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Nov 2025
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Home/Insights/Retailers/whole-dog-journal.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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238K
Revenue
Nov 25
286.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Whole-dog-journal.com is a website providing informative resources about dog care and training. It offers articles with advice on various topics such as nutrition, health, behavior, and product testing. Additionally, the site does not sell any products directly but provides unbiased information for dog owners to make well-informed decisions regarding their pets.

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whole-dog-journal.com Annual Revenue and Growth

whole-dog-journal.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whole-dog-journal.com revenue by year

whole-dog-journal.com's monthly revenueOVER TIME
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Over the past three months, whole-dog-journal.com revenue has experienced growth of 25%, compared to the preceding three months.

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whole-dog-journal.com revenue growth for last six months
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OVERVIEW
In November 2025, whole-dog-journal.com generated $237,978 in revenue from online sales, significantly exceeding the median of $62,853 in the FOOD AND DRINK industry. With a conversion rate of 1.00-1.50%, it falls below the industry high of 6.58% but above the low of 1.8%. The average order value (AOV) ranged from $50 to $75, which is close to the lower end of the spectrum, as the highest AOV is $209. The site recorded 286,303 sessions, far below chewy.com's leading 45,423,920 sessions, yet well above the median of 19,436.
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whole-dog-journal.com competitors

In November 2025, whole-dog-journal.com reported a revenue of $237,978 with 3,827 transactions and 286,303 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In comparison, toegrips.com outperformed whole-dog-journal.com with a higher revenue of $425,529, more transactions at 6,550, and more sessions at 331,071. However, both websites shared similar AOV and conversion rate ranges. On the other hand, petcube.com had a lower revenue of $120,850 with significantly fewer transactions and sessions but a higher AOV range of $250-275. nativepet.com, wildearth.com, and pethonesty.com also showcased varying performance metrics compared to whole-dog-journal.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

toegrips.com screenshot
#1 toegrips.com
425.5K
Revenue
331.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
petcube.com screenshot
#2 petcube.com
120.9K
Revenue
119.8K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
nativepet.com screenshot
#3 nativepet.com
120K
Revenue
143.9K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
wildearth.com screenshot
#4 wildearth.com
91.8K
Revenue
70.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
pethonesty.com screenshot
#5 pethonesty.com
196.1K
Revenue
96.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
whole-dog-journal.com vs top market performers
whole-dog-journal.com
top retailers
conversion rate vs average order value for whole-dog-journal.com and its competitors
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Revenue share by device at whole-dog-journal.com

In November large majority of sales on whole-dog-journal.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on whole-dog-journal.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whole-dog-journal.com channels

Identify top traffic channels that drive growth for whole-dog-journal.comand discover how performance of traffic channels has changed over time.

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whole-dog-journal.com Google Ads spend

Evaluate whole-dog-journal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whole-dog-journal.com devices

Review whole-dog-journal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whole-dog-journal.com top markets

Explore whole-dog-journal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whole-dog-journal.com country & global rank

Assess the ranking of whole-dog-journal.com among other retailers within its primary country and worldwide.

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