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Sep 2025
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Home/Insights/Retailers/wavebuilder.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.9K
Revenue
Sep 25
8.4K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$0-25
AOV
Sep 25
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Wavebuilder.com is a website that offers hair care products targeted towards individuals looking to enhance and maintain their wavy or curly hair. Their product range includes waxes, pomades, gels, and brushes designed to define and style waves, providing an assortment of options for those seeking to improve their hair texture.

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wavebuilder.com Annual Revenue and Growth

wavebuilder.com's annual sales on its online store amounted to $292.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$292.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wavebuilder.com revenue by year

wavebuilder.com's monthly revenueOVER TIME
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Over the past three months, wavebuilder.com revenue has experienced decline of 9%, compared to the preceding three months.

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wavebuilder.com revenue decline for last six months
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OVERVIEW
In September 2025, wavebuilder.com generated $4,850 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with sessions totaling 8,400 compared to the median of 18,928; its conversion rate ranged from 3.00-3.50%, below the category's high of 4.54%, while its average order value (AOV) was $0-25, far from the industry high of $203, illustrating challenges in performance relative to major competitors like ulta.com, which reported $93,223,020 in revenue.
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wavebuilder.com competitors

In September 2025, wavebuilder.com stands out among its competitors in various aspects. While wavebuilder.com had a revenue of $4,850 with 277 transactions and 8,400 sessions, its average order value (AOV) ranged from $0-25, and the conversion rate was between 3.00-3.50%. In comparison, frederickbenjamin.com had a significantly higher revenue of $21,841 with 298 transactions and 11,096 sessions, but a higher AOV of $50-75 and a slightly lower conversion rate of 2.50-3.00%. On the other hand, xoticsproducts.com had a revenue of $5,497 with 94 transactions and 2,028 sessions, boasting a higher AOV of $50-75 and a notably higher conversion rate of 4.50-5.00%. Overall, wavebuilder.com competes well in terms of conversion rate and AOV, but lags behind in revenue and sessions compared to some of its competitors in September 2025.

frederickbenjamin.com screenshot
#1 frederickbenjamin.com
21.8K
Revenue
11.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
26kingwavymerch.com screenshot
#2 26kingwavymerch.com
11.9K
Revenue
6.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
drippyrags.com screenshot
#3 drippyrags.com
3.5K
Revenue
3.5K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
xoticsproducts.com screenshot
#4 xoticsproducts.com
5.5K
Revenue
2K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
snatchedflames.com screenshot
#5 snatchedflames.com
3.3K
Revenue
2.8K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
wavebuilder.com vs top market performers
wavebuilder.com
top retailers
conversion rate vs average order value for wavebuilder.com and its competitors
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Revenue share by device at wavebuilder.com

In September large majority of sales on wavebuilder.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In September large majority of sales on wavebuilder.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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wavebuilder.com channels

Identify top traffic channels that drive growth for wavebuilder.comand discover how performance of traffic channels has changed over time.

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wavebuilder.com Google Ads spend

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wavebuilder.com devices

Review wavebuilder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wavebuilder.com top markets

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wavebuilder.com country & global rank

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