Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/varasafety.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for varasafety.comvarasafety.com

Start benchmarking for free
Sign in with GoogleSign up with Google
120K
Revenue
Sep 25
27.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

varasafety.com's monthly revenueOVER TIME
View real-time data

Over the past three months, varasafety.com revenue has experienced decline of 27%, compared to the preceding three months.

View real-time data
varasafety.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, varasafety.com generated $119,972 in online sales, surpassing the SPORTS median of $97,179, though significantly behind the industry leader, gunbroker.com, at $284,462,394. The site’s conversion rate ranged from 1.00-1.50%, below the high benchmark of 2.52% and above the low of 0.47%. Its average order value (AOV) was between $300-325, compared to the category high of $635 and low of $104. With 27,255 sessions, varasafety.com fell short of the median of 38,020, demonstrating growth potential in both traffic and conversion metrics.
Read more

varasafety.com competitors

When comparing varasafety.com to its competitors in the safety equipment industry as of September 2025, varasafety.com stands out in terms of revenue and conversion rate. varasafety.com generated a revenue of $119,972 with 393 transactions and 27,255 sessions, boasting an average order value (AOV) of $300-$325 and a conversion rate of 1.00-1.50%. In contrast, mycubesafe.com had lower revenue at $52,080 with 84 transactions and 34,652 sessions, a higher AOV of $600-$625, but a lower conversion rate of 0.00-0.50%. thestingertools.com, lockdown.com, and deansafe.com also had varying metrics, with safeandvaultstore.com leading in revenue with $687,538, but a lower conversion rate. Overall, varasafety.com demonstrates strong performance in revenue and conversion rate compared to its competitors.

mycubesafe.com screenshot
#1 mycubesafe.com
52.1K
Revenue
34.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
thestingertools.com screenshot
#2 thestingertools.com
22.3K
Revenue
15.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lockdown.com screenshot
#3 lockdown.com
62.8K
Revenue
10.1K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
deansafe.com screenshot
#4 deansafe.com
103.8K
Revenue
35.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
safeandvaultstore.com screenshot
#5 safeandvaultstore.com
687.5K
Revenue
117.7K
Sessions
0.0-0.5%
Conv. rate
$1600-1700
AOV
varasafety.com vs top market performers
varasafety.com
top retailers
conversion rate vs average order value for varasafety.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at varasafety.com

In September large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on varasafety.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

varasafety.com channels

Identify top traffic channels that drive growth for varasafety.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

varasafety.com Google Ads spend

Evaluate varasafety.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

varasafety.com devices

Review varasafety.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

varasafety.com top markets

Explore varasafety.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

varasafety.com country & global rank

Assess the ranking of varasafety.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard