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Nov 2025
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Home/Insights/Retailers/varaluz.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for varaluz.comvaraluz.com

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63.1K
Revenue
Nov 25
3.5K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$800-900
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Varaluz.com is a website that offers a wide variety of lighting products and fixtures. Their inventory includes contemporary and eco-friendly designs made from recycled and sustainable materials. Customers can find a diverse range of chandeliers, pendants, lamps, sconces, and other lighting accessories, catering to different styles and preferences.

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varaluz.com Annual Revenue and Growth

varaluz.com's annual sales on its online store amounted to $1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
varaluz.com revenue by year

varaluz.com's monthly revenueOVER TIME
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Over the past three months, varaluz.com revenue has experienced decline of 25%, compared to the preceding three months.

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varaluz.com revenue decline for last six months
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OVERVIEW
In November 2025, varaluz.com generated $63,096 in online sales with a conversion rate of 2.00-2.50%, below the industry high of 3.12%. Its average order value (AOV) ranged from $875 to $900, slightly below the industry high of $892, while attracting 3,472 sessions, significantly lower than the median of 19,138 in the heavy industry and construction sector, and far from industry leader grainger.com’s 8,253,682 sessions. Overall, varaluz.com faces challenges in sales and traffic relative to industry standards, indicating opportunities for growth and optimization within its online platform.
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varaluz.com competitors

In November 2025, varaluz.com generated $63,096 in revenue from 70 transactions with 3,472 sessions, boasting an average order value (AOV) of $875-$900 and a conversion rate of 2.00-2.50%. Comparing it to lnchome.com, which earned $20,341 from 41 transactions with 2,782 sessions and an AOV of $475-$500 and a conversion rate of 1.00-1.50%, varaluz.com performs better in terms of revenue, AOV, and conversion rate. However, when looking at goldenlighting.com, which had $62,621 in revenue from 154 transactions with 9,429 sessions and an AOV of $400-$425 and a conversion rate of 1.50-2.00%, varaluz.com falls slightly behind in terms of revenue and sessions. In comparison to lamps.com, which brought in $1,582,357 in revenue from 2,664 transactions with 111,570 sessions and an AOV of $575-$600 and a conversion rate of 2.00-2.50%, varaluz.com falls significantly short in revenue and sessions but maintains a similar AOV and conversion rate.

lnchome.com screenshot
#1 lnchome.com
20.3K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
goldenlighting.com screenshot
#2 goldenlighting.com
62.6K
Revenue
9.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lamps.com screenshot
#3 lamps.com
1.6M
Revenue
111.6K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
varaluz.com vs top market performers
varaluz.com
top retailers
conversion rate vs average order value for varaluz.com and its competitors
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varaluz.com channels

Identify top traffic channels that drive growth for varaluz.comand discover how performance of traffic channels has changed over time.

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varaluz.com Google Ads spend

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varaluz.com devices

Review varaluz.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varaluz.com top markets

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varaluz.com country & global rank

Assess the ranking of varaluz.com among other retailers within its primary country and worldwide.

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