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Jul 2025

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Home/Insights/Retailers/wickentoys.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

wickentoys.co.uk

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86.7K

Revenue

22.1K

Sessions

1.0-1.5%

Conv. rate

$375-400

AOV

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

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wickentoys.co.uk's revenueOVER TIME
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Over the past three months, wickentoys.co.uk revenue has experienced growth of 24%, compared to the preceding three months.

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wickentoys.co.uk revenue growth for last six months

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OVERVIEW

In July 2025, wickentoys.co.uk in the home_and_garden industry had an online sales revenue of $86,722 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $375-400. This places them below the median revenue of $124,626, with homedepot.com leading at $1,339,846,577. Their sessions totaled 22,079, falling short of the median of 36,567 but far from homedepot.com's 175,364,207. The high and low conversion rates for the industry were 3.28% and 0.62% respectively, while the AOV ranged from $93 to $673.

wickentoys.co.uk competitors

In July 2025, wickentoys.co.uk generated a revenue of £86,722 from 231 transactions with 22,079 sessions, resulting in an average order value (AOV) of £375-£400 and a conversion rate of 1.00-1.50%. Compared to its competitors, wickentoys.co.uk performed lower in revenue and transactions but had a higher number of sessions. junglegym.co.uk had a revenue of £79,233 from 89 transactions and 11,532 sessions, with an AOV of £875-£900 and a conversion rate of 0.50-1.00%. wickey.co.uk outperformed wickentoys.co.uk with a revenue of £229,769 from 434 transactions and 28,049 sessions, with an AOV of £525-£550 and a conversion rate of 1.50-2.00%. bergtoys.com and fatmoose.co.uk also had higher revenues and transactions compared to wickentoys.co.uk, showcasing a competitive landscape with varying strengths in different metrics.

#1 junglegym.co.uk

79.2K

Revenue

11.5K

Sessions

0.5-1.0%

Conv. rate

$800-900

AOV

#2 wickey.co.uk

229.8K

Revenue

28K

Sessions

1.5-2.0%

Conv. rate

$500-600

AOV

#3 bergtoys.com

121.2K

Revenue

20.6K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#4 fatmoose.co.uk

149.3K

Revenue

25.1K

Sessions

0.5-1.0%

Conv. rate

$600-700

AOV

#5 springfreetrampoline.co.uk

67.9K

Revenue

9.1K

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

CLOSEST COMPETITORSby revenue

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wickentoys.co.uk vs top market performers

wickentoys.co.uk

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Revenue share by device at wickentoys.co.uk

In July large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

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wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.