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Oct 2025
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Home/Insights/Retailers/yesterdays.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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18.1K
Revenue
Oct 25
9.7K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Yesterdays.com offers online sales of a wide range of vintage and secondhand items. The website provides a platform for individuals to buy and sell pre-owned products, including clothing, accessories, collectibles, furniture, and more. Shoppers can browse through various categories and connect with sellers to purchase one-of-a-kind pieces from different eras.

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yesterdays.com Annual Revenue and Growth

yesterdays.com's annual sales on its online store amounted to $134K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$134K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
yesterdays.com revenue by year

yesterdays.com's monthly revenueOVER TIME
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Over the past three months, yesterdays.com revenue has experienced growth of 32%, compared to the preceding three months.

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yesterdays.com revenue growth for last six months
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OVERVIEW
In October 2025, yesterdays.com, operating in the BEAUTY AND COSMETICS industry, generated $18,116 in online sales, significantly below the median of $41,294, with a conversion rate between 2.00-2.50%, also underperforming compared to the industry's high of 4.65%. Their average order value (AOV) ranged from $75-100, lower than the high AOV of $202, while the site recorded 9,691 sessions, far from the median of 18,156 and starkly less than the leader, sephora.com, which boasts 49,510,502 sessions, indicating room for improvement in overall performance and market presence.
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yesterdays.com competitors

In October 2025, yesterdays.com reported revenue of $18,116 with 201 transactions and 9,691 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, everybodylovesrecess.com, a competitor, only generated $2,254 in revenue from 25 transactions and 795 sessions during the same time period. However, everybodylovesrecess.com had a higher conversion rate of 3.00-3.50%, indicating a more effective ability to turn sessions into transactions. Despite this, yesterdays.com significantly outperformed everybodylovesrecess.com in terms of revenue and overall transaction volume. It is clear that yesterdays.com is currently the stronger player in the market based on these metrics.

everybodylovesrecess.com screenshot
#1 everybodylovesrecess.com
2.3K
Revenue
794.7
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
TOP MARKET PERFORMERSby revenue
yesterdays.com vs top market performers
yesterdays.com
top retailers
conversion rate vs average order value for yesterdays.com and its competitors
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Revenue share by device at yesterdays.com

In October large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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yesterdays.com channels

Identify top traffic channels that drive growth for yesterdays.comand discover how performance of traffic channels has changed over time.

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yesterdays.com Google Ads spend

Evaluate yesterdays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yesterdays.com devices

Review yesterdays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yesterdays.com top markets

Explore yesterdays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yesterdays.com country & global rank

Assess the ranking of yesterdays.com among other retailers within its primary country and worldwide.

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