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Oct 2025
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for varasafety.comvarasafety.com

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124.6K
Revenue
Oct 25
28.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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varasafety.com's monthly revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced decline of 20%, compared to the preceding three months.

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varasafety.com revenue decline for last six months
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OVERVIEW
In October 2025, varasafety.com generated $124,595 in online sales, exceeding the SPORTS median of $103,393, but significantly lower than industry leader gunbroker.com at $307,190,709. With a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 2.58%, while its average order value (AOV) ranges from $300-325, below the peak of $652. The site recorded 28,742 sessions, well below the median of 38,088 and far from gunbroker.com’s 13,734,560 sessions, indicating opportunities for growth in both traffic and conversion efficiency.
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varasafety.com competitors

When comparing varasafety.com to its competitors in October 2025, varasafety.com stands out in terms of revenue with $124,595, falling behind safeandvaultstore.com with $914,481 but surpassing mycubesafe.com, thestingertools.com, lockdown.com, and deansafe.com. In terms of transactions, varasafety.com had 401, which is higher than thestingertools.com and lockdown.com but lower than safeandvaultstore.com. With 28,742 sessions, varasafety.com is in the middle compared to its competitors. The average order value (AOV) for varasafety.com falls in the range of $300-$325, placing it below safeandvaultstore.com and mycubesafe.com but above thestingertools.com and lockdown.com. Additionally, varasafety.com's conversion rate of 1.00-1.50% is competitive compared to the other domains. Overall, varasafety.com holds its own in the online safety and security market against its competitors in various key performance metrics.

mycubesafe.com screenshot
#1 mycubesafe.com
57.8K
Revenue
51.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
22.5K
Revenue
15.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
79.1K
Revenue
12.3K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
146.1K
Revenue
34.4K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
914.5K
Revenue
113.1K
Sessions
0.0-0.5%
Conv. rate
$1700-1800
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In October large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In October large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

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