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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.1M
Revenue
Jan 26
261.3K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Viome.com is a website that offers personalized wellness insights based on scientific analysis of a persons gut microbiome. Their product consists of at-home test kits that customers can use to provide stool samples for analysis, enabling Viome to create personalized nutrition and lifestyle recommendations to support healthier lifestyles.

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viome.com Annual Revenue and Growth

viome.com's annual sales on its online store amounted to $7.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7.2M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
viome.com revenue by year

viome.com's monthly revenueOVER TIME
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Over the past three months, viome.com revenue has experienced growth of 174%, compared to the preceding three months.

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viome.com revenue growth for last six months
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OVERVIEW
In January 2026, viome.com generated $1,066,492 in online sales, significantly surpassing the HEALTH median of $64,815, though still trailing the leading competitor weightwatchers.com at $23,107,811; the site achieved a conversion rate of 3.00-3.50%, just shy of the category high of 4.61%, while its average order value (AOV) ranged from $125-150, lower than the top AOV of $217; with 261,277 sessions, viome.com vastly outperformed the median of 28,949 sessions in the industry, illustrating a strong online presence despite competitive pressures.
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viome.com competitors

In January 2026, viome.com outperformed its competitor optibacprobiotics.com in terms of revenue, with viome.com generating $1,066,492 compared to optibacprobiotics.com's $273,121. viome.com also had a higher number of transactions at 8,381 compared to optibacprobiotics.com's 5,229. However, optibacprobiotics.com had a higher conversion rate of 4.50-5.00% compared to viome.com's 3.00-3.50%. When it comes to average order value (AOV), viome.com had a range of $125-$150, while optibacprobiotics.com had a range of $50-$75. In terms of website traffic, viome.com also had more sessions at 261,277 compared to optibacprobiotics.com's 113,045. Overall, while viome.com had higher revenue and transactions, optibacprobiotics.com had a higher conversion rate and a lower AOV.

optibacprobiotics.com screenshot
#1 optibacprobiotics.com
273.1K
Revenue
113K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viome.com vs top market performers
viome.com
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conversion rate vs average order value for viome.com and its competitors
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Revenue share by device at viome.com

In January large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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viome.com channels

Identify top traffic channels that drive growth for viome.comand discover how performance of traffic channels has changed over time.

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viome.com Google Ads spend

Evaluate viome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viome.com devices

Review viome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viome.com top markets

Explore viome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viome.com country & global rank

Assess the ranking of viome.com among other retailers within its primary country and worldwide.

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