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Sep 2025
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Home/Insights/Retailers/whole-dog-journal.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for whole-dog-journal.comwhole-dog-journal.com

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173.7K
Revenue
Sep 25
277.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Whole-dog-journal.com is a website providing informative resources about dog care and training. It offers articles with advice on various topics such as nutrition, health, behavior, and product testing. Additionally, the site does not sell any products directly but provides unbiased information for dog owners to make well-informed decisions regarding their pets.

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whole-dog-journal.com Annual Revenue and Growth

whole-dog-journal.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whole-dog-journal.com revenue by year

whole-dog-journal.com's monthly revenueOVER TIME
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Over the past three months, whole-dog-journal.com revenue has experienced decline of 5%, compared to the preceding three months.

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whole-dog-journal.com revenue decline for last six months
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OVERVIEW
In September 2025, whole-dog-journal.com generated $173,730 in revenue, significantly exceeding the median of $61,068 in the FOOD AND DRINK sector. With a conversion rate of 1.00-1.50%, it remains below the high industry standard of 6.28%, while its average order value (AOV) ranged between $50-75, lower than the high of $207. The site recorded 277,724 sessions, far surpassing the median of 19,478, but still dwarfed by chewy.com's impressive 40,365,600 sessions, indicating strong potential for growth despite the competitive landscape.
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whole-dog-journal.com competitors

When comparing whole-dog-journal.com to its competitors in September 2025, we can see that it falls behind in terms of revenue. While whole-dog-journal.com generated $173,730 with 2,824 transactions and 277,724 sessions, competitors like toegrips.com outperformed with $324,211 revenue, 5,027 transactions, and 358,482 sessions. In terms of average order value (AOV) and conversion rate, whole-dog-journal.com falls within the same range as toegrips.com and wildearth.com, but it lags behind petcube.com, which has a significantly higher AOV of $275-300. Other competitors like nativepet.com and pethonesty.com also have higher conversion rates, indicating better user engagement and sales performance. To improve its competitive position, whole-dog-journal.com may need to focus on increasing revenue and transactions to match the performance of top competitors in the market.

toegrips.com screenshot
#1 toegrips.com
324.2K
Revenue
358.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
petcube.com screenshot
#2 petcube.com
92.9K
Revenue
115K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
nativepet.com screenshot
#3 nativepet.com
67.4K
Revenue
102.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
wildearth.com screenshot
#4 wildearth.com
80.4K
Revenue
103K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
pethonesty.com screenshot
#5 pethonesty.com
183.6K
Revenue
123.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
whole-dog-journal.com vs top market performers
whole-dog-journal.com
top retailers
conversion rate vs average order value for whole-dog-journal.com and its competitors
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Revenue share by device at whole-dog-journal.com

In September large majority of sales on whole-dog-journal.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whole-dog-journal.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whole-dog-journal.com channels

Identify top traffic channels that drive growth for whole-dog-journal.comand discover how performance of traffic channels has changed over time.

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whole-dog-journal.com Google Ads spend

Evaluate whole-dog-journal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whole-dog-journal.com devices

Review whole-dog-journal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whole-dog-journal.com top markets

Explore whole-dog-journal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whole-dog-journal.com country & global rank

Assess the ranking of whole-dog-journal.com among other retailers within its primary country and worldwide.

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