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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

warco.co.uk

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119.2K

Revenue

27.6K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

Main country of store: UNITED KINGDOM
Website category: CRAFTS

Warco. UK supplier of quality metalworking engineering machinery and tools, including lathes and milling machines to model engineers, industry and education.

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warco.co.uk's revenueOVER TIME
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Over the past three months, warco.co.uk revenue has experienced decline of 24%, compared to the preceding three months.

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warco.co.uk revenue decline for last six months

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OVERVIEW

In July 2025, warco.co.uk in the CRAFTS industry had online sales revenue of $119,176, with a median revenue of $40,740. Their conversion rate ranged from 0.50-1.00%, while the highest in the category was 4.39% and the lowest was 0.85%. The average order value (AOV) for warco.co.uk was $475-500, compared to a high AOV of $317 and a low AOV of $42 in the CRAFTS industry. They had 27,589 sessions, while the top store, hobbylobby.com, had 16,133,407 sessions, and the median for the industry was 15,413 sessions.

warco.co.uk competitors

In July 2025, warco.co.uk generated a revenue of £119,176 from 240 transactions with 27,589 sessions, boasting an Average Order Value (AOV) of £475-500 and a conversion rate of 0.50-1.00. In comparison, kendaltools.co.uk recorded £43,368 in revenue from 106 transactions and 7,146 sessions, with an AOV of £400-425 and a conversion rate of 1.00-1.50. On the other hand, baileigh.com outperformed warco.co.uk with £217,684 in revenue from 231 transactions and 63,555 sessions, a higher AOV of £925-950 but a lower conversion rate of 0.00-0.50. Meanwhile, surplex.com stood out with a significantly higher revenue of £4,644,678 from 6,364 transactions and 236,537 sessions, an AOV of £725-750, and a conversion rate of 2.50-3.00. Finally, penntoolco.com generated £1,591,407 in revenue from 1,763 transactions and 184,208 sessions, with an AOV of £900-925 and a conversion rate matching that of warco.co.uk at 0.50-1.00.

#1 kendaltools.co.uk

43.4K

Revenue

7.1K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#2 baileigh.com

217.7K

Revenue

63.6K

Sessions

0.0-0.5%

Conv. rate

$900-1000

AOV

#3 surplex.com

4.6M

Revenue

236.5K

Sessions

2.5-3.0%

Conv. rate

$700-800

AOV

#4 penntoolco.com

1.6M

Revenue

184.2K

Sessions

0.5-1.0%

Conv. rate

$900-1000

AOV

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TOP MARKET PERFORMERSby revenue

warco.co.uk vs top market performers

warco.co.uk

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Revenue share by device at warco.co.uk

In July large majority of sales on warco.co.uk, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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warco.co.uk channels

Identify top traffic channels that drive growth for warco.co.ukand discover how performance of traffic channels has changed over time.

warco.co.uk Google Ads spend

Evaluate warco.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

warco.co.uk devices

Review warco.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

warco.co.uk top markets

Explore warco.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.