Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/wickentoys.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for wickentoys.co.ukwickentoys.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
95.4K
Revenue
Sep 26
23.1K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$375-400
AOV
Sep 26
Loading...
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

wickentoys.co.uk Annual Revenue and Growth

wickentoys.co.uk's annual sales on its online store amounted to $757.7K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$757.7K
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
wickentoys.co.uk revenue by year

wickentoys.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, wickentoys.co.uk revenue has experienced decline of 3.9%, compared to the preceding three months.

View real-time data
wickentoys.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
Compared to the average store in the home and garden category, wickentoys.co.uk's performance in September 2026 shows a mix of strengths and areas for improvement. Its revenue for online sales reached $95,400, slightly below the category average of around $110,000. The site's conversion rate fell within the typical range at 1.00-1.50%, while the average store in the home and garden category reports between 0.64% and 3.34%. With an average order value of $375-400, wickentoys.co.uk is also comfortably within the category's typical range. Finally, it recorded 23,100 sessions, compared to the average store in the home and garden category's 30,400 sessions.
Read more

wickentoys.co.uk competitors

The competitive set for wickentoys.co.uk includes junglegym.co.uk, wickey.co.uk, bergtoys.com, and fatmoose.co.uk. In September 2026, wickentoys.co.uk reported revenue of $95,400, trailing behind wickey.co.uk's $301,000, and ranking fifth among its competitors. While wickentoys.co.uk achieved 251 transactions, it surpasses junglegym.co.uk's 202 but trails wickey.co.uk's 640 transactions. With 23,100 sessions, wickentoys.co.uk ranks fourth, behind wickey.co.uk's impressive 42,600 sessions. The average order value (AOV) for wickentoys.co.uk is between $375-$400, which falls behind junglegym.co.uk's $825-$850 and fatmoose.co.uk's $725-$750. The conversion rate for wickentoys.co.uk, at 1.00-1.50%, matches wickey.co.uk and bergtoys.com but does not outperform the higher revenue competitors.

junglegym.co.uk screenshot
#1 junglegym.co.uk
168.5K
Revenue
23.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
wickey.co.uk screenshot
#2 wickey.co.uk
300.6K
Revenue
42.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bergtoys.com screenshot
#3 bergtoys.com
155.7K
Revenue
29K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fatmoose.co.uk screenshot
#4 fatmoose.co.uk
121.2K
Revenue
15K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
allroundfun.co.uk screenshot
#5 allroundfun.co.uk
607.7
Revenue
205.1
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wickentoys.co.uk vs top market performers
wickentoys.co.uk
top retailers
conversion rate vs average order value for wickentoys.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at wickentoys.co.uk

In September large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In September large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries wickentoys.co.uk operates in

wickentoys.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

wickentoys.co.uk country & global rank

Assess the ranking of wickentoys.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard