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Nov 2025
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Home/Insights/Retailers/wickentoys.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for wickentoys.co.ukwickentoys.co.uk

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31.9K
Revenue
Nov 25
8.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

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wickentoys.co.uk Annual Revenue and Growth

wickentoys.co.uk's annual sales on its online store amounted to $642.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$642.8K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
wickentoys.co.uk revenue by year

wickentoys.co.uk's monthly revenueOVER TIME
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Over the past three months, wickentoys.co.uk revenue has experienced decline of 50%, compared to the preceding three months.

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wickentoys.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, wickentoys.co.uk generated $31,858 in online sales, significantly below the home_and_garden median of $122,040, with a conversion rate between 1.00-1.50%, compared to a high of 3.53% in the industry; its average order value (AOV) ranged from $350-375, while high-performing competitors achieve up to $672; the website recorded 8,291 sessions, far below the median of 32,500, indicating a need for increased traffic and improved sales strategies to align closer with industry leaders like homedepot.com, which reported over $1.6 billion in revenue.
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wickentoys.co.uk competitors

In November 2025, wickentoys.co.uk reported a revenue of $31,858 with 87 transactions from 8,291 sessions, resulting in an average order value (AOV) of $350-$375 and a conversion rate of 1.00-1.50%. In comparison, junglegym.co.uk generated $34,113 in revenue from 40 transactions out of 4,566 sessions, with an AOV of $850-$875 and a conversion rate of 0.50-1.00%. wickey.co.uk outperformed wickentoys.co.uk and its other competitors with a revenue of $138,638, 268 transactions, and 17,851 sessions, achieving an AOV of $500-$525 and a conversion rate of 1.00-1.50%. bergtoys.com also had a strong performance with $121,776 in revenue, 251 transactions, and 19,989 sessions, along with an AOV of $475-$500 and a conversion rate of 1.00-1.50%. fatmoose.co.uk fell in between, with $52,842 in revenue, 79 transactions, and 7,992 sessions, a higher AOV of $650-$675, but a lower conversion rate of 0.50-1.00%.

junglegym.co.uk screenshot
#1 junglegym.co.uk
34.1K
Revenue
4.6K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
wickey.co.uk screenshot
#2 wickey.co.uk
138.6K
Revenue
17.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bergtoys.com screenshot
#3 bergtoys.com
121.8K
Revenue
20K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fatmoose.co.uk screenshot
#4 fatmoose.co.uk
52.8K
Revenue
8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
springfreetrampoline.co.uk screenshot
#5 springfreetrampoline.co.uk
68K
Revenue
7.4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
wickentoys.co.uk vs top market performers
wickentoys.co.uk
top retailers
conversion rate vs average order value for wickentoys.co.uk and its competitors
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Revenue share by device at wickentoys.co.uk

In November large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In November large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

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wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickentoys.co.uk country & global rank

Assess the ranking of wickentoys.co.uk among other retailers within its primary country and worldwide.

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