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Dec 2025
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Home/Insights/Retailers/wickentoys.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for wickentoys.co.ukwickentoys.co.uk

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39K
Revenue
Dec 25
8.4K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

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wickentoys.co.uk Annual Revenue and Growth

wickentoys.co.uk's annual sales on its online store amounted to $642.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$642.8K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
wickentoys.co.uk revenue by year

wickentoys.co.uk's monthly revenueOVER TIME
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Over the past three months, wickentoys.co.uk revenue has experienced decline of 39%, compared to the preceding three months.

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wickentoys.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, wickentoys.co.uk generated $38,963 in online sales, significantly lower than the home_and_garden median of $114,229, with a conversion rate of 1.00-1.50%, below the industry high of 3.32% and above the low of 0.7%. The average order value (AOV) ranged between $350-375, notably below the high of $667 and above the low of $88. The site attracted 8,368 sessions, far less than the median of 33,723 in the home_and_garden category and drastically lower than homedepot.com's 141,891,489 sessions, highlighting areas for improvement in traffic and sales performance.
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wickentoys.co.uk competitors

In December 2025, wickentoys.co.uk had a revenue of $38,963 with 108 transactions and 8,368 sessions, resulting in an Average Order Value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. Compared to its competitors, wickentoys.co.uk lags behind in revenue with junglegym.co.uk leading at $53,131. However, wickentoys.co.uk has a higher AOV range compared to bergtoys.com and fatmoose.co.uk, and its conversion rate is on par with bergtoys.com. In terms of transactions and sessions, wickentoys.co.uk falls between the competitors, with wickey.co.uk having the highest numbers. Overall, wickentoys.co.uk is competitive in terms of AOV and conversion rate but has room for growth in revenue and increasing transactions and sessions to catch up to the leading competitors in the market.

junglegym.co.uk screenshot
#1 junglegym.co.uk
53.1K
Revenue
7.1K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
wickey.co.uk screenshot
#2 wickey.co.uk
455.3K
Revenue
59K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bergtoys.com screenshot
#3 bergtoys.com
181.7K
Revenue
31.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fatmoose.co.uk screenshot
#4 fatmoose.co.uk
99.2K
Revenue
16.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
springfreetrampoline.co.uk screenshot
#5 springfreetrampoline.co.uk
34.2K
Revenue
4.3K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
wickentoys.co.uk vs top market performers
wickentoys.co.uk
top retailers
conversion rate vs average order value for wickentoys.co.uk and its competitors
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Revenue share by device at wickentoys.co.uk

In December large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In December large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

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wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickentoys.co.uk country & global rank

Assess the ranking of wickentoys.co.uk among other retailers within its primary country and worldwide.

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