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Sep 2025
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2M
Revenue
Sep 25
397.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $27M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced decline of 8.1%, compared to the preceding three months.

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whitecap.com revenue decline for last six months
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OVERVIEW
In September 2025, whitecap.com generated $1,954,794 in online sales, significantly exceeding the median revenue of $133,083 in the heavy industry and engineering sector, though far below the leader grainger.com at $60,602,090. With a conversion rate between 0.50-1.00%, whitecap.com is near the lower end of the industry's range, where a high rate is 2.86% and a low is 0.63%. Its average order value (AOV) of $550-575 also falls short of the industry high of $891, while its sessions at 397,368 greatly surpass the median of 20,348, but remain distant from grainger.com’s 10,581,317 sessions.
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whitecap.com competitors

In September 2025, whitecap.com stands out among its competitors in terms of revenue and transactions. whitecap.com generated $1,954,794 in revenue from 3,527 transactions, with a total of 397,368 sessions. The average order value (AOV) for whitecap.com falls between $550-575, and the conversion rate ranges from 0.50-1.00%. In comparison, chasephipps.com brought in $105,854 revenue from 200 transactions with 14,830 sessions, boasting a higher conversion rate of 1.00-1.50%. fastenersplus.com recorded revenue of $1,450,267 from 3,125 transactions and 264,441 sessions, with an AOV of $450-475 and a conversion rate of 1.00-1.50%. gmesupply.com and fastoolnow.com also had lower revenue and transaction numbers compared to whitecap.com. Overall, whitecap.com's performance metrics outshine its competitors in the online marketplace.

chasephipps.com screenshot
#1 chasephipps.com
105.9K
Revenue
14.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
1.5M
Revenue
264.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#3 gmesupply.com
292.5K
Revenue
74.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
fastoolnow.com screenshot
#4 fastoolnow.com
240.3K
Revenue
39.6K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1M
Revenue
213.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In September large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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