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Oct 2025
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Home/Insights/Retailers/woodcraft.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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8.4M
Revenue
Oct 25
1M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodcraft.com is an online platform specializing in woodworking products and supplies. Their inventory includes a vast range of hand tools, power tools, project plans, and wood materials. Additionally, the website offers educational resources such as workshops and tutorials, aiming to provide a comprehensive experience for woodworking enthusiasts of all skill levels.

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woodcraft.com Annual Revenue and Growth

woodcraft.com's annual sales on its online store amounted to $152.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$152.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodcraft.com revenue by year

woodcraft.com's monthly revenueOVER TIME
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Over the past three months, woodcraft.com revenue has experienced growth of 3.1%, compared to the preceding three months.

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woodcraft.com revenue growth for last six months
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OVERVIEW
In October 2025, woodcraft.com generated online sales of $8,440,383, significantly surpassing the home_and_garden median of $117,921, while the industry's top player, homedepot.com, achieved $1,418,970,899. With a conversion rate of 1.50-2.00%, woodcraft.com falls below the sector's high of 3.47% but well above the low of 0.7%. Its average order value (AOV) ranged from $475-500, compared to the home_and_garden high of $676 and a low of $94. Additionally, woodcraft.com attracted 1,049,742 sessions, significantly higher than the median of 30,856, yet dwarfed by homedepot.com's 152,722,965 sessions.
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woodcraft.com competitors

In October 2025, woodcraft.com stood out among its competitors in terms of revenue, with $8,440,383 in sales. However, rockler.com surpassed woodcraft.com with $11,210,000 in revenue. In terms of transactions, woodcraft.com had 17,594, which was lower than both rockler.com (28,276) and grizzly.com (15,730). woodcraft.com had the highest number of sessions at 1,049,742, followed closely by rockler.com with 1,396,524. When looking at average order value (AOV), woodcraft.com fell in the middle range at $475-500, with grizzly.com leading at $600-625. Conversion rates were relatively consistent among woodcraft.com and its competitors, ranging from 1.00% to 2.50%. Overall, woodcraft.com showed strong performance in revenue and sessions, but there is room for improvement in transactions and average order value compared to some competitors.

rockler.com screenshot
#1 rockler.com
11.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
grizzly.com screenshot
#2 grizzly.com
9.8M
Revenue
696.2K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
infinitytools.com screenshot
#3 infinitytools.com
399.5K
Revenue
96.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodworkerssource.com screenshot
#4 woodworkerssource.com
1M
Revenue
131.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
woodturnerscatalog.com screenshot
#5 woodturnerscatalog.com
335.8K
Revenue
47.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
woodcraft.com vs top market performers
woodcraft.com
top retailers
conversion rate vs average order value for woodcraft.com and its competitors
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Revenue share by device at woodcraft.com

In October large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodcraft.com channels

Identify top traffic channels that drive growth for woodcraft.comand discover how performance of traffic channels has changed over time.

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woodcraft.com Google Ads spend

Evaluate woodcraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodcraft.com devices

Review woodcraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodcraft.com top markets

Explore woodcraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodcraft.com country & global rank

Assess the ranking of woodcraft.com among other retailers within its primary country and worldwide.

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