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Dec 2025
All countries
Home/Insights/Retailers/whole-dog-journal.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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244.9K
Revenue
Dec 25
339.5K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Whole-dog-journal.com is a website providing informative resources about dog care and training. It offers articles with advice on various topics such as nutrition, health, behavior, and product testing. Additionally, the site does not sell any products directly but provides unbiased information for dog owners to make well-informed decisions regarding their pets.

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whole-dog-journal.com Annual Revenue and Growth

whole-dog-journal.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whole-dog-journal.com revenue by year

whole-dog-journal.com's monthly revenueOVER TIME
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Over the past three months, whole-dog-journal.com revenue has experienced growth of 40%, compared to the preceding three months.

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whole-dog-journal.com revenue growth for last six months
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OVERVIEW
In December 2025, whole-dog-journal.com achieved $244,867 in online sales, significantly exceeding the median revenue of $60,887 in the FOOD AND DRINK industry, while its conversion rate ranged from 1.00-1.50%, lower than the industry high of 6.34%. The average order value (AOV) fell between $50-75, below the industry high of $207, and it attracted 339,524 sessions, markedly higher than the median of 20,847 but dwarfed by chewy.com’s 47,415,320 sessions, indicating solid performance but highlighting room for growth in conversion and overall traffic.
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whole-dog-journal.com competitors

In December 2025, Whole Dog Journal had a revenue of $244,867 with 4,004 transactions and 339,524 sessions, boasting a conversion rate of 1.00-1.50%. Comparing this to its competitors, toegrips.com outperformed with $411,967 in revenue, 6,445 transactions, and 326,722 sessions, achieving a conversion rate of 1.50-2.00%. nativepet.com lagged behind with revenue of $90,312, 2,617 transactions, and 133,321 sessions, but a similar conversion rate of 1.50-2.00%. Wild Earth recorded $84,788 in revenue, 1,441 transactions, and 60,669 sessions, with a higher conversion rate of 2.00-2.50%. Pet Honesty fell in between with $173,250 revenue, 2,164 transactions, 128,088 sessions, and a conversion rate of 1.50-2.00%. Despite strong competition, Whole Dog Journal remains a competitive player in the market.

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#1 toegrips.com
412K
Revenue
326.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nativepet.com screenshot
#2 nativepet.com
90.3K
Revenue
133.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
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#3 wildearth.com
84.8K
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60.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
pethonesty.com screenshot
#4 pethonesty.com
173.3K
Revenue
128.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
iheartdogs.com screenshot
#5 iheartdogs.com
1.6M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
whole-dog-journal.com vs top market performers
whole-dog-journal.com
top retailers
conversion rate vs average order value for whole-dog-journal.com and its competitors
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Revenue share by device at whole-dog-journal.com

In December large majority of sales on whole-dog-journal.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on whole-dog-journal.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whole-dog-journal.com channels

Identify top traffic channels that drive growth for whole-dog-journal.comand discover how performance of traffic channels has changed over time.

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whole-dog-journal.com Google Ads spend

Evaluate whole-dog-journal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whole-dog-journal.com devices

Review whole-dog-journal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whole-dog-journal.com top markets

Explore whole-dog-journal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whole-dog-journal.com country & global rank

Assess the ranking of whole-dog-journal.com among other retailers within its primary country and worldwide.

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