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Nov 2025
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Home/Insights/Retailers/whiteninglightning.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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104.1
Revenue
Nov 25
20
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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whiteninglightning.com's monthly revenueOVER TIME
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Over the past three months, whiteninglightning.com revenue has experienced growth of 255%, compared to the preceding three months.

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whiteninglightning.com revenue growth for last six months
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OVERVIEW
In November 2025, whiteninglightning.com generated $104 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, with sessions totaling just 20 compared to the median of 19,748; its conversion rate ranged from 4.00-4.50%, slightly below the high of 5.32%, while the average order value (AOV) fell between $100-125, also lower than the sector's high of $204, highlighting challenges against larger competitors like ulta.com and sephora.com, which dominate the market.
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whiteninglightning.com competitors

In November 2025, when comparing whiteninglightning.com to its competitor gerardcosmetics.com, it is clear that Whitening Lightning has a significantly lower revenue of $104 compared to Gerard Cosmetics' revenue of $20,215. However, Whitening Lightning has a higher average order value (AOV) range of $100-$125 compared to Gerard Cosmetics' AOV range of $50-$75. Additionally, Whitening Lightning has a higher conversion rate range of 4.00-4.50% compared to Gerard Cosmetics' conversion rate range of 2.50-3.00%. Despite having fewer transactions and sessions, Whitening Lightning's higher AOV and conversion rate suggest a more targeted and effective marketing strategy in converting website visitors into customers.

gerardcosmetics.com screenshot
#1 gerardcosmetics.com
20.2K
Revenue
10.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
etsy.com screenshot
#2 etsy.com
796.3M
Revenue
471.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
beautylish.com screenshot
#3 beautylish.com
1.7M
Revenue
727.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
amazon.com screenshot
#4 amazon.com
16.3B
Revenue
2.9B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
whiteninglightning.com vs top market performers
whiteninglightning.com
top retailers
conversion rate vs average order value for whiteninglightning.com and its competitors
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brands overtime comparison

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whiteninglightning.com channels

Identify top traffic channels that drive growth for whiteninglightning.comand discover how performance of traffic channels has changed over time.

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whiteninglightning.com Google Ads spend

Evaluate whiteninglightning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whiteninglightning.com devices

Review whiteninglightning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whiteninglightning.com top markets

Explore whiteninglightning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whiteninglightning.com country & global rank

Assess the ranking of whiteninglightning.com among other retailers within its primary country and worldwide.

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