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Jul 2025
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Home/Insights/Retailers/waylandgames.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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751.5K
Revenue
699.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Waylandgames.co.uk is an e-commerce platform focused on the sale of tabletop games and accessories. They offer a wide selection of products such as board games, miniatures, role-playing games, and hobby supplies. The website features an easy-to-navigate interface and provides a platform for users to explore and purchase various gaming merchandise.

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waylandgames.co.uk's revenueOVER TIME
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Over the past three months, waylandgames.co.uk revenue has experienced growth of 6.4%, compared to the preceding three months.

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waylandgames.co.uk revenue growth for last six months
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OVERVIEW
In July 2025, waylandgames.co.uk in the GAMES industry had a revenue of $751,467, conversion rate of 1.00-1.50%, AOV of $100-125, and 699,558 sessions. The median revenue for the category was $81,266, the largest revenue was from games-workshop.com at $2,206,434, highest conversion rate was 3.44%, highest AOV was $298, lowest conversion rate was 0.61%, lowest AOV was $104, and the highest sessions were at 831,309 from bicyclecards.com, while the median sessions were 33,257.
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waylandgames.co.uk competitors

In July 2025, waylandgames.co.uk lagged behind its competitors in terms of revenue, with only £751,467 compared to games-workshop.com's £2,206,434 and thirstymeeples.co.uk's £265,849. However, waylandgames.co.uk had the highest number of transactions at 7,273, surpassing games-workshop.com and forgeworld.co.uk. In sessions, waylandgames.co.uk also outperformed its competitors with 699,558 visits, while thirstymeeples.co.uk only had 57,245 sessions. In terms of Average Order Value (AOV), games-workshop.com led the pack with £350-375, followed by forgeworld.co.uk at £275-300, while waylandgames.co.uk fell behind at £100-125. Despite lower AOV, waylandgames.co.uk had a competitive conversion rate of 1.00-1.50%, similar to forgeworld.co.uk, but slightly lower than games-workshop.com and thirstymeeples.co.uk. Overall, while waylandgames.co.uk may not lead in revenue or AOV, its high transaction volume and sessions indicate a strong customer base and potential for growth.

games-workshop.com screenshot
#1 games-workshop.com
2.2M
Revenue
308.9K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
forgeworld.co.uk screenshot
#2 forgeworld.co.uk
106.3K
Revenue
27.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thirstymeeples.co.uk screenshot
#3 thirstymeeples.co.uk
265.8K
Revenue
57.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
waylandgames.co.uk vs top market performers
waylandgames.co.uk
top retailers
conversion rate vs average order value for waylandgames.co.uk and its competitors
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Revenue share by device at waylandgames.co.uk

In July large majority of sales on waylandgames.co.uk, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on waylandgames.co.uk, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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waylandgames.co.uk channels

Identify top traffic channels that drive growth for waylandgames.co.ukand discover how performance of traffic channels has changed over time.

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waylandgames.co.uk Google Ads spend

Evaluate waylandgames.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waylandgames.co.uk devices

Review waylandgames.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waylandgames.co.uk top markets

Explore waylandgames.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waylandgames.co.uk country & global rank

Assess the ranking of waylandgames.co.uk among other retailers within its primary country and worldwide.

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