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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for wipes.comwipes.com

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68.7K
Revenue
Sep 25
4.5K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$375-400
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS SERVICES

Wipes.com is an online platform that specializes in the sale of various types of wipes. The website offers a wide range of disposable wipes, including baby wipes, cleaning wipes, personal care wipes, and industrial wipes. It provides convenience for users to find and purchase wipes for different uses.

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wipes.com Annual Revenue and Growth

wipes.com's annual sales on its online store amounted to $747.5K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$747.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
wipes.com revenue by year

wipes.com's monthly revenueOVER TIME
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Over the past three months, wipes.com revenue has experienced decline of 23%, compared to the preceding three months.

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wipes.com revenue decline for last six months
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OVERVIEW
In September 2025, wipes.com generated $68,653 in online sales, below the industry median of $82,402, with a conversion rate of 3.50-4.00%, slightly under the high benchmark of 5.01%. The average order value (AOV) ranged from $375-400, considerably lower than the high AOV of $625, while sessions totaled 4,455, far below the median of 12,398. Overall, wipes.com operates in a competitive market where performance metrics indicate room for growth and improvement relative to industry standards.
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wipes.com competitors

In September 2025, wipes.com outperformed its competitors in terms of revenue, with $68,653 in comparison to nicencleanwipes.com ($8,240), wetones.com ($11,108), zogics.com ($150,382), vaporfresh.com ($36,845), and bonblissity.com ($10,135). While wipes.com had fewer transactions (175) and sessions (4,455) than zogics.com (609 transactions, 47,766 sessions), vaporfresh.com (228 transactions, 9,255 sessions), and bonblissity.com (243 transactions, 2,332 sessions), its average order value (AOV) of $375-$400 was significantly higher than that of its competitors, who ranged between $25-$250. Additionally, wipes.com had a competitive conversion rate of 3.50-4.00%, falling between the rates of its competitors (ranging from 1.00% to 10.50%). Overall, wipes.com's performance in revenue and AOV sets it apart from its competitors, showcasing its strength in attracting high-value customers.

nicencleanwipes.com screenshot
#1 nicencleanwipes.com
8.2K
Revenue
6.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
wetones.com screenshot
#2 wetones.com
11.1K
Revenue
5.4K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
zogics.com screenshot
#3 zogics.com
150.4K
Revenue
47.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
vaporfresh.com screenshot
#4 vaporfresh.com
36.8K
Revenue
9.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
bonblissity.com screenshot
#5 bonblissity.com
10.1K
Revenue
2.3K
Sessions
10.0-10.5%
Conv. rate
$25-50
AOV
wipes.com vs top market performers
wipes.com
top retailers
conversion rate vs average order value for wipes.com and its competitors
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Revenue share by device at wipes.com

In September large majority of sales on wipes.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on wipes.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wipes.com channels

Identify top traffic channels that drive growth for wipes.comand discover how performance of traffic channels has changed over time.

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wipes.com Google Ads spend

Evaluate wipes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wipes.com devices

Review wipes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wipes.com top markets

Explore wipes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wipes.com country & global rank

Assess the ranking of wipes.com among other retailers within its primary country and worldwide.

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