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Dec 2025
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Home/Insights/Retailers/vanitymakeup.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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14.3K
Revenue
Dec 25
5.2K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Vanitymakeup.com is an online platform that offers a diverse range of beauty products across multiple categories. The website features an extensive collection of cosmetics, skincare items, and makeup tools. It provides a convenient way for customers to explore and purchase an assortment of high-quality beauty products from various brands.

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vanitymakeup.com Annual Revenue and Growth

vanitymakeup.com's annual sales on its online store amounted to $171.7K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$171.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vanitymakeup.com revenue by year

vanitymakeup.com's monthly revenueOVER TIME
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Over the past three months, vanitymakeup.com revenue has experienced decline of 5.5%, compared to the preceding three months.

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vanitymakeup.com revenue decline for last six months
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OVERVIEW
In December 2025, vanitymakeup.com reported online sales revenue of $14,321, significantly below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 1.00-1.50%, falling short of the high benchmark of 4.87%. The average order value (AOV) ranged between $175-200, slightly below the industry high of $191. With 5,196 sessions, vanitymakeup.com’s traffic was markedly lower than the median of 23,270 in its category, highlighting its position in the competitive landscape where the leading store, ulta.com, achieved $152,769,917 in revenue. Overall, the performance metrics indicate areas for significant improvement.
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vanitymakeup.com competitors

In December 2025, vanitymakeup.com generated a revenue of $14,321 with 75 transactions and 5,196 sessions, boasting an average order value (AOV) between $175-200 and a conversion rate of 1.00-1.50%. In comparison, sharedplanet.com only brought in $2,453 in revenue with 28 transactions and 989 sessions, offering a lower AOV of $75-100 and a higher conversion rate of 2.50-3.00%. On the other hand, vanityplanet.com outperformed both vanitymakeup.com and sharedplanet.com, raking in $54,783 in revenue from 443 transactions and 16,666 sessions. Their AOV ranged from $100-125, and they matched sharedplanet.com's conversion rate of 2.50-3.00%. Overall, vanitymakeup.com sits in the middle of the pack when compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

sharedplanet.com screenshot
#1 sharedplanet.com
2.5K
Revenue
989.2
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vanityplanet.com screenshot
#2 vanityplanet.com
54.8K
Revenue
16.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vanitymakeup.com vs top market performers
vanitymakeup.com
top retailers
conversion rate vs average order value for vanitymakeup.com and its competitors
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brands overtime comparison

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vanitymakeup.com channels

Identify top traffic channels that drive growth for vanitymakeup.comand discover how performance of traffic channels has changed over time.

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vanitymakeup.com Google Ads spend

Evaluate vanitymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanitymakeup.com devices

Review vanitymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanitymakeup.com top markets

Explore vanitymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanitymakeup.com country & global rank

Assess the ranking of vanitymakeup.com among other retailers within its primary country and worldwide.

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