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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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693.4K
Revenue
Sep 26
617K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk Annual Revenue and Growth

waylandgames.co.uk's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
waylandgames.co.uk revenue by year

waylandgames.co.uk's monthly revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced growth of 3.3%, compared to the preceding three months.

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waylandgames.co.uk revenue growth for last six months
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OVERVIEW
In September 2026, waylandgames.co.uk, a board and card games retailer, generated $693,000 in revenue, significantly exceeding the typical board and card games retailer's monthly revenue of around $78,400. The site's conversion rate ranged from 1.00-1.50%, which is within the typical board and card games retailer's range of 0.58% to 3.79%. Its average order value (AOV) of $75-100 falls below the typical range of $109 to $308. With 617,000 sessions, waylandgames.co.uk far surpasses the typical board and card games retailer's 26,700 sessions, indicating strong traffic and interest in its offerings.
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waylandgames.co.uk competitors

In September 2026, waylandgames.co.uk excels with the highest number of transactions at 6,941, outperforming its competitors significantly. It also leads in sessions, attracting 617,000 visitors, which demonstrates its strong online presence compared to games-workshop.com with 230,000 sessions and forgeworld.co.uk with 2,493. However, while waylandgames.co.uk ranks second in revenue at $693,000, it trails behind games-workshop.com, which generates $1.6 million. The average order value (AOV) for waylandgames.co.uk is between $75-100, which is notably lower than games-workshop.com’s AOV of $325-350 and forgeworld.co.uk’s $300-325 range. Although waylandgames.co.uk has a conversion rate of 1.00-1.50%, it shares this metric with forgeworld.co.uk, while thirstymeeples.co.uk outperforms with a conversion rate of 3.00-3.50%.

games-workshop.com screenshot
#1 games-workshop.com
1.6M
Revenue
230K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
11.2K
Revenue
2.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
331.8K
Revenue
54.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In September large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on waylandgames.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries waylandgames.co.uk operates in

waylandgames.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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