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Sep 2026
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for varasafety.comvarasafety.com

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127.3K
Revenue
Sep 26
28.1K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$300-325
AOV
Sep 26
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varasafety.com Annual Revenue and Growth

varasafety.com's annual sales on its online store amounted to $1.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
varasafety.com revenue by year

varasafety.com's monthly revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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varasafety.com revenue decline for last six months
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OVERVIEW
In September 2026, varasafety.com, categorized under hunting and shooting, generated $127,000 in online sales, exceeding the revenue of an average hunting and shooting store at $94,600. Its conversion rate ranged from 1.00% to 1.50%, which is within the typical range of 0.45% to 2.59% for the category. With an average order value (AOV) of $300-325, varasafety.com is also within the typical AOV range of $109 to $691. The site recorded 28,100 sessions, below the average hunting and shooting store's 36,300 monthly sessions.
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varasafety.com competitors

The competitive set includes varasafety.com, mycubesafe.com, thestingertools.com, lockdown.com, deansafe.com, and safeandvaultstore.com. In September 2026, varasafety.com generated $127,000 in revenue from 405 transactions, achieving an average order value (AOV) between $300 and $325, and a conversion rate of 1.00-1.50%. It ranks second in revenue and transactions, trailing safeandvaultstore.com, which boasts $951,000 in revenue and 510 transactions. In terms of sessions, varasafety.com recorded 28,100, placing it fourth, with mycubesafe.com leading in sessions at 52,300. Competitor deansafe.com, with revenue of $113,000, and transactions at 140, shares a similar revenue standing but does not surpass varasafety.com in transaction volume. Overall, varasafety.com demonstrates strong performance, especially in revenue and transaction metrics, while facing challenges in session volume compared to some competitors.

mycubesafe.com screenshot
#1 mycubesafe.com
82.1K
Revenue
52.3K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
11.3K
Revenue
6.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
63.4K
Revenue
10.2K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
113.3K
Revenue
45.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
951.1K
Revenue
121.4K
Sessions
0.0-0.5%
Conv. rate
$1800-1900
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In September large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

Industries varasafety.com operates in

varasafety.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

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