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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for usmint.govusmint.gov

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14M
Revenue
Nov 25
2.4M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

The website usmint.gov serves as the official online platform of the United States Mint. It is a comprehensive source of information about the minting process, coin collecting, and history of currency. The website provides users with various products including coins, medals, and other numismatic items for purchase.

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usmint.gov Annual Revenue and Growth

usmint.gov's annual sales on its online store amounted to $207.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$207.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
usmint.gov revenue by year

usmint.gov's monthly revenueOVER TIME
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Over the past three months, usmint.gov revenue has experienced decline of 37%, compared to the preceding three months.

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usmint.gov revenue decline for last six months
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OVERVIEW
In November 2025, usmint.gov, operating in the ANTIQUES AND COLLECTIBLES industry, generated $14,025,378 in online sales, significantly exceeding the median of $51,675; its conversion rate ranged between 2.00-2.50%, lower than the high of 3.46%, while its average order value (AOV) fell between $250-275, compared to a high of $606; with 2,412,464 sessions, usmint.gov's traffic remains well below jmbullion.com's 5,340,479 sessions, highlighting its notable presence in the niche despite competitive pressures.
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usmint.gov competitors

When comparing usmint.gov to its competitors in November 2025, it is evident that usmint.gov outperforms most in terms of revenue. usmint.gov generated $14,025,378 in revenue, while its closest competitor in revenue was jmbullion.com with $66,886,771. However, in terms of transactions and sessions, usmint.gov falls behind jmbullion.com, which had 109,846 transactions and 5,340,479 sessions compared to usmint.gov's 52,013 transactions and 2,412,464 sessions. Additionally, usmint.gov has a lower average order value (AOV) range of $250-$275 compared to competitors like sdbullion.com with an AOV range of $825-$850. Despite this, usmint.gov maintains a competitive conversion rate range of 2.00-2.50%, similar to that of jmbullion.com. Overall, while usmint.gov excels in revenue generation, there is room for improvement in increasing transactions and sessions to compete with top-performing competitors in the industry.

govmint.com screenshot
#1 govmint.com
2.9M
Revenue
309.2K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
littletoncoin.com screenshot
#2 littletoncoin.com
681.1K
Revenue
748.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jmbullion.com screenshot
#3 jmbullion.com
66.9M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
sdbullion.com screenshot
#4 sdbullion.com
29.5M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
moderncoinmart.com screenshot
#5 moderncoinmart.com
25.9K
Revenue
27.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
usmint.gov vs top market performers
usmint.gov
top retailers
conversion rate vs average order value for usmint.gov and its competitors
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Revenue share by device at usmint.gov

In November large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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usmint.gov channels

Identify top traffic channels that drive growth for usmint.govand discover how performance of traffic channels has changed over time.

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usmint.gov Google Ads spend

Evaluate usmint.gov's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usmint.gov devices

Review usmint.gov's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmint.gov top markets

Explore usmint.gov's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmint.gov country & global rank

Assess the ranking of usmint.gov among other retailers within its primary country and worldwide.

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