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Jan 2026
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for varasafety.comvarasafety.com

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131.4K
Revenue
Jan 26
30.3K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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varasafety.com Annual Revenue and Growth

varasafety.com's annual sales on its online store amounted to $1.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
varasafety.com revenue by year

varasafety.com's monthly revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced growth of 11%, compared to the preceding three months.

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varasafety.com revenue growth for last six months
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OVERVIEW
In January 2026, varasafety.com generated $131,430 in online sales, surpassing the SPORTS median of $109,374, with a conversion rate between 1.50-2.00%, slightly below the sector's high of 2.57%. The site's average order value (AOV) ranged from $275 to $300, significantly lower than the high AOV of $639 in the industry. With 30,256 sessions, varasafety.com’s traffic falls short of the median 44,742 sessions, reflecting challenges against the industry's largest player, gunbroker.com, which achieved $331,602,389 in revenue and 14,743,769 sessions.
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varasafety.com competitors

When comparing varasafety.com to its competitors in January 2026, it is clear that varasafety.com falls in the middle of the pack in terms of revenue. varasafety.com generated $131,430 from 462 transactions and 30,256 sessions, with an average order value (AOV) ranging from $275 to $300 and a conversion rate of 1.50-2.00%. In contrast, safeandvaultstore.com leads the group with a revenue of $1,363,667, driven by 866 transactions and 135,807 sessions, boasting the highest AOV of $1550-1575, but a lower conversion rate of 0.50-1.00%. mycubesafe.com has the highest AOV at $600-625, but a lower revenue of $70,496, with a conversion rate of 0.00-0.50%. Overall, varasafety.com is competitive in revenue, transactions, and conversion rate compared to its competitors, but there is room for growth in sessions and AOV to improve its market position.

mycubesafe.com screenshot
#1 mycubesafe.com
70.5K
Revenue
54.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
13.1K
Revenue
9.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
49.8K
Revenue
9.4K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
119.9K
Revenue
46K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
1.4M
Revenue
135.8K
Sessions
0.5-1.0%
Conv. rate
$1500-1600
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In January large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

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