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Apr 2026
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Home/Insights/Retailers/wickentoys.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for wickentoys.co.ukwickentoys.co.uk

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71.6K
Revenue
Apr 26
17.5K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$375-400
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickentoys.co.uk is an online platform offering a wide range of toys. Their product catalog consists of various play structures, swing sets, playhouses, trampolines, and ride-on vehicles. Customers can browse and choose from a selection of durable and entertaining toys designed to enhance childrens outdoor play experiences.

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wickentoys.co.uk Annual Revenue and Growth

wickentoys.co.uk's annual sales on its online store amounted to $757.7K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$757.7K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
wickentoys.co.uk revenue by year

wickentoys.co.uk's monthly revenueOVER TIME
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Over the past three months, wickentoys.co.uk revenue has experienced decline of 37%, compared to the preceding three months.

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wickentoys.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, wickentoys.co.uk generated $71,569 in online sales, below the home_and_garden median of $116,511, with a conversion rate of 1.00-1.50%, lower than the category's high of 3.31%. The average order value (AOV) ranged from $375 to $400, significantly beneath the sector's high of $676. The site attracted 17,517 sessions, compared to a median of 34,309, showcasing room for improvement across key performance metrics in the competitive home_and_garden market.
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wickentoys.co.uk competitors

In April 2026, wickentoys.co.uk generated $71,569 from 188 transactions across 17,517 sessions, with an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50%. Competitors such as junglegym.co.uk reported higher revenue at $181,323 from 207 transactions and 27,658 sessions, with a significantly higher AOV of $875-900 but a lower conversion rate of 0.50-1.00%. wickey.co.uk outperformed both, achieving $289,066 in revenue, 578 transactions, and 42,362 sessions, maintaining an AOV of $500-525 and the same conversion rate as wickentoys.co.uk. bergtoys.com generated $74,421 from 150 transactions, while fatmoose.co.uk led the competition with $269,791 from 507 transactions across 56,059 sessions. Both these competitors featured higher AOVs and similar conversion rates. Overall, wickentoys.co.uk remains competitive but trails behind larger players in revenue and transaction volume.

junglegym.co.uk screenshot
#1 junglegym.co.uk
181.3K
Revenue
27.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
wickey.co.uk screenshot
#2 wickey.co.uk
289.1K
Revenue
42.4K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bergtoys.com screenshot
#3 bergtoys.com
74.4K
Revenue
13.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fatmoose.co.uk screenshot
#4 fatmoose.co.uk
269.8K
Revenue
56.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
springfreetrampoline.co.uk screenshot
#5 springfreetrampoline.co.uk
67.7K
Revenue
8.3K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
wickentoys.co.uk vs top market performers
wickentoys.co.uk
top retailers
conversion rate vs average order value for wickentoys.co.uk and its competitors
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Revenue share by device at wickentoys.co.uk

In April large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In April large majority of sales on wickentoys.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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wickentoys.co.uk channels

Identify top traffic channels that drive growth for wickentoys.co.ukand discover how performance of traffic channels has changed over time.

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wickentoys.co.uk Google Ads spend

Evaluate wickentoys.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickentoys.co.uk devices

Review wickentoys.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickentoys.co.uk top markets

Explore wickentoys.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickentoys.co.uk country & global rank

Assess the ranking of wickentoys.co.uk among other retailers within its primary country and worldwide.

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