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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for viome.comviome.com

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321.9K
Revenue
Sep 25
243.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Viome.com is a website that offers personalized wellness insights based on scientific analysis of a persons gut microbiome. Their product consists of at-home test kits that customers can use to provide stool samples for analysis, enabling Viome to create personalized nutrition and lifestyle recommendations to support healthier lifestyles.

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viome.com Annual Revenue and Growth

viome.com's annual sales on its online store amounted to $12.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viome.com revenue by year

viome.com's monthly revenueOVER TIME
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Over the past three months, viome.com revenue has experienced decline of 34%, compared to the preceding three months.

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viome.com revenue decline for last six months
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OVERVIEW
In September 2025, viome.com generated $321,894 in online sales, significantly outperforming the median of $55,393 in the HEALTH sector, though far behind roguefitness.com's $14,197,274. Its conversion rate of 1.00-1.50% is near the low end, as the sector’s high is 4.51%, while the average order value (AOV) of $100-125 remains below the high of $214, indicating room for growth. With 243,806 sessions, viome.com surpasses the sector median of 25,494 but is well below the top player myprotein.com’s impressive 6,526,170 sessions, highlighting competitive opportunities.
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viome.com competitors

In September 2025, viome.com had a higher revenue of $321,894 compared to its competitor optibacprobiotics.com, which had a revenue of $216,924. However, optibacprobiotics.com had a higher number of transactions with 4,017 compared to viome.com's 2,664. In terms of sessions, viome.com had significantly more with 243,806 compared to optibacprobiotics.com's 88,435. viome.com also had a higher average order value (AOV) ranging between $100-125, while optibacprobiotics.com's AOV was lower at $50-75. However, optibacprobiotics.com had a higher conversion rate of 4.50-5.00% compared to viome.com's 1.00-1.50%. Overall, viome.com's higher revenue and sessions indicate a strong market presence, while optibacprobiotics.com's higher conversion rate suggests more effective marketing strategies in converting sessions to transactions.

optibacprobiotics.com screenshot
#1 optibacprobiotics.com
216.9K
Revenue
88.4K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
viome.com vs top market performers
viome.com
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conversion rate vs average order value for viome.com and its competitors
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Revenue share by device at viome.com

In September large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on viome.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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viome.com channels

Identify top traffic channels that drive growth for viome.comand discover how performance of traffic channels has changed over time.

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viome.com Google Ads spend

Evaluate viome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viome.com devices

Review viome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viome.com top markets

Explore viome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viome.com country & global rank

Assess the ranking of viome.com among other retailers within its primary country and worldwide.

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