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Aug 2026
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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2.4M
Revenue
Aug 26
339.5K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$600-700
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $25.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced growth of 33%, compared to the preceding three months.

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whitecap.com revenue growth for last six months
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OVERVIEW
whitecap.com operates in the construction and maintenance category, generating $2.4 million in online sales for August 2026. A typical store in the construction and maintenance category generates around $156,000 monthly. With a conversion rate of 1.00-1.50%, whitecap.com falls within the category's typical range of 0.63% to 2.88%. Its average order value (AOV) of $600-625 is also within the typical range of $271 to $910. Additionally, whitecap.com recorded 340,000 sessions, significantly above a typical store in the construction and maintenance category, which sees about 23,400 sessions monthly.
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whitecap.com competitors

In August 2026, the competitive set includes whitecap.com, chasephipps.com, fastenersplus.com, gmesupply.com, and fastoolnow.com. whitecap.com leads in revenue with $2.4 million and sessions at 340,000, outperforming chasephipps.com, which has $172,000 in revenue and 22,200 sessions. fastenersplus.com surpasses whitecap.com in transactions with 4,142, while whitecap.com ranks second with 3,872. The average order value for whitecap.com is notably higher, ranging from $600 to $625, compared to fastenersplus.com's $450 to $475. Conversion rates are similar across the board, with whitecap.com, chasephipps.com, and fastenersplus.com all ranging from 1.00% to 1.50%, while fastoolnow.com stands out slightly higher at 1.50% to 2.00%.

chasephipps.com screenshot
#1 chasephipps.com
171.7K
Revenue
22.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
2M
Revenue
335.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#3 gmesupply.com
274.4K
Revenue
84.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
fastoolnow.com screenshot
#4 fastoolnow.com
438.6K
Revenue
71K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1.6M
Revenue
339.4K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In August large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whitecap.com operates in

whitecap.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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