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Jul 2025
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Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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132K
Revenue
27.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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varasafety.com's revenueOVER TIME
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Over the past three months, varasafety.com revenue has experienced growth of 5.3%, compared to the preceding three months.

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varasafety.com revenue growth for last six months
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OVERVIEW
varasafety.com, a SPORTS industry website, generated $132,031 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $300-325, from 27,222 sessions in July 2025. The median revenue in the category is $101,851, while gunbroker.com leads with $277,013,395. The highest conversion rate in the industry is 2.42%, and the highest AOV is $642, with the lowest at $112. Despite the average revenue and conversion rate, varasafety.com falls below the median sessions of 39,019, indicating room for growth in their online sales performance.
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varasafety.com competitors

In July 2025, varasafety.com outperformed its competitors in terms of revenue with $132,031, surpassing mycubesafe.com ($43,361), thestingertools.com ($15,614), lockdown.com ($36,992), deansafe.com ($101,948), and safeandvaultstore.com ($639,495). However, varasafety.com had fewer transactions (422) compared to safeandvaultstore.com (413) and deansafe.com (122). In sessions, varasafety.com had 27,222, falling behind safeandvaultstore.com (92,302) and mycubesafe.com (32,689). The Average Order Value (AOV) of varasafety.com ranged between $300-325, lower than safeandvaultstore.com ($1525-1550) and mycubesafe.com ($650-675). Additionally, varasafety.com had a conversion rate of 1.50-2.00%, while thestingertools.com led with a conversion rate of 2.00-2.50%, followed closely by lockdown.com at 2.50-3.00%. Overall, varasafety.com excelled in revenue but lagged behind in transactions, sessions, AOV, and conversion rate compared to its competitors.

mycubesafe.com screenshot
#1 mycubesafe.com
43.4K
Revenue
32.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
15.6K
Revenue
11K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
37K
Revenue
6.5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
101.9K
Revenue
35.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
639.5K
Revenue
92.3K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
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Revenue share by device at varasafety.com

In July large majority of sales on varasafety.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on varasafety.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

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varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

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