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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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432.2K
Revenue
Nov 25
261.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Viome.com is a website that offers personalized wellness insights based on scientific analysis of a persons gut microbiome. Their product consists of at-home test kits that customers can use to provide stool samples for analysis, enabling Viome to create personalized nutrition and lifestyle recommendations to support healthier lifestyles.

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viome.com Annual Revenue and Growth

viome.com's annual sales on its online store amounted to $12.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viome.com revenue by year

viome.com's monthly revenueOVER TIME
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Over the past three months, viome.com revenue has experienced decline of 25%, compared to the preceding three months.

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viome.com revenue decline for last six months
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OVERVIEW
In November 2025, viome.com, operating in the HEALTH sector, achieved online sales revenue of $432,184, significantly surpassing the median of $56,322, yet still far behind roguefitness.com’s $25,793,883. With a conversion rate of 1.00-1.50%, viome.com falls short of the high benchmark of 4.77%, and its average order value (AOV) ranges from $100-125, below the high of $222. The site recorded 261,161 sessions, notably higher than the industry median of 24,825 but dwarfed by myprotein.com’s 5,891,386 sessions, reflecting solid engagement yet highlighting room for growth.
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viome.com competitors

In November 2025, viome.com outperformed its competitor optibacprobiotics.com in terms of revenue, generating $432,184 compared to $228,173. viome.com also had a higher number of transactions with 3,578 compared to 3,920 for optibacprobiotics.com. However, optibacprobiotics.com had a higher conversion rate of 4.00-4.50% compared to viome.com's 1.00-1.50%. In terms of sessions, viome.com had 261,161 sessions while optibacprobiotics.com had 87,181 sessions. The average order value (AOV) was also higher for viome.com at $100-125 compared to optibacprobiotics.com's AOV of $50-75. Overall, viome.com demonstrated stronger performance in revenue and AOV, while optibacprobiotics.com had a higher conversion rate and fewer sessions.

optibacprobiotics.com screenshot
#1 optibacprobiotics.com
228.2K
Revenue
87.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viome.com vs top market performers
viome.com
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conversion rate vs average order value for viome.com and its competitors
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Revenue share by device at viome.com

In November large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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viome.com channels

Identify top traffic channels that drive growth for viome.comand discover how performance of traffic channels has changed over time.

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viome.com Google Ads spend

Evaluate viome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viome.com devices

Review viome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viome.com top markets

Explore viome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viome.com country & global rank

Assess the ranking of viome.com among other retailers within its primary country and worldwide.

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