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Jan 2026
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Home/Insights/Retailers/wilcoxboots.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.7K
Revenue
Jan 26
3.3K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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wilcoxboots.com Annual Revenue and Growth

wilcoxboots.com's annual sales on its online store amounted to $58K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$58K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wilcoxboots.com revenue by year

wilcoxboots.com's monthly revenueOVER TIME
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Over the past three months, wilcoxboots.com revenue has experienced decline of 37%, compared to the preceding three months.

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wilcoxboots.com revenue decline for last six months
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OVERVIEW
In January 2026, wilcoxboots.com generated $4,709 in online sales, significantly below the sports industry median of $84,141, with a conversion rate of 0.50-1.00%, well below the industry average of 3.0%. The average order value (AOV) ranged from $275-300, which is lower than the high of $556 seen in the industry. The site recorded 3,289 sessions, a fraction of the median of 31,579, compared to the highest session count of 40,123,045 from dickssportinggoods.com. Overall, wilcoxboots.com faces considerable challenges in performance compared to its industry peers.
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wilcoxboots.com competitors

In January 2026, Wilcox Boots had a revenue of $4,709 with 17 transactions and 3,289 sessions, resulting in an average order value (AOV) ranging from $275 to $300 and a conversion rate of 0.50% to 1.00%. Comparing these metrics to its competitors, Parkhurst Brand leads in revenue with $379,236, 702 transactions, and 40,348 sessions, with an AOV of $525 to $550 and a conversion rate of 1.50% to 2.00%. Helm Boots follows with $143,282 in revenue, 778 transactions, and 52,636 sessions, with an AOV of $175 to $200 and a conversion rate of 1.00% to 1.50%. Lastly, Crosby Square lags behind with $3,109 in revenue, 7 transactions, and 762 sessions, an AOV of $425 to $450, and a conversion rate matching Wilcox Boots at 0.50% to 1.00%.

parkhurstbrand.com screenshot
#1 parkhurstbrand.com
379.2K
Revenue
40.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
helmboots.com screenshot
#2 helmboots.com
143.3K
Revenue
52.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
crosbysquare.com screenshot
#3 crosbysquare.com
3.1K
Revenue
761.8
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wilcoxboots.com vs top market performers
wilcoxboots.com
top retailers
conversion rate vs average order value for wilcoxboots.com and its competitors
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wilcoxboots.com channels

Identify top traffic channels that drive growth for wilcoxboots.comand discover how performance of traffic channels has changed over time.

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wilcoxboots.com Google Ads spend

Evaluate wilcoxboots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilcoxboots.com devices

Review wilcoxboots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilcoxboots.com top markets

Explore wilcoxboots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilcoxboots.com country & global rank

Assess the ranking of wilcoxboots.com among other retailers within its primary country and worldwide.

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