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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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644.7K
Revenue
Aug 26
627.3K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk Annual Revenue and Growth

waylandgames.co.uk's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
waylandgames.co.uk revenue by year

waylandgames.co.uk's monthly revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced growth of 6.9%, compared to the preceding three months.

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waylandgames.co.uk revenue growth for last six months
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OVERVIEW
In August 2026, waylandgames.co.uk, a board and card games retailer, generated $645,000 in revenue, significantly above the typical board and card games retailer's revenue of around $88,200. The site achieved a conversion rate of 1.00-1.50%, which is within the typical board and card games retailer range of 0.66% to 3.49%. Its average order value (AOV) of $75-100 falls below the typical board and card games retailer range of $99 to $297. Additionally, waylandgames.co.uk recorded 627,000 sessions, far exceeding the typical board and card games retailer's 30,500 sessions monthly.
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waylandgames.co.uk competitors

waylandgames.co.uk excels in transactions and sessions, leading with 7,206 transactions and 627,000 sessions in August 2026. This impressive performance puts it well ahead of competitors like forgeworld.co.uk, which recorded 129 transactions and 9,526 sessions, and thirstymeeples.co.uk, with 1,564 transactions and 59,700 sessions. However, in terms of revenue, waylandgames.co.uk ranks second, generating $645,000, while games-workshop.com surpasses it with $1.6 million. In average order value (AOV), waylandgames.co.uk's range of $75-100 trails behind games-workshop.com's higher range of $300-325 and thirstymeeples.co.uk's $175-200. The conversion rates show waylandgames.co.uk at 1.00-1.50, comparable to forgeworld.co.uk, while trailing behind games-workshop.com and thirstymeeples.co.uk, which have higher rates of 2.00-2.50 and 2.50-3.00 respectively. Overall, waylandgames.co.uk stands out for transactions and sessions, though it faces strong competition in revenue and AOV.

games-workshop.com screenshot
#1 games-workshop.com
1.6M
Revenue
268.6K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
36K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
289.7K
Revenue
59.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In August large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In August large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries waylandgames.co.uk operates in

waylandgames.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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