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Nov 2025
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Home/Insights/Retailers/yesterdays.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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18.5K
Revenue
Nov 25
6.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Yesterdays.com offers online sales of a wide range of vintage and secondhand items. The website provides a platform for individuals to buy and sell pre-owned products, including clothing, accessories, collectibles, furniture, and more. Shoppers can browse through various categories and connect with sellers to purchase one-of-a-kind pieces from different eras.

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yesterdays.com Annual Revenue and Growth

yesterdays.com's annual sales on its online store amounted to $134K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$134K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
yesterdays.com revenue by year

yesterdays.com's monthly revenueOVER TIME
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Over the past three months, yesterdays.com revenue has experienced decline of 4%, compared to the preceding three months.

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yesterdays.com revenue decline for last six months
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OVERVIEW
In November 2025, yesterdays.com generated $18,519 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, while achieving a conversion rate of 2.50-3.00%, below the category's high of 5.32%. The average order value (AOV) ranged from $100 to $125, again lower than the sector's high of $204. With 6,588 sessions, yesterdays.com fell short of the median of 19,748 sessions, indicating challenges in driving traffic and sales compared to industry leaders like ulta.com and sephora.com, the latter boasting over 76 million sessions and over $145 million in revenue.
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yesterdays.com competitors

In November 2025, yesterdays.com outperformed its competitor everybodylovesrecess.com in terms of revenue, transactions, sessions, and average order value (AOV). yesterdays.com generated $18,519 in revenue from 169 transactions and 6,588 sessions with an AOV ranging between $100-125 and a conversion rate of 2.50-3.00%. On the other hand, everybodylovesrecess.com only made $2,698 in revenue from 28 transactions and 922 sessions with an AOV between $75-100 and a slightly higher conversion rate of 3.00-3.50%. Despite a better conversion rate, everybodylovesrecess.com lagged behind yesterdays.com in terms of overall revenue and performance metrics, showcasing yesterdays.com as a more successful competitor in the online marketplace during that period.

everybodylovesrecess.com screenshot
#1 everybodylovesrecess.com
2.7K
Revenue
922.2
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
TOP MARKET PERFORMERSby revenue
yesterdays.com vs top market performers
yesterdays.com
top retailers
conversion rate vs average order value for yesterdays.com and its competitors
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Revenue share by device at yesterdays.com

In November large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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yesterdays.com channels

Identify top traffic channels that drive growth for yesterdays.comand discover how performance of traffic channels has changed over time.

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yesterdays.com Google Ads spend

Evaluate yesterdays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yesterdays.com devices

Review yesterdays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yesterdays.com top markets

Explore yesterdays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yesterdays.com country & global rank

Assess the ranking of yesterdays.com among other retailers within its primary country and worldwide.

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