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Dec 2025
All countries
Home/Insights/Retailers/wallpops.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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101.7K
Revenue
Dec 25
123.7K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Wallpops.com is a website that offers a wide range of products for home decor. The website sells peel and stick wallpapers, decals, murals, and decorative accessories. With a variety of designs and patterns, customers can easily personalize their spaces by adding removable and reusable wall decor.

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wallpops.com Annual Revenue and Growth

wallpops.com's annual sales on its online store amounted to $2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wallpops.com revenue by year

wallpops.com's monthly revenueOVER TIME
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Over the past three months, wallpops.com revenue has experienced decline of 24%, compared to the preceding three months.

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wallpops.com revenue decline for last six months
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OVERVIEW
In December 2025, wallpops.com generated $101,729 in online sales, slightly below the home and garden industry's median of $114,229. The site's conversion rate ranged from 1.00-1.50%, while the average order value (AOV) was between $50-75. With 123,710 sessions, wallpops.com attracted significantly more traffic than the industry median of 33,723 sessions, yet it fell short compared to homedepot.com, the largest competitor with $1.5 billion in sales and nearly 142 million sessions. Overall, wallpops.com’s performance metrics reflect a strong presence within the home and garden category, though opportunities for improvement exist.
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wallpops.com competitors

In December 2025, wallpops.com reported a revenue of $101,729 with 1,458 transactions and 123,710 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. When compared to its competitors, tempaper.com stands out with a revenue of $141,390, slightly lower transactions at 1,450, but higher sessions at 95,141. Their AOV ranges from $75-100 with a conversion rate of 1.50-2.00%. On the other hand, brewsterwallcovering.com had lower revenue at $58,410 with 416 transactions and 27,997 sessions, but a higher AOV of $125-150. wallshoppe.com reported a revenue of $58,962 with 208 transactions and 59,734 sessions, showing a significantly higher AOV of $275-300, but a lower conversion rate range of 0.00-0.50%. mineraltiles.com performed well with a revenue of $155,047, 808 transactions, 55,255 sessions, AOV of $175-200, and a conversion rate of 1.00-1.50%, positioning itself as a strong competitor in the market.

tempaper.com screenshot
#1 tempaper.com
141.4K
Revenue
95.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
brewsterwallcovering.com screenshot
#2 brewsterwallcovering.com
58.4K
Revenue
28K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wallshoppe.com screenshot
#3 wallshoppe.com
59K
Revenue
59.7K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
mineraltiles.com screenshot
#4 mineraltiles.com
155K
Revenue
55.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
wallsneedlove.com screenshot
#5 wallsneedlove.com
54.7K
Revenue
16.4K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
wallpops.com vs top market performers
wallpops.com
top retailers
conversion rate vs average order value for wallpops.com and its competitors
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Revenue share by device at wallpops.com

In December large majority of sales on wallpops.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on wallpops.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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wallpops.com channels

Identify top traffic channels that drive growth for wallpops.comand discover how performance of traffic channels has changed over time.

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wallpops.com Google Ads spend

Evaluate wallpops.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wallpops.com devices

Review wallpops.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wallpops.com top markets

Explore wallpops.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wallpops.com country & global rank

Assess the ranking of wallpops.com among other retailers within its primary country and worldwide.

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