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Oct 2025
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.1M
Revenue
Oct 25
413.8K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $27M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced growth of 0.98%, compared to the preceding three months.

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whitecap.com revenue growth for last six months
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OVERVIEW
In October 2025, whitecap.com generated $2,127,611 in online sales, significantly surpassing the median revenue of $148,343 in the heavy industry and engineering sector. With a conversion rate between 0.50-1.00%, it falls below the high benchmark of 3.08%, while its average order value (AOV) ranged from $550-575, notably lower than the sector's high of $893. whitecap.com attracted 413,815 sessions, which is substantially above the median of 19,875 but still far from grainger.com’s impressive 10,556,743 sessions, reflecting both competitive positioning and growth potential within the heavy industry market.
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whitecap.com competitors

In October 2025, whitecap.com outperformed its competitors in terms of revenue, with a total of $2,127,611 compared to chasephipps.com ($130,491), fastenersplus.com ($1,728,649), gmesupply.com ($425,240), and fastoolnow.com ($233,603). whitecap.com also had the highest number of transactions at 3,855, surpassing chasephipps.com (249), gmesupply.com (890), and fastoolnow.com (694), but falling short of fastenersplus.com (3,631). In terms of sessions, whitecap.com had 413,815, which was higher than chasephipps.com (18,348) and fastoolnow.com (37,981), but lower than fastenersplus.com (241,691) and gmesupply.com (75,304). whitecap.com's average order value (AOV) ranged from $550-$575, which was competitive with chasephipps.com ($500-$525), fastenersplus.com ($475-$500), and gmesupply.com ($475-$500), but higher than fastoolnow.com ($325-$350). Additionally, whitecap.com's conversion rate ranged from 0.50-1.00%, falling within the range of its competitors, which ranged from 1.00-2.00%.

chasephipps.com screenshot
#1 chasephipps.com
130.5K
Revenue
18.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
1.7M
Revenue
241.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#3 gmesupply.com
425.2K
Revenue
75.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fastoolnow.com screenshot
#4 fastoolnow.com
233.6K
Revenue
38K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1M
Revenue
222K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In October large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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