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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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697.8K
Revenue
Jun 26
634.5K
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk Annual Revenue and Growth

waylandgames.co.uk's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
waylandgames.co.uk revenue by year

waylandgames.co.uk's monthly revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced decline of 31%, compared to the preceding three months.

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waylandgames.co.uk revenue decline for last six months
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OVERVIEW
In June 2026, waylandgames.co.uk, operating in the GAMES sector, generated impressive online sales of $697,799, significantly surpassing the median of $71,316, while its conversion rate ranged between 1.00-1.50%, below the industry high of 3.52%. The average order value (AOV) stood at $100-125, closely aligned with the low AOV benchmark of $99. With 634,489 sessions, waylandgames.co.uk approached the highest session count in the category, reflecting robust traffic compared to the median of 38,216 sessions, but still trailing behind fantasywelt.de, which recorded 667,276 sessions, highlighting its competitive positioning in the market.
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waylandgames.co.uk competitors

In June 2026, waylandgames.co.uk generated a revenue of $697,799 with 6,935 transactions from 634,489 sessions, showcasing an average order value (AOV) between $100-125 and a conversion rate of 1.00-1.50%. In contrast, games-workshop.com leads significantly with $2,780,152 in revenue from 8,731 transactions over 336,362 sessions, benefiting from a high AOV of $300-325 and a robust conversion rate of 2.50-3.00%. forgeworld.co.uk, although generating only $11,874 from 46 transactions, has an AOV of $250-275 and the same conversion rate as waylandgames.co.uk. thirstymeeples.co.uk, with revenue of $267,401 from 1,472 transactions and 59,666 sessions, has an AOV of $175-200 and a conversion rate of 2.00-2.50%. Overall, waylandgames.co.uk performs well in terms of traffic but falls short on revenue and AOV compared to its primary competitor, games-workshop.com.

games-workshop.com screenshot
#1 games-workshop.com
2.8M
Revenue
336.4K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
11.9K
Revenue
3.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
267.4K
Revenue
59.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In June large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In June large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries waylandgames.co.uk operates in

waylandgames.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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