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May 2025
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Home/Insights/Retailers/viktoriaandwoods.com.au
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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193K
Revenue
79.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Viktoria & Woods is an Australian website that sells a variety of womens clothing and accessories. Their product range includes dresses, tops, jackets, trousers, swimwear, and footwear. The website also features a blog and offers shipping and returns within Australia and internationally.

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viktoriaandwoods.com.au's revenueOVER TIME
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Over the past three months, viktoriaandwoods.com.au revenue has experienced decline of 3.8%, compared to the preceding three months.

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viktoriaandwoods.com.au revenue decline for last six months
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OVERVIEW
In May 2025, viktoriaandwoods.com.au, in the FASHION AND APPAREL industry, generated $193,042 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $175-200. The store had 79,259 sessions, falling below the median sessions of 33,223 for the industry. The highest online revenue in the category was shein.com at $731,622,726, with a conversion rate of 3.09% and an AOV of $415. On the lower end, a store had a conversion rate of 0.67% and an AOV of $82.
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viktoriaandwoods.com.au competitors

In May 2025, viktoriaandwoods.com.au generated a revenue of $193,042 with 1,049 transactions and 79,259 sessions. The average order value (AOV) ranged from $175 to $200, and the conversion rate was between 1.00% and 1.50%. In comparison, reebok.com, a competitor, reported a significantly higher revenue of $8,463,457 from 86,676 transactions and 2,864,862 sessions. However, Reebok had a lower AOV ranging from $75 to $100 but a higher conversion rate of 3.00% to 3.50%. Despite viktoriaandwoods.com.au's lower revenue and fewer transactions and sessions, it has a higher AOV compared to Reebok. This suggests that viktoriaandwoods.com.au may be targeting a more premium market segment, which could explain the difference in revenue despite lower overall metrics.

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#1 reebok.com
8.5M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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viktoriaandwoods.com.au vs top market performers
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conversion rate vs average order value for viktoriaandwoods.com.au and its competitors
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Revenue share by device at viktoriaandwoods.com.au

In May large majority of sales on viktoriaandwoods.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

In May large majority of sales on viktoriaandwoods.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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viktoriaandwoods.com.au channels

Identify top traffic channels that drive growth for viktoriaandwoods.com.auand discover how performance of traffic channels has changed over time.

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viktoriaandwoods.com.au Google Ads spend

Evaluate viktoriaandwoods.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktoriaandwoods.com.au devices

Review viktoriaandwoods.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktoriaandwoods.com.au top markets

Explore viktoriaandwoods.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktoriaandwoods.com.au country & global rank

Assess the ranking of viktoriaandwoods.com.au among other retailers within its primary country and worldwide.

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