Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for varasafety.comvarasafety.com

Start benchmarking for free
Sign in with GoogleSign up with Google
190K
Revenue
Jul 26
41.4K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

varasafety.com Annual Revenue and Growth

varasafety.com's annual sales on its online store amounted to $1.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
varasafety.com revenue by year

varasafety.com's monthly revenueOVER TIME
View real-time data

Over the past three months, varasafety.com revenue has experienced growth of 37%, compared to the preceding three months.

View real-time data
varasafety.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, varasafety.com generated $190,000 in revenue from online sales, significantly above an average hunting and shooting store's $99,500. The site achieved a conversion rate of 1.50-2.00%, which is within the typical range of 0.52% to 2.5% for the category. With an average order value (AOV) of $275-300, varasafety.com falls within the typical AOV range of $113 to $663 for hunting and shooting stores. The site attracted 41,400 sessions, exceeding the average hunting and shooting store's 37,900 sessions, though far below the highest, gunbroker.com, which sees 11.5 million sessions monthly.
Read more

varasafety.com competitors

The competitive set includes varasafety.com, mycubesafe.com, thestingertools.com, lockdown.com, deansafe.com, and safeandvaultstore.com. As of July 2026, varasafety.com generated $190,000 in revenue, ranking second among its competitors but trailing safeandvaultstore.com by $706,000. varasafety.com leads in transactions with 650, far surpassing mycubesafe.com's 122 and safeandvaultstore.com's 501. However, it ranks fourth in sessions, attracting 41,400 compared to safeandvaultstore.com's 91,400. The average order value (AOV) for varasafety.com ranges from $275 to $300, similar to lockdown.com's AOV but significantly lower than deansafe.com’s $825 to $850. varasafety.com’s conversion rate is between 1.50% and 2.00%, trailing behind lockdown.com, which ranges from 2.50% to 3.00%. Overall, varasafety.com excels in transactions but faces challenges in revenue and session volume compared to its competitors.

mycubesafe.com screenshot
#1 mycubesafe.com
84K
Revenue
60K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
13.7K
Revenue
11K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
76.2K
Revenue
10.5K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
deansafe.com screenshot
#4 deansafe.com
135.8K
Revenue
43.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
896K
Revenue
91.4K
Sessions
0.5-1.0%
Conv. rate
$1700-1800
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at varasafety.com

In July large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

Industries varasafety.com operates in

varasafety.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard