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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for usmint.govusmint.gov

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14.5M
Revenue
Jan 26
3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

The website usmint.gov serves as the official online platform of the United States Mint. It is a comprehensive source of information about the minting process, coin collecting, and history of currency. The website provides users with various products including coins, medals, and other numismatic items for purchase.

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usmint.gov Annual Revenue and Growth

usmint.gov's annual sales on its online store amounted to $210.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$210.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
usmint.gov revenue by year

usmint.gov's monthly revenueOVER TIME
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Over the past three months, usmint.gov revenue has experienced decline of 4.1%, compared to the preceding three months.

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usmint.gov revenue decline for last six months
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OVERVIEW
In January 2026, usmint.gov, operating in the ANTIQUES AND COLLECTIBLES sector, generated online sales of $14,491,194, significantly exceeding the median revenue of $52,425. The site recorded a conversion rate of 1.50-2.00%, below the sector's high of 2.89%, while its average order value (AOV) ranged from $275-300, lower than the high of $662. With 3,045,499 sessions, usmint.gov attracted a substantial audience, though still short of jmbullion.com's leading 13,785,038 sessions and the sector's median of 21,644 sessions, highlighting both its strong revenue performance and areas for improvement in user engagement.
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usmint.gov competitors

When comparing usmint.gov to its competitors in the coin and bullion industry as of January 2026, we can see that usmint.gov has a revenue of $14,491,194 with 49,997 transactions and 3,045,499 sessions, resulting in an average order value (AOV) of $275-$300 and a conversion rate of 1.50-2.00%. In comparison, govmint.com has a revenue of $4,780,409 with 17,022 transactions and 580,819 sessions, a higher conversion rate of 2.50-3.00%, but a lower AOV of $275-$300. Meanwhile, jmbullion.com leads in revenue with $131,626,437 and 208,712 transactions from 13,785,038 sessions, boasting an AOV of $625-$650 and a conversion rate matching that of usmint.gov. Overall, while usmint.gov may not have the highest revenue among its competitors, its solid conversion rate and steady AOV position it well in the market.

govmint.com screenshot
#1 govmint.com
4.8M
Revenue
580.8K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
littletoncoin.com screenshot
#2 littletoncoin.com
1.1M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jmbullion.com screenshot
#3 jmbullion.com
131.6M
Revenue
13.8M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
sdbullion.com screenshot
#4 sdbullion.com
65.5M
Revenue
6.4M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
moderncoinmart.com screenshot
#5 moderncoinmart.com
88.6K
Revenue
50.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
usmint.gov vs top market performers
usmint.gov
top retailers
conversion rate vs average order value for usmint.gov and its competitors
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Revenue share by device at usmint.gov

In January large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on usmint.gov, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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usmint.gov channels

Identify top traffic channels that drive growth for usmint.govand discover how performance of traffic channels has changed over time.

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usmint.gov Google Ads spend

Evaluate usmint.gov's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usmint.gov devices

Review usmint.gov's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usmint.gov top markets

Explore usmint.gov's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usmint.gov country & global rank

Assess the ranking of usmint.gov among other retailers within its primary country and worldwide.

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