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Jan 2026
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.7M
Revenue
Jan 26
293.3K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $25.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced decline of 25%, compared to the preceding three months.

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whitecap.com revenue decline for last six months
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OVERVIEW
In January 2026, whitecap.com generated $1,659,734 in online sales, significantly surpassing the median of $149,832 in the heavy industry sector. With a conversion rate of 1.00-1.50%, it remains below the high benchmark of 2.93%. The average order value (AOV) ranged from $525 to $550, lower than the industry high of $917. Additionally, whitecap.com attracted 293,271 sessions, far exceeding the median of 21,609 but still a fraction of grainger.com's leading 10,946,884 sessions. Overall, while whitecap.com outperforms several metrics, it lags behind industry leaders in key performance areas.
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whitecap.com competitors

In January 2026, whitecap.com outperformed its competitors in terms of revenue, with a total of $1,659,734. This was significantly higher than the revenue generated by chasephipps.com ($123,260), gmesupply.com ($467,462), and fastoolnow.com ($221,832), but slightly lower than fastenersplus.com ($1,140,852). In the number of transactions, whitecap.com also excelled with 3,043 transactions, surpassing the transactions of chasephipps.com (224), gmesupply.com (934), and fastoolnow.com (599). In terms of sessions, whitecap.com had the highest number of sessions with 293,271, compared to chasephipps.com (15,808), gmesupply.com (62,515), and fastoolnow.com (40,247). While whitecap.com and its competitors had similar AOV ranges and conversion rates, whitecap.com's overall performance in revenue, transactions, and sessions positioned it as a strong contender in the market.

chasephipps.com screenshot
#1 chasephipps.com
123.3K
Revenue
15.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
1.1M
Revenue
193.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#3 gmesupply.com
467.5K
Revenue
62.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastoolnow.com screenshot
#4 fastoolnow.com
221.8K
Revenue
40.2K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1M
Revenue
233.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In January large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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