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May 2026
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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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598.6K
Revenue
May 26
609.8K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk Annual Revenue and Growth

waylandgames.co.uk's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
waylandgames.co.uk revenue by year

waylandgames.co.uk's monthly revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced decline of 47%, compared to the preceding three months.

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waylandgames.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, waylandgames.co.uk achieved impressive online sales revenue of $598,562, significantly exceeding the median of $76,866 in the GAMES industry. Its conversion rate of 1.00-1.50% is below the industry's high of 3.54%, while its average order value (AOV) of $75-100 falls short of the very high AOV of $294. The site garnered 609,772 sessions, well above the median of 37,916, but slightly behind the top store's 769,791 sessions. Despite strong sales figures, there remains room for improvement in conversion rate and AOV to enhance overall performance.
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waylandgames.co.uk competitors

In May 2026, waylandgames.co.uk reported revenue of $598,562 with 6,512 transactions from 609,772 sessions, translating to an average order value (AOV) between $75-$100 and a conversion rate of 1.00-1.50%. In contrast, games-workshop.com significantly outperformed with revenue of $2,462,691, achieving 7,960 transactions and 305,152 sessions, yielding a much higher AOV of $300-$325 and a conversion rate of 2.50-3.00%. forgeworld.co.uk lagged with just $16,437 in revenue and 65 transactions from 4,455 sessions, resulting in an AOV of $250-$275 and a similar conversion rate to waylandgames.co.uk. Meanwhile, thirstymeeples.co.uk had revenue of $190,408 and 1,073 transactions from 52,935 sessions, featuring an AOV of $175-$200 and a conversion rate of 2.00-2.50%. Overall, waylandgames.co.uk remains competitive but falls short against games-workshop.com in both revenue and conversion metrics.

games-workshop.com screenshot
#1 games-workshop.com
2.5M
Revenue
305.2K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
16.4K
Revenue
4.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
190.4K
Revenue
52.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In May large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In May large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries waylandgames.co.uk operates in

waylandgames.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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