xtool.com
xTool is a laser cutter and engraver brand that is leading the industry. With the CO2 laser cutter xTool P2, diode laser engraving and cutting machine xTool D1 Pro and M1, and infrared laser engraver xTool F1 trusted and used by thousands of makers and small business owners.
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xtool.com's revenueOVER TIME
Over the past three months, xtool.com revenue has experienced decline of 25%, compared to the preceding three months.
xtool.com competitors
In July 2025, xtool.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $3,437,121, xtool.com surpassed the closest competitor, glowforge.com, by almost half a million dollars. xtool.com also had a significantly higher number of transactions (11,541) and sessions (1,025,993) compared to its competitors. While xtool.com had a higher average order value (AOV) range of $275-$300, some competitors like bosslaser.com had a slightly higher AOV range. However, xtool.com had a superior conversion rate of 1.00-1.50%, indicating its ability to turn sessions into transactions more effectively. Overall, xtool.com emerged as the leader in the industry based on these metrics in July 2025.
Revenue share by device at xtool.com
In July large majority of sales on xtool.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xtool.com channels
Identify top traffic channels that drive growth for xtool.comand discover how performance of traffic channels has changed over time.
xtool.com Google Ads spend
Evaluate xtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
xtool.com devices
Review xtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
