealfur.com.au revenue growth for last six months
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OVERVIEW
In September 2025, unrealfur.com.au generated $45,589 in online sales, below the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.50-2.00%, trailing behind the high of 3.2%. Their average order value (AOV) ranged from $150 to $175, significantly lower than the industry high of $382. The site attracted 17,414 sessions, notably less than the median of 34,221 in their category and dwarfed by shein.com’s staggering 297,137,690 sessions, reflecting a need for improved engagement strategies to boost sales and overall performance in the competitive lifestyle fashion market.
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unrealfur.com.au competitors

In September 2025, unrealfur.com.au had a revenue of $45,589 from 296 transactions and 17,414 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Comparing this to its competitor monsoonlondon.com, we see that they generated a revenue of $389,528 from 2,510 transactions and 226,827 sessions, with the same AOV of $150-175 but a slightly lower conversion rate of 1.00-1.50%. While unrealfur.com.au may have a smaller overall revenue and fewer transactions, its conversion rate is higher, indicating a more effective marketing strategy or user experience. However, monsoonlondon.com has significantly more sessions, suggesting a larger customer base or more effective traffic-driving tactics.

monsoonlondon.com screenshot
#1 monsoonlondon.com
389.5K
Revenue
226.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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TOP MARKET PERFORMERSby revenue
unrealfur.com.au vs top market performers
unrealfur.com.au
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conversion rate vs average order value for unrealfur.com.au and its competitors
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Revenue share by device at unrealfur.com.au

In September large majority of sales on unrealfur.com.au, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on unrealfur.com.au, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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unrealfur.com.au channels

Identify top traffic channels that drive growth for unrealfur.com.auand discover how performance of traffic channels has changed over time.

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unrealfur.com.au Google Ads spend

Evaluate unrealfur.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unrealfur.com.au devices

Review unrealfur.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unrealfur.com.au top markets

Explore unrealfur.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unrealfur.com.au country & global rank

Assess the ranking of unrealfur.com.au among other retailers within its primary country and worldwide.

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