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Nov 2025
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Home/Insights/Retailers/vitalchoice.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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173.4K
Revenue
Nov 25
80K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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VitalChoice.com is an online platform that sells a wide range of premium quality seafood and other sustainably sourced food products. They provide a variety of wild-caught fish, shellfish, organic meats, pantry essentials, supplements, and more. The website offers convenient online ordering and delivers their offerings directly to customers doorsteps.

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vitalchoice.com Annual Revenue and Growth

vitalchoice.com's annual sales on its online store amounted to $6.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitalchoice.com revenue by year

vitalchoice.com's monthly revenueOVER TIME
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Over the past three months, vitalchoice.com revenue has experienced decline of 13%, compared to the preceding three months.

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vitalchoice.com revenue decline for last six months
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OVERVIEW
In November 2025, vitalchoice.com generated $173,416 in online sales, significantly surpassing the food and drink/groceries median of $55,990, while its conversion rate ranged from 2.00% to 2.50%, above the lower threshold of 1.8% but below the high of 6.77%. The average order value (AOV) stood between $75 and $100, also outperforming the lower end of the spectrum at $49, yet falling short of the high AOV of $184. With 79,979 sessions, vitalchoice.com performed well compared to the median of 15,991 but lagged behind industry leader kroger.com, which had over 42 million sessions.
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vitalchoice.com competitors

In November 2025, vitalchoice.com outperformed its competitors in terms of revenue, with $173,416 in revenue compared to wildforsalmon.com's $70,014, sea2table.com's $32,321, lokifish.com's $25,443, seabear.com's $215,496, and wildplanetfoods.com's $71,498. vitalchoice.com also had the highest number of transactions at 1,747, surpassing wildforsalmon.com, sea2table.com, lokifish.com, seabear.com, and wildplanetfoods.com. Additionally, vitalchoice.com had a significantly higher number of sessions at 79,979. However, vitalchoice.com's Average Order Value (AOV) falls within the range of $75-100, which is lower than lokifish.com's $125-150 and seabear.com's $100-125. vitalchoice.com's conversion rate is on par with sea2table.com at 2.00-2.50 but lower than lokifish.com and seabear.com. Overall, vitalchoice.com demonstrated strong performance in revenue and transactions, indicating a solid customer base and potential for growth in the market.

wildforsalmon.com screenshot
#1 wildforsalmon.com
70K
Revenue
15.3K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
sizzlefish.com screenshot
#2 sizzlefish.com
272K
Revenue
63.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
sea2table.com screenshot
#3 sea2table.com
32.3K
Revenue
24K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lokifish.com screenshot
#4 lokifish.com
25.4K
Revenue
2.6K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
seabear.com screenshot
#5 seabear.com
215.5K
Revenue
53.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
vitalchoice.com vs top market performers
vitalchoice.com
top retailers
conversion rate vs average order value for vitalchoice.com and its competitors
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Revenue share by device at vitalchoice.com

In November large majority of sales on vitalchoice.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In November large majority of sales on vitalchoice.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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vitalchoice.com channels

Identify top traffic channels that drive growth for vitalchoice.comand discover how performance of traffic channels has changed over time.

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vitalchoice.com Google Ads spend

Evaluate vitalchoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitalchoice.com devices

Review vitalchoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitalchoice.com top markets

Explore vitalchoice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitalchoice.com country & global rank

Assess the ranking of vitalchoice.com among other retailers within its primary country and worldwide.

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