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Nov 2025
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for whitecap.comwhitecap.com

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1.7M
Revenue
Nov 25
296.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $27M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced decline of 6.2%, compared to the preceding three months.

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whitecap.com revenue decline for last six months
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OVERVIEW
In November 2025, whitecap.com, operating in the heavy industry and engineering/construction and maintenance sector, generated online sales revenue of $1,668,107, significantly surpassing the median of $126,511, though still behind the market leader grainger.com at $68,870,565. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.12%, with an average order value (AOV) of $525-550, which is below the high of $892. With 296,283 sessions, whitecap.com outperformed the median of 19,138, yet lagged behind grainger.com, which garnered 8,253,682 sessions.
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whitecap.com competitors

In November 2025, whitecap.com outperformed its competitors in terms of revenue, with a total of $1,668,107. fastenersplus.com came close with $1,676,525, but whitecap.com had a higher number of transactions and sessions, indicating a more engaged customer base. Additionally, whitecap.com boasted a higher average order value (AOV) of $525-550 compared to its competitors, which ranged from $325 to $500. While the conversion rates were similar across all domains at 1.00-1.50, whitecap.com's overall performance in terms of revenue, transactions, sessions, and AOV sets it apart as a leading player in the industry.

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whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In November large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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