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Jan 2026
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Home/Insights/Retailers/yourtheorie.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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12.9K
Revenue
Jan 26
5.1K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Theorie.com is a website that offers a wide range of products. They specialize in the sale of various items such as hair styling tools, luxurious hair care products, spa essentials, skincare goods, and high-quality fragrances. They aim to provide customers with a diverse selection of beauty and self-care products.

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yourtheorie.com Annual Revenue and Growth

yourtheorie.com's annual sales on its online store amounted to $166.8K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$166.8K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
yourtheorie.com revenue by year

yourtheorie.com's monthly revenueOVER TIME
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Over the past three months, yourtheorie.com revenue has experienced decline of 50%, compared to the preceding three months.

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yourtheorie.com revenue decline for last six months
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OVERVIEW
In January 2026, yourtheorie.com generated $12,905 in online sales, significantly below the industry median of $51,477 in the BEAUTY AND COSMETICS sector, with a conversion rate between 3.50-4.00%, just shy of the high benchmark of 4.7%. The average order value (AOV) ranged from $50-75, underperforming against the industry's high of $194 and slightly above the low of $45. With 5,075 sessions, yourtheorie.com faced considerable traffic challenges compared to the median of 22,631 and the market leader, ulta.com, with an astounding 47,691,438 sessions.
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yourtheorie.com competitors

In January 2026, yourtheorie.com recorded a revenue of $12,905 with 194 transactions and 5,075 sessions, boasting a conversion rate of 3.50-4.00%. In comparison, its competitor nonothing.us generated a significantly higher revenue of $96,209 from 1,489 transactions and 30,318 sessions, with a slightly higher conversion rate of 4.50-5.00%. Both sites had an average order value (AOV) within the range of $50-75. While nonothing.us outperformed yourtheorie.com in terms of revenue and conversion rate, yourtheorie.com had a lower number of transactions and sessions. It is evident that nonothing.us had a stronger performance in terms of overall revenue generation and user engagement, but yourtheorie.com could focus on improving its conversion rate and increasing the number of transactions to compete more effectively in the market.

nonothing.us screenshot
#1 nonothing.us
96.2K
Revenue
30.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
yourtheorie.com vs top market performers
yourtheorie.com
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conversion rate vs average order value for yourtheorie.com and its competitors
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Revenue share by device at yourtheorie.com

In January large majority of sales on yourtheorie.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In January large majority of sales on yourtheorie.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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yourtheorie.com channels

Identify top traffic channels that drive growth for yourtheorie.comand discover how performance of traffic channels has changed over time.

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yourtheorie.com Google Ads spend

Evaluate yourtheorie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yourtheorie.com devices

Review yourtheorie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yourtheorie.com top markets

Explore yourtheorie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yourtheorie.com country & global rank

Assess the ranking of yourtheorie.com among other retailers within its primary country and worldwide.

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