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Dec 2025
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.5M
Revenue
Dec 25
271.4K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $27M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced decline of 16%, compared to the preceding three months.

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whitecap.com revenue decline for last six months
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OVERVIEW
In December 2025, whitecap.com generated online sales revenue of $1,532,616, significantly exceeding the median of $125,738 in the heavy industry sector, though still far behind market leader grainger.com’s $69,700,893. The site recorded 271,404 sessions, well above the industry median of 19,179 but dwarfed by grainger.com’s 7,868,057. With a conversion rate between 0.50-1.00%, it remains below the high benchmark of 2.75%, while its average order value (AOV) of $550-575 falls short of the $916 industry high and above the low of $278, indicating potential for optimization in both sales performance and customer engagement.
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whitecap.com competitors

In December 2025, whitecap.com outperformed its competitors in terms of revenue with $1,532,616. chasephipps.com had the lowest revenue at $96,739, while fastenersplus.com followed with $1,004,152. In the number of transactions, whitecap.com had 2,718, leading the pack, whereas fastoolnow.com had the lowest at 747. In terms of sessions, whitecap.com had 271,404, surpassing gmesupply.com with 60,972 sessions. The Average Order Value (AOV) for whitecap.com ranged between $550-$575, higher than fastoolnow.com at $350-$375. whitecap.com had a conversion rate of 0.50-1.00%, which was comparable to chasephipps.com at 1.00-1.50% and gmesupply.com at 1.00-1.50%, but lower than fastenersplus.com at 1.00-1.50% and fastoolnow.com at 1.50-2.00%.

chasephipps.com screenshot
#1 chasephipps.com
96.7K
Revenue
14K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
1M
Revenue
188.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#3 gmesupply.com
392K
Revenue
61K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastoolnow.com screenshot
#4 fastoolnow.com
274.1K
Revenue
48.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1.9M
Revenue
409.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In December large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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