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Apr 2026
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Home/Insights/Retailers/vanitymakeup.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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4.9K
Revenue
Apr 26
2.6K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Vanitymakeup.com is an online platform that offers a diverse range of beauty products across multiple categories. The website features an extensive collection of cosmetics, skincare items, and makeup tools. It provides a convenient way for customers to explore and purchase an assortment of high-quality beauty products from various brands.

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vanitymakeup.com Annual Revenue and Growth

vanitymakeup.com's annual sales on its online store amounted to $97.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$97.8K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
vanitymakeup.com revenue by year

vanitymakeup.com's monthly revenueOVER TIME
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Over the past three months, vanitymakeup.com revenue has experienced decline of 32%, compared to the preceding three months.

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vanitymakeup.com revenue decline for last six months
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OVERVIEW
In April 2026, vanitymakeup.com generated $4,934 in online sales with a conversion rate of 1.00-1.50%, significantly lower than the BEAUTY AND COSMETICS median of $40,161 and high of 4.38%. The Average Order Value (AOV) ranged between $175-200, slightly above the median of $195, while total sessions reached 2,558, far below the industry median of 20,819 and the highest competitor, sephora.com, with 84,653,344 sessions. Despite its strengths in AOV, vanitymakeup.com struggles in revenue and traffic compared to industry benchmarks.
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vanitymakeup.com competitors

In April 2026, vanityplanet.com significantly outperformed its competitors with a revenue of $26,756 from 182 transactions across 11,321 sessions, achieving a conversion rate of 1.50-2.00%. In contrast, vanitymakeup.com generated $4,934 from 26 transactions in 2,558 sessions, with a lower conversion rate of 1.00-1.50%. sharedplanet.com reported just $1,250 in revenue, resulting from 13 transactions and 555 sessions, yielding a conversion rate of 2.00-2.50%. Despite having the highest conversion rate, sharedplanet.com fell short in total revenue and transactions. vanitymakeup.com’s average order value (AOV) ranged from $175-200, significantly higher than Sharedplanet's $75-100 and lower than vanityplanet's $125-150. Overall, while vanitymakeup.com performed better than sharedplanet.com, it lagged behind vanityplanet.com in revenue and transaction volume, illustrating varying strengths across these makeup-focused domains.

sharedplanet.com screenshot
#1 sharedplanet.com
1.3K
Revenue
554.9
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vanityplanet.com screenshot
#2 vanityplanet.com
26.8K
Revenue
11.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
vanitymakeup.com vs top market performers
vanitymakeup.com
top retailers
conversion rate vs average order value for vanitymakeup.com and its competitors
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brands overtime comparison

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vanitymakeup.com channels

Identify top traffic channels that drive growth for vanitymakeup.comand discover how performance of traffic channels has changed over time.

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vanitymakeup.com Google Ads spend

Evaluate vanitymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanitymakeup.com devices

Review vanitymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanitymakeup.com top markets

Explore vanitymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanitymakeup.com country & global rank

Assess the ranking of vanitymakeup.com among other retailers within its primary country and worldwide.

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