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Dec 2025
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Home/Insights/Retailers/vitalchoice.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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192.8K
Revenue
Dec 25
61K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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VitalChoice.com is an online platform that sells a wide range of premium quality seafood and other sustainably sourced food products. They provide a variety of wild-caught fish, shellfish, organic meats, pantry essentials, supplements, and more. The website offers convenient online ordering and delivers their offerings directly to customers doorsteps.

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vitalchoice.com Annual Revenue and Growth

vitalchoice.com's annual sales on its online store amounted to $6.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitalchoice.com revenue by year

vitalchoice.com's monthly revenueOVER TIME
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Over the past three months, vitalchoice.com revenue has experienced growth of 12%, compared to the preceding three months.

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vitalchoice.com revenue growth for last six months
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OVERVIEW
In December 2025, vitalchoice.com achieved online sales revenue of $192,807, significantly exceeding the FOOD AND DRINK median of $58,922, with a conversion rate of 3.00-3.50%, below the category's high of 6.41%. The average order value (AOV) ranged from $100-125, also lower than the high AOV of $182, while attracting 61,038 sessions, far surpassing the median of 19,185 yet trailing kroger.com's impressive 47,270,812 sessions. Overall, vitalchoice.com demonstrated strong performance metrics in its sector, positioning itself competitively within the FOOD AND DRINK market.
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vitalchoice.com competitors

In December 2025, vitalchoice.com generated a revenue of $192,807 with 1,918 transactions and 61,038 sessions, boasting an Average Order Value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. Compared to its competitors, wildforsalmon.com had a revenue of $33,460, sea2table.com generated $27,019, lokifish.com brought in $25,547, seabear.com recorded $428,918, and wildplanetfoods.com achieved $87,605 in revenue. While wildforsalmon.com and sea2table.com had higher conversion rates of 4.00-4.50% and 1.50-2.00% respectively, vitalchoice.com maintained a competitive AOV. On the other hand, seabear.com had a significantly higher revenue and conversion rate, showcasing strong performance in both domains. Overall, vitalchoice.com falls in the middle range in terms of revenue, transactions, sessions, AOV, and conversion rate among its competitors.

wildforsalmon.com screenshot
#1 wildforsalmon.com
33.5K
Revenue
10.6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
sizzlefish.com screenshot
#2 sizzlefish.com
325K
Revenue
89.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
sea2table.com screenshot
#3 sea2table.com
27K
Revenue
25.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lokifish.com screenshot
#4 lokifish.com
25.5K
Revenue
4.1K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
seabear.com screenshot
#5 seabear.com
428.9K
Revenue
76.2K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
vitalchoice.com vs top market performers
vitalchoice.com
top retailers
conversion rate vs average order value for vitalchoice.com and its competitors
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Revenue share by device at vitalchoice.com

In December large majority of sales on vitalchoice.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on vitalchoice.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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vitalchoice.com channels

Identify top traffic channels that drive growth for vitalchoice.comand discover how performance of traffic channels has changed over time.

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vitalchoice.com Google Ads spend

Evaluate vitalchoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitalchoice.com devices

Review vitalchoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitalchoice.com top markets

Explore vitalchoice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitalchoice.com country & global rank

Assess the ranking of vitalchoice.com among other retailers within its primary country and worldwide.

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