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May 2025
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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198K
Revenue
42.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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varasafety.com's revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced growth of 20%, compared to the preceding three months.

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varasafety.com revenue growth for last six months
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OVERVIEW
varasafety.com, in the SPORTS industry, generated $198,010 in online sales in May 2025, surpassing the median revenue of $99,988. With a conversion rate of 1.50-2.00%, slightly below the high of 2.49%, and an AOV of $300-325, close to the high of $658, the site attracted 42,406 sessions, exceeding the median of 38,858. Despite the performance metrics being strong, the largest online store in the industry, gunbroker.com, recorded $308,086,874 in revenue and 13,843,748 sessions, highlighting the competitive nature of the SPORTS market.
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varasafety.com competitors

In May 2025, varasafety.com generated a revenue of $198,010 from 641 transactions and 42,406 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate of 1.50% to 2.00%. Comparing varasafety.com to its competitors, safeandvaultstore.com leads the pack with a revenue of $738,709 from 483 transactions and 102,023 sessions, boasting an AOV of $1525 to $1550, although with a lower conversion rate of 0.00% to 0.50%. deansafe.com follows with a revenue of $93,276 from 121 transactions and 27,853 sessions, and a slightly higher AOV of $750 to $775. varasafety.com outperforms mycubesafe.com, lockdown.com, and thestingertools.com in terms of revenue, transactions, and sessions, but falls behind in AOV compared to some competitors, especially safeandvaultstore.com.

mycubesafe.com screenshot
#1 mycubesafe.com
48.6K
Revenue
21K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
15.7K
Revenue
10.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
34.4K
Revenue
6.3K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
93.3K
Revenue
27.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
738.7K
Revenue
102K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In May large majority of sales on varasafety.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on varasafety.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

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