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May 2026
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.5M
Revenue
May 26
272.7K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$500-600
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $25.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced decline of 7.7%, compared to the preceding three months.

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whitecap.com revenue decline for last six months
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OVERVIEW
In May 2026, whitecap.com, operating in the heavy industry and engineering sector, reported online sales revenue of $1,482,221, significantly surpassing the median of $131,296, though it remains far below the category leader, grainger.com, at $78,353,588. The site achieved a conversion rate of 0.50-1.00%, below the high benchmark of 2.74% but above the low of 0.6%. With an average order value (AOV) ranging from $550-575, whitecap.com falls short of the high AOV of $918, while total sessions reached 272,732, vastly outpaced by grainger.com’s 11,065,375 and exceeding the median of 19,211.
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whitecap.com competitors

In May 2026, whitecap.com generated $1,482,221 in revenue with a conversion rate of 0.50-1.00%, supporting 2,688 transactions from 272,732 sessions, with an average order value (AOV) of $550-575. In comparison, fastenersplus.com achieved slightly lower revenue at $1,371,861 but had more transactions (2,951) and higher sessions (292,384), leading to a conversion rate of 1.00-1.50%. gmesupply.com reported $360,355 in revenue from 728 transactions over 81,666 sessions, matching whitecap.com's conversion rate at 0.50-1.00%. Meanwhile, fastoolnow.com showed strong performance with $443,143 in revenue and a conversion rate of 1.50-2.00%. Conversely, chasephipps.com lagged significantly, generating only $92,892 with 176 transactions. Overall, while whitecap.com is a strong competitor, fastenersplus.com and fastoolnow.com exhibit more robust conversion rates and transaction volumes.

chasephipps.com screenshot
#1 chasephipps.com
92.9K
Revenue
15.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
1.4M
Revenue
292.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
toolsplus.com screenshot
#3 toolsplus.com
3.8K
Revenue
373
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#4 gmesupply.com
360.4K
Revenue
81.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
fastoolnow.com screenshot
#5 fastoolnow.com
443.1K
Revenue
64.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In May large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whitecap.com operates in

whitecap.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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