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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.4M
Revenue
Jan 26
903.8K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk Annual Revenue and Growth

waylandgames.co.uk's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
waylandgames.co.uk revenue by year

waylandgames.co.uk's monthly revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced growth of 65%, compared to the preceding three months.

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waylandgames.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, waylandgames.co.uk generated $1,448,184 in revenue, significantly exceeding the GAMES median of $87,645, with a conversion rate of 1.50-2.00%, below the high benchmark of 3.33%. The average order value (AOV) ranged between $75-100, underperforming compared to the category's high of $292. With 903,788 sessions, waylandgames.co.uk maintained a solid presence, although slightly less than bicyclecards.com’s 989,345 sessions, showcasing robust performance in an industry where median sessions stand at just 36,879. Overall, the metrics highlight waylandgames.co.uk's strong positioning in the competitive landscape of online board and card games.
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waylandgames.co.uk competitors

In January 2026, waylandgames.co.uk had a revenue of $1,448,184 with 17,125 transactions and 903,788 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, games-workshop.com had a higher revenue of $2,547,592 with 8,520 transactions and 342,564 sessions, boasting a higher AOV of $275-300 and a similar conversion rate of 2.00-2.50%. On the other hand, forgeworld.co.uk had significantly lower revenue at $42,002 with 136 transactions and 7,681 sessions, but a higher AOV of $300-325 and a comparable conversion rate of 1.50-2.00%. Lastly, thirstymeeples.co.uk fell in between, with a revenue of $344,741, 1,928 transactions, 95,092 sessions, an AOV of $175-200, and a conversion rate of 2.00-2.50%. Overall, waylandgames.co.uk's performance was solid, but there is room for growth in terms of revenue and AOV compared to its competitors.

games-workshop.com screenshot
#1 games-workshop.com
2.5M
Revenue
342.6K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
42K
Revenue
7.7K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
344.7K
Revenue
95.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In January large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In January large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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