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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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638.1K
Revenue
Mar 26
643K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk Annual Revenue and Growth

waylandgames.co.uk's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
waylandgames.co.uk revenue by year

waylandgames.co.uk's monthly revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced decline of 9.6%, compared to the preceding three months.

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waylandgames.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, waylandgames.co.uk achieved remarkable online sales revenue of $638,131, significantly surpassing the GAMES median of $74,533, but still trailing behind the leader, games-workshop.com at $2,092,258. Its conversion rate of 1.00-1.50% is below the high benchmark of 3.16% but above the low of 0.7%, while the average order value (AOV) ranged between $75-100, slightly below the high of $298 and above the low of $85. Additionally, waylandgames.co.uk recorded 643,050 sessions, far exceeding the median of 33,678 in its category, yet shy of fantasywelt.de's peak of 769,406 sessions.
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waylandgames.co.uk competitors

In March 2026, waylandgames.co.uk reported a revenue of $638,131 from 7,627 transactions and 643,050 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, games-workshop.com generated $2,092,258 in revenue from 7,025 transactions and 278,898 sessions, with an AOV of $275-300 and a conversion rate of 2.50-3.00%. forgeworld.co.uk had a revenue of $13,235 from 52 transactions and 3,493 sessions, with an AOV of $250-275 and a conversion rate of 1.00-1.50%. thirstymeeples.co.uk recorded a revenue of $298,875 from 1,654 transactions and 76,979 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. Overall, waylandgames.co.uk falls behind games-workshop.com in terms of revenue and sessions, but remains competitive in terms of AOV and conversion rate compared to its competitors.

games-workshop.com screenshot
#1 games-workshop.com
2.1M
Revenue
278.9K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
13.2K
Revenue
3.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
298.9K
Revenue
77K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In March large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In March large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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