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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for viome.comviome.com

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1M
Revenue
Dec 25
299.3K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Viome.com is a website that offers personalized wellness insights based on scientific analysis of a persons gut microbiome. Their product consists of at-home test kits that customers can use to provide stool samples for analysis, enabling Viome to create personalized nutrition and lifestyle recommendations to support healthier lifestyles.

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viome.com Annual Revenue and Growth

viome.com's annual sales on its online store amounted to $12.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viome.com revenue by year

viome.com's monthly revenueOVER TIME
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Over the past three months, viome.com revenue has experienced growth of 53%, compared to the preceding three months.

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viome.com revenue growth for last six months
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OVERVIEW
In December 2025, viome.com, operating in the HEALTH sector, achieved online sales revenue of $1,033,756, significantly surpassing the industry median of $63,260, while the leading competitor, roguefitness.com, reported $23,554,774. Viome's conversion rate ranged from 2.50-3.00%, below the high benchmark of 4.51% but above the low of 1.17%. The average order value (AOV) stood between $100-125, notably lower than the high of $217, with total sessions recorded at 299,327, exceeding the median of 29,226 but far from the 4,503,015 sessions of myprotein.com.
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viome.com competitors

In December 2025, viome.com generated a revenue of $1,033,756 from 8,416 transactions and 299,327 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. In comparison, one of its competitors, optibacprobiotics.com, reported a revenue of $266,896 from 4,851 transactions and 109,424 sessions, with an AOV of $50-$75 and a higher conversion rate of 4.00-4.50%. Despite viome.com having a higher revenue and number of transactions and sessions, optibacprobiotics.com has a better conversion rate. This indicates that optibacprobiotics.com may have a more efficient sales funnel and better ability to turn sessions into transactions compared to viome.com.

optibacprobiotics.com screenshot
#1 optibacprobiotics.com
266.9K
Revenue
109.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viome.com vs top market performers
viome.com
top retailers
conversion rate vs average order value for viome.com and its competitors
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Revenue share by device at viome.com

In December large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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viome.com channels

Identify top traffic channels that drive growth for viome.comand discover how performance of traffic channels has changed over time.

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viome.com Google Ads spend

Evaluate viome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viome.com devices

Review viome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viome.com top markets

Explore viome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viome.com country & global rank

Assess the ranking of viome.com among other retailers within its primary country and worldwide.

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