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Oct 2025
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Home/Insights/Retailers/varaluz.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for varaluz.comvaraluz.com

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95.1K
Revenue
Oct 25
5.2K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$900-1000
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Varaluz.com is a website that offers a wide variety of lighting products and fixtures. Their inventory includes contemporary and eco-friendly designs made from recycled and sustainable materials. Customers can find a diverse range of chandeliers, pendants, lamps, sconces, and other lighting accessories, catering to different styles and preferences.

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varaluz.com Annual Revenue and Growth

varaluz.com's annual sales on its online store amounted to $1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
varaluz.com revenue by year

varaluz.com's monthly revenueOVER TIME
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Over the past three months, varaluz.com revenue has experienced growth of 116%, compared to the preceding three months.

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varaluz.com revenue growth for last six months
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OVERVIEW
In October 2025, varaluz.com, operating in the heavy industry and engineering sector, generated $95,106 in online sales, below the industry median of $148,343. With a conversion rate of 1.50-2.00%, it trails the high of 3.08%, while its average order value (AOV) stands at $925-950, above the low of $282 but just shy of the high of $893. The site attracted 5,233 sessions, significantly less than the industry median of 19,875 and the leading store, grainger.com, with 10,556,743 sessions and a revenue of $67,118,924, highlighting the competitive landscape.
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varaluz.com competitors

In October 2025, varaluz.com generated a revenue of $95,106 from 102 transactions and 5,233 sessions, with an average order value (AOV) of $925-950 and a conversion rate of 1.50-2.00%. Compared to its competitors, lnchome.com lagged behind with a revenue of $28,448 from 59 transactions and 4,089 sessions, with an AOV of $475-500 and a conversion rate of 1.00-1.50%. goldenlighting.com outperformed varaluz.com in revenue with $109,339, 259 transactions, and 13,511 sessions, but had a lower AOV of $400-425 and a similar conversion rate of 1.50-2.00%. Meanwhile, lamps.com emerged as the top competitor with a significantly higher revenue of $1,051,542, 1,706 transactions, and 73,300 sessions, along with an AOV of $600-625 and a conversion rate of 2.00-2.50%. Overall, varaluz.com falls within the range of its competitors in terms of performance metrics.

lnchome.com screenshot
#1 lnchome.com
28.4K
Revenue
4.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
goldenlighting.com screenshot
#2 goldenlighting.com
109.3K
Revenue
13.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lamps.com screenshot
#3 lamps.com
1.1M
Revenue
73.3K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
varaluz.com vs top market performers
varaluz.com
top retailers
conversion rate vs average order value for varaluz.com and its competitors
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varaluz.com channels

Identify top traffic channels that drive growth for varaluz.comand discover how performance of traffic channels has changed over time.

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varaluz.com Google Ads spend

Evaluate varaluz.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varaluz.com devices

Review varaluz.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varaluz.com top markets

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varaluz.com country & global rank

Assess the ranking of varaluz.com among other retailers within its primary country and worldwide.

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