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May 2025
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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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720.1K
Revenue
537.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk's revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

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waylandgames.co.uk revenue decline for last six months
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OVERVIEW
waylandgames.co.uk in the GAMES industry had a revenue of $720,106, with a conversion rate of 1.00-1.50% and an AOV of $100-125. They received 537,419 sessions in May 2025. The highest revenue in the category was from games-workshop.com at $2,184,517, with a conversion rate of 3.39% and an AOV of $309. The highest number of sessions was 723,817 from bicyclecards.com, while the median revenue and sessions were $91,679 and 37,036, respectively. The lowest conversion rate was 0.75% and the lowest AOV was $113 in the GAMES industry.
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waylandgames.co.uk competitors

In May 2025, waylandgames.co.uk generated £720,106 in revenue from 7,053 transactions with 537,419 sessions, boasting an average order value (AOV) of £100-125 and a conversion rate of 1.00-1.50%. In comparison, games-workshop.com outperformed in revenue with £2,184,517 from 6,207 transactions and 306,630 sessions, along with a higher AOV of £350-375 and a conversion rate of 2.00-2.50%. On the other hand, forgeworld.co.uk trailed behind both with £59,281 in revenue from 202 transactions and 15,247 sessions, showcasing an AOV of £275-300 and a conversion rate of 1.00-1.50%. Finally, thirstymeeples.co.uk achieved £245,617 in revenue from 1,379 transactions and 56,154 sessions, with an AOV of £175-200 and a conversion rate of 2.00-2.50%. Despite strong competition, waylandgames.co.uk holds its ground within the industry.

games-workshop.com screenshot
#1 games-workshop.com
2.2M
Revenue
306.6K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
59.3K
Revenue
15.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
245.6K
Revenue
56.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In May large majority of sales on waylandgames.co.uk, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.

In May large majority of sales on waylandgames.co.uk, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.
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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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