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Dec 2025
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Home/Insights/Retailers/wildfang.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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374.3K
Revenue
Dec 25
176.4K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Wildfang.com is an online retail platform offering a diverse range of clothing and accessories for individuals seeking unconventional styles. The website caters to shoppers looking for gender-neutral clothing, embracing and providing freedom of expression through fashion. Wildfang.com also identifies as a socially conscious brand, supporting various charitable causes.

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wildfang.com Annual Revenue and Growth

wildfang.com's annual sales on its online store amounted to $6.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wildfang.com revenue by year

wildfang.com's monthly revenueOVER TIME
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Over the past three months, wildfang.com revenue has experienced growth of 5.6%, compared to the preceding three months.

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wildfang.com revenue growth for last six months
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OVERVIEW
In December 2025, wildfang.com generated $374,292 in online sales, significantly surpassing the FASHION AND APPAREL median of $92,600, while its conversion rate of 2.00-2.50% remains competitive, though slightly below the industry high of 3.17%. With an average order value (AOV) of $100-125, wildfang's AOV is robust compared to the sector's low of $75, yet still below the peak of $389. The site recorded 176,372 sessions, well above the median of 39,789, though far from the leading giant shein.com, which attracted 304,519,814 sessions.
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wildfang.com competitors

In December 2025, wildfang.com outperformed its competitors in terms of revenue, with a total revenue of $374,292. The number of transactions on wildfang.com was also significantly higher at 3,688, compared to its competitors kirrinfinch.com (232), pyknic.com (183), creepycompany.com (23), dapperboi.com (180), and rosiesworkwear.com (80). Additionally, wildfang.com had the highest number of sessions at 176,372, indicating a strong online presence. The average order value (AOV) for wildfang.com fell within the range of $100-125, similar to pyknic.com and creepycompany.com. wildfang.com's conversion rate ranged from 2.00% to 2.50%, which was in line with its competitors pyknic.com and creepycompany.com. Overall, wildfang.com demonstrated a strong performance across multiple metrics compared to its competitors in the online retail space for December 2025.

kirrinfinch.com screenshot
#1 kirrinfinch.com
61.3K
Revenue
37.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
pyknic.com screenshot
#2 pyknic.com
15.7K
Revenue
8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
creepycompany.com screenshot
#3 creepycompany.com
3K
Revenue
1.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
dapperboi.com screenshot
#4 dapperboi.com
41.3K
Revenue
18.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
rosiesworkwear.com screenshot
#5 rosiesworkwear.com
11.4K
Revenue
5.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wildfang.com vs top market performers
wildfang.com
top retailers
conversion rate vs average order value for wildfang.com and its competitors
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Revenue share by device at wildfang.com

In December large majority of sales on wildfang.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on wildfang.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wildfang.com channels

Identify top traffic channels that drive growth for wildfang.comand discover how performance of traffic channels has changed over time.

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wildfang.com Google Ads spend

Evaluate wildfang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wildfang.com devices

Review wildfang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wildfang.com top markets

Explore wildfang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wildfang.com country & global rank

Assess the ranking of wildfang.com among other retailers within its primary country and worldwide.

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