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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.7M
Revenue
Nov 25
505.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Whisky.de is a website that primarily focuses on selling a wide range of whiskies to customers. They have an extensive selection of different types of whisky including Scotch, Irish, American, and Japanese whiskies. The site provides information on various brands, regions, and distilleries, catering to whisky enthusiasts worldwide.

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whisky.de Annual Revenue and Growth

whisky.de's annual sales on its online store amounted to $19.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whisky.de revenue by year

whisky.de's monthly revenueOVER TIME
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Over the past three months, whisky.de revenue has experienced growth of 17%, compared to the preceding three months.

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whisky.de revenue growth for last six months
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OVERVIEW
In November 2025, whisky.de generated $1,701,722 in online sales, significantly exceeding the FOOD AND DRINK median of $41,147, though still far behind industry leader totalwine.com at $112,033,261; the site achieved a conversion rate of 2.00-2.50%, within the industry range but below the high of 5.12%, while its average order value (AOV) ranged from $125-150, lower than the high of $263; whisky.de attracted 505,427 sessions, markedly above the median of 9,805, yet dwarfed by totalwine.com's 12,159,791 sessions, showcasing a robust but competitive position in the market.
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whisky.de competitors

In November 2025, whisky.de outperformed its competitors in terms of revenue, transactions, and sessions. whisky.de generated a revenue of 1,701,722 with 11,765 transactions and 505,427 sessions. Its average order value (AOV) ranged from 125-150 with a conversion rate of 2.00-2.50. In comparison, whic.de, a similar domain, had a revenue of 937,251 with 5,226 transactions and 146,052 sessions. whiskyzone.de, weisshaus.de, and whiskyhaus.de also lagged behind whisky.de in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. However, drankdozijn.de had a higher AOV range of 175-200 but a lower conversion rate of 0.50-1.00 compared to whisky.de. Overall, whisky.de emerged as the leader among its competitors in the whisky market based on the November 2025 data.

whic.de screenshot
#1 whic.de
937.3K
Revenue
146.1K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
whiskyzone.de screenshot
#2 whiskyzone.de
180K
Revenue
51.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
weisshaus.de screenshot
#3 weisshaus.de
742.5K
Revenue
227.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
drankdozijn.de screenshot
#4 drankdozijn.de
180.2K
Revenue
108.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
whiskyhaus.de screenshot
#5 whiskyhaus.de
591.6K
Revenue
93.2K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
whisky.de vs top market performers
whisky.de
top retailers
conversion rate vs average order value for whisky.de and its competitors
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Revenue share by device at whisky.de

In November large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In November large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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brands overtime comparison

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whisky.de channels

Identify top traffic channels that drive growth for whisky.deand discover how performance of traffic channels has changed over time.

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whisky.de Google Ads spend

Evaluate whisky.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whisky.de devices

Review whisky.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whisky.de top markets

Explore whisky.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whisky.de country & global rank

Assess the ranking of whisky.de among other retailers within its primary country and worldwide.

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