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Oct 2025
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Home/Insights/Retailers/yourtheorie.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11K
Revenue
Oct 25
4.1K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Theorie.com is a website that offers a wide range of products. They specialize in the sale of various items such as hair styling tools, luxurious hair care products, spa essentials, skincare goods, and high-quality fragrances. They aim to provide customers with a diverse selection of beauty and self-care products.

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yourtheorie.com's monthly revenueOVER TIME
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Over the past three months, yourtheorie.com revenue has experienced growth of 40%, compared to the preceding three months.

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yourtheorie.com revenue growth for last six months
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OVERVIEW
In October 2025, yourtheorie.com generated $11,035 in online sales, significantly below the lifestyle/beauty and cosmetics median of $41,294, with sessions totaling 4,120, far from the median of 18,156. Its conversion rate ranged from 3.50% to 4.00%, just shy of the category's high of 4.65%, while the average order value (AOV) stood between $50 and $75, notably below the high AOV of $202 in the sector. The market leader, themancompany.com, surpassed with $119,786,747, highlighting the competitive landscape in this industry.
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yourtheorie.com competitors

In October 2025, when comparing yourtheorie.com to its competitor nonothing.us, it is evident that nonothing.us outperforms yourtheorie.com in terms of revenue, transactions, and sessions. nonothing.us generated a revenue of $43,329 from 659 transactions and 15,747 sessions, whereas yourtheorie.com only made $11,035 from 164 transactions and 4,120 sessions. Both websites have a similar average order value (AOV) range of $50-75, but nonothing.us has a slightly higher conversion rate of 4.00-4.50 compared to yourtheorie.com's 3.50-4.00. Overall, nonothing.us seems to have a stronger online presence and higher performance metrics than yourtheorie.com in October 2025.

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#1 nonothing.us
43.3K
Revenue
15.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
yourtheorie.com vs top market performers
yourtheorie.com
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conversion rate vs average order value for yourtheorie.com and its competitors
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Revenue share by device at yourtheorie.com

In October large majority of sales on yourtheorie.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In October large majority of sales on yourtheorie.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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yourtheorie.com channels

Identify top traffic channels that drive growth for yourtheorie.comand discover how performance of traffic channels has changed over time.

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yourtheorie.com Google Ads spend

Evaluate yourtheorie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yourtheorie.com devices

Review yourtheorie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yourtheorie.com top markets

Explore yourtheorie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yourtheorie.com country & global rank

Assess the ranking of yourtheorie.com among other retailers within its primary country and worldwide.

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