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Dec 2025
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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.3M
Revenue
Dec 25
797.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk Annual Revenue and Growth

waylandgames.co.uk's annual sales on its online store amounted to $16.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
waylandgames.co.uk revenue by year

waylandgames.co.uk's monthly revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced growth of 40%, compared to the preceding three months.

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waylandgames.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, waylandgames.co.uk generated $1,340,682 in online sales, significantly exceeding the median revenue of $90,923 in the GAMES industry. With a conversion rate of 1.50-2.00%, it falls below the industry high of 3.34%, while its average order value (AOV) ranges between $75-100, below the high of $284. The website recorded 797,605 sessions, a notable figure compared to the industry median of 37,592, but still shy of the highest sessions from bicyclecards.com at 852,102, highlighting room for growth in both conversions and AOV within the competitive landscape.
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waylandgames.co.uk competitors

In December 2025, waylandgames.co.uk reported a revenue of $1,340,682 from 15,705 transactions and 797,605 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 1.50-2.00%. In comparison, forgeworld.co.uk generated only $42,666 in revenue from 144 transactions and 10,377 sessions, with a higher AOV of $275-300 but a lower conversion rate of 1.00-1.50%. On the other hand, thirstymeeples.co.uk had a revenue of $326,707 from 1,830 transactions and 73,877 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. Overall, waylandgames.co.uk stands out for its significantly higher revenue, transaction volume, and session count, indicating a strong performance in the online gaming retail market.

forgeworld.co.uk screenshot
#1 forgeworld.co.uk
42.7K
Revenue
10.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thirstymeeples.co.uk screenshot
#2 thirstymeeples.co.uk
326.7K
Revenue
73.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In December large majority of sales on waylandgames.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on waylandgames.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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