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Sep 2025
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Home/Insights/Retailers/wallpops.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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135.6K
Revenue
Sep 25
128.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Wallpops.com is a website that offers a wide range of products for home decor. The website sells peel and stick wallpapers, decals, murals, and decorative accessories. With a variety of designs and patterns, customers can easily personalize their spaces by adding removable and reusable wall decor.

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wallpops.com Annual Revenue and Growth

wallpops.com's annual sales on its online store amounted to $2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wallpops.com revenue by year

wallpops.com's monthly revenueOVER TIME
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Over the past three months, wallpops.com revenue has experienced growth of 11%, compared to the preceding three months.

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wallpops.com revenue growth for last six months
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OVERVIEW
In September 2025, wallpops.com generated $135,620 in online sales, exceeding the home and garden median of $113,901, with a conversion rate of 1.00-1.50%, below the industry's high of 3.36%. The average order value (AOV) ranged from $50 to $75, significantly lower than the industry's high of $677, and total sessions reached 128,687, well above the median of 32,433 but dwarfed by homedepot.com’s leading sessions of 148,597,767, highlighting wallpops.com's competitive position in the home and garden sector.
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wallpops.com competitors

In September 2025, when comparing wallpops.com to its competitors, it is clear that wallpops.com falls in the middle of the pack in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While wallpops.com generated $135,620 in revenue from 1,889 transactions and 128,687 sessions, its AOV ranged from $50-75 with a conversion rate of 1.00-1.50. In contrast, roommatesdecor.com had lower revenue at $12,361 but a higher AOV of $125-150. tempaper.com outperformed all with revenue of $191,521 from 1,957 transactions and 113,937 sessions, boasting an AOV of $75-100 and a conversion rate of 1.50-2.00. On the other hand, wallshoppe.com had a higher AOV of $300-325 but a lower conversion rate of 0.00-0.50 compared to wallpops.com. Overall, wallpops.com is competitive within the wallpaper market but has room for improvement in certain metrics compared to its competitors.

roommatesdecor.com screenshot
#1 roommatesdecor.com
12.4K
Revenue
5.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tempaper.com screenshot
#2 tempaper.com
191.5K
Revenue
113.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
brewsterwallcovering.com screenshot
#3 brewsterwallcovering.com
135.4K
Revenue
45.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wallshoppe.com screenshot
#4 wallshoppe.com
56.1K
Revenue
59.7K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
mineraltiles.com screenshot
#5 mineraltiles.com
221K
Revenue
62.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
wallpops.com vs top market performers
wallpops.com
top retailers
conversion rate vs average order value for wallpops.com and its competitors
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Revenue share by device at wallpops.com

In September large majority of sales on wallpops.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on wallpops.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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wallpops.com channels

Identify top traffic channels that drive growth for wallpops.comand discover how performance of traffic channels has changed over time.

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wallpops.com Google Ads spend

Evaluate wallpops.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wallpops.com devices

Review wallpops.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wallpops.com top markets

Explore wallpops.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wallpops.com country & global rank

Assess the ranking of wallpops.com among other retailers within its primary country and worldwide.

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