vitamix.com
Vitamix.com is an online platform providing kitchen appliances and resources for healthy and convenient cooking. The website offers a range of high-performance blenders, accessories, and recipe inspiration. Customers can explore various models and purchase products directly from the site, supported by helpful information and customer service.
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vitamix.com Annual Revenue and Growth
vitamix.com's annual sales on its online store amounted to $50M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
vitamix.com's monthly revenueOVER TIME
Over the past three months, vitamix.com revenue has experienced growth of 38%, compared to the preceding three months.
vitamix.com competitors
In December 2025, vitamix.com outperformed its competitors in terms of revenue, with a total of $2,517,771. The closest competitor in terms of revenue was blendtec.com with $171,567. In the number of transactions, vitamix.com had 8,429 transactions, while the closest competitor, everythingkitchens.com, had 5,099 transactions. vitamix.com also had the highest number of sessions at 776,674, compared to the closest competitor, everythingkitchens.com, with 460,538 sessions. In terms of Average Order Value (AOV), vitamix.com ranged between $275-$300, while the closest competitor, blendtec.com, ranged between $250-$275. The conversion rate for vitamix.com was between 1.00%-1.50%, similar to most of its competitors. Overall, vitamix.com stood out as a leader in the market based on these metrics.
Revenue share by device at vitamix.com
In December large majority of sales on vitamix.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitamix.com channels
Identify top traffic channels that drive growth for vitamix.comand discover how performance of traffic channels has changed over time.
vitamix.com Google Ads spend
Evaluate vitamix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitamix.com devices
Review vitamix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
