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Dec 2025
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Home/Insights/Retailers/woodlanddirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.6M
Revenue
Dec 25
489.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$1000-1100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodlanddirect.com is an online platform that offers a wide range of products related to outdoor living and heating solutions. Their catalog includes fire pits, outdoor fireplaces, chimineas, gas logs, grills, and patio furniture. Additionally, the website provides informational articles to enhance customer knowledge on outdoor upkeep and safety.

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woodlanddirect.com Annual Revenue and Growth

woodlanddirect.com's annual sales on its online store amounted to $28.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$28.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodlanddirect.com revenue by year

woodlanddirect.com's monthly revenueOVER TIME
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Over the past three months, woodlanddirect.com revenue has experienced growth of 135%, compared to the preceding three months.

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woodlanddirect.com revenue growth for last six months
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OVERVIEW
In December 2025, woodlanddirect.com achieved online sales of $3,570,578, significantly exceeding the home_and_garden industry median of $114,229, with a conversion rate of 0.50-1.00%, which is below the high benchmark of 3.32% and above the low of 0.7%. The average order value (AOV) ranged from $1,075 to $1,100, surpassing the high AOV of $667 in the category, while their total sessions reached 489,677, compared to the industry median of 33,723 and a staggering 141,891,489 sessions at the top competitor, homedepot.com.
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woodlanddirect.com competitors

In December 2025, woodlanddirect.com generated a revenue of $3,570,578 from 3,298 transactions with a conversion rate of 0.50-1.00% out of 489,677 sessions. In comparison, efireplacestore.com had a revenue of $2,264,362 from 2,890 transactions out of 356,782 sessions, with a similar conversion rate range and an average order value (AOV) of $775-800. On the other hand, northlineexpress.com only generated $115,206 in revenue from 408 transactions out of 57,210 sessions, with an AOV of $275-300, indicating a significantly lower performance compared to woodlanddirect.com and its competitors. Other competitors such as usfireplacestore.com, northcountryfire.com, and rockfordchimneysupply.com had revenue figures ranging from $149,090 to $901,456 with varying transaction numbers, session counts, and AOVs. Overall, woodlanddirect.com demonstrated strong performance in terms of revenue, transactions, and conversion rate compared to its competitors in the fireplace and chimney supply industry.

efireplacestore.com screenshot
#1 efireplacestore.com
2.3M
Revenue
356.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
northlineexpress.com screenshot
#2 northlineexpress.com
115.2K
Revenue
57.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
usfireplacestore.com screenshot
#3 usfireplacestore.com
149.1K
Revenue
91.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
northcountryfire.com screenshot
#4 northcountryfire.com
268.8K
Revenue
58K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rockfordchimneysupply.com screenshot
#5 rockfordchimneysupply.com
901.5K
Revenue
113.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
woodlanddirect.com vs top market performers
woodlanddirect.com
top retailers
conversion rate vs average order value for woodlanddirect.com and its competitors
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Revenue share by device at woodlanddirect.com

In December large majority of sales on woodlanddirect.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on woodlanddirect.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodlanddirect.com channels

Identify top traffic channels that drive growth for woodlanddirect.comand discover how performance of traffic channels has changed over time.

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woodlanddirect.com Google Ads spend

Evaluate woodlanddirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodlanddirect.com devices

Review woodlanddirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodlanddirect.com top markets

Explore woodlanddirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodlanddirect.com country & global rank

Assess the ranking of woodlanddirect.com among other retailers within its primary country and worldwide.

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