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Sep 2025
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Home/Insights/Retailers/worldofwallpaper.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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342.7K
Revenue
Sep 25
231.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

WorldofWallpaper.com offers a range of wallpapers and wall coverings for various needs. The website boasts a diverse selection, catering to different designs, themes, and styles, appealing to both homeowners and interior decorators alike. With a wide variety of textures, patterns, and colors, customers can find wall décor to suit their preferences.

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worldofwallpaper.com Annual Revenue and Growth

worldofwallpaper.com's annual sales on its online store amounted to $2.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
worldofwallpaper.com revenue by year

worldofwallpaper.com's monthly revenueOVER TIME
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Over the past three months, worldofwallpaper.com revenue has experienced growth of 15%, compared to the preceding three months.

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worldofwallpaper.com revenue growth for last six months
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OVERVIEW
In September 2025, worldofwallpaper.com generated $342,669 in online sales, significantly surpassing the home_and_garden median of $113,901, with a conversion rate between 2.00-2.50%, while the sector's high is 3.36%. Its average order value (AOV) ranges from $50 to $75, considerably lower than the high AOV of $677 in the industry. With 231,165 sessions, it outperformed the median of 32,433 sessions, yet remains distant from the leading site, homedepot.com, which has 148,597,767 sessions and $1,279,366,314 in revenue, highlighting worldofwallpaper.com's strong position within the niche.
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worldofwallpaper.com competitors

In September 2025, worldofwallpaper.com outperformed its competitors in terms of revenue, with $342,669 compared to miltonandking.com's $84,206, spoonflower.com's $11,057,765, and photowall.co.uk's $645,895. While worldofwallpaper.com had a moderate number of transactions at 4,900, miltonandking.com only had 322, spoonflower.com had 54,040, and photowall.co.uk had 5,510. worldofwallpaper.com also had a competitive number of sessions at 231,165, falling between miltonandking.com's 88,416 and photowall.co.uk's 151,381. However, its average order value (AOV) ranged from $50-75, which was lower than miltonandking.com's $250-275, spoonflower.com's $200-225, and photowall.co.uk's $100-125. worldofwallpaper.com's conversion rate was also solid at 2.00-2.50%, similar to spoonflower.com but lower than photowall.co.uk's 3.50-4.00%.

miltonandking.com screenshot
#1 miltonandking.com
84.2K
Revenue
88.4K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
spoonflower.com screenshot
#2 spoonflower.com
11.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
photowall.co.uk screenshot
#3 photowall.co.uk
645.9K
Revenue
151.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
worldofwallpaper.com vs top market performers
worldofwallpaper.com
top retailers
conversion rate vs average order value for worldofwallpaper.com and its competitors
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Revenue share by device at worldofwallpaper.com

In September large majority of sales on worldofwallpaper.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on worldofwallpaper.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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worldofwallpaper.com channels

Identify top traffic channels that drive growth for worldofwallpaper.comand discover how performance of traffic channels has changed over time.

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worldofwallpaper.com Google Ads spend

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worldofwallpaper.com devices

Review worldofwallpaper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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worldofwallpaper.com top markets

Explore worldofwallpaper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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worldofwallpaper.com country & global rank

Assess the ranking of worldofwallpaper.com among other retailers within its primary country and worldwide.

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