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May 2026
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for varasafety.comvarasafety.com

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217.9K
Revenue
May 26
44.1K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$300-325
AOV
May 26
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varasafety.com Annual Revenue and Growth

varasafety.com's annual sales on its online store amounted to $1.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
varasafety.com revenue by year

varasafety.com's monthly revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced growth of 34%, compared to the preceding three months.

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varasafety.com revenue growth for last six months
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OVERVIEW
In May 2026, varasafety.com achieved online sales revenue of $217,856, surpassing the SPORTS median of $105,886, with a conversion rate of 1.50-2.00%, slightly below the industry high of 2.62%. The average order value (AOV) ranged from $300-325, notably lower than the category high of $630. With 44,126 sessions, varasafety.com outperformed the median of 40,086, but remained far behind the top player, gunbroker.com, which garnered a staggering 13,226,206 sessions and generated $328,707,341 in revenue. Overall, varasafety.com shows competitive growth in a challenging market.
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varasafety.com competitors

As of May 2026, varasafety.com generates $217,856 in revenue from 720 transactions across 44,126 sessions, with an average order value (AOV) between $300 and $325, yielding a conversion rate of 1.50-2.00%. In comparison, mycubesafe.com lags significantly with only $50,750 in revenue and a conversion rate of 0.00-0.50%, despite a higher AOV of $675-700. thestingertools.com showcases a better conversion rate of 2.00-2.50% but has only $17,617 in revenue. lockdown.com has a conversion rate of 2.50-3.00% with revenue of $32,078. Meanwhile, deansafe.com, despite a higher revenue of $147,076, suffers from a low conversion rate of 0.00-0.50%. In contrast, safeandvaultstore.com dominates with $1,012,360 in revenue but has a lower conversion rate of 0.50-1.00%. Overall, varasafety.com outperforms several competitors in revenue and transactions while maintaining a competitive conversion rate.

mycubesafe.com screenshot
#1 mycubesafe.com
50.7K
Revenue
33.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
17.6K
Revenue
11.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
32.1K
Revenue
6.5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
147.1K
Revenue
49K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
1M
Revenue
113.1K
Sessions
0.5-1.0%
Conv. rate
$1700-1800
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In May large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In May large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

Industries varasafety.com operates in

varasafety.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

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