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May 2026
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Home/Insights/Retailers/vanitymakeup.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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13.4K
Revenue
May 26
5.8K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$200-225
AOV
May 26
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Vanitymakeup.com is an online platform that offers a diverse range of beauty products across multiple categories. The website features an extensive collection of cosmetics, skincare items, and makeup tools. It provides a convenient way for customers to explore and purchase an assortment of high-quality beauty products from various brands.

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vanitymakeup.com Annual Revenue and Growth

vanitymakeup.com's annual sales on its online store amounted to $97.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$97.8K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
vanitymakeup.com revenue by year

vanitymakeup.com's monthly revenueOVER TIME
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Over the past three months, vanitymakeup.com revenue has experienced decline of 29%, compared to the preceding three months.

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vanitymakeup.com revenue decline for last six months
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OVERVIEW
In May 2026, vanitymakeup.com generated $13,384 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,533, while boasting a conversion rate of 1.00-1.50%, lower than the high of 4.55%. The site's average order value (AOV) ranged from $200 to $225, comparable to the high of $205 in the industry. With 5,756 sessions, vanitymakeup.com fell short of the median of 16,416, highlighting opportunities for growth in traffic and sales compared to leading competitors like ulta.com and sephora.com, which dominate with revenues and session counts in the category.
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vanitymakeup.com competitors

In May 2026, vanitymakeup.com generated a revenue of $13,384 from 66 transactions and 5,756 sessions, resulting in an Average Order Value (AOV) between $200 and $225, with a conversion rate of 1.00-1.50%. In contrast, sharedplanet.com, despite a lower revenue of $8,639 from 85 transactions, boasted a higher conversion rate of 4.50-5.00% and an AOV of $100-125, but significantly fewer sessions at 1,791. Meanwhile, vanityplanet.com led the competition with a revenue of $36,964, achieved through 256 transactions across 15,299 sessions, an AOV of $125-150, and a conversion rate of 1.50-2.00%. Overall, while vanitymakeup.com maintains a strong AOV, its transaction volume and total revenue trail behind vanityplanet.com, indicating room for growth in user engagement and conversions compared to its peers.

sharedplanet.com screenshot
#1 sharedplanet.com
8.6K
Revenue
1.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
vanityplanet.com screenshot
#2 vanityplanet.com
37K
Revenue
15.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
vanitymakeup.com vs top market performers
vanitymakeup.com
top retailers
conversion rate vs average order value for vanitymakeup.com and its competitors
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Industries vanitymakeup.com operates in

vanitymakeup.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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vanitymakeup.com channels

Identify top traffic channels that drive growth for vanitymakeup.comand discover how performance of traffic channels has changed over time.

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vanitymakeup.com Google Ads spend

Evaluate vanitymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanitymakeup.com devices

Review vanitymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanitymakeup.com top markets

Explore vanitymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanitymakeup.com country & global rank

Assess the ranking of vanitymakeup.com among other retailers within its primary country and worldwide.

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