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Oct 2025
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Home/Insights/Retailers/wavebuilder.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.2K
Revenue
Oct 25
11.2K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$0-25
AOV
Oct 25
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Wavebuilder.com is a website that offers hair care products targeted towards individuals looking to enhance and maintain their wavy or curly hair. Their product range includes waxes, pomades, gels, and brushes designed to define and style waves, providing an assortment of options for those seeking to improve their hair texture.

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wavebuilder.com Annual Revenue and Growth

wavebuilder.com's annual sales on its online store amounted to $292.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$292.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wavebuilder.com revenue by year

wavebuilder.com's monthly revenueOVER TIME
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Over the past three months, wavebuilder.com revenue has experienced decline of 19%, compared to the preceding three months.

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wavebuilder.com revenue decline for last six months
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OVERVIEW
In October 2025, wavebuilder.com, operating in the BEAUTY AND COSMETICS sector, generated $6,152 in online sales, significantly below the industry median of $41,294. With a conversion rate of 3.50-4.00%, it remains competitive against the high rate of 4.65%, while its average order value (AOV) is notably low at $0-25 compared to the sector's high of $202. The site recorded 11,189 sessions, falling short of the median of 18,156, and far behind sephora.com’s impressive 49,510,502 sessions, indicating areas for potential growth in both traffic and revenue generation.
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wavebuilder.com competitors

In October 2025, when comparing wavebuilder.com to its competitors, wavebuilder.com had a revenue of $6,152 with 396 transactions and 11,189 sessions. Their average order value (AOV) fell between $0-25, and their conversion rate ranged from 3.50-4.00%. In contrast, frederickbenjamin.com led the pack with a revenue of $35,693, 501 transactions, and 18,156 sessions. Their AOV was between $50-75, and their conversion rate was 2.50-3.00%. 26kingwavymerch.com followed with $15,697 in revenue, 197 transactions, and 8,382 sessions, boasting an AOV of $75-100 and a conversion rate of 2.00-2.50%. While wavebuilder.com had a higher conversion rate than some competitors, they lagged behind in revenue and AOV, indicating potential areas for improvement to stay competitive in the market.

frederickbenjamin.com screenshot
#1 frederickbenjamin.com
35.7K
Revenue
18.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
26kingwavymerch.com screenshot
#2 26kingwavymerch.com
15.7K
Revenue
8.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
drippyrags.com screenshot
#3 drippyrags.com
3K
Revenue
3.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
xoticsproducts.com screenshot
#4 xoticsproducts.com
4K
Revenue
1.4K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
snatchedflames.com screenshot
#5 snatchedflames.com
2.9K
Revenue
1.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
wavebuilder.com vs top market performers
wavebuilder.com
top retailers
conversion rate vs average order value for wavebuilder.com and its competitors
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Revenue share by device at wavebuilder.com

In October large majority of sales on wavebuilder.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In October large majority of sales on wavebuilder.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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wavebuilder.com channels

Identify top traffic channels that drive growth for wavebuilder.comand discover how performance of traffic channels has changed over time.

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wavebuilder.com Google Ads spend

Evaluate wavebuilder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wavebuilder.com devices

Review wavebuilder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wavebuilder.com top markets

Explore wavebuilder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wavebuilder.com country & global rank

Assess the ranking of wavebuilder.com among other retailers within its primary country and worldwide.

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