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Sep 2025
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Home/Insights/Retailers/usmilitaryhats.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for usmilitaryhats.comusmilitaryhats.com

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18.9K
Revenue
Sep 25
13K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

USMilitaryHats.com is an online platform offering an extensive range of military hats and headgear. The website provides a diverse selection of hats representing branches such as the Army, Navy, Air Force, Marines, and Coast Guard. Additionally, customers can find caps featuring specific military campaigns, divisions, and decorations.

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usmilitaryhats.com Annual Revenue and Growth

usmilitaryhats.com's annual sales on its online store amounted to $162.4K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$162.4K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
usmilitaryhats.com revenue by year

usmilitaryhats.com's monthly revenueOVER TIME
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Over the past three months, usmilitaryhats.com revenue has experienced growth of 18%, compared to the preceding three months.

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usmilitaryhats.com revenue growth for last six months
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OVERVIEW
In September 2025, usmilitaryhats.com generated $18,930 in revenue from online sales, significantly lower than the e-commerce median of $81,105, with a conversion rate between 2.00-2.50%, below the high benchmark of 3.72%. The average order value (AOV) ranged from $50-75, contrasting sharply with the e-commerce high of $351. The site recorded 13,038 sessions, far from the median of 37,786 and much lower than the top performer, michaels.com, which had 30,281,186 sessions, highlighting usmilitaryhats.com's challenges in performance relative to industry standards.
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usmilitaryhats.com competitors

In September 2025, usmilitaryhats.com reported revenue of $18,930 from 265 transactions and 13,038 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 2.00-2.50%. When compared to its competitors, usmilitaryhats.com falls behind in revenue compared to militarybest.com with $135,408, navygear.com with $78,173, and even eaglesixgear.com with $18,430. In terms of transactions and sessions, usmilitaryhats.com is also lower than militarybest.com and navygear.com. However, usmilitaryhats.com has a higher AOV than armygearus.com and marinesgear.com. The conversion rate of usmilitaryhats.com is similar to marinesgear.com and eaglesixgear.com, but lower than militarybest.com and navygear.com. Overall, usmilitaryhats.com could benefit from increasing its revenue, transactions, and sessions to better compete with its rivals in the military apparel industry.

militarybest.com screenshot
#1 militarybest.com
135.4K
Revenue
57.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
navygear.com screenshot
#2 navygear.com
78.2K
Revenue
47.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
armygearus.com screenshot
#3 armygearus.com
9.3K
Revenue
14.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
marinesgear.com screenshot
#4 marinesgear.com
13.9K
Revenue
16.2K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
eaglesixgear.com screenshot
#5 eaglesixgear.com
18.4K
Revenue
6.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
usmilitaryhats.com vs top market performers
usmilitaryhats.com
top retailers
conversion rate vs average order value for usmilitaryhats.com and its competitors
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Revenue share by device at usmilitaryhats.com

In September large majority of sales on usmilitaryhats.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on usmilitaryhats.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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usmilitaryhats.com channels

Identify top traffic channels that drive growth for usmilitaryhats.comand discover how performance of traffic channels has changed over time.

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usmilitaryhats.com Google Ads spend

Evaluate usmilitaryhats.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usmilitaryhats.com devices

Review usmilitaryhats.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmilitaryhats.com top markets

Explore usmilitaryhats.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmilitaryhats.com country & global rank

Assess the ranking of usmilitaryhats.com among other retailers within its primary country and worldwide.

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