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Jan 2026
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Home/Insights/Retailers/wrappily.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for wrappily.comwrappily.com

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18.9K
Revenue
Jan 26
2.1K
Sessions
Jan 26
5.5-6.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Wrappily.com offers different styles of eco-friendly wrapping paper, producer of reversible gift wrap featuring original designs. The website also provides other sustainable packing materials like compostable gift tape and cards, promoting environmentally friendly gift-giving practices and reducing waste in the process.

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wrappily.com Annual Revenue and Growth

wrappily.com's annual sales on its online store amounted to $583K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$583K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wrappily.com revenue by year

wrappily.com's monthly revenueOVER TIME
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Over the past three months, wrappily.com revenue has experienced decline of 60%, compared to the preceding three months.

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wrappily.com revenue decline for last six months
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OVERVIEW
In January 2026, wrappily.com generated $18,868 in online sales with a conversion rate of 5.50-6.00%, slightly below the industry high of 5.76%. The average order value (AOV) ranged from $150 to $175, while the GIFTS sector boasts a high AOV of $219. With 2,104 sessions, wrappily.com fell short of the median of 14,426 sessions within its category, highlighting room for growth compared to the leading competitor, paperlesspost.com, which dominated with $46,836,523 in revenue and over 12 million sessions. Overall, these metrics indicate areas for potential improvement and expansion.
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wrappily.com competitors

In January 2026, wrappily.com generated $18,868 in revenue from 120 transactions with 2,104 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 5.50-6.00%. Compared to its competitors, nashvillewraps.com had significantly higher revenue at $3,009,946 from 5,818 transactions and 81,735 sessions, with a higher AOV of $500-$525 and a slightly higher conversion rate of 7.00-7.50%. On the other hand, giftwrapmyface.com earned $117,004 from 612 transactions and 8,595 sessions, with an AOV of $175-$200 and a conversion rate of 7.00-7.50%. While wrappily.com may not have the highest revenue or conversion rate among its competitors, it holds its own in terms of AOV and demonstrates potential for growth with a solid customer base.

nashvillewraps.com screenshot
#1 nashvillewraps.com
3M
Revenue
81.7K
Sessions
7.0-7.5%
Conv. rate
$500-600
AOV
giftwrapmyface.com screenshot
#2 giftwrapmyface.com
117K
Revenue
8.6K
Sessions
7.0-7.5%
Conv. rate
$175-200
AOV
wrappily.com vs top market performers
wrappily.com
top retailers
conversion rate vs average order value for wrappily.com and its competitors
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Revenue share by device at wrappily.com

In January large majority of sales on wrappily.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on wrappily.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wrappily.com channels

Identify top traffic channels that drive growth for wrappily.comand discover how performance of traffic channels has changed over time.

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wrappily.com Google Ads spend

Evaluate wrappily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wrappily.com devices

Review wrappily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wrappily.com top markets

Explore wrappily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wrappily.com country & global rank

Assess the ranking of wrappily.com among other retailers within its primary country and worldwide.

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