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Dec 2025
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Home/Insights/Retailers/waxcenter.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.8M
Revenue
Dec 25
1M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Waxcenter.com is a website that offers a range of personal care products and services. They specialize in providing hair removal services, such as waxing services for eyebrows, legs, bikini areas, and more. Additionally, the website features a selection of waxing products, which include wax kits, pre and postcare items, and accessories for at-home hair removal.

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waxcenter.com Annual Revenue and Growth

waxcenter.com's annual sales on its online store amounted to $44.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$44.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
waxcenter.com revenue by year

waxcenter.com's monthly revenueOVER TIME
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Over the past three months, waxcenter.com revenue has experienced decline of 15%, compared to the preceding three months.

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waxcenter.com revenue decline for last six months
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OVERVIEW
In December 2025, waxcenter.com achieved online sales of $2,824,470, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, but still far behind the category leader, ulta.com at $152,769,917; the site recorded a conversion rate of 2.00-2.50%, below the high benchmark of 4.87% but above the low of 1.29%, with an average order value (AOV) of $100-125, lower than the high of $191 and above the low of $45; with 1,049,449 sessions, waxcenter.com outperformed the median of 23,270 but fell short of sephora.com's leading figure of 76,213,109 sessions.
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waxcenter.com competitors

In December 2025, waxcenter.com outperformed its competitors in terms of revenue, with $2,824,470 in comparison to starpilwax.com's $144,205, vidasleek.com's $2,212, and shopflamingo.com's $137,366. In terms of transactions, waxcenter.com had 26,263 transactions, higher than starpilwax.com (849), vidasleek.com (60), and shopflamingo.com (5,530). waxcenter.com also had the highest number of sessions with 1,049,449, while starpilwax.com had 61,748, vidasleek.com had 1,999, and shopflamingo.com had 114,618. Additionally, waxcenter.com had an average order value (AOV) range of $100-125, falling in between the AOV ranges of its competitors. However, waxcenter.com's conversion rate was lower at 2.00-2.50% compared to vidasleek.com's 3.00-3.50% and shopflamingo.com's 4.50-5.00%.

starpilwax.com screenshot
#1 starpilwax.com
144.2K
Revenue
61.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
vidasleek.com screenshot
#2 vidasleek.com
2.2K
Revenue
2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
shopflamingo.com screenshot
#3 shopflamingo.com
137.4K
Revenue
114.6K
Sessions
4.5-5.0%
Conv. rate
$0-25
AOV
waxcenter.com vs top market performers
waxcenter.com
top retailers
conversion rate vs average order value for waxcenter.com and its competitors
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Revenue share by device at waxcenter.com

In December large majority of sales on waxcenter.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In December large majority of sales on waxcenter.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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waxcenter.com channels

Identify top traffic channels that drive growth for waxcenter.comand discover how performance of traffic channels has changed over time.

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waxcenter.com Google Ads spend

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waxcenter.com devices

Review waxcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waxcenter.com top markets

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waxcenter.com country & global rank

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