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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for viome.comviome.com

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522.8K
Revenue
Apr 26
178.2K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Viome.com is a website that offers personalized wellness insights based on scientific analysis of a persons gut microbiome. Their product consists of at-home test kits that customers can use to provide stool samples for analysis, enabling Viome to create personalized nutrition and lifestyle recommendations to support healthier lifestyles.

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viome.com Annual Revenue and Growth

viome.com's annual sales on its online store amounted to $7.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
viome.com revenue by year

viome.com's monthly revenueOVER TIME
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Over the past three months, viome.com revenue has experienced decline of 23%, compared to the preceding three months.

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viome.com revenue decline for last six months
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OVERVIEW
In April 2026, viome.com, operating in the HEALTH sector, generated online sales of $522,774, significantly above the median revenue of $53,521, yet far behind roguefitness.com's $12,369,156. The site achieved a conversion rate of 2.00-2.50%, lower than the high benchmark of 4.42%, and its average order value (AOV) ranged between $100-125, below the sector's high of $221. With 178,179 sessions, viome.com far exceeds the median of 23,008 but pales in comparison to myprotein.com’s impressive 4,329,322 sessions, indicating a need for improvement in traffic generation and conversion efficiency.
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viome.com competitors

In April 2026, viome.com reported impressive metrics with a revenue of $522,774 from 4,316 transactions, attracting 178,179 sessions, resulting in a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. In comparison, optibacprobiotics.com generated $219,525 from 3,763 transactions with 83,097 sessions. While viome.com achieved a higher overall revenue and AOV, optibacprobiotics.com excelled with a higher conversion rate of 4.50-5.00%. The lower session count for optibacprobiotics.com suggests a more targeted audience or effective engagement, highlighting the differing approaches between these brands. Ultimately, viome.com outperformed in revenue and transaction volume, but optibacprobiotics.com showcased stronger conversion efficiency.

optibacprobiotics.com screenshot
#1 optibacprobiotics.com
219.5K
Revenue
83.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viome.com vs top market performers
viome.com
top retailers
conversion rate vs average order value for viome.com and its competitors
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Revenue share by device at viome.com

In April large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In April large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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viome.com channels

Identify top traffic channels that drive growth for viome.comand discover how performance of traffic channels has changed over time.

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viome.com Google Ads spend

Evaluate viome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viome.com devices

Review viome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viome.com top markets

Explore viome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viome.com country & global rank

Assess the ranking of viome.com among other retailers within its primary country and worldwide.

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