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Home/Insights/Retailers/unrealfur.com.au
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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48.2K
Revenue
Aug 25
20.9K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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Unrealfur.com.au is an online platform that offers a diverse range of faux fur fashion products, focusing on cruelty-free alternatives to real fur. The website showcases an extensive collection of coats, jackets, vests, and accessories, appealing to customers interested in compassionate and stylish clothing options.

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unrealfur.com.au Annual Revenue and Growth

unrealfur.com.au's annual sales on its online store amounted to $511.3K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$511.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
unrealfur.com.au revenue by year

unrealfur.com.au's monthly revenueOVER TIME
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Over the past three months, unrealfur.com.au revenue has experienced growth of 195%, compared to the preceding three months.

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unrealfur.com.au revenue growth for last six months
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OVERVIEW
In August 2025, unrealfur.com.au in the FASHION AND APPAREL industry had online sales revenue of $48,245 (median: $77,469), conversion rate of 1.00-1.50% (high: 3.01%, low: 0.62%), AOV of $175-200 (high: $393, low: $75), and sessions of 20,938 (median: 36,717). The largest store in the category is shein.com with revenue of $865,065,186 and sessions at 323,426,413.
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unrealfur.com.au competitors

In August 2025, unrealfur.com.au, with a revenue of $48,245 from 274 transactions and 20,938 sessions, has a slightly higher average order value (AOV) range of $175-200 and a conversion rate of 1.00-1.50%. In comparison, one of its competitors, monsoonlondon.com, generated significantly more revenue of $349,591 from 2,136 transactions and 234,030 sessions. However, Monsoon London has a lower AOV range of $150-175 and a conversion rate of 0.50-1.00%. Despite unrealfur.com.au having lower revenue and fewer transactions and sessions compared to Monsoon London, it boasts a higher AOV and conversion rate, indicating a potentially more engaged and higher-spending customer base. This suggests that unrealfur.com.au may be focusing on quality over quantity in terms of sales.

monsoonlondon.com screenshot
#1 monsoonlondon.com
349.6K
Revenue
234K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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unrealfur.com.au vs top market performers
unrealfur.com.au
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conversion rate vs average order value for unrealfur.com.au and its competitors
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Revenue share by device at unrealfur.com.au

In August large majority of sales on unrealfur.com.au, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on unrealfur.com.au, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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unrealfur.com.au channels

Identify top traffic channels that drive growth for unrealfur.com.auand discover how performance of traffic channels has changed over time.

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unrealfur.com.au Google Ads spend

Evaluate unrealfur.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unrealfur.com.au devices

Review unrealfur.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unrealfur.com.au top markets

Explore unrealfur.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unrealfur.com.au country & global rank

Assess the ranking of unrealfur.com.au among other retailers within its primary country and worldwide.

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