waylandgames.co.uk
Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.
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waylandgames.co.uk Annual Revenue and Growth
waylandgames.co.uk's annual sales on its online store amounted to $16.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
waylandgames.co.uk's monthly revenueOVER TIME
Over the past three months, waylandgames.co.uk revenue has experienced growth of 5.1%, compared to the preceding three months.
waylandgames.co.uk competitors
In September 2025, when comparing waylandgames.co.uk to its competitors, it is evident that Wayland Games falls behind in terms of revenue generated. Wayland Games had a revenue of £747,488 from 7,840 transactions and 644,769 sessions, with an average order value (AOV) of £75-100 and a conversion rate of 1.00-1.50%. In contrast, Games Workshop, one of its competitors, had a significantly higher revenue of £2,094,534 from 6,425 transactions and 308,941 sessions, with an AOV of £325-350 and a conversion rate of 2.00-2.50%. Additionally, Forgeworld and Thirsty Meeples also outperformed Wayland Games in terms of revenue, transactions, sessions, AOV, and conversion rates, indicating that Wayland Games may need to reassess its strategies to remain competitive in the market.
Revenue share by device at waylandgames.co.uk
In September large majority of sales on waylandgames.co.uk, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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waylandgames.co.uk channels
Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.
waylandgames.co.uk Google Ads spend
Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
waylandgames.co.uk devices
Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
