Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for varasafety.comvarasafety.com

Start benchmarking for free
Sign in with GoogleSign up with Google
200.3K
Revenue
Jun 26
39.9K
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$300-325
AOV
Jun 26
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

varasafety.com Annual Revenue and Growth

varasafety.com's annual sales on its online store amounted to $1.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
varasafety.com revenue by year

varasafety.com's monthly revenueOVER TIME
View real-time data

Over the past three months, varasafety.com revenue has experienced growth of 43%, compared to the preceding three months.

View real-time data
varasafety.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, varasafety.com achieved online sales revenue of $200,261, significantly surpassing the SPORTS median of $97,033, although still below industry leader gunbroker.com at $300,771,785. The site's conversion rate ranged from 1.50-2.00%, which is competitive but below the high of 2.6% in the industry. With an average order value (AOV) between $300-325, varasafety.com maintained a respectable performance, albeit below the high of $642. Additionally, the site recorded 39,857 sessions, just above the industry median of 38,462, indicating steady customer engagement in the competitive SPORTS market.
Read more

varasafety.com competitors

As of June 2026, varasafety.com outperforms several competitors in key metrics. It generates $200,261 in revenue from 622 transactions across 39,857 sessions, achieving an average order value (AOV) between $300-325 and a conversion rate of 1.50-2.00%. In contrast, mycubesafe.com only brought in $55,587 with an AOV of $675-700 and a low conversion rate of 0.00-0.50%. Meanwhile, thestingertools.com and lockdown.com achieved revenues of $20,871 and $50,088, respectively, but with lower transaction counts and AOVs, despite similar conversion rates (2.00-2.50%). deansafe.com, with a revenue of $137,989, fell short in transactions (176) but had a higher AOV. safeandvaultstore.com leads with significant revenue at $830,144, driven by high AOVs, yet its conversion rate of 0.50-1.00% indicates room for improvement. Overall, varasafety.com stands strong against its competitors, particularly in transaction volume and revenue.

mycubesafe.com screenshot
#1 mycubesafe.com
55.6K
Revenue
39.3K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
20.9K
Revenue
15.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
50.1K
Revenue
10.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
138K
Revenue
45.3K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
830.1K
Revenue
91.4K
Sessions
0.5-1.0%
Conv. rate
$1700-1800
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at varasafety.com

In June large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In June large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

Industries varasafety.com operates in

varasafety.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard