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Nov 2025
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Home/Insights/Retailers/wavebuilder.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6.9K
Revenue
Nov 25
8.9K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$0-25
AOV
Nov 25
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Wavebuilder.com is a website that offers hair care products targeted towards individuals looking to enhance and maintain their wavy or curly hair. Their product range includes waxes, pomades, gels, and brushes designed to define and style waves, providing an assortment of options for those seeking to improve their hair texture.

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wavebuilder.com Annual Revenue and Growth

wavebuilder.com's annual sales on its online store amounted to $292.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$292.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wavebuilder.com revenue by year

wavebuilder.com's monthly revenueOVER TIME
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Over the past three months, wavebuilder.com revenue has experienced decline of 43%, compared to the preceding three months.

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wavebuilder.com revenue decline for last six months
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OVERVIEW
In November 2025, wavebuilder.com, operating in the lifestyle and beauty/cosmetics industry, generated $6,899 in online sales, significantly below the median of $52,547, with sessions totaling 8,900, far less than the median of 19,748; its conversion rate ranged between 3.50% and 4.00%, below the industry high of 5.32%, while its average order value (AOV) remained low at $0-25 compared to the high of $204, indicating room for improvement to compete with leading stores like ulta.com, which earned over $145 million.
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wavebuilder.com competitors

In November 2025, wavebuilder.com generated $6,899 in revenue from 349 transactions and 8,900 sessions with an average order value (AOV) between $0-25 and a conversion rate of 3.50-4.00%. Compared to its competitors, wavebuilder.com falls behind in terms of revenue, with frederickbenjamin.com leading the pack at $21,821. However, wavebuilder.com surpasses some competitors in conversion rate, matching xoticsproducts.com at 3.50-4.00%. While 26kingwavymerch.com boasts the highest AOV at $75-100, wavebuilder.com and snatchedflames.com have a similar AOV between $25-50. In terms of sessions, wavebuilder.com is competitive with its counterparts, ranking higher than drippyrags.com and xoticsproducts.com. Overall, wavebuilder.com faces stiff competition in the market, but holds its own in key metrics such as conversion rate and sessions.

frederickbenjamin.com screenshot
#1 frederickbenjamin.com
21.8K
Revenue
10.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
26kingwavymerch.com screenshot
#2 26kingwavymerch.com
16.9K
Revenue
8.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
drippyrags.com screenshot
#3 drippyrags.com
2K
Revenue
1.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
xoticsproducts.com screenshot
#4 xoticsproducts.com
2.4K
Revenue
784
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
snatchedflames.com screenshot
#5 snatchedflames.com
6.2K
Revenue
3.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
wavebuilder.com vs top market performers
wavebuilder.com
top retailers
conversion rate vs average order value for wavebuilder.com and its competitors
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Revenue share by device at wavebuilder.com

In November large majority of sales on wavebuilder.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In November large majority of sales on wavebuilder.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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wavebuilder.com channels

Identify top traffic channels that drive growth for wavebuilder.comand discover how performance of traffic channels has changed over time.

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wavebuilder.com Google Ads spend

Evaluate wavebuilder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wavebuilder.com devices

Review wavebuilder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wavebuilder.com top markets

Explore wavebuilder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wavebuilder.com country & global rank

Assess the ranking of wavebuilder.com among other retailers within its primary country and worldwide.

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