xtool.com
xTool is a laser cutter and engraver brand that is leading the industry. With the CO2 laser cutter xTool P2, diode laser engraving and cutting machine xTool D1 Pro and M1, and infrared laser engraver xTool F1 trusted and used by thousands of makers and small business owners.
GRIPS CUSTOMERS & RESEARCH PARTNERS
xtool.com's monthly revenueOVER TIME
Over the past three months, xtool.com revenue has experienced growth of 89%, compared to the preceding three months.
xtool.com competitors
In December 2025, xtool.com stood out amongst its competitors in the digital tool industry. With a revenue of $8,814,315 and 33,367 transactions from 2,374,532 sessions, xtool.com boasted a healthy average order value (AOV) of $250-275 and a conversion rate of 1.00-1.50%. In comparison, omtechlaser.com had significantly lower revenue of $110,844 with 86 transactions and 7,576 sessions, but a higher AOV of $1275-1300. ultimate3dprintingstore.com had a revenue of $678,988 with 775 transactions and 54,609 sessions, with a lower AOV of $875-900. glowforge.com and bosslaser.com had revenue figures of $4,237,173 and $1,157,946 respectively, with varying AOV and conversion rates. top3dshop.com lagged behind with the lowest revenue of $133,149, 102 transactions, and 64,249 sessions, and the lowest conversion rate of 0.00-0.50%.
Revenue share by device at xtool.com
In December large majority of sales on xtool.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
xtool.com channels
Identify top traffic channels that drive growth for xtool.comand discover how performance of traffic channels has changed over time.
xtool.com Google Ads spend
Evaluate xtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
xtool.com devices
Review xtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
