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May 2025
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Home/Insights/Retailers/warco.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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95.4K
Revenue
23.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
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Warco. UK supplier of quality metalworking engineering machinery and tools, including lathes and milling machines to model engineers, industry and education.

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warco.co.uk's revenueOVER TIME
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Over the past three months, warco.co.uk revenue has experienced decline of 5.2%, compared to the preceding three months.

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warco.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, warco.co.uk in the CRAFTS industry had a revenue of $95,387 with a conversion rate of 0.50-1.00% and an AOV of $500-525. They recorded 23,489 sessions, while the highest sessions were at 14,590,514 from hobbylobby.com. The median revenue in the category is $45,890, the highest conversion rate is 4.45%, the lowest conversion rate is 1.07%, the highest AOV is $291, and the lowest AOV is $41, with a median of 16,805 sessions.
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warco.co.uk competitors

In May 2025, warco.co.uk lagged behind its competitors in terms of revenue and transactions. penntoolco.com generated the highest revenue at £1,835,714 with 1,875 transactions, while Warco only had £95,387 in revenue with 182 transactions. In terms of sessions, surplex.com led with 259,116 sessions compared to Warco's 23,489 sessions. The average order value (AOV) for kendaltools.co.uk was £425-£450, which was lower than Warco's AOV of £500-£525. However, Warco had a lower conversion rate of 0.50-1.00% compared to baileigh.com with a conversion rate of 0.00-0.50% and surplex.com with a conversion rate of 2.50-3.00%. Overall, warco.co.uk showed room for improvement in revenue, transactions, and conversion rate when compared to its competitors in May 2025.

kendaltools.co.uk screenshot
#1 kendaltools.co.uk
55.4K
Revenue
7.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
baileigh.com screenshot
#2 baileigh.com
328.2K
Revenue
83.9K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
surplex.com screenshot
#3 surplex.com
5.3M
Revenue
259.1K
Sessions
2.5-3.0%
Conv. rate
$700-800
AOV
penntoolco.com screenshot
#4 penntoolco.com
1.8M
Revenue
162.1K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
warco.co.uk vs top market performers
warco.co.uk
top retailers
conversion rate vs average order value for warco.co.uk and its competitors
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Revenue share by device at warco.co.uk

In May large majority of sales on warco.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on warco.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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warco.co.uk channels

Identify top traffic channels that drive growth for warco.co.ukand discover how performance of traffic channels has changed over time.

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warco.co.uk Google Ads spend

Evaluate warco.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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warco.co.uk devices

Review warco.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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warco.co.uk top markets

Explore warco.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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warco.co.uk country & global rank

Assess the ranking of warco.co.uk among other retailers within its primary country and worldwide.

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