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Jul 2025
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Home/Insights/Retailers/yourtheorie.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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16.1K
Revenue
6.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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Theorie.com is a website that offers a wide range of products. They specialize in the sale of various items such as hair styling tools, luxurious hair care products, spa essentials, skincare goods, and high-quality fragrances. They aim to provide customers with a diverse selection of beauty and self-care products.

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yourtheorie.com's revenueOVER TIME
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Over the past three months, yourtheorie.com revenue has experienced growth of 11%, compared to the preceding three months.

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yourtheorie.com revenue growth for last six months
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OVERVIEW
In July 2025, yourtheorie.com, an online store in the BEAUTY AND COSMETICS industry, generated $16,084 in revenue with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. It had 6,537 sessions, while the highest sessions in the category came from sephora.com with 41,064,568. The median revenue in the industry was $48,182, with themancompany.com leading at $113,233,299. A high conversion rate in the industry was 4.31% and a high AOV was $211, while a low conversion rate was 1.0% and a low AOV was $51.
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yourtheorie.com competitors

In July 2025, yourtheorie.com generated $16,084 in revenue from 231 transactions with 6,537 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In comparison, its competitor nonothing.us outperformed yourtheorie.com significantly, with $78,383 in revenue from 1,027 transactions and 26,473 sessions. nonothing.us had a higher AOV of $75-100, but both websites shared the same conversion rate range of 3.50-4.00%. While yourtheorie.com has decent performance metrics, nonothing.us had a much higher revenue and transaction volume, indicating a larger customer base or more effective marketing strategies. For users looking for similar services, nonothing.us might be a more popular and successful choice based on the data provided.

nonothing.us screenshot
#1 nonothing.us
78.4K
Revenue
26.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
yourtheorie.com vs top market performers
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conversion rate vs average order value for yourtheorie.com and its competitors
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Revenue share by device at yourtheorie.com

In July large majority of sales on yourtheorie.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In July large majority of sales on yourtheorie.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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yourtheorie.com channels

Identify top traffic channels that drive growth for yourtheorie.comand discover how performance of traffic channels has changed over time.

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yourtheorie.com Google Ads spend

Evaluate yourtheorie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yourtheorie.com devices

Review yourtheorie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yourtheorie.com top markets

Explore yourtheorie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yourtheorie.com country & global rank

Assess the ranking of yourtheorie.com among other retailers within its primary country and worldwide.

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