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Sep 2025
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Home/Insights/Retailers/waxcenter.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.6M
Revenue
Sep 25
1.1M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Waxcenter.com is a website that offers a range of personal care products and services. They specialize in providing hair removal services, such as waxing services for eyebrows, legs, bikini areas, and more. Additionally, the website features a selection of waxing products, which include wax kits, pre and postcare items, and accessories for at-home hair removal.

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waxcenter.com Annual Revenue and Growth

waxcenter.com's annual sales on its online store amounted to $44.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2024
$44.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
waxcenter.com revenue by year

waxcenter.com's monthly revenueOVER TIME
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Over the past three months, waxcenter.com revenue has experienced decline of 25%, compared to the preceding three months.

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waxcenter.com revenue decline for last six months
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OVERVIEW
In September 2025, waxcenter.com, a player in the BEAUTY AND COSMETICS industry, achieved online sales revenue of $2,604,517, significantly surpassing the median of $40,540. Its conversion rate ranged between 2.00-2.50%, below the industry high of 4.54%. The average order value (AOV) was between $100-125, notably lower than the high of $203. The website attracted 1,127,621 sessions, far exceeding the industry median of 18,928 but trailing behind leading competitor sephora.com with 45,764,193 sessions. Overall, waxcenter.com demonstrates robust performance amidst a competitive landscape.
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waxcenter.com competitors

In September 2025, waxcenter.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $2,604,517, waxcenter.com had significantly higher earnings compared to starpilwax.com, vidasleek.com, and shopflamingo.com. Additionally, waxcenter.com had 23,559 transactions and 1,127,621 sessions, showcasing a strong customer base and online presence. Despite having a slightly lower average order value (AOV) in the range of $100-125, waxcenter.com maintained a competitive conversion rate of 2.00-2.50%. In contrast, starpilwax.com, vidasleek.com, and shopflamingo.com had lower revenues, transactions, and sessions, with varying AOV and conversion rates. Overall, waxcenter.com emerged as a frontrunner among its competitors in the beauty and skincare industry.

starpilwax.com screenshot
#1 starpilwax.com
100.5K
Revenue
40.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
vidasleek.com screenshot
#2 vidasleek.com
1.8K
Revenue
2.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
shopflamingo.com screenshot
#3 shopflamingo.com
177K
Revenue
131.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
waxcenter.com vs top market performers
waxcenter.com
top retailers
conversion rate vs average order value for waxcenter.com and its competitors
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Revenue share by device at waxcenter.com

In September large majority of sales on waxcenter.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on waxcenter.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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waxcenter.com channels

Identify top traffic channels that drive growth for waxcenter.comand discover how performance of traffic channels has changed over time.

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waxcenter.com Google Ads spend

Evaluate waxcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waxcenter.com devices

Review waxcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waxcenter.com top markets

Explore waxcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waxcenter.com country & global rank

Assess the ranking of waxcenter.com among other retailers within its primary country and worldwide.

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