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Jan 2026
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Home/Insights/Retailers/usmilitaryhats.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for usmilitaryhats.comusmilitaryhats.com

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16.6K
Revenue
Jan 26
10.1K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

USMilitaryHats.com is an online platform offering an extensive range of military hats and headgear. The website provides a diverse selection of hats representing branches such as the Army, Navy, Air Force, Marines, and Coast Guard. Additionally, customers can find caps featuring specific military campaigns, divisions, and decorations.

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usmilitaryhats.com Annual Revenue and Growth

usmilitaryhats.com's annual sales on its online store amounted to $179.4K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$179.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
usmilitaryhats.com revenue by year

usmilitaryhats.com's monthly revenueOVER TIME
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Over the past three months, usmilitaryhats.com revenue has experienced decline of 29%, compared to the preceding three months.

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usmilitaryhats.com revenue decline for last six months
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OVERVIEW
In January 2026, usmilitaryhats.com generated $16,613 in online sales, significantly below the e-commerce median of $104,613, with a conversion rate of 2.00-2.50%, under the industry high of 3.81%. The site's average order value (AOV) ranged from $50 to $75, also below the high of $348, and it recorded 10,109 sessions, far from the median of 44,933. Overall, usmilitaryhats.com struggles in performance metrics compared to industry leaders like qvc.com, which dominates with over $109 million in sales and boots.com, with a staggering 35 million sessions.
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usmilitaryhats.com competitors

When comparing usmilitaryhats.com to its competitors in the military apparel niche in January 2026, some interesting insights emerge. While usmilitaryhats.com had a revenue of $16,613 with 226 transactions and 10,109 sessions, militarybest.com outperformed with a revenue of $144,718, 1,878 transactions, and 62,660 sessions. However, usmilitaryhats.com had a competitive average order value (AOV) range of $50-75 and a conversion rate of 2.00-2.50%. navygear.com also had a similar AOV range and a higher conversion rate of 3.00-3.50% but fell slightly behind in revenue with $122,638. armygearus.com had the lowest revenue at $9,671 but a decent conversion rate of 1.50-2.00%. marinesgear.com and eaglesixgear.com fell in the middle range in terms of revenue, transactions, sessions, AOV, and conversion rate compared to usmilitaryhats.com and its competitors.

militarybest.com screenshot
#1 militarybest.com
144.7K
Revenue
62.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
navygear.com screenshot
#2 navygear.com
122.6K
Revenue
53.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
armygearus.com screenshot
#3 armygearus.com
9.7K
Revenue
14.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
marinesgear.com screenshot
#4 marinesgear.com
12.9K
Revenue
17.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
eaglesixgear.com screenshot
#5 eaglesixgear.com
18.9K
Revenue
7.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
usmilitaryhats.com vs top market performers
usmilitaryhats.com
top retailers
conversion rate vs average order value for usmilitaryhats.com and its competitors
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Revenue share by device at usmilitaryhats.com

In January large majority of sales on usmilitaryhats.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In January large majority of sales on usmilitaryhats.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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usmilitaryhats.com channels

Identify top traffic channels that drive growth for usmilitaryhats.comand discover how performance of traffic channels has changed over time.

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usmilitaryhats.com Google Ads spend

Evaluate usmilitaryhats.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usmilitaryhats.com devices

Review usmilitaryhats.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmilitaryhats.com top markets

Explore usmilitaryhats.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmilitaryhats.com country & global rank

Assess the ranking of usmilitaryhats.com among other retailers within its primary country and worldwide.

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