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Apr 2026
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for varasafety.comvarasafety.com

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165.8K
Revenue
Apr 26
39.1K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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varasafety.com Annual Revenue and Growth

varasafety.com's annual sales on its online store amounted to $1.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
varasafety.com revenue by year

varasafety.com's monthly revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced growth of 6.1%, compared to the preceding three months.

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varasafety.com revenue growth for last six months
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OVERVIEW
In April 2026, varasafety.com achieved online sales revenue of $165,755, surpassing the SPORTS median of $101,130, while maintaining a conversion rate between 1.00-1.50%, slightly below the industry high of 2.54%. Their average order value (AOV) ranged from $275-300, which is notably lower than the high of $604 within the sector. The site recorded 39,094 sessions, closely matching the median of 39,166, yet significantly lower than gunbroker.com's leading 13,600,213 sessions, indicating varasafety.com’s potential for growth in both traffic and conversion performance in the competitive landscape.
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varasafety.com competitors

As of April 2026, varasafety.com stands out with a revenue of $165,755 from 581 transactions across 39,094 sessions, reflecting a conversion rate of 1.00-1.50%. In contrast, competitors like mycubesafe.com reported only $57,177 in revenue, albeit with a higher average order value (AOV) of $675-700 but a lower conversion rate of 0.00-0.50%. thestingertools.com showed modest performance with $18,517 in revenue and a high conversion rate of 2.00-2.50%, yet it only garnered 320 transactions from 14,161 sessions. lockdown.com achieved $41,014 in revenue, with a better conversion rate of 2.50-3.00%. However, safeandvaultstore.com leads the market significantly with $1,100,609 in revenue, despite a lower conversion rate of 0.50-1.00%. Overall, varasafety.com maintains a solid position relative to its peers, especially in revenue and transaction volume.

mycubesafe.com screenshot
#1 mycubesafe.com
57.2K
Revenue
33.9K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
18.5K
Revenue
14.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
41K
Revenue
6.6K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
deansafe.com screenshot
#4 deansafe.com
98.6K
Revenue
47.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
1.1M
Revenue
117K
Sessions
0.5-1.0%
Conv. rate
$1700-1800
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In April large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In April large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

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