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Oct 2025
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Home/Insights/Retailers/wildling.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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56.3K
Revenue
Oct 25
36.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Wildling.com is an online platform that offers a variety of products for sale. The platform specializes in selling shoes, clothing, and accessories, catering to outdoor and adventurous lifestyles. Wildling.com prioritizes functionality, sustainability, and comfort, aiming to provide customers with high quality and eco-friendly products suitable for exploring the wilderness.

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wildling.com Annual Revenue and Growth

wildling.com's annual sales on its online store amounted to $965K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$965K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wildling.com revenue by year

wildling.com's monthly revenueOVER TIME
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Over the past three months, wildling.com revenue has experienced growth of 5.8%, compared to the preceding three months.

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wildling.com revenue growth for last six months
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OVERVIEW
In October 2025, wildling.com generated $56,330 in online sales, surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate of 1.00-1.50% remained within the lower range of the industry, where high performers reach 4.65%. With an average order value (AOV) of $125-150, wildling.com fell short of the $202 high AOV benchmark. The site attracted 36,738 sessions, significantly exceeding the median of 18,156, though still far from the 49,510,502 sessions achieved by the top competitor, sephora.com, reflecting both competitive positioning and areas for growth in performance metrics.
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wildling.com competitors

In October 2025, wildling.com's revenue of $56,330 falls below that of its competitors. lanshin.com leads with a revenue of $181,103, followed by luminskin.com at $344,859. wildling.com also trails in the number of transactions, with 419 compared to dresdenholden.com's 85 and skingymco.com's 1,323. However, wildling.com boasts a higher conversion rate of 1.00-1.50%, while indagarebeauty.com leads with an impressive 8.00-8.50%. The average order value (AOV) for wildling.com is $125-150, falling between the range of $50-225 seen in its competitors. With 36,738 sessions, wildling.com is in the middle in terms of website traffic compared to its rivals. Overall, while wildling.com may not be at the top in terms of revenue and transactions, its strong conversion rate and decent AOV position it competitively within the market.

lanshin.com screenshot
#1 lanshin.com
181.1K
Revenue
35K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
luminskin.com screenshot
#2 luminskin.com
344.9K
Revenue
175.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
dresdenholden.com screenshot
#3 dresdenholden.com
5.6K
Revenue
2.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
indagarebeauty.com screenshot
#4 indagarebeauty.com
55.4K
Revenue
3.2K
Sessions
8.0-8.5%
Conv. rate
$200-225
AOV
skingymco.com screenshot
#5 skingymco.com
103.7K
Revenue
45.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wildling.com vs top market performers
wildling.com
top retailers
conversion rate vs average order value for wildling.com and its competitors
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Revenue share by device at wildling.com

In October large majority of sales on wildling.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In October large majority of sales on wildling.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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wildling.com channels

Identify top traffic channels that drive growth for wildling.comand discover how performance of traffic channels has changed over time.

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wildling.com Google Ads spend

Evaluate wildling.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wildling.com devices

Review wildling.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wildling.com top markets

Explore wildling.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wildling.com country & global rank

Assess the ranking of wildling.com among other retailers within its primary country and worldwide.

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