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Oct 2025
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Home/Insights/Retailers/wigsbuy.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.1K
Revenue
Oct 25
435
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Wigsbuy.com is an e-commerce platform that offers a wide range of wigs and hair accessories. The website features a variety of wig styles, from synthetic to human hair, including cosplay and natural-looking wigs. Customers can also find hair extensions, hairpieces, and other related products for various purposes.

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wigsbuy.com Annual Revenue and Growth

wigsbuy.com's annual sales on its online store amounted to $1.4M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wigsbuy.com revenue by year

wigsbuy.com's monthly revenueOVER TIME
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Over the past three months, wigsbuy.com revenue has experienced decline of 74%, compared to the preceding three months.

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wigsbuy.com revenue decline for last six months
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OVERVIEW
In October 2025, wigsbuy.com generated $2,120 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.00-2.50%, underperforming compared to the high rate of 4.65% and above the low of 1.19%; its average order value (AOV) ranged from $225-250, exceeding the high AOV of $202 and the low of $47 in the industry, while attracting only 435 sessions, a stark contrast to the median of 18,156 sessions and the highest of 49,510,502 from sephora.com.
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wigsbuy.com competitors

especiallyyours.com outperforms wigsbuy.com in terms of revenue, transactions, and sessions, with revenue reaching $248,632 from 2,087 transactions and 121,485 sessions in October 2025. However, wigsbuy.com boasts a higher average order value (AOV) range of $225-$250 compared to especiallyyours.com's $100-$125. wigsbuy.com also has a slightly higher conversion rate range of 2.00-2.50%, while especiallyyours.com sits at 1.50-2.00%. Despite the higher revenue and traffic numbers of especiallyyours.com, wigsbuy.com maintains a strong AOV and conversion rate, indicating a higher potential for revenue growth per customer.

especiallyyours.com screenshot
#1 especiallyyours.com
248.6K
Revenue
121.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
wigsbuy.com vs top market performers
wigsbuy.com
top retailers
conversion rate vs average order value for wigsbuy.com and its competitors
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wigsbuy.com channels

Identify top traffic channels that drive growth for wigsbuy.comand discover how performance of traffic channels has changed over time.

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wigsbuy.com Google Ads spend

Evaluate wigsbuy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigsbuy.com devices

Review wigsbuy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigsbuy.com top markets

Explore wigsbuy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wigsbuy.com country & global rank

Assess the ranking of wigsbuy.com among other retailers within its primary country and worldwide.

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