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Dec 2025
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Home/Insights/Retailers/yourtheorie.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6.6K
Revenue
Dec 25
2.8K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Theorie.com is a website that offers a wide range of products. They specialize in the sale of various items such as hair styling tools, luxurious hair care products, spa essentials, skincare goods, and high-quality fragrances. They aim to provide customers with a diverse selection of beauty and self-care products.

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yourtheorie.com's monthly revenueOVER TIME
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Over the past three months, yourtheorie.com revenue has experienced decline of 57%, compared to the preceding three months.

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yourtheorie.com revenue decline for last six months
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OVERVIEW
In December 2025, yourtheorie.com generated $6,579 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, with sessions totaling 2,778 compared to the median of 23,270; its conversion rate ranged between 3.50-4.00%, just shy of the category's high of 4.87%, while the Average Order Value (AOV) was $50-75, also below the industry high of $191, highlighting the challenges yourtheorie.com faces in a competitive market dominated by ulta.com with revenues soaring at $152,769,917.
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yourtheorie.com competitors

In December 2025, yourtheorie.com generated $6,579 in revenue from 100 transactions and 2,778 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 3.50-4.00%. In comparison, one of its competitors, nonothing.us, recorded significantly higher revenue of $81,217 from 1,194 transactions and 23,718 sessions. Both yourtheorie.com and nonothing.us share the same AOV range of $50-75, but nonothing.us boasts a higher conversion rate of 5.00-5.50%. While yourtheorie.com shows promising results in terms of revenue generation, it falls short in comparison to nonothing.us in terms of both transaction volume and conversion rate. To remain competitive, yourtheorie.com may need to focus on improving its conversion rate to drive higher revenue and increase market share within the industry.

nonothing.us screenshot
#1 nonothing.us
81.2K
Revenue
23.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
yourtheorie.com vs top market performers
yourtheorie.com
top retailers
conversion rate vs average order value for yourtheorie.com and its competitors
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Revenue share by device at yourtheorie.com

In December large majority of sales on yourtheorie.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In December large majority of sales on yourtheorie.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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yourtheorie.com channels

Identify top traffic channels that drive growth for yourtheorie.comand discover how performance of traffic channels has changed over time.

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yourtheorie.com Google Ads spend

Evaluate yourtheorie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yourtheorie.com devices

Review yourtheorie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yourtheorie.com top markets

Explore yourtheorie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yourtheorie.com country & global rank

Assess the ranking of yourtheorie.com among other retailers within its primary country and worldwide.

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