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Jul 2026
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Home/Insights/Retailers/wickentoys.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for wickentoys.co.ukwickentoys.co.uk

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95.3K
Revenue
Jul 26
23.9K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$375-400
AOV
Jul 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

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wickentoys.co.uk Annual Revenue and Growth

wickentoys.co.uk's annual sales on its online store amounted to $757.7K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$757.7K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wickentoys.co.uk revenue by year

wickentoys.co.uk's monthly revenueOVER TIME
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Over the past three months, wickentoys.co.uk revenue has experienced growth of 42%, compared to the preceding three months.

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wickentoys.co.uk revenue growth for last six months
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OVERVIEW
Compared to the average store in the home and garden category, wickentoys.co.uk's performance for July 2026 shows both strengths and weaknesses. With revenue from online sales at $95,300, it falls short of the average store's $118,000. The conversion rate of 1.00-1.50% is comfortably within the typical range of 0.64% to 3.35%. The average order value (AOV) at $375-400 also aligns well with the category's typical range of $99 to $687. However, with 23,900 sessions, wickentoys.co.uk lags behind the average store in the home and garden category, which sees around 33,500 sessions monthly.
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wickentoys.co.uk competitors

The competitive set includes wickentoys.co.uk, junglegym.co.uk, wickey.co.uk, bergtoys.com, and fatmoose.co.uk. In July 2026, wickentoys.co.uk generated $95,300 in revenue with 247 transactions from 23,900 sessions, achieving a conversion rate of 1.00-1.50%. In comparison, wickey.co.uk led with a staggering $412,000 revenue, outperforming wickentoys.co.uk by $317,000. Additionally, wickey.co.uk had 848 transactions, exceeding wickentoys.co.uk by 601. While wickentoys.co.uk’s average order value (AOV) ranges from $375-400, competitors like junglegym.co.uk and fatmoose.co.uk have higher AOVs of $900-925 and $700-725, respectively. Overall, wickentoys.co.uk ranks 4th among its competitors, trailing significantly in key performance metrics.

junglegym.co.uk screenshot
#1 junglegym.co.uk
79.2K
Revenue
11.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
wickey.co.uk screenshot
#2 wickey.co.uk
411.6K
Revenue
54.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bergtoys.com screenshot
#3 bergtoys.com
203.6K
Revenue
38.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fatmoose.co.uk screenshot
#4 fatmoose.co.uk
185.7K
Revenue
28.7K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
allroundfun.co.uk screenshot
#5 allroundfun.co.uk
607.7
Revenue
205.1
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wickentoys.co.uk vs top market performers
wickentoys.co.uk
top retailers
conversion rate vs average order value for wickentoys.co.uk and its competitors
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Revenue share by device at wickentoys.co.uk

In July large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In July large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries wickentoys.co.uk operates in

wickentoys.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

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wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickentoys.co.uk country & global rank

Assess the ranking of wickentoys.co.uk among other retailers within its primary country and worldwide.

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