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May 2026
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Home/Insights/Retailers/willisskiandboard.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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33.2K
Revenue
May 26
6.1K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$400-500
AOV
May 26
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Willis Ski and Board offers a wide range of winter sports equipment and accessories. Their website features a variety of products for skiing and snowboarding, including gear such as skis, snowboards, boots, bindings, helmets, and outerwear. They cater to both beginners and experienced enthusiasts, with options suitable for different skill levels.

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willisskiandboard.com Annual Revenue and Growth

willisskiandboard.com's annual sales on its online store amounted to $1.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
willisskiandboard.com revenue by year

willisskiandboard.com's monthly revenueOVER TIME
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Over the past three months, willisskiandboard.com revenue has experienced decline of 47%, compared to the preceding three months.

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willisskiandboard.com revenue decline for last six months
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OVERVIEW
In May 2026, willisskiandboard.com generated $33,189 in online sales, significantly below the sports industry's median of $78,603, with a conversion rate between 1.00-1.50%, lower than the high of 3.11%. The site's average order value (AOV) ranged from $475-500, also trailing behind the high of $567, while attracting 6,069 sessions, far less than the median of 29,369 sessions in the industry, and dwarfed by rei.com’s impressive 54,842,465 sessions, indicating opportunities for growth and improved performance metrics in a competitive market.
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willisskiandboard.com competitors

In May 2026, willisskiandboard.com generated $33,189 in revenue with 69 transactions across 6,069 sessions, achieving an average order value (AOV) of $475-500 and a conversion rate of 1.00-1.50%. In comparison, ski-depot.com led with $69,948 in revenue and a higher AOV of $600-625 but had a lower conversion rate of 0.50-1.00%. skiyard.com lagged behind with $10,769 in revenue and an AOV of $400-425, demonstrating a conversion rate of 0.50-1.00%. skipro.com reported $30,096 in revenue but a notably lower AOV of $225-250, alongside a minimal conversion rate of 0.00-0.50%. In stark contrast, powder7.com excelled with $346,913 in revenue and a strong conversion rate of 0.50-1.00%. levelninesports.com also performed well, generating $71,054 in revenue but had an AOV of $325-350. Overall, willisskiandboard.com occupies a competitive position among its peers.

ski-depot.com screenshot
#1 ski-depot.com
69.9K
Revenue
11.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
skiyard.com screenshot
#2 skiyard.com
10.8K
Revenue
3.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
skipro.com screenshot
#3 skipro.com
30.1K
Revenue
36.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
powder7.com screenshot
#4 powder7.com
346.9K
Revenue
107.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
levelninesports.com screenshot
#5 levelninesports.com
71.1K
Revenue
45.7K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
willisskiandboard.com vs top market performers
willisskiandboard.com
top retailers
conversion rate vs average order value for willisskiandboard.com and its competitors
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Revenue share by device at willisskiandboard.com

In May large majority of sales on willisskiandboard.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on willisskiandboard.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries willisskiandboard.com operates in

willisskiandboard.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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willisskiandboard.com channels

Identify top traffic channels that drive growth for willisskiandboard.comand discover how performance of traffic channels has changed over time.

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willisskiandboard.com Google Ads spend

Evaluate willisskiandboard.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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willisskiandboard.com devices

Review willisskiandboard.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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willisskiandboard.com top markets

Explore willisskiandboard.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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willisskiandboard.com country & global rank

Assess the ranking of willisskiandboard.com among other retailers within its primary country and worldwide.

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