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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for whisky.dewhisky.de

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2.1M
Revenue
Dec 25
684.4K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Whisky.de is a website that primarily focuses on selling a wide range of whiskies to customers. They have an extensive selection of different types of whisky including Scotch, Irish, American, and Japanese whiskies. The site provides information on various brands, regions, and distilleries, catering to whisky enthusiasts worldwide.

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whisky.de Annual Revenue and Growth

whisky.de's annual sales on its online store amounted to $19.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whisky.de revenue by year

whisky.de's monthly revenueOVER TIME
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Over the past three months, whisky.de revenue has experienced growth of 18%, compared to the preceding three months.

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whisky.de revenue growth for last six months
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OVERVIEW
In December 2025, whisky.de generated $2,096,034 in online sales, significantly surpassing the FOOD AND DRINK median of $43,769, with sessions totaling 684,384 compared to the median of 11,175; its conversion rate ranged from 2.00-2.50%, below the high of 4.84%, while its average order value (AOV) was between $125-150, compared to a very high AOV of $265 in the industry, reflecting strong performance but indicating room for improvement against market leaders like totalwine.com, which dominated with $144,251,557 in revenue and 16,159,312 sessions.
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whisky.de competitors

In December 2025, whisky.de outperformed its competitors in terms of revenue with $2,096,034, compared to whic.de at $1,095,886, whiskyzone.de at $212,015, weisshaus.de at $791,220, drankdozijn.de at $270,221, and whiskyhaus.de at $687,781. The number of transactions on whisky.de was also higher at 14,567, compared to whic.de with 6,132, whiskyzone.de with 1,426, weisshaus.de with 5,038, drankdozijn.de with 1,493, and whiskyhaus.de with 4,666. However, whisky.de had a lower average order value (AOV) range of $125-150, compared to whic.de and drankdozijn.de at $175-200, weisshaus.de at $150-175, and whiskyhaus.de at $125-150. The conversion rate for whisky.de was within the range of 2.00-2.50%, while whic.de, whiskyzone.de, and whiskyhaus.de had higher conversion rates ranging from 3.00-4.00%, and weisshaus.de had a lower conversion rate of 1.50-2.00%.

whic.de screenshot
#1 whic.de
1.1M
Revenue
179.7K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
whiskyzone.de screenshot
#2 whiskyzone.de
212K
Revenue
65.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
weisshaus.de screenshot
#3 weisshaus.de
791.2K
Revenue
271.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
drankdozijn.de screenshot
#4 drankdozijn.de
270.2K
Revenue
157.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
whiskyhaus.de screenshot
#5 whiskyhaus.de
687.8K
Revenue
122.7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
whisky.de vs top market performers
whisky.de
top retailers
conversion rate vs average order value for whisky.de and its competitors
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Revenue share by device at whisky.de

In December large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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brands overtime comparison

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whisky.de channels

Identify top traffic channels that drive growth for whisky.deand discover how performance of traffic channels has changed over time.

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whisky.de Google Ads spend

Evaluate whisky.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whisky.de devices

Review whisky.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whisky.de top markets

Explore whisky.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whisky.de country & global rank

Assess the ranking of whisky.de among other retailers within its primary country and worldwide.

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