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Dec 2025
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Home/Insights/Retailers/woodcraft.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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13.5M
Revenue
Dec 25
1.5M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodcraft.com is an online platform specializing in woodworking products and supplies. Their inventory includes a vast range of hand tools, power tools, project plans, and wood materials. Additionally, the website offers educational resources such as workshops and tutorials, aiming to provide a comprehensive experience for woodworking enthusiasts of all skill levels.

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woodcraft.com Annual Revenue and Growth

woodcraft.com's annual sales on its online store amounted to $152.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$152.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodcraft.com revenue by year

woodcraft.com's monthly revenueOVER TIME
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Over the past three months, woodcraft.com revenue has experienced growth of 46%, compared to the preceding three months.

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woodcraft.com revenue growth for last six months
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OVERVIEW
In December 2025, woodcraft.com generated impressive online sales revenue of $13,504,075, significantly outperforming the home_and_garden median of $114,229, while its conversion rate of 1.50-2.00% falls short of the high benchmark of 3.32%. The average order value (AOV) ranged between $475-500, notably below the sector's high of $667. With 1,465,525 sessions, woodcraft.com outpaced the home_and_garden median of 33,723 sessions, yet remained far from homedepot.com's leading 141,891,489 sessions, showcasing woodcraft.com's strong niche presence amidst the competitive landscape.
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woodcraft.com competitors

In December 2025, woodcraft.com generated $13,504,075 in revenue from 27,853 transactions and 1,465,525 sessions with an average order value (AOV) ranging from $475 to $500 and a conversion rate of 1.50% to 2.00%. When compared to its competitors, woodcraft.com falls behind rockler.com, which recorded $19,867,606 in revenue from 48,568 transactions and 2,325,797 sessions with an AOV of $400 to $425 and a conversion rate of 2.00% to 2.50%. However, woodcraft.com outperformed grizzly.com, infinitytools.com, woodworkerssource.com, and woodturnerscatalog.com in terms of revenue, transactions, sessions, and conversion rate. grizzly.com generated $5,300,382 in revenue, infinitytools.com recorded $601,858, woodworkerssource.com had $1,553,793, and woodturnerscatalog.com earned $381,869, with varying AOV and conversion rates. Overall, woodcraft.com's performance sits in the middle of its competitors, showing strength in some areas and opportunities for growth in others.

rockler.com screenshot
#1 rockler.com
19.9M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
grizzly.com screenshot
#2 grizzly.com
5.3M
Revenue
780.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
infinitytools.com screenshot
#3 infinitytools.com
601.9K
Revenue
128K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodworkerssource.com screenshot
#4 woodworkerssource.com
1.6M
Revenue
208.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
woodturnerscatalog.com screenshot
#5 woodturnerscatalog.com
381.9K
Revenue
57.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
woodcraft.com vs top market performers
woodcraft.com
top retailers
conversion rate vs average order value for woodcraft.com and its competitors
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Revenue share by device at woodcraft.com

In December large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodcraft.com channels

Identify top traffic channels that drive growth for woodcraft.comand discover how performance of traffic channels has changed over time.

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woodcraft.com Google Ads spend

Evaluate woodcraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodcraft.com devices

Review woodcraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodcraft.com top markets

Explore woodcraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodcraft.com country & global rank

Assess the ranking of woodcraft.com among other retailers within its primary country and worldwide.

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