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Dec 2025
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Home/Insights/Retailers/yesterdays.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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10.6K
Revenue
Dec 25
8.1K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Yesterdays.com offers online sales of a wide range of vintage and secondhand items. The website provides a platform for individuals to buy and sell pre-owned products, including clothing, accessories, collectibles, furniture, and more. Shoppers can browse through various categories and connect with sellers to purchase one-of-a-kind pieces from different eras.

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yesterdays.com Annual Revenue and Growth

yesterdays.com's annual sales on its online store amounted to $134K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$134K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
yesterdays.com revenue by year

yesterdays.com's monthly revenueOVER TIME
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Over the past three months, yesterdays.com revenue has experienced decline of 21%, compared to the preceding three months.

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yesterdays.com revenue decline for last six months
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OVERVIEW
In December 2025, yesterdays.com, operating in the BEAUTY AND COSMETICS sector, generated $10,618 in online sales, significantly below the median of $53,444; its conversion rate ranged from 2.50% to 3.00%, lower than the high benchmark of 4.87%, with an average order value (AOV) between $25 and $50, also below the industry high of $191; with 8,054 sessions, yesterdays.com saw considerably fewer visitors compared to the median of 23,270, highlighting a need for strategic improvement in engagement and revenue generation compared to competitors like ulta.com and sephora.com.
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yesterdays.com competitors

When comparing yesterdays.com to its competitor everybodylovesrecess.com in December 2025, yesterdays.com generated significantly higher revenue at $10,618 compared to everybodylovesrecess.com's $4,018. yesterdays.com also had more transactions with 224 compared to everybodylovesrecess.com's 46. In terms of sessions, yesterdays.com had 8,054 while everybodylovesrecess.com had 1,539. Interestingly, both websites had similar average order values (AOV) in the range of $25-50 for yesterdays.com and $75-100 for everybodylovesrecess.com. The conversion rate was also similar for both, with yesterdays.com at 2.50-3.00% and everybodylovesrecess.com also at 2.50-3.00%. Overall, yesterdays.com outperformed its competitor in revenue, transactions, and sessions despite having a lower AOV.

everybodylovesrecess.com screenshot
#1 everybodylovesrecess.com
4K
Revenue
1.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
TOP MARKET PERFORMERSby revenue
yesterdays.com vs top market performers
yesterdays.com
top retailers
conversion rate vs average order value for yesterdays.com and its competitors
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Revenue share by device at yesterdays.com

In December large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on yesterdays.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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yesterdays.com channels

Identify top traffic channels that drive growth for yesterdays.comand discover how performance of traffic channels has changed over time.

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yesterdays.com Google Ads spend

Evaluate yesterdays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yesterdays.com devices

Review yesterdays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yesterdays.com top markets

Explore yesterdays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yesterdays.com country & global rank

Assess the ranking of yesterdays.com among other retailers within its primary country and worldwide.

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