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Sep 2025
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Home/Insights/Retailers/woodcraft.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7.8M
Revenue
Sep 25
1M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodcraft.com is an online platform specializing in woodworking products and supplies. Their inventory includes a vast range of hand tools, power tools, project plans, and wood materials. Additionally, the website offers educational resources such as workshops and tutorials, aiming to provide a comprehensive experience for woodworking enthusiasts of all skill levels.

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woodcraft.com Annual Revenue and Growth

woodcraft.com's annual sales on its online store amounted to $152.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$152.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodcraft.com revenue by year

woodcraft.com's monthly revenueOVER TIME
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Over the past three months, woodcraft.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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woodcraft.com revenue decline for last six months
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OVERVIEW
In September 2025, woodcraft.com generated $7,787,451 in online sales, significantly surpassing the home and garden median of $113,901, although dwarfed by industry leader homedepot.com’s $1,279,366,314. With a conversion rate between 1.50-2.00%, woodcraft.com remains competitive but below the sector's high of 3.36%. The average order value (AOV) ranged from $475-500, lower than the home and garden high of $677, and the site attracted 1,047,721 sessions, notably higher than the median of 32,433 but minuscule compared to homedepot.com’s 148,597,767 sessions, highlighting woodcraft's strong niche presence in the market.
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woodcraft.com competitors

In September 2025, woodcraft.com generated $7,787,451 in revenue from 16,026 transactions and 1,047,721 sessions, with an average order value (AOV) ranging from $475 to $500 and a conversion rate of 1.50-2.00%. Compared to its competitors, rockler.com outperformed woodcraft.com with $9,907,764 in revenue from 24,396 transactions and 1,393,809 sessions, but had a slightly lower AOV of $400-425. grizzly.com also showed strong performance with $7,436,149 in revenue from 13,503 transactions and 579,855 sessions, boasting a higher AOV of $550-575 and a conversion rate of 2.00-2.50%. In contrast, infinitytools.com had lower revenue of $335,483 from 566 transactions and 71,616 sessions, but a higher AOV of $575-600. woodworkerssource.com and woodturnerscatalog.com fell in between with varying metrics in revenue, transactions, sessions, AOV, and conversion rate. Overall, woodcraft.com held its own among its competitors with consistent performance across different domains.

rockler.com screenshot
#1 rockler.com
9.9M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
grizzly.com screenshot
#2 grizzly.com
7.4M
Revenue
579.9K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
infinitytools.com screenshot
#3 infinitytools.com
335.5K
Revenue
71.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodworkerssource.com screenshot
#4 woodworkerssource.com
1.2M
Revenue
156K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
woodturnerscatalog.com screenshot
#5 woodturnerscatalog.com
253.6K
Revenue
35K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
woodcraft.com vs top market performers
woodcraft.com
top retailers
conversion rate vs average order value for woodcraft.com and its competitors
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Revenue share by device at woodcraft.com

In September large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodcraft.com channels

Identify top traffic channels that drive growth for woodcraft.comand discover how performance of traffic channels has changed over time.

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woodcraft.com Google Ads spend

Evaluate woodcraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodcraft.com devices

Review woodcraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodcraft.com top markets

Explore woodcraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodcraft.com country & global rank

Assess the ranking of woodcraft.com among other retailers within its primary country and worldwide.

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