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Jun 2025
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Home/Insights/Retailers/varaluz.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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93.5K
Revenue
5.2K
Sessions
2.0-2.5%
Conv. rate
$800-900
AOV
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Varaluz.com is a website that offers a wide variety of lighting products and fixtures. Their inventory includes contemporary and eco-friendly designs made from recycled and sustainable materials. Customers can find a diverse range of chandeliers, pendants, lamps, sconces, and other lighting accessories, catering to different styles and preferences.

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varaluz.com's revenueOVER TIME
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Over the past three months, varaluz.com revenue has experienced decline of 46%, compared to the preceding three months.

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varaluz.com revenue decline for last six months
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OVERVIEW
In June 2025, varaluz.com, a heavy industry and engineering/construction and maintenance website, had online sales revenue of $93,493 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $825-850. This is below the median revenue of $141,728 and AOV of $891 in the industry. The website had 5,161 sessions, significantly lower than the top performer grainger.com with 12,232,408 sessions. varaluz.com's performance metrics suggest room for improvement in conversion rate and AOV to compete with industry leaders.
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varaluz.com competitors

In June 2025, varaluz.com had a revenue of $93,493 with 111 transactions and 5,161 sessions, resulting in an average order value (AOV) of $825-$850 and a conversion rate of 2.00-2.50%. In comparison, hamiltonhills.com had a revenue of $6,013 with 22 transactions and 1,143 sessions, AOV of $275-$300, and a conversion rate of 1.50-2.00%. lamps.com outperformed all with a revenue of $850,135, 1,329 transactions, 58,406 sessions, AOV of $625-$650, and a conversion rate of 2.00-2.50%. lnchome.com had a revenue of $32,543, 68 transactions, 4,465 sessions, AOV of $475-$500, and a conversion rate of 1.50-2.00%. goldenlighting.com also performed well with a revenue of $106,906, 262 transactions, 12,628 sessions, AOV of $400-$425, and a conversion rate of 2.00-2.50%. varaluz.com falls in the mid-range among its competitors in terms of revenue, transactions, and sessions, with a slightly higher AOV and conversion rate.

hamiltonhills.com screenshot
#1 hamiltonhills.com
6K
Revenue
1.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lnchome.com screenshot
#2 lnchome.com
32.5K
Revenue
4.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
goldenlighting.com screenshot
#3 goldenlighting.com
106.9K
Revenue
12.6K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
lamps.com screenshot
#4 lamps.com
850.1K
Revenue
58.4K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
varaluz.com vs top market performers
varaluz.com
top retailers
conversion rate vs average order value for varaluz.com and its competitors
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Revenue share by device at varaluz.com

In June large majority of sales on varaluz.com, 96% was finalized on desktop devices, with 3.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on varaluz.com, 96% was finalized on desktop devices, with 3.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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varaluz.com channels

Identify top traffic channels that drive growth for varaluz.comand discover how performance of traffic channels has changed over time.

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varaluz.com Google Ads spend

Evaluate varaluz.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varaluz.com devices

Review varaluz.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varaluz.com top markets

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varaluz.com country & global rank

Assess the ranking of varaluz.com among other retailers within its primary country and worldwide.

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