vitamix.com
Vitamix.com is an online platform providing kitchen appliances and resources for healthy and convenient cooking. The website offers a range of high-performance blenders, accessories, and recipe inspiration. Customers can explore various models and purchase products directly from the site, supported by helpful information and customer service.
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vitamix.com Annual Revenue and Growth
vitamix.com's annual sales on its online store amounted to $50M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
vitamix.com's monthly revenueOVER TIME
Over the past three months, vitamix.com revenue has experienced decline of 6.2%, compared to the preceding three months.
vitamix.com competitors
When comparing vitamix.com to its competitors in October 2025, vitamix.com stands out in terms of revenue with $2,027,688, significantly higher than its closest competitor blendtec.com with $154,813. vitamix.com also leads in transactions with 6,415, more than double that of blendtec.com. In terms of sessions, vitamix.com again surpasses its competitors with 662,493 sessions, much higher than the closest competitor everythingkitchens.com with 224,528 sessions. The Average Order Value (AOV) for vitamix.com falls within the range of $300-$325, on par with blendtec.com. However, vitamix.com's conversion rate falls within the range of 0.50-1.00, whereas some competitors like everythingkitchens.com and makeitperfectly.com have higher conversion rates in the range of 1.00-1.50. Overall, vitamix.com maintains a strong position in terms of revenue and transactions compared to its competitors in the blender market.
Revenue share by device at vitamix.com
In October large majority of sales on vitamix.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitamix.com channels
Identify top traffic channels that drive growth for vitamix.comand discover how performance of traffic channels has changed over time.
vitamix.com Google Ads spend
Evaluate vitamix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitamix.com devices
Review vitamix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
