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Dec 2025
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for varasafety.comvarasafety.com

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121.7K
Revenue
Dec 25
30.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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varasafety.com's monthly revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced growth of 7.2%, compared to the preceding three months.

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varasafety.com revenue growth for last six months
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OVERVIEW
In December 2025, varasafety.com generated online sales revenue of $121,679, surpassing the SPORTS median of $110,843, with a conversion rate of 1.00-1.50%, below the industry high of 2.62% but above the low of 0.52%. Its average order value (AOV) ranged between $275-300, significantly lower than the industry high of $632. With 30,610 sessions, varasafety.com fell short of the median of 41,382 and far behind the leading site, gunbroker.com, which recorded 14,932,027 sessions and revenue of $333,534,269, highlighting areas for improvement in traffic and conversion strategies.
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varasafety.com competitors

In December 2025, varasafety.com outperformed its competitors in terms of revenue, with $121,679 in revenue from 438 transactions and 30,610 sessions, boasting an average order value (AOV) range of $275-300 and a conversion rate of 1.00-1.50%. Compared to mycubesafe.com, which generated $74,765 in revenue from 116 transactions and 39,666 sessions, with an AOV range of $625-650 and a lower conversion rate of 0.00-0.50%, varasafety.com showed a higher volume of transactions and a more competitive conversion rate. Similarly, varasafety.com also outperformed thestingertools.com, lockdown.com, deansafe.com, and safeandvaultstore.com in various metrics such as revenue, transactions, AOV, and conversion rate. With a focus on driving higher revenue and maintaining a solid conversion rate, varasafety.com remains a strong competitor in the industry.

mycubesafe.com screenshot
#1 mycubesafe.com
74.8K
Revenue
39.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
24.2K
Revenue
13.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
93.9K
Revenue
17.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
161.9K
Revenue
36.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
1.2M
Revenue
132.4K
Sessions
0.5-1.0%
Conv. rate
$1700-1800
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In December large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In December large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

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