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Home/Insights/Retailers/unrealfur.com.au
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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26.4K
Revenue
Nov 25
12.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Unrealfur.com.au is an online platform that offers a diverse range of faux fur fashion products, focusing on cruelty-free alternatives to real fur. The website showcases an extensive collection of coats, jackets, vests, and accessories, appealing to customers interested in compassionate and stylish clothing options.

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unrealfur.com.au Annual Revenue and Growth

unrealfur.com.au's annual sales on its online store amounted to $511.3K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$511.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
unrealfur.com.au revenue by year

unrealfur.com.au's monthly revenueOVER TIME
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Over the past three months, unrealfur.com.au revenue has experienced decline of 24%, compared to the preceding three months.

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unrealfur.com.au revenue decline for last six months
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OVERVIEW
In November 2025, unrealfur.com.au generated $26,448 in online sales, significantly below the lifestyle/fashion and apparel median of $93,064, with a conversion rate between 1.00-1.50%, lower than the high benchmark of 3.37%. The average order value (AOV) ranged from $150 to $175, also below the high of $375 in the industry. The website attracted 12,809 sessions, far fewer than the median of 36,492 and the leading site, shein.com, which boasts an impressive 342,497,064 sessions. Overall, unrealfur.com.au is underperforming relative to key industry metrics.
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unrealfur.com.au competitors

In November 2025, unrealfur.com.au reported a revenue of $26,448 with 166 transactions and 12,809 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 1.00-1.50%. In comparison, Monsoon London (monsoonlondon.com) generated a significantly higher revenue of $263,266 with 1,637 transactions and 180,759 sessions. Both companies share a similar AOV range and conversion rate, but Monsoon London has a much larger customer base and revenue. Despite this, unrealfur.com.au maintains a competitive conversion rate, indicating strong potential for growth with a focus on increasing traffic and transactions.

monsoonlondon.com screenshot
#1 monsoonlondon.com
263.3K
Revenue
180.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
unrealfur.com.au vs top market performers
unrealfur.com.au
top retailers
conversion rate vs average order value for unrealfur.com.au and its competitors
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Revenue share by device at unrealfur.com.au

In November large majority of sales on unrealfur.com.au, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on unrealfur.com.au, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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unrealfur.com.au channels

Identify top traffic channels that drive growth for unrealfur.com.auand discover how performance of traffic channels has changed over time.

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unrealfur.com.au Google Ads spend

Evaluate unrealfur.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unrealfur.com.au devices

Review unrealfur.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unrealfur.com.au top markets

Explore unrealfur.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unrealfur.com.au country & global rank

Assess the ranking of unrealfur.com.au among other retailers within its primary country and worldwide.

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