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Apr 2026
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Home/Insights/Retailers/viktoriaandwoods.com.au
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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105.4K
Revenue
Apr 26
73.4K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Viktoria & Woods is an Australian website that sells a variety of womens clothing and accessories. Their product range includes dresses, tops, jackets, trousers, swimwear, and footwear. The website also features a blog and offers shipping and returns within Australia and internationally.

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viktoriaandwoods.com.au Annual Revenue and Growth

viktoriaandwoods.com.au's annual sales on its online store amounted to $2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
viktoriaandwoods.com.au revenue by year

viktoriaandwoods.com.au's monthly revenueOVER TIME
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Over the past three months, viktoriaandwoods.com.au revenue has experienced decline of 15%, compared to the preceding three months.

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viktoriaandwoods.com.au revenue decline for last six months
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OVERVIEW
In April 2026, Viktoria & Woods recorded online sales revenue of $105,421, surpassing the lifestyle/fashion and apparel median of $78,791, with a conversion rate ranging from 0.50-1.00%, below the high of 3.05% but above the low of 0.65%. The average order value (AOV) stood between $175-200, significantly below the category's high of $389, and the store attracted 73,394 sessions, notably higher than the median of 35,276, yet dwarfed by Shein's 281,585,790 sessions, indicating a competitive but growing presence in the lifestyle and fashion market.
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viktoriaandwoods.com.au competitors

In April 2026, viktoriaandwoods.com.au generated a revenue of $105,421 from 558 transactions, with a session count of 73,394 and an average order value (AOV) of $175-200, reflecting a conversion rate between 0.50-1.00%. In stark contrast, its competitor reebok.com reported significantly higher metrics, with a revenue of $5,671,630 from 73,968 transactions across 3,300,242 sessions. Reebok’s AOV stands at $75-100, coupled with a robust conversion rate of 2.00-2.50%. This highlights a substantial disparity in overall performance; while Viktoria and Woods achieves a niche market presence, Reebok's established brand results in markedly higher sales volume and conversion efficiency. Such differences suggest varying target audiences and marketing strategies between the two brands, indicating that Viktoria and Woods may focus on premium offerings, whereas Reebok operates in a broader, more competitive space.

reebok.com screenshot
#1 reebok.com
5.7M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viktoriaandwoods.com.au vs top market performers
viktoriaandwoods.com.au
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conversion rate vs average order value for viktoriaandwoods.com.au and its competitors
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Revenue share by device at viktoriaandwoods.com.au

In April large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on viktoriaandwoods.com.au, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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viktoriaandwoods.com.au channels

Identify top traffic channels that drive growth for viktoriaandwoods.com.auand discover how performance of traffic channels has changed over time.

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viktoriaandwoods.com.au Google Ads spend

Evaluate viktoriaandwoods.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktoriaandwoods.com.au devices

Review viktoriaandwoods.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktoriaandwoods.com.au top markets

Explore viktoriaandwoods.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktoriaandwoods.com.au country & global rank

Assess the ranking of viktoriaandwoods.com.au among other retailers within its primary country and worldwide.

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