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Home/Insights/Retailers/wowbaking.com

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

wowbaking.com

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7.3K

Revenue

Oct 25

1.7K

Sessions

Oct 25

4.0-4.5%

Conv. rate

Oct 25

$75-100

AOV

Oct 25

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Wowbaking.com is a website that offers a variety of baked goods for sale. Their product range includes cookies, brownies, and mixes that are gluten-free and made with real ingredients. Customers can browse and make online purchases to enjoy delicious and wholesome treats.

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wowbaking.com's monthly revenueOVER TIME
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Over the past three months, wowbaking.com revenue has experienced decline of 13%, compared to the preceding three months.

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wowbaking.com revenue decline for last six months

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OVERVIEW

In October 2025, wowbaking.com, a food and drink grocery store, generated $7,322 in online sales with a conversion rate between 4.00-4.50%, which is competitive yet below the high benchmark of 5.49%. The average order value (AOV) ranged from $75 to $100, still significantly lower than the top AOV of $181 in the industry. The site recorded 1,698 sessions, far less than the median of 15,100, indicating room for growth in traffic, especially compared to the dominant kroger.com, which achieved $358,991,540 in revenue and 41,924,642 sessions.

wowbaking.com competitors

In October 2025, wowbaking.com outperformed its competitors in terms of revenue, with a total of $7,322 compared to dancingdeer.com's $2,229, enlightenedbeverages.com's $2,004, and silverlandbakery.com's $2,481. Additionally, wowbaking.com had the highest number of transactions at 75, surpassing dancingdeer.com's 28, enlightenedbeverages.com's 12, and silverlandbakery.com's 25. Despite having a slightly lower number of sessions at 1,698, wowbaking.com maintained a higher conversion rate range of 4.00-4.50% compared to dancingdeer.com's 1.50-2.00%, enlightenedbeverages.com's 2.00-2.50%, and silverlandbakery.com's 3.00-3.50%. The average order value (AOV) for wowbaking.com fell within the same range as its competitors, with all websites offering products in the $75-$175 range.

#1 dancingdeer.com

2.2K

Revenue

1.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 enlightenedbeverages.com

Revenue

473.6

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 silverlandbakery.com

2.5K

Revenue

795.7

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

enlightenedbeverages.com

TOP MARKET PERFORMERSby revenue

enlightenedbeverages.com

wowbaking.com vs top market performers

wowbaking.com

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Revenue share by device at wowbaking.com

In October large majority of sales on wowbaking.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

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wowbaking.com channels

Identify top traffic channels that drive growth for wowbaking.comand discover how performance of traffic channels has changed over time.

wowbaking.com Google Ads spend

Evaluate wowbaking.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wowbaking.com devices

Review wowbaking.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wowbaking.com top markets

Explore wowbaking.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.