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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for usmint.govusmint.gov

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19M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

The website usmint.gov serves as the official online platform of the United States Mint. It is a comprehensive source of information about the minting process, coin collecting, and history of currency. The website provides users with various products including coins, medals, and other numismatic items for purchase.

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usmint.gov's revenueOVER TIME
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Over the past three months, usmint.gov revenue has experienced decline of 5.1%, compared to the preceding three months.

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usmint.gov revenue decline for last six months
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OVERVIEW
For usmint.gov in the ANTIQUES AND COLLECTIBLES industry in May 2025: revenue was $19,003,439, conversion rate ranged from 2.00-2.50%, AOV was $475-500, and sessions totaled 1,613,018. Compared to the industry, revenue was lower than the median of $44,059, conversion rate was within range, AOV was mid-range, and sessions were higher than the median of 15,340. The largest online store in the category was jmbullion.com with revenue of $56,389,271 and sessions at 3,440,817. The very high conversion rate was 2.93% and AOV was $747, while the very low conversion rate was 0.71% and AOV was $95.
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usmint.gov competitors

In May 2025, usmint.gov generated a revenue of $19,003,439 from 39,425 transactions and 1,613,018 sessions with an average order value (AOV) of $475-$500 and a conversion rate of 2.00-2.50%. When compared to its competitors, usmint.gov lags behind in revenue and sessions but excels in AOV and conversion rate. moderncoinmart.com had a revenue of $68,398 from 331 transactions and 47,380 sessions with an AOV of $200-$225 and a conversion rate of 0.50-1.00%. govmint.com generated $3,376,690 from 10,217 transactions and 444,073 sessions, with an AOV of $325-$350 and a conversion rate of 2.00-2.50%. sdbullion.com and jmbullion.com outperformed usmint.gov in revenue and sessions, but had lower AOV and conversion rates. littletoncoin.com had lower revenue and sessions compared to usmint.gov, with a lower AOV and conversion rate as well.

govmint.com screenshot
#1 govmint.com
3.4M
Revenue
444.1K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
littletoncoin.com screenshot
#2 littletoncoin.com
496.2K
Revenue
546.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jmbullion.com screenshot
#3 jmbullion.com
56.4M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
sdbullion.com screenshot
#4 sdbullion.com
28.8M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
moderncoinmart.com screenshot
#5 moderncoinmart.com
68.4K
Revenue
47.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
usmint.gov vs top market performers
usmint.gov
top retailers
conversion rate vs average order value for usmint.gov and its competitors
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Revenue share by device at usmint.gov

In May large majority of sales on usmint.gov, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on usmint.gov, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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usmint.gov channels

Identify top traffic channels that drive growth for usmint.govand discover how performance of traffic channels has changed over time.

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usmint.gov Google Ads spend

Evaluate usmint.gov's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usmint.gov devices

Review usmint.gov's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmint.gov top markets

Explore usmint.gov's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmint.gov country & global rank

Assess the ranking of usmint.gov among other retailers within its primary country and worldwide.

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