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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for xtool.comxtool.com

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5M
Revenue
Sep 25
1.5M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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xTool is a laser cutter and engraver brand that is leading the industry. With the CO2 laser cutter xTool P2, diode laser engraving and cutting machine xTool D1 Pro and M1, and infrared laser engraver xTool F1 trusted and used by thousands of makers and small business owners.

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xtool.com's monthly revenueOVER TIME
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Over the past three months, xtool.com revenue has experienced growth of 13%, compared to the preceding three months.

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xtool.com revenue growth for last six months
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OVERVIEW
In September 2025, xtool.com generated $4,966,374 in online sales within the COMPUTERS AND TECHNOLOGY industry, significantly surpassing the median revenue of $178,679; however, it fell short of the largest player, dell.com, which earned $187,829,438. The site's conversion rate ranged from 1.00-1.50%, below the high of 3.68%, while the average order value (AOV) was between $275-300, compared to the high of $878. With 1,464,247 sessions, xtool.com also exceeded the median of 39,078 but lagged behind lenovo.com, which had the highest sessions at 47,353,529.
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xtool.com competitors

In September 2025, xtool.com outperformed its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate. xtool.com generated a revenue of $4,966,374 with 17,762 transactions and 1,464,247 sessions, boasting an AOV of $275-300 and a conversion rate of 1.00-1.50%. In comparison, omtechlaser.com had a revenue of $175,829 with 141 transactions and 37,642 sessions, with an AOV of $1225-1250 and a conversion rate of 0.00-0.50%. ultimate3dprintingstore.com, glowforge.com, bosslaser.com, and top3dshop.com also fell behind xtool.com in terms of revenue, transactions, sessions, AOV, and conversion rate. xtool.com's strong performance across these domains indicates its competitive edge in the market in September 2025.

omtechlaser.com screenshot
#1 omtechlaser.com
175.8K
Revenue
37.6K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
ultimate3dprintingstore.com screenshot
#2 ultimate3dprintingstore.com
133.4K
Revenue
37.3K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
glowforge.com screenshot
#3 glowforge.com
2.7M
Revenue
618.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bosslaser.com screenshot
#4 bosslaser.com
616.6K
Revenue
82K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
top3dshop.com screenshot
#5 top3dshop.com
132.2K
Revenue
60.3K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
xtool.com vs top market performers
xtool.com
top retailers
conversion rate vs average order value for xtool.com and its competitors
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Revenue share by device at xtool.com

In September large majority of sales on xtool.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on xtool.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xtool.com channels

Identify top traffic channels that drive growth for xtool.comand discover how performance of traffic channels has changed over time.

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xtool.com Google Ads spend

Evaluate xtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xtool.com devices

Review xtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xtool.com top markets

Explore xtool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xtool.com country & global rank

Assess the ranking of xtool.com among other retailers within its primary country and worldwide.

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