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Home/Insights/Retailers/viktoriaandwoods.com.au
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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148.9K
Revenue
Jul 26
79.5K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Viktoria & Woods is an Australian website that sells a variety of womens clothing and accessories. Their product range includes dresses, tops, jackets, trousers, swimwear, and footwear. The website also features a blog and offers shipping and returns within Australia and internationally.

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viktoriaandwoods.com.au Annual Revenue and Growth

viktoriaandwoods.com.au's annual sales on its online store amounted to $2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
viktoriaandwoods.com.au revenue by year

viktoriaandwoods.com.au's monthly revenueOVER TIME
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Over the past three months, viktoriaandwoods.com.au revenue has experienced growth of 40%, compared to the preceding three months.

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viktoriaandwoods.com.au revenue growth for last six months
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OVERVIEW
viktoriaandwoods.com.au's conversion rate is currently between 0.50-1.00%, while the average store in the fashion and apparel category typically sees rates from 0.66% to 3.1%. In July 2026, the site generated $149,000 in revenue, surpassing the average store in the fashion and apparel category, which earns around $71,300 monthly. Its average order value (AOV) ranges from $175-200, compared to the category's typical AOV of $84 to $403. With 79,500 sessions in July, viktoriaandwoods.com.au significantly outperformed the average store in the fashion and apparel category, which sees about 28,400 sessions per month.
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viktoriaandwoods.com.au competitors

The most significant gap between viktoriaandwoods.com.au and its competitor, reebok.com, lies in revenue, with viktoriaandwoods.com.au trailing by a staggering $7.7 million as of July 2026. While viktoriaandwoods.com.au generated $149,000 from 776 transactions, reebok.com boasted $7.8 million from 90,200 transactions. In terms of sessions, viktoriaandwoods.com.au had 79,500, significantly lower than reebok.com’s impressive 3.3 million sessions, resulting in a notable gap of 3.2 million. The average order value (AOV) for viktoriaandwoods.com.au ranged from $175-200, which is considerably higher than reebok.com’s $75-100. However, viktoriaandwoods.com.au's conversion rate, ranging from 0.50-1.00%, remains substantially lower than reebok.com’s 2.50-3.00%. Overall, reebok.com clearly outperforms viktoriaandwoods.com.au across all key metrics.

reebok.com screenshot
#1 reebok.com
7.8M
Revenue
3.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viktoriaandwoods.com.au vs top market performers
viktoriaandwoods.com.au
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conversion rate vs average order value for viktoriaandwoods.com.au and its competitors
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Revenue share by device at viktoriaandwoods.com.au

In July large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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viktoriaandwoods.com.au channels

Identify top traffic channels that drive growth for viktoriaandwoods.com.auand discover how performance of traffic channels has changed over time.

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viktoriaandwoods.com.au Google Ads spend

Evaluate viktoriaandwoods.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktoriaandwoods.com.au devices

Review viktoriaandwoods.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktoriaandwoods.com.au top markets

Explore viktoriaandwoods.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktoriaandwoods.com.au country & global rank

Assess the ranking of viktoriaandwoods.com.au among other retailers within its primary country and worldwide.

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