xtool.com
xTool is a laser cutter and engraver brand that is leading the industry. With the CO2 laser cutter xTool P2, diode laser engraving and cutting machine xTool D1 Pro and M1, and infrared laser engraver xTool F1 trusted and used by thousands of makers and small business owners.
GRIPS CUSTOMERS & RESEARCH PARTNERS
xtool.com Annual Revenue and Growth
xtool.com's annual sales on its online store amounted to $61.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
xtool.com's monthly revenueOVER TIME
Over the past three months, xtool.com revenue has experienced decline of 16%, compared to the preceding three months.
xtool.com competitors
In March 2026, xtool.com outperformed its competitors in terms of revenue, with $6,268,415 compared to omtechlaser.com ($93,657), ultimate3dprintingstore.com ($391,181), glowforge.com ($3,520,816), bosslaser.com ($730,799), and top3dshop.com ($139,007). xtool.com also had the highest number of transactions at 22,830, followed by glowforge.com with 4,744 transactions. In terms of sessions, xtool.com had 1,481,074 sessions, which was higher than all its competitors. xtool.com had an Average Order Value (AOV) ranging from $250 to $275, which was lower compared to omtechlaser.com, bosslaser.com, and top3dshop.com. However, xtool.com had a higher conversion rate ranging from 1.50% to 2.00% compared to most of its competitors. Overall, xtool.com showed strong performance in revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in March 2026.
Revenue share by device at xtool.com
In March large majority of sales on xtool.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
xtool.com channels
Identify top traffic channels that drive growth for xtool.comand discover how performance of traffic channels has changed over time.
xtool.com Google Ads spend
Evaluate xtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
xtool.com devices
Review xtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
