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Apr 2026
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Home/Insights/Retailers/willisskiandboard.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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91K
Revenue
Apr 26
18.4K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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Willis Ski and Board offers a wide range of winter sports equipment and accessories. Their website features a variety of products for skiing and snowboarding, including gear such as skis, snowboards, boots, bindings, helmets, and outerwear. They cater to both beginners and experienced enthusiasts, with options suitable for different skill levels.

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willisskiandboard.com Annual Revenue and Growth

willisskiandboard.com's annual sales on its online store amounted to $1.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
willisskiandboard.com revenue by year

willisskiandboard.com's monthly revenueOVER TIME
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Over the past three months, willisskiandboard.com revenue has experienced decline of 29%, compared to the preceding three months.

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willisskiandboard.com revenue decline for last six months
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OVERVIEW
In April 2026, willisskiandboard.com generated $90,997 in online sales, surpassing the sports industry median of $80,719, with a conversion rate of 1.00-1.50%, slightly below the high of 2.97%. Its average order value (AOV) ranged from $450-475, which is lower than the industry's high of $542 but well above the low of $81. The site recorded 18,372 sessions, notably lower than the median of 33,547 and far behind the leading store's impressive 47,861,942 sessions, indicating room for improvement in customer engagement and traffic generation strategies.
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willisskiandboard.com competitors

In April 2026, willisskiandboard.com reported revenue of $90,997 from 197 transactions and 18,372 sessions, achieving an AOV of $450-475 and a conversion rate of 1.00-1.50%. In comparison, ski-depot.com generated $80,519 with 141 transactions and 14,658 sessions, resulting in a higher AOV of $550-575 but a lower conversion rate of 0.50-1.00%. ski-yard.com lagged behind with revenue of $11,475, just 27 transactions, and an AOV of $425-450, all with a conversion rate of 0.50-1.00%. skipro.com surpassed willisskiandboard.com in revenue at $105,324 but had a significantly lower AOV of $225-250. powder7.com led the market with $560,665 in revenue and 1,504 transactions but an AOV of $350-375. Meanwhile, levelninesports.com reported $87,894 in revenue from 332 transactions, with a much lower AOV of $250-275, aligning its conversion rate with others at 0.50-1.00%.

ski-depot.com screenshot
#1 ski-depot.com
80.5K
Revenue
14.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
skiyard.com screenshot
#2 skiyard.com
11.5K
Revenue
4.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
skipro.com screenshot
#3 skipro.com
105.3K
Revenue
90.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
powder7.com screenshot
#4 powder7.com
560.7K
Revenue
211.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
levelninesports.com screenshot
#5 levelninesports.com
87.9K
Revenue
53.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
willisskiandboard.com vs top market performers
willisskiandboard.com
top retailers
conversion rate vs average order value for willisskiandboard.com and its competitors
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Revenue share by device at willisskiandboard.com

In April large majority of sales on willisskiandboard.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on willisskiandboard.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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willisskiandboard.com channels

Identify top traffic channels that drive growth for willisskiandboard.comand discover how performance of traffic channels has changed over time.

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willisskiandboard.com Google Ads spend

Evaluate willisskiandboard.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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willisskiandboard.com devices

Review willisskiandboard.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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willisskiandboard.com top markets

Explore willisskiandboard.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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willisskiandboard.com country & global rank

Assess the ranking of willisskiandboard.com among other retailers within its primary country and worldwide.

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