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Sep 2024
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Home/Insights/Retailers/vanitymakeup.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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6.4K
Revenue
2.5K
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for vanitymakeup.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Vanitymakeup.com is an online platform that offers a diverse range of beauty products across multiple categories. The website features an extensive collection of cosmetics, skincare items, and makeup tools. It provides a convenient way for customers to explore and purchase an assortment of high-quality beauty products from various brands.

vanitymakeup.com’s revenueOVER TIME
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Over the past three months, vanitymakeup.com revenue has experienced decline of 18%, compared to the preceding three months.

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vanitymakeup.com revenue decline for last six months
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OVERVIEW
In September 2024, vanitymakeup.com in the BEAUTY AND COSMETICS industry generated $6,427 in online sales with a conversion rate of 1.50-2.00% and an average order value of $150-175. The website had 2,498 sessions, while the top-performing store in the category was ulta.com with $114,902,798 in revenue and sephora.com with 41,256,765 sessions. The median revenue in the industry is $53,315, the highest conversion rate is 4.62%, the highest AOV is $191, and the highest median sessions are at 22,216.
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vanitymakeup.com competitors

In comparing vanitymakeup.com to its competitors, vanitymakeup.com falls short in terms of revenue and transactions. vanitymakeup.com generated $6,427 in revenue from 38 transactions with 2,498 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 1.50-2.00%. In contrast, vanityplanet.com outperformed with $118,077 in revenue from 1,023 transactions and 40,405 sessions, boasting an AOV of $100-$125 and a conversion rate of 2.50-3.00%. Similarly, sharedplanet.com also surpassed vanitymakeup.com with $2,232 in revenue from 24 transactions and 640 sessions, showcasing an AOV of $75-$100 and a conversion rate of 3.50-4.00%. Despite having a lower AOV and conversion rate, vanitymakeup.com can improve its revenue and transactions by increasing its sessions and optimizing its conversion rate.

#1 sharedplanet.com
2.2K
Revenue
639.8
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 vanityplanet.com
118.1K
Revenue
40.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vanitymakeup.com vs top market performers
vanitymakeup.com
top retailers
conversion rate vs average order value for vanitymakeup.com and its competitors
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vanitymakeup.com brandsby revenue

1
Logo for vanity makeup cosmeticsVanity Makeup Cosmetics
2
Logo for vanity makeupVanity Makeup

vanitymakeup.com categoriesby revenue

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brands overtime comparison

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vanitymakeup.com channels

Identify top traffic channels that drive growth for vanitymakeup.comand discover how performance of traffic channels has changed over time.

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vanitymakeup.com Google Ads spend

Evaluate vanitymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanitymakeup.com devices

Review vanitymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanitymakeup.com top markets

Explore vanitymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanitymakeup.com country & global rank

Assess the ranking of vanitymakeup.com among other retailers within its primary country and worldwide.

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