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Jan 2026
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Home/Insights/Retailers/willisskiandboard.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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180.3K
Revenue
Jan 26
31.9K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Willis Ski and Board offers a wide range of winter sports equipment and accessories. Their website features a variety of products for skiing and snowboarding, including gear such as skis, snowboards, boots, bindings, helmets, and outerwear. They cater to both beginners and experienced enthusiasts, with options suitable for different skill levels.

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willisskiandboard.com Annual Revenue and Growth

willisskiandboard.com's annual sales on its online store amounted to $1.5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
willisskiandboard.com revenue by year

willisskiandboard.com's monthly revenueOVER TIME
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Over the past three months, willisskiandboard.com revenue has experienced growth of 109%, compared to the preceding three months.

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willisskiandboard.com revenue growth for last six months
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OVERVIEW
In January 2026, willisskiandboard.com achieved $180,271 in online sales, significantly outperforming the sports industry median of $84,141, though still trailing behind the top competitor, garmin.com. The site's conversion rate ranged between 1.00-1.50%, lower than the industry high of 3.0%, yet above the low of 0.68%. The average order value (AOV) fell between $400-425, compared to a high of $556 and a low of $78 in the sector. With 31,947 sessions, willisskiandboard.com closely matched the industry median of 31,579 but was far behind the leader, dickssportinggoods.com, which recorded 40,123,045 sessions.
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willisskiandboard.com competitors

In January 2026, willisskiandboard.com outperformed some of its competitors in terms of revenue. willisskiandboard.com generated $180,271 from 431 transactions and 31,947 sessions, with an Average Order Value (AOV) ranging from $400-$425 and a conversion rate of 1.00-1.50%. In comparison, ski-depot.com had revenue of $104,136 from 177 transactions and 21,636 sessions, with a higher AOV of $575-$600 but a lower conversion rate of 0.50-1.00%. On the other hand, skipro.com had the highest revenue of $259,540 from 1,053 transactions and 123,605 sessions, but with a lower AOV of $225-$250 and a similar conversion rate of 0.50-1.00%. Overall, willisskiandboard.com stood out with its balanced metrics, showcasing a strong performance compared to its competitors in the ski and snowboard retail industry.

ski-depot.com screenshot
#1 ski-depot.com
104.1K
Revenue
21.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
skiyard.com screenshot
#2 skiyard.com
15.5K
Revenue
6.9K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
skipro.com screenshot
#3 skipro.com
259.5K
Revenue
123.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
powder7.com screenshot
#4 powder7.com
1.2M
Revenue
475.5K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
levelninesports.com screenshot
#5 levelninesports.com
1M
Revenue
215.3K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
willisskiandboard.com vs top market performers
willisskiandboard.com
top retailers
conversion rate vs average order value for willisskiandboard.com and its competitors
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Revenue share by device at willisskiandboard.com

In January large majority of sales on willisskiandboard.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on willisskiandboard.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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willisskiandboard.com channels

Identify top traffic channels that drive growth for willisskiandboard.comand discover how performance of traffic channels has changed over time.

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willisskiandboard.com Google Ads spend

Evaluate willisskiandboard.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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willisskiandboard.com devices

Review willisskiandboard.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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willisskiandboard.com top markets

Explore willisskiandboard.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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willisskiandboard.com country & global rank

Assess the ranking of willisskiandboard.com among other retailers within its primary country and worldwide.

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