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Sep 2025
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Home/Insights/Retailers/wickentoys.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for wickentoys.co.ukwickentoys.co.uk

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39.8K
Revenue
Sep 25
9.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

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wickentoys.co.uk Annual Revenue and Growth

wickentoys.co.uk's annual sales on its online store amounted to $642.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$642.8K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
wickentoys.co.uk revenue by year

wickentoys.co.uk's monthly revenueOVER TIME
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Over the past three months, wickentoys.co.uk revenue has experienced decline of 32%, compared to the preceding three months.

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wickentoys.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, wickentoys.co.uk generated $39,778 in online sales, significantly below the home and garden industry median of $113,901, with a conversion rate between 1.00-1.50%, underperforming compared to the high of 3.36%. The average order value (AOV) ranged from $350-375, which is also lower than the industry high of $677. The website attracted 9,906 sessions, far fewer than the median of 32,433 in its category, highlighting its challenges in competition against major players like homedepot.com, which dominates with revenue exceeding $1.27 billion and sessions nearing 149 million.
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wickentoys.co.uk competitors

In September 2025, wickentoys.co.uk generated £39,778 in revenue from 107 transactions and 9,906 sessions, with an average order value (AOV) ranging from £350 to £375 and a conversion rate of 1.00-1.50%. Compared to its competitors, junglegym.co.uk outperformed Wickentoys with £57,670 in revenue from 64 transactions and 7,859 sessions, boasting a higher AOV of £900-925 but a slightly lower conversion rate of 0.50-1.00%. wickey.co.uk surpassed Wickentoys with a significant revenue of £191,345 from 367 transactions and 24,418 sessions, showcasing a similar AOV of £500-525 and a comparable conversion rate of 1.00-1.50%. Other competitors like bergtoys.com, fatmoose.co.uk, and allroundfun.co.uk also demonstrated varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates, providing a diverse landscape in the outdoor toys market.

junglegym.co.uk screenshot
#1 junglegym.co.uk
57.7K
Revenue
7.9K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
wickey.co.uk screenshot
#2 wickey.co.uk
191.3K
Revenue
24.4K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bergtoys.com screenshot
#3 bergtoys.com
74.2K
Revenue
12.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fatmoose.co.uk screenshot
#4 fatmoose.co.uk
96.2K
Revenue
14.4K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
allroundfun.co.uk screenshot
#5 allroundfun.co.uk
607.7
Revenue
205.1
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wickentoys.co.uk vs top market performers
wickentoys.co.uk
top retailers
conversion rate vs average order value for wickentoys.co.uk and its competitors
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Revenue share by device at wickentoys.co.uk

In September large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In September large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

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wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickentoys.co.uk country & global rank

Assess the ranking of wickentoys.co.uk among other retailers within its primary country and worldwide.

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