xtool.com
xTool is a laser cutter and engraver brand that is leading the industry. With the CO2 laser cutter xTool P2, diode laser engraving and cutting machine xTool D1 Pro and M1, and infrared laser engraver xTool F1 trusted and used by thousands of makers and small business owners.
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xtool.com's monthly revenueOVER TIME
Over the past three months, xtool.com revenue has experienced growth of 86%, compared to the preceding three months.
xtool.com competitors
In November 2025, xtool.com stands out compared to its competitors in terms of revenue, with a total of $8,478,187. In terms of transactions, xtool.com had 31,911, while the closest competitor, omtechlaser.com, had only 532 transactions. When it comes to sessions, xtool.com had 2,271,597 sessions, far surpassing the competition. The Average Order Value (AOV) for xtool.com falls within the range of $250-$275, which is lower compared to some competitors like bosslaser.com with an AOV of $1375-$1400. However, xtool.com and glowforge.com share the same conversion rate range of 1.00-1.50, indicating a similar success in turning sessions into transactions. Overall, xtool.com demonstrates strong performance in revenue, transactions, and sessions compared to its competitors in the market.
Revenue share by device at xtool.com
In November large majority of sales on xtool.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xtool.com channels
Identify top traffic channels that drive growth for xtool.comand discover how performance of traffic channels has changed over time.
xtool.com Google Ads spend
Evaluate xtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
xtool.com devices
Review xtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
