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Home/Insights/Retailers/viktoriaandwoods.com.au
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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123.2K
Revenue
Jan 26
102.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Viktoria & Woods is an Australian website that sells a variety of womens clothing and accessories. Their product range includes dresses, tops, jackets, trousers, swimwear, and footwear. The website also features a blog and offers shipping and returns within Australia and internationally.

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viktoriaandwoods.com.au Annual Revenue and Growth

viktoriaandwoods.com.au's annual sales on its online store amounted to $2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
viktoriaandwoods.com.au revenue by year

viktoriaandwoods.com.au's monthly revenueOVER TIME
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Over the past three months, viktoriaandwoods.com.au revenue has experienced growth of 14%, compared to the preceding three months.

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viktoriaandwoods.com.au revenue growth for last six months
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OVERVIEW
In January 2026, Viktoria and Woods generated $123,159 in online sales, surpassing the FASHION AND APPAREL median of $91,806, with sessions reaching 102,857, significantly higher than the median of 38,909. The store's conversion rate ranged between 0.50-1.00%, slightly below the high benchmark of 3.1%, while their average order value (AOV) fell between $175-200, well below the sector's high of $390. In comparison, the leading competitor, shein.com, achieved remarkable sales of $809,875,018 and sessions of 279,580,739, indicating a competitive landscape in the FASHION AND APPAREL market.
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viktoriaandwoods.com.au competitors

In January 2026, viktoriaandwoods.com.au generated $123,159 in revenue from 675 transactions and 102,857 sessions, with an Average Order Value (AOV) ranging from $175-$200 and a conversion rate of 0.50-1.00%. In comparison, reebok.com outperformed with $5,354,490 in revenue from 56,773 transactions and 2,730,563 sessions, showcasing a lower AOV of $75-$100 but a higher conversion rate of 2.00-2.50%. While Viktoria & Woods has a smaller scale operation, they have a higher AOV, indicating a more premium product range. However, Reebok's higher conversion rate suggests a more efficient sales funnel and potentially better brand recognition leading to higher revenue despite a lower AOV. Overall, Viktoria & Woods can focus on increasing their conversion rate to compete more effectively with larger brands like Reebok in the online retail space.

reebok.com screenshot
#1 reebok.com
5.4M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viktoriaandwoods.com.au vs top market performers
viktoriaandwoods.com.au
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conversion rate vs average order value for viktoriaandwoods.com.au and its competitors
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Revenue share by device at viktoriaandwoods.com.au

In January large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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viktoriaandwoods.com.au channels

Identify top traffic channels that drive growth for viktoriaandwoods.com.auand discover how performance of traffic channels has changed over time.

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viktoriaandwoods.com.au Google Ads spend

Evaluate viktoriaandwoods.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktoriaandwoods.com.au devices

Review viktoriaandwoods.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktoriaandwoods.com.au top markets

Explore viktoriaandwoods.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktoriaandwoods.com.au country & global rank

Assess the ranking of viktoriaandwoods.com.au among other retailers within its primary country and worldwide.

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