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Jan 2026
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Home/Insights/Retailers/yesterdays.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.7K
Revenue
Jan 26
4.4K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Yesterdays.com offers online sales of a wide range of vintage and secondhand items. The website provides a platform for individuals to buy and sell pre-owned products, including clothing, accessories, collectibles, furniture, and more. Shoppers can browse through various categories and connect with sellers to purchase one-of-a-kind pieces from different eras.

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yesterdays.com Annual Revenue and Growth

yesterdays.com's annual sales on its online store amounted to $187.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$187.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
yesterdays.com revenue by year

yesterdays.com's monthly revenueOVER TIME
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Over the past three months, yesterdays.com revenue has experienced decline of 38%, compared to the preceding three months.

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yesterdays.com revenue decline for last six months
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OVERVIEW
In January 2026, yesterdays.com generated $5,694 in online sales with a conversion rate of 2.50-3.00%, notably below the BEAUTY AND COSMETICS median of $51,477 and high of 4.7%. Its average order value (AOV) ranged from $25-50, under the sector’s high of $194, while sessions totaled 4,379, significantly lower than the median of 22,631 and the leader, ulta.com, which boasts 47,691,438 sessions. Overall, yesterdays.com’s metrics reflect challenges in scaling against industry benchmarks, emphasizing the need for strategic improvements to enhance performance and compete effectively in the BEAUTY AND COSMETICS market.
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yesterdays.com competitors

In January 2026, yesterdays.com reported a revenue of $5,694 with 119 transactions and 4,379 sessions, boasting an Average Order Value (AOV) between $25-$50 and a conversion rate of 2.50-3.00%. Compared to its competitor everybodylovesrecess.com, yesterdays.com outperformed in terms of revenue by generating $1,188 more. However, everybodylovesrecess.com had a higher AOV ranging between $75-$100, indicating potential for higher profits per transaction. In terms of transactions and sessions, yesterdays.com had a higher volume, showing a stronger customer base and potential for growth. Both websites had similar conversion rates, suggesting that their marketing strategies are equally effective in turning sessions into transactions. Overall, yesterdays.com has shown strong performance in revenue generation and customer acquisition compared to everybodylovesrecess.com in January 2026.

everybodylovesrecess.com screenshot
#1 everybodylovesrecess.com
4.5K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
yesterdays.com vs top market performers
yesterdays.com
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conversion rate vs average order value for yesterdays.com and its competitors
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Revenue share by device at yesterdays.com

In January large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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yesterdays.com channels

Identify top traffic channels that drive growth for yesterdays.comand discover how performance of traffic channels has changed over time.

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yesterdays.com Google Ads spend

Evaluate yesterdays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yesterdays.com devices

Review yesterdays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yesterdays.com top markets

Explore yesterdays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yesterdays.com country & global rank

Assess the ranking of yesterdays.com among other retailers within its primary country and worldwide.

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