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Aug 2025
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Home/Insights/Retailers/whitecap.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.4M
Revenue
Aug 25
462K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$500-600
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Whitecap is a website offering a variety of products for sale. Their extensive range includes outdoor gear, sporting equipment, clothing, electronics, and home essentials. The company showcases products from different brands and ensures a diverse selection of items to cater to various interests and needs.

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whitecap.com Annual Revenue and Growth

whitecap.com's annual sales on its online store amounted to $27M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whitecap.com revenue by year

whitecap.com's monthly revenueOVER TIME
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Over the past three months, whitecap.com revenue has experienced decline of 15%, compared to the preceding three months.

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whitecap.com revenue decline for last six months
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OVERVIEW
In August 2025, whitecap.com in the CONSTRUCTION AND MAINTENANCE category had a revenue of $2,397,415 with a median revenue of $131,991. The conversion rate ranged from 0.50-1.00%, while the highest was 2.79% and the lowest was 0.6%. The average order value (AOV) was between $500-525, with a high of $890 and a low of $282. The website had 462,012 sessions, compared to the highest 10,527,362 from grainger.com, and a median of 21,113 sessions.
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whitecap.com competitors

In August 2025, whitecap.com stands out among its competitors with a revenue of $2,397,415 and 4,618 transactions. The website attracted 462,012 sessions with an average order value (AOV) ranging between $500-525 and a conversion rate of 0.50-1.00. Compared to its competitors, whitecap.com outperformed chasephipps.com, which had a revenue of $140,939 and 277 transactions from 22,964 sessions with a higher conversion rate of 1.00-1.50. Similarly, whitecap.com surpassed fastenersplus.com in revenue, transactions, and sessions, although the latter had a slightly higher AOV of $425-450. While gmesupply.com had a revenue of $311,097 with 623 transactions from 97,591 sessions and a comparable AOV, whitecap.com excelled in terms of total revenue and conversion rate. Additionally, fastoolnow.com lagged behind whitecap.com in revenue and transactions despite having a higher conversion rate of 1.50-2.00.

chasephipps.com screenshot
#1 chasephipps.com
140.9K
Revenue
23K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fastenersplus.com screenshot
#2 fastenersplus.com
1.4M
Revenue
241.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
gmesupply.com screenshot
#3 gmesupply.com
311.1K
Revenue
97.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
fastoolnow.com screenshot
#4 fastoolnow.com
305.9K
Revenue
48.3K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
954.3K
Revenue
192.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
whitecap.com vs top market performers
whitecap.com
top retailers
conversion rate vs average order value for whitecap.com and its competitors
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Revenue share by device at whitecap.com

In August large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on whitecap.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitecap.com channels

Identify top traffic channels that drive growth for whitecap.comand discover how performance of traffic channels has changed over time.

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whitecap.com Google Ads spend

Evaluate whitecap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitecap.com devices

Review whitecap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitecap.com top markets

Explore whitecap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitecap.com country & global rank

Assess the ranking of whitecap.com among other retailers within its primary country and worldwide.

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