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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.5M
Revenue
998.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
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xTool is a laser cutter and engraver brand that is leading the industry. With the CO2 laser cutter xTool P2, diode laser engraving and cutting machine xTool D1 Pro and M1, and infrared laser engraver xTool F1 trusted and used by thousands of makers and small business owners.

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xtool.com's revenueOVER TIME
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Over the past three months, xtool.com revenue has experienced decline of 28%, compared to the preceding three months.

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xtool.com revenue decline for last six months
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OVERVIEW
xtool.com's revenue for online sales in the COMPUTERS AND TECHNOLOGY category is $3,461,493, with a conversion rate of 1.00-1.50% and an AOV of $275-300. They had 998,507 sessions in May 2025. The largest store in the category is dell.com with revenue of $176,503,444 and the highest sessions are at 38,120,177 from lenovo.com. A very high conversion rate is 3.78% and a very low is 0.5%, while a very high AOV is $910 and a very low is $155, with a median revenue of $178,913 and sessions at 34,859.
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xtool.com competitors

In May 2025, xtool.com outperformed most of its competitors in terms of revenue, with a total revenue of $3,461,493. The website also had a high number of transactions at 12,136 and a substantial amount of sessions at 998,507. The average order value (AOV) for xtool.com ranged between $275-$300, with a conversion rate of 1.00-1.50%. Comparing xtool.com to its competitors, it is evident that xtool.com is ahead in terms of revenue when compared to top3dshop.com, ultimate3dprintingstore.com, omtechlaser.com, and bosslaser.com. However, xtool.com falls slightly behind glowforge.com in terms of revenue, but still maintains a higher conversion rate. Overall, xtool.com's performance metrics position it as a strong player in the market, showcasing consistent growth and a high level of customer engagement.

omtechlaser.com screenshot
#1 omtechlaser.com
1.7M
Revenue
137.3K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
ultimate3dprintingstore.com screenshot
#2 ultimate3dprintingstore.com
188.2K
Revenue
29K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
glowforge.com screenshot
#3 glowforge.com
3.7M
Revenue
761.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bosslaser.com screenshot
#4 bosslaser.com
569.7K
Revenue
51.3K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
top3dshop.com screenshot
#5 top3dshop.com
90.8K
Revenue
51.8K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
xtool.com vs top market performers
xtool.com
top retailers
conversion rate vs average order value for xtool.com and its competitors
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Revenue share by device at xtool.com

In May large majority of sales on xtool.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.

In May large majority of sales on xtool.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.
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xtool.com channels

Identify top traffic channels that drive growth for xtool.comand discover how performance of traffic channels has changed over time.

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xtool.com Google Ads spend

Evaluate xtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xtool.com devices

Review xtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xtool.com top markets

Explore xtool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xtool.com country & global rank

Assess the ranking of xtool.com among other retailers within its primary country and worldwide.

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