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Nov 2025
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Home/Insights/Retailers/woodlanddirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.9M
Revenue
Nov 25
467.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$1000-1100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodlanddirect.com is an online platform that offers a wide range of products related to outdoor living and heating solutions. Their catalog includes fire pits, outdoor fireplaces, chimineas, gas logs, grills, and patio furniture. Additionally, the website provides informational articles to enhance customer knowledge on outdoor upkeep and safety.

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woodlanddirect.com Annual Revenue and Growth

woodlanddirect.com's annual sales on its online store amounted to $28.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$28.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodlanddirect.com revenue by year

woodlanddirect.com's monthly revenueOVER TIME
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Over the past three months, woodlanddirect.com revenue has experienced growth of 126%, compared to the preceding three months.

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woodlanddirect.com revenue growth for last six months
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OVERVIEW
In November 2025, woodlanddirect.com generated online sales of $4,905,538, significantly surpassing the home_and_garden median of $122,040, while its conversion rate ranged between 1.00-1.50%, below the category's high of 3.53%. With an average order value (AOV) of $1,025-$1,050, it exceeded the home_and_garden high AOV of $672, amidst 467,306 sessions, far exceeding the median of 32,500, though dwarfed by homedepot.com’s 171,906,089 sessions. These metrics reflect woodlanddirect.com's strong performance in a competitive market.
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woodlanddirect.com competitors

In November 2025, woodlanddirect.com outperformed its competitors in terms of revenue, with a total of $4,905,538 compared to the closest competitor efireplacestore.com with $1,950,646. woodlanddirect.com also had the highest number of transactions at 4,743, significantly more than its closest competitor usfireplacestore.com with 2,261 transactions. Additionally, woodlanddirect.com had the highest number of sessions at 467,306, showing a strong level of engagement compared to its competitors. The average order value (AOV) for woodlanddirect.com was in the range of $1025-$1050, indicating higher value purchases compared to its competitors. With a conversion rate of 1.00-1.50, woodlanddirect.com also demonstrated better success in converting sessions into transactions compared to most of its competitors. Overall, woodlanddirect.com emerged as a strong performer in the market, surpassing its competitors in various key metrics.

efireplacestore.com screenshot
#1 efireplacestore.com
2M
Revenue
353.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
northlineexpress.com screenshot
#2 northlineexpress.com
138.6K
Revenue
95.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
usfireplacestore.com screenshot
#3 usfireplacestore.com
311.9K
Revenue
117.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
northcountryfire.com screenshot
#4 northcountryfire.com
486.8K
Revenue
189.7K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
rockfordchimneysupply.com screenshot
#5 rockfordchimneysupply.com
1.1M
Revenue
141.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
woodlanddirect.com vs top market performers
woodlanddirect.com
top retailers
conversion rate vs average order value for woodlanddirect.com and its competitors
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Revenue share by device at woodlanddirect.com

In November large majority of sales on woodlanddirect.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on woodlanddirect.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodlanddirect.com channels

Identify top traffic channels that drive growth for woodlanddirect.comand discover how performance of traffic channels has changed over time.

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woodlanddirect.com Google Ads spend

Evaluate woodlanddirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodlanddirect.com devices

Review woodlanddirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodlanddirect.com top markets

Explore woodlanddirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodlanddirect.com country & global rank

Assess the ranking of woodlanddirect.com among other retailers within its primary country and worldwide.

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