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Jul 2026
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.7M
Revenue
Jul 26
256.7K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$600-700
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $25.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced growth of 14%, compared to the preceding three months.

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whitecap.com revenue growth for last six months
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OVERVIEW
whitecap.com operates in the construction and maintenance category and generated $1.7 million in revenue for online sales in July 2026. A typical store in the construction and maintenance category generates around $144,000 a month. Its conversion rate stands at 1.00-1.50%, which is within the typical range of 0.64% to 2.82%. With an average order value of $625-650, whitecap.com is also within the typical range of $277 to $937. The site attracted 257,000 sessions, compared to approximately 22,900 for a typical store in the construction and maintenance category.
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whitecap.com competitors

The competitive set includes whitecap.com, fastenersplus.com, chasephipps.com, toolsplus.com, gmesupply.com, and fastoolnow.com. In July 2026, whitecap.com generated $1.7 million in revenue with 2,733 transactions and 257,000 sessions, ranking second overall. It trails fastenersplus.com, which leads with $2.2 million in revenue, 4,591 transactions, and 372,000 sessions—differences of $500,000, 1,858 transactions, and 115,000 sessions, respectively. While whitecap.com has an average order value (AOV) of $625-650 and a conversion rate of 1.00-1.50%, chasephipps.com shows a conversion rate of 1.50-2.00%, despite significantly lower revenue and transactions. Overall, whitecap.com performs well but faces challenges from fastenersplus.com and other competitors.

chasephipps.com screenshot
#1 chasephipps.com
89.5K
Revenue
11.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
2.2M
Revenue
371.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
toolsplus.com screenshot
#3 toolsplus.com
1.6K
Revenue
378
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#4 gmesupply.com
285.1K
Revenue
86.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
fastoolnow.com screenshot
#5 fastoolnow.com
478.7K
Revenue
71.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In July large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whitecap.com operates in

whitecap.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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