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Dec 2025
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Home/Insights/Retailers/viktoriaandwoods.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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132.7K
Revenue
Dec 25
82.4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Viktoria & Woods is an Australian website that sells a variety of womens clothing and accessories. Their product range includes dresses, tops, jackets, trousers, swimwear, and footwear. The website also features a blog and offers shipping and returns within Australia and internationally.

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viktoriaandwoods.com.au Annual Revenue and Growth

viktoriaandwoods.com.au's annual sales on its online store amounted to $2.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viktoriaandwoods.com.au revenue by year

viktoriaandwoods.com.au's monthly revenueOVER TIME
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Over the past three months, viktoriaandwoods.com.au revenue has experienced growth of 6.3%, compared to the preceding three months.

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viktoriaandwoods.com.au revenue growth for last six months
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OVERVIEW
In December 2025, Viktoria & Woods achieved online sales revenue of $132,679, surpassing the lifestyle/fashion and apparel median of $92,600, while their conversion rate ranged from 0.50-1.00%, below the high industry benchmark of 3.17%. Their average order value (AOV) was between $175-200, which is considerably lower than the sector’s high of $389. With 82,426 sessions, they outperformed the median of 39,789 but fell significantly short of the highest competitor, shein.com, which boasted over 304 million sessions. Overall, Viktoria & Woods demonstrated solid performance metrics, highlighting opportunities for growth in conversion and traffic.
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viktoriaandwoods.com.au competitors

In December 2025, viktoriaandwoods.com.au generated $132,679 in revenue from 741 transactions and 82,426 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate between 0.50% and 1.00%. In comparison, reebok.com, a competitor, recorded a significantly higher revenue of $6,631,374 from 74,901 transactions and 3,165,606 sessions. reebok.com also had a lower AOV of $75 to $100, but a higher conversion rate of 2.00% to 2.50%. Despite viktoriaandwoods.com.au having a smaller revenue and lower conversion rate, they boast a higher AOV compared to reebok.com. The two companies cater to different markets with varying pricing strategies, indicating a potential difference in target demographics and product offerings.

reebok.com screenshot
#1 reebok.com
6.6M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viktoriaandwoods.com.au vs top market performers
viktoriaandwoods.com.au
top retailers
conversion rate vs average order value for viktoriaandwoods.com.au and its competitors
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Revenue share by device at viktoriaandwoods.com.au

In December large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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viktoriaandwoods.com.au channels

Identify top traffic channels that drive growth for viktoriaandwoods.com.auand discover how performance of traffic channels has changed over time.

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viktoriaandwoods.com.au Google Ads spend

Evaluate viktoriaandwoods.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktoriaandwoods.com.au devices

Review viktoriaandwoods.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktoriaandwoods.com.au top markets

Explore viktoriaandwoods.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktoriaandwoods.com.au country & global rank

Assess the ranking of viktoriaandwoods.com.au among other retailers within its primary country and worldwide.

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