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Oct 2025
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Home/Insights/Retailers/unrealfur.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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48K
Revenue
Oct 25
17.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Unrealfur.com.au is an online platform that offers a diverse range of faux fur fashion products, focusing on cruelty-free alternatives to real fur. The website showcases an extensive collection of coats, jackets, vests, and accessories, appealing to customers interested in compassionate and stylish clothing options.

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unrealfur.com.au Annual Revenue and Growth

unrealfur.com.au's annual sales on its online store amounted to $511.3K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$511.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
unrealfur.com.au revenue by year

unrealfur.com.au's monthly revenueOVER TIME
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Over the past three months, unrealfur.com.au revenue has experienced growth of 14%, compared to the preceding three months.

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unrealfur.com.au revenue growth for last six months
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OVERVIEW
In October 2025, unrealfur.com.au generated $48,014 in online sales, falling short of the FASHION AND APPAREL median of $80,524, with sessions totaling 17,058 compared to the median of 33,163; its conversion rate ranged from 1.50-2.00%, below the high of 3.36%, and its average order value (AOV) was $150-175, well below the industry's high of $378.
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unrealfur.com.au competitors

In October 2025, unrealfur.com.au reported a revenue of $48,014 with 315 transactions and 17,058 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, its competitor monsoonlondon.com significantly outperformed with a revenue of $322,277 from 1,978 transactions and 188,420 sessions. Both websites shared the same AOV range and had similar conversion rates, but Monsoon London had a much higher volume of transactions and sessions, indicating a larger customer base and more effective marketing strategies. While unrealfur.com.au may have a slightly higher conversion rate, monsoonlondon.com's overall performance in revenue and traffic metrics suggests a stronger presence in the market.

monsoonlondon.com screenshot
#1 monsoonlondon.com
322.3K
Revenue
188.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
unrealfur.com.au vs top market performers
unrealfur.com.au
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conversion rate vs average order value for unrealfur.com.au and its competitors
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Revenue share by device at unrealfur.com.au

In October large majority of sales on unrealfur.com.au, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In October large majority of sales on unrealfur.com.au, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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unrealfur.com.au channels

Identify top traffic channels that drive growth for unrealfur.com.auand discover how performance of traffic channels has changed over time.

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unrealfur.com.au Google Ads spend

Evaluate unrealfur.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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unrealfur.com.au devices

Review unrealfur.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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unrealfur.com.au top markets

Explore unrealfur.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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unrealfur.com.au country & global rank

Assess the ranking of unrealfur.com.au among other retailers within its primary country and worldwide.

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