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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for whisky.dewhisky.de

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1.4M
Revenue
Apr 26
453.2K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Whisky.de is a website that primarily focuses on selling a wide range of whiskies to customers. They have an extensive selection of different types of whisky including Scotch, Irish, American, and Japanese whiskies. The site provides information on various brands, regions, and distilleries, catering to whisky enthusiasts worldwide.

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whisky.de Annual Revenue and Growth

whisky.de's annual sales on its online store amounted to $17.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
whisky.de revenue by year

whisky.de's monthly revenueOVER TIME
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Over the past three months, whisky.de revenue has experienced decline of 22%, compared to the preceding three months.

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whisky.de revenue decline for last six months
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OVERVIEW
In April 2026, whisky.de generated $1,396,155 in online sales, significantly surpassing the FOOD AND DRINK median of $34,444, with a conversion rate between 2.00-2.50%, lower than the industry high of 4.52%. Their average order value (AOV) ranged from $125-150, notably below the category high of $268. With 453,179 sessions, whisky.de faced competition from totalwine.com, which led the category with 8,623,849 sessions, while the median for the sector was 9,739. Despite challenges, whisky.de maintains a strong presence in the FOOD AND DRINK industry.
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whisky.de competitors

As of April 2026, whisky.de leads the whisky e-commerce market with a revenue of $1,396,155 from 9,843 transactions and 453,179 sessions, yielding an Average Order Value (AOV) between $125-150 and a conversion rate of 2.00-2.50%. In contrast, its nearest competitor, whic.de, reports revenue of $931,745, with 4,953 transactions and a higher AOV of $175-200, achieving a conversion rate of 3.50-4.00%. whiskyzone.de lags significantly, generating $208,473 with a conversion rate of 2.50-3.00% on just 1,237 transactions. weisshaus.de follows with $426,516 in revenue, but a lower conversion rate of 1.50-2.00%. Finally, whiskyhaus.de and drankdozijn.de post revenues of $598,366 and $179,375, respectively, yet both fail to surpass whisky.de in overall transactions and revenue. Overall, whisky.de stands out not only in revenue but also in session engagement and transaction volume.

whic.de screenshot
#1 whic.de
931.7K
Revenue
133.5K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
whiskyzone.de screenshot
#2 whiskyzone.de
208.5K
Revenue
41.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
weisshaus.de screenshot
#3 weisshaus.de
426.5K
Revenue
152.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
drankdozijn.de screenshot
#4 drankdozijn.de
179.4K
Revenue
110.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
whiskyhaus.de screenshot
#5 whiskyhaus.de
598.4K
Revenue
91.2K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
whisky.de vs top market performers
whisky.de
top retailers
conversion rate vs average order value for whisky.de and its competitors
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Revenue share by device at whisky.de

In April large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In April large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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brands overtime comparison

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whisky.de channels

Identify top traffic channels that drive growth for whisky.deand discover how performance of traffic channels has changed over time.

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whisky.de Google Ads spend

Evaluate whisky.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whisky.de devices

Review whisky.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whisky.de top markets

Explore whisky.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whisky.de country & global rank

Assess the ranking of whisky.de among other retailers within its primary country and worldwide.

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