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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for usmint.govusmint.gov

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12.2M
Revenue
Sep 25
2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

The website usmint.gov serves as the official online platform of the United States Mint. It is a comprehensive source of information about the minting process, coin collecting, and history of currency. The website provides users with various products including coins, medals, and other numismatic items for purchase.

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usmint.gov Annual Revenue and Growth

usmint.gov's annual sales on its online store amounted to $207.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$207.1M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
usmint.gov revenue by year

usmint.gov's monthly revenueOVER TIME
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Over the past three months, usmint.gov revenue has experienced decline of 12%, compared to the preceding three months.

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usmint.gov revenue decline for last six months
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OVERVIEW
In September 2025, usmint.gov, operating in the ANTIQUES AND COLLECTIBLES industry, generated $12,239,595 in online sales, significantly above the median of $48,251, with a conversion rate of 1.50-2.00%, below the category high of 3.17%. The average order value (AOV) ranged from $325-350, while the highest AOV in the sector reached $703. usmint.gov recorded 2,030,796 sessions, notably higher than the median of 18,973, yet still trailing the leading competitor, jmbullion.com, which had 5,290,193 sessions and generated $57,518,866 in revenue.
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usmint.gov competitors

In September 2025, usmint.gov generated a revenue of $12,239,595 from 35,092 transactions and 2,030,796 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 1.50-2.00%. In comparison, competitors like govmint.com had a revenue of $2,541,693 from 8,420 transactions and 329,280 sessions, with an AOV of $300-325 and a conversion rate of 2.50-3.00%. littletoncoin.com had a revenue of $433,778 from 4,462 transactions and 665,221 sessions, with a lower AOV of $75-100 and a conversion rate of 0.50-1.00%. jmbullion.com outperformed with a revenue of $57,518,866 from 80,463 transactions and 5,290,193 sessions, showcasing a higher AOV of $700-725 and a similar conversion rate of 1.50-2.00%. sdbullion.com had a revenue of $25,045,022 from 26,063 transactions and 2,394,833 sessions, with an impressive AOV of $950-975 and a conversion rate of 1.00-1.50%. Lastly, moderncoinmart.com lagged behind with a revenue of $25,968 from 145 transactions and 30,958 sessions, a low AOV of $175-200, and a minimal conversion rate of 0.00-0.50%. Overall, usmint.gov falls in the middle of its competitors in terms of revenue,

govmint.com screenshot
#1 govmint.com
2.5M
Revenue
329.3K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
littletoncoin.com screenshot
#2 littletoncoin.com
433.8K
Revenue
665.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
jmbullion.com screenshot
#3 jmbullion.com
57.5M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
sdbullion.com screenshot
#4 sdbullion.com
25M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
moderncoinmart.com screenshot
#5 moderncoinmart.com
26K
Revenue
31K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
usmint.gov vs top market performers
usmint.gov
top retailers
conversion rate vs average order value for usmint.gov and its competitors
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Revenue share by device at usmint.gov

In September large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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usmint.gov channels

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usmint.gov Google Ads spend

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usmint.gov devices

Review usmint.gov's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmint.gov top markets

Explore usmint.gov's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmint.gov country & global rank

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