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Dec 2025
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Home/Insights/Retailers/usmilitaryhats.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for usmilitaryhats.comusmilitaryhats.com

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13.4K
Revenue
Dec 25
7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

USMilitaryHats.com is an online platform offering an extensive range of military hats and headgear. The website provides a diverse selection of hats representing branches such as the Army, Navy, Air Force, Marines, and Coast Guard. Additionally, customers can find caps featuring specific military campaigns, divisions, and decorations.

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usmilitaryhats.com Annual Revenue and Growth

usmilitaryhats.com's annual sales on its online store amounted to $162.4K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$162.4K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
usmilitaryhats.com revenue by year

usmilitaryhats.com's monthly revenueOVER TIME
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Over the past three months, usmilitaryhats.com revenue has experienced decline of 45%, compared to the preceding three months.

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usmilitaryhats.com revenue decline for last six months
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OVERVIEW
In December 2025, usmilitaryhats.com generated $13,424 in revenue from online sales, significantly below the e-commerce sector median of $110,409, with a conversion rate of 2.00-2.50%, just shy of the high benchmark of 3.94%. The average order value (AOV) ranged from $75 to $100, compared to a high of $338 in the industry, while the site attracted 7,031 sessions, far below the median of 47,805 and the top performer at 49,388,130 sessions. These metrics indicate challenges in both traffic and sales performance within the competitive e-commerce landscape.
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usmilitaryhats.com competitors

In December 2025, usmilitaryhats.com generated a revenue of $13,424 with 149 transactions and 7,031 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, militarybest.com had a revenue of $148,117 with 1,810 transactions and 57,455 sessions, navygear.com had a revenue of $189,449 with 3,370 transactions and 94,582 sessions, armygearus.com had a revenue of $9,744 with 274 transactions and 14,615 sessions, marinesgear.com had a revenue of $26,941 with 775 transactions and 39,249 sessions, and eaglesixgear.com had a revenue of $40,857 with 318 transactions and 12,111 sessions. While usmilitaryhats.com had a lower revenue and fewer transactions compared to its competitors, it maintained a similar AOV and conversion rate, indicating a strong performance in terms of efficiency and customer value.

militarybest.com screenshot
#1 militarybest.com
148.1K
Revenue
57.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
navygear.com screenshot
#2 navygear.com
189.4K
Revenue
94.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
armygearus.com screenshot
#3 armygearus.com
9.7K
Revenue
14.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
marinesgear.com screenshot
#4 marinesgear.com
26.9K
Revenue
39.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
eaglesixgear.com screenshot
#5 eaglesixgear.com
40.9K
Revenue
12.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
usmilitaryhats.com vs top market performers
usmilitaryhats.com
top retailers
conversion rate vs average order value for usmilitaryhats.com and its competitors
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Revenue share by device at usmilitaryhats.com

In December large majority of sales on usmilitaryhats.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In December large majority of sales on usmilitaryhats.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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usmilitaryhats.com channels

Identify top traffic channels that drive growth for usmilitaryhats.comand discover how performance of traffic channels has changed over time.

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usmilitaryhats.com Google Ads spend

Evaluate usmilitaryhats.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usmilitaryhats.com devices

Review usmilitaryhats.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmilitaryhats.com top markets

Explore usmilitaryhats.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmilitaryhats.com country & global rank

Assess the ranking of usmilitaryhats.com among other retailers within its primary country and worldwide.

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