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Dec 2025
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TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for usmint.govusmint.gov

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17.1M
Revenue
Dec 25
3M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

The website usmint.gov serves as the official online platform of the United States Mint. It is a comprehensive source of information about the minting process, coin collecting, and history of currency. The website provides users with various products including coins, medals, and other numismatic items for purchase.

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usmint.gov Annual Revenue and Growth

usmint.gov's annual sales on its online store amounted to $207.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$207.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
usmint.gov revenue by year

usmint.gov's monthly revenueOVER TIME
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Over the past three months, usmint.gov revenue has experienced decline of 11%, compared to the preceding three months.

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usmint.gov revenue decline for last six months
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OVERVIEW
In December 2025, usmint.gov, operating in the ANTIQUES AND COLLECTIBLES industry, achieved $17,102,451 in online sales, significantly surpassing the median revenue of $59,658, yet trailing behind jmbullion.com's $68,633,150. The site maintained a conversion rate of 2.00-2.50%, lower than the category's high of 3.3%, and boasted an average order value (AOV) between $275-300, well below the category's high of $598. With 2,998,005 sessions, usmint.gov also lagged behind the leader's 8,987,576 sessions, but far exceeded the median of 21,187 in the same sector.
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usmint.gov competitors

When comparing usmint.gov to its competitors in December 2025, it is evident that usmint.gov outperforms most in terms of revenue with $17,102,451. The closest competitor in revenue is jmbullion.com with $68,633,150, followed by sdbullion.com at $43,067,901. In terms of transactions, usmint.gov had 61,720, which falls in between the range of its competitors. However, usmint.gov had the highest number of sessions at 2,998,005, surpassing all other competitors. The Average Order Value (AOV) for usmint.gov was in the range of $275-300, which was lower compared to competitors like jmbullion.com and sdbullion.com. In terms of conversion rate, usmint.gov falls in the mid-range compared to competitors, with a rate of 2.00-2.50%. Overall, usmint.gov remains a strong competitor in the market.

govmint.com screenshot
#1 govmint.com
4.7M
Revenue
417.4K
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
littletoncoin.com screenshot
#2 littletoncoin.com
802.4K
Revenue
931K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
jmbullion.com screenshot
#3 jmbullion.com
68.6M
Revenue
9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sdbullion.com screenshot
#4 sdbullion.com
43.1M
Revenue
5.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
moderncoinmart.com screenshot
#5 moderncoinmart.com
70.5K
Revenue
38.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
usmint.gov vs top market performers
usmint.gov
top retailers
conversion rate vs average order value for usmint.gov and its competitors
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Revenue share by device at usmint.gov

In December large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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usmint.gov channels

Identify top traffic channels that drive growth for usmint.govand discover how performance of traffic channels has changed over time.

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usmint.gov Google Ads spend

Evaluate usmint.gov's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usmint.gov devices

Review usmint.gov's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmint.gov top markets

Explore usmint.gov's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmint.gov country & global rank

Assess the ranking of usmint.gov among other retailers within its primary country and worldwide.

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