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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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585.4K
Revenue
247.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Viome.com is a website that offers personalized wellness insights based on scientific analysis of a persons gut microbiome. Their product consists of at-home test kits that customers can use to provide stool samples for analysis, enabling Viome to create personalized nutrition and lifestyle recommendations to support healthier lifestyles.

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viome.com's revenueOVER TIME
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Over the past three months, viome.com revenue has experienced decline of 42%, compared to the preceding three months.

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viome.com revenue decline for last six months
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OVERVIEW
viome.com's performance metrics for May 2025 include a revenue of $585,420 (higher than the median of $53,290 in HEALTH), a conversion rate of 1.50-2.00% (with a high of 4.69% and low of 1.16%), an average order value (AOV) of $100-125 (compared to a high of $231 and low of $58), and 247,103 sessions (much lower than the highest of 7,374,009 from myprotein.com and median of 26,200 in the same industry).
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viome.com competitors

In May 2025, viome.com reported a revenue of $585,420 with 4,703 transactions and 247,103 sessions, resulting in an Average Order Value (AOV) range of $100-125 and a conversion rate of 1.50-2.00%. In comparison, one of its competitors, optibacprobiotics.com, generated a revenue of $386,493 from 7,525 transactions and 172,024 sessions, with an AOV range of $50-75 and a higher conversion rate of 4.00-4.50%. While viome.com had higher revenue and AOV, optibacprobiotics.com achieved a higher conversion rate with a lower number of transactions and sessions. This suggests that optibacprobiotics.com may have a more efficient and effective sales process, leading to a higher conversion rate despite lower overall revenue.

optibacprobiotics.com screenshot
#1 optibacprobiotics.com
386.5K
Revenue
172K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viome.com vs top market performers
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conversion rate vs average order value for viome.com and its competitors
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Revenue share by device at viome.com

In May large majority of sales on viome.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on viome.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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viome.com channels

Identify top traffic channels that drive growth for viome.comand discover how performance of traffic channels has changed over time.

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viome.com Google Ads spend

Evaluate viome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viome.com devices

Review viome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viome.com top markets

Explore viome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viome.com country & global rank

Assess the ranking of viome.com among other retailers within its primary country and worldwide.

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