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Sep 2026
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Home/Insights/Retailers/varaluz.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for varaluz.comvaraluz.com

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104.8K
Revenue
Sep 26
5.9K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$800-900
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Varaluz.com is a website that offers a wide variety of lighting products and fixtures. Their inventory includes contemporary and eco-friendly designs made from recycled and sustainable materials. Customers can find a diverse range of chandeliers, pendants, lamps, sconces, and other lighting accessories, catering to different styles and preferences.

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varaluz.com Annual Revenue and Growth

varaluz.com's annual sales on its online store amounted to $1.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
varaluz.com revenue by year

varaluz.com's monthly revenueOVER TIME
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Over the past three months, varaluz.com revenue has experienced decline of 12%, compared to the preceding three months.

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varaluz.com revenue decline for last six months
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OVERVIEW
varaluz.com reported a conversion rate of 2.00-2.50% and an average order value (AOV) of $825-850 for the month of September 2026. The site generated $105,000 in revenue from online sales, while a typical store in the construction and maintenance category generates around $128,000 monthly. With 5,874 sessions, varaluz.com sees significantly lower traffic than a typical store in the construction and maintenance category, which typically receives around 19,900 sessions.
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varaluz.com competitors

The competitive set for varaluz.com includes hamiltonhills.com, lnchome.com, goldenlighting.com, and lamps.com. In September 2026, varaluz.com generated $105,000 in revenue with 127 transactions from 5,874 sessions, achieving an average order value (AOV) of $825-850 and a conversion rate of 2.00-2.50%. While varaluz.com ranks second in revenue, it trails lamps.com, which leads with $805,000. In transactions, varaluz.com ranks third, outperforming hamiltonhills.com (16) and lnchome.com (84) but falling behind lamps.com (1,216). varaluz.com also ranks third in sessions, significantly behind lamps.com, which has 61,600 sessions, while goldenlighting.com (11,200) shows a stronger presence than varaluz.com.

hamiltonhills.com screenshot
#1 hamiltonhills.com
4.7K
Revenue
997.4
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lnchome.com screenshot
#2 lnchome.com
42.9K
Revenue
5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
goldenlighting.com screenshot
#3 goldenlighting.com
76.6K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lamps.com screenshot
#4 lamps.com
805.1K
Revenue
61.6K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
varaluz.com vs top market performers
varaluz.com
top retailers
conversion rate vs average order value for varaluz.com and its competitors
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Industries varaluz.com operates in

varaluz.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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varaluz.com channels

Identify top traffic channels that drive growth for varaluz.comand discover how performance of traffic channels has changed over time.

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varaluz.com Google Ads spend

Evaluate varaluz.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varaluz.com devices

Review varaluz.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varaluz.com top markets

Explore varaluz.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varaluz.com country & global rank

Assess the ranking of varaluz.com among other retailers within its primary country and worldwide.

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