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Jul 2025
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Home/Insights/Retailers/viktoriaandwoods.com.au
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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157.1K
Revenue
81.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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Viktoria & Woods is an Australian website that sells a variety of womens clothing and accessories. Their product range includes dresses, tops, jackets, trousers, swimwear, and footwear. The website also features a blog and offers shipping and returns within Australia and internationally.

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viktoriaandwoods.com.au's revenueOVER TIME
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Over the past three months, viktoriaandwoods.com.au revenue has experienced decline of 7.6%, compared to the preceding three months.

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viktoriaandwoods.com.au revenue decline for last six months
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OVERVIEW
In July 2025, viktoriaandwoods.com.au in the FASHION AND APPAREL industry generated $157,091 in online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) of $175-200. With 81,438 sessions, the site falls below the industry median of 36,317 but is outperformed by shein.com with 294,721,604 sessions and $817,680,251 in revenue. Compared to the industry benchmarks of 2.96% conversion rate, $402 AOV, and $82,875 median revenue, viktoriaandwoods.com.au shows potential for growth in optimizing their performance metrics.
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viktoriaandwoods.com.au competitors

In July 2025, viktoriaandwoods.com.au had a revenue of $157,091 from 796 transactions with 81,438 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 0.50-1.00%. In comparison, reebok.com generated significantly higher revenue of $8,051,237 from 80,328 transactions and 3,291,975 sessions. Despite the lower AOV of $100-125, Reebok's conversion rate was higher at 2.00-2.50%. While Viktoria and Woods may have a smaller customer base and lower revenue compared to Reebok, they have a higher AOV and a respectable conversion rate. This indicates that Viktoria and Woods may be targeting a more niche market or offering higher-end products, leading to a higher average transaction value.

reebok.com screenshot
#1 reebok.com
8.1M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
viktoriaandwoods.com.au vs top market performers
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conversion rate vs average order value for viktoriaandwoods.com.au and its competitors
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Revenue share by device at viktoriaandwoods.com.au

In July large majority of sales on viktoriaandwoods.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on viktoriaandwoods.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktoriaandwoods.com.au channels

Identify top traffic channels that drive growth for viktoriaandwoods.com.auand discover how performance of traffic channels has changed over time.

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viktoriaandwoods.com.au Google Ads spend

Evaluate viktoriaandwoods.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktoriaandwoods.com.au devices

Review viktoriaandwoods.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktoriaandwoods.com.au top markets

Explore viktoriaandwoods.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktoriaandwoods.com.au country & global rank

Assess the ranking of viktoriaandwoods.com.au among other retailers within its primary country and worldwide.

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