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Nov 2025
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Home/Insights/Retailers/woodcraft.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.4M
Revenue
Nov 25
1.2M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodcraft.com is an online platform specializing in woodworking products and supplies. Their inventory includes a vast range of hand tools, power tools, project plans, and wood materials. Additionally, the website offers educational resources such as workshops and tutorials, aiming to provide a comprehensive experience for woodworking enthusiasts of all skill levels.

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woodcraft.com Annual Revenue and Growth

woodcraft.com's annual sales on its online store amounted to $152.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$152.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodcraft.com revenue by year

woodcraft.com's monthly revenueOVER TIME
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Over the past three months, woodcraft.com revenue has experienced growth of 22%, compared to the preceding three months.

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woodcraft.com revenue growth for last six months
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OVERVIEW
In November 2025, woodcraft.com achieved online sales of $10,432,211, significantly surpassing the home_and_garden median of $122,040, but still far from industry leader homedepot.com’s $1,609,249,476. The site maintained a conversion rate of 1.50-2.00%, below the high of 3.53% in its category. With an average order value (AOV) between $450-475, woodcraft.com’s performance also fell short of the high AOV of $672, while attracting 1,222,709 sessions, well above the category median of 32,500, but distant from the top performer’s 171,906,089 sessions.
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woodcraft.com competitors

In November 2025, woodcraft.com generated a revenue of $10,432,211 from 22,364 transactions and 1,222,709 sessions with an average order value (AOV) ranging between $450-475 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, rockler.com outperformed woodcraft.com with a revenue of $15,230,769 from 39,684 transactions and 1,962,977 sessions. grizzly.com was close behind woodcraft.com with a revenue of $9,875,854 from 19,428 transactions and 780,217 sessions, but had a higher AOV of $500-525 and a conversion rate of 2.00-2.50%. infinitytools.com lagged significantly with a revenue of $447,511 from 753 transactions and 96,330 sessions, and a low conversion rate of 0.50-1.00%. woodworkerssource.com and woodturnerscatalog.com fell in between woodcraft.com and its competitors in terms of revenue, transactions, sessions, AOV, and conversion rates.

rockler.com screenshot
#1 rockler.com
15.2M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
grizzly.com screenshot
#2 grizzly.com
9.9M
Revenue
780.2K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
infinitytools.com screenshot
#3 infinitytools.com
447.5K
Revenue
96.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodworkerssource.com screenshot
#4 woodworkerssource.com
1.5M
Revenue
198K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
woodturnerscatalog.com screenshot
#5 woodturnerscatalog.com
300.1K
Revenue
47.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
woodcraft.com vs top market performers
woodcraft.com
top retailers
conversion rate vs average order value for woodcraft.com and its competitors
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Revenue share by device at woodcraft.com

In November large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on woodcraft.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodcraft.com channels

Identify top traffic channels that drive growth for woodcraft.comand discover how performance of traffic channels has changed over time.

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woodcraft.com Google Ads spend

Evaluate woodcraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodcraft.com devices

Review woodcraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodcraft.com top markets

Explore woodcraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodcraft.com country & global rank

Assess the ranking of woodcraft.com among other retailers within its primary country and worldwide.

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