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Oct 2025
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Home/Insights/Retailers/viktoriaandwoods.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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125.8K
Revenue
Oct 25
82.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Viktoria & Woods is an Australian website that sells a variety of womens clothing and accessories. Their product range includes dresses, tops, jackets, trousers, swimwear, and footwear. The website also features a blog and offers shipping and returns within Australia and internationally.

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viktoriaandwoods.com.au Annual Revenue and Growth

viktoriaandwoods.com.au's annual sales on its online store amounted to $2.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viktoriaandwoods.com.au revenue by year

viktoriaandwoods.com.au's monthly revenueOVER TIME
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Over the past three months, viktoriaandwoods.com.au revenue has experienced decline of 26%, compared to the preceding three months.

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viktoriaandwoods.com.au revenue decline for last six months
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OVERVIEW
In October 2025, viktoriaandwoods.com.au achieved online sales of $125,781, surpassing the FASHION AND APPAREL median of $80,524, with a conversion rate between 0.50-1.00%, notably lower than the industry high of 3.36%. The site's average order value (AOV) ranged from $175-200, significantly below the category's high of $378. Additionally, viktoriaandwoods.com.au attracted 82,381 sessions, which exceeds the median of 33,163 but pales in comparison to the leading site, shein.com, which recorded over 321 million sessions. Overall, viktoriaandwoods.com.au shows promising revenue performance but needs to improve conversion rates and AOV to better compete.
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viktoriaandwoods.com.au competitors

In October 2025, viktoriaandwoods.com.au showed a revenue of $125,781 with 708 transactions and 82,381 sessions. Their average order value (AOV) ranged from $175 to $200, and their conversion rate was between 0.50% and 1.00%. In comparison, reebok.com generated significantly higher revenue of $5,827,382 with 65,213 transactions and 2,826,848 sessions. However, Reebok had a lower AOV of $75 to $100 and a higher conversion rate of 2.00% to 2.50%. While viktoriaandwoods.com.au may have lower overall numbers in revenue and sessions compared to Reebok, they have a higher AOV and are closer to the industry average conversion rate, indicating potential for growth in the future.

reebok.com screenshot
#1 reebok.com
5.8M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viktoriaandwoods.com.au vs top market performers
viktoriaandwoods.com.au
top retailers
conversion rate vs average order value for viktoriaandwoods.com.au and its competitors
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Revenue share by device at viktoriaandwoods.com.au

In October large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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viktoriaandwoods.com.au channels

Identify top traffic channels that drive growth for viktoriaandwoods.com.auand discover how performance of traffic channels has changed over time.

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viktoriaandwoods.com.au Google Ads spend

Evaluate viktoriaandwoods.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktoriaandwoods.com.au devices

Review viktoriaandwoods.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktoriaandwoods.com.au top markets

Explore viktoriaandwoods.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktoriaandwoods.com.au country & global rank

Assess the ranking of viktoriaandwoods.com.au among other retailers within its primary country and worldwide.

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