waylandgames.co.uk
Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.
GRIPS CUSTOMERS & RESEARCH PARTNERS
waylandgames.co.uk Annual Revenue and Growth
waylandgames.co.uk's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
waylandgames.co.uk's monthly revenueOVER TIME
Over the past three months, waylandgames.co.uk revenue has experienced decline of 48%, compared to the preceding three months.
waylandgames.co.uk competitors
In April 2026, waylandgames.co.uk generated $611,298 in revenue from 7,281 transactions across 625,811 sessions, achieving an average order value (AOV) between $75 and $100 and a conversion rate of 1.00-1.50%. In comparison, games-workshop.com led with $2,502,225 in revenue and 8,236 transactions from only 325,710 sessions, benefiting from a significantly higher AOV of $300-325 and a conversion rate of 2.50-3.00%. Meanwhile, thirstymeeples.co.uk recorded $219,487 in revenue from 1,226 transactions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. forgeworld.co.uk struggled with just $13,369 in revenue from 52 transactions, maintaining an AOV of $250-275 and a similar conversion rate to waylandgames.co.uk. Overall, waylandgames.co.uk performs moderately well against its competitors, but falls short of the higher revenues and AOV seen with games-workshop.com.
Revenue share by device at waylandgames.co.uk
In April large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
Gain even more insights with the Grips app
waylandgames.co.uk channels
Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.
waylandgames.co.uk Google Ads spend
Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
waylandgames.co.uk devices
Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
