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Jul 2026
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Home/Insights/Retailers/warco.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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114.7K
Revenue
Jul 26
29.2K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$375-400
AOV
Jul 26
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Warco. UK supplier of quality metalworking engineering machinery and tools, including lathes and milling machines to model engineers, industry and education.

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warco.co.uk Annual Revenue and Growth

warco.co.uk's annual sales on its online store amounted to $1.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
warco.co.uk revenue by year

warco.co.uk's monthly revenueOVER TIME
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Over the past three months, warco.co.uk revenue has experienced decline of 19%, compared to the preceding three months.

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warco.co.uk revenue decline for last six months
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OVERVIEW
In July 2026, warco.co.uk experienced 29,200 sessions, significantly higher than a typical store in the crafts category, which sees around 15,000 sessions monthly. The site generated $115,000 in online sales, well above the typical revenue of $33,500 for the crafts category. Its conversion rate ranged from 1.00% to 1.50%, which is within the typical range of 0.97% to 4.34%. Additionally, warco.co.uk's average order value (AOV) was between $375 and $400, also within the typical range of $37 to $315 in the crafts category.
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warco.co.uk competitors

In July 2026, warco.co.uk demonstrates a solid performance in average order value (AOV), matching kendaltools.co.uk at $375-400. However, it ranks lower in overall metrics. In revenue, warco.co.uk earned $115,000, significantly trailing surplex.com by $5.7 million. The transaction count is also a weak point for warco.co.uk, with 298 transactions, falling behind surplex.com by 7,488. Sessions show a similar trend, with warco.co.uk attracting 29,200 visits compared to surplex.com's impressive 291,000, resulting in a gap of 262,000 sessions. While the conversion rate for warco.co.uk aligns with kendaltools.co.uk and penntoolco.com at 1.00-1.50%, it still struggles to compete against surplex.com’s 2.50-3.00%. Overall, warco.co.uk has strengths in AOV but faces challenges in revenue, transactions, and traffic compared to its competitors.

kendaltools.co.uk screenshot
#1 kendaltools.co.uk
36.9K
Revenue
8.3K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
baileigh.com screenshot
#2 baileigh.com
257.6K
Revenue
63.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
surplex.com screenshot
#3 surplex.com
5.8M
Revenue
291K
Sessions
2.5-3.0%
Conv. rate
$700-800
AOV
penntoolco.com screenshot
#4 penntoolco.com
3.5M
Revenue
256.7K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
warco.co.uk vs top market performers
warco.co.uk
top retailers
conversion rate vs average order value for warco.co.uk and its competitors
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Revenue share by device at warco.co.uk

In July large majority of sales on warco.co.uk, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on warco.co.uk, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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warco.co.uk channels

Identify top traffic channels that drive growth for warco.co.ukand discover how performance of traffic channels has changed over time.

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warco.co.uk Google Ads spend

Evaluate warco.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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warco.co.uk devices

Review warco.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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warco.co.uk top markets

Explore warco.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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warco.co.uk country & global rank

Assess the ranking of warco.co.uk among other retailers within its primary country and worldwide.

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