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May 2026
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Home/Insights/Retailers/wickentoys.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for wickentoys.co.ukwickentoys.co.uk

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125.9K
Revenue
May 26
32.8K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$350-375
AOV
May 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

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wickentoys.co.uk Annual Revenue and Growth

wickentoys.co.uk's annual sales on its online store amounted to $757.7K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$757.7K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
wickentoys.co.uk revenue by year

wickentoys.co.uk's monthly revenueOVER TIME
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Over the past three months, wickentoys.co.uk revenue has experienced decline of 28%, compared to the preceding three months.

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wickentoys.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, wickentoys.co.uk generated $125,850 in online sales, slightly above the home_and_garden median of $120,627, with a conversion rate of 1.00-1.50%, which is below the industry high of 3.47%. Their average order value (AOV) ranged between $350-375, significantly lower than the top AOV of $688, while attracting 32,838 sessions, just below the median of 34,297 in the home_and_garden category, far behind the leading competitor, homedepot.com, which reported an impressive $1.34 billion in revenue and over 184 million sessions.
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wickentoys.co.uk competitors

In May 2026, wickentoys.co.uk generated a revenue of $125,850 from 340 transactions and 32,838 sessions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. Comparatively, wickey.co.uk outperformed with a revenue of $340,130 and a conversion rate of 1.50-2.00%, despite higher AOV ($475-500) but a lower transaction count of 682. Conversely, fatmoose.co.uk led in revenue with $419,118, though it had a lower conversion rate of 0.50-1.00% and a notably high AOV of $650-675. Meanwhile, junglegym.co.uk earned $138,107 with an AOV of $925-950 but a lower conversion rate of 0.50-1.00%. On the lower end, allroundfun.co.uk had minimal earnings of $799, highlighting wickentoys.co.uk’s strong market presence relative to these competitors.

junglegym.co.uk screenshot
#1 junglegym.co.uk
138.1K
Revenue
15.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
wickey.co.uk screenshot
#2 wickey.co.uk
340.1K
Revenue
42.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bergtoys.com screenshot
#3 bergtoys.com
79.9K
Revenue
15.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fatmoose.co.uk screenshot
#4 fatmoose.co.uk
419.1K
Revenue
69.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
allroundfun.co.uk screenshot
#5 allroundfun.co.uk
798.7
Revenue
212
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
wickentoys.co.uk vs top market performers
wickentoys.co.uk
top retailers
conversion rate vs average order value for wickentoys.co.uk and its competitors
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Revenue share by device at wickentoys.co.uk

In May large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In May large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries wickentoys.co.uk operates in

wickentoys.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

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wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickentoys.co.uk country & global rank

Assess the ranking of wickentoys.co.uk among other retailers within its primary country and worldwide.

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