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Sep 2025
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Home/Insights/Retailers/yourtheorie.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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26.9K
Revenue
Sep 25
9.4K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Theorie.com is a website that offers a wide range of products. They specialize in the sale of various items such as hair styling tools, luxurious hair care products, spa essentials, skincare goods, and high-quality fragrances. They aim to provide customers with a diverse selection of beauty and self-care products.

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yourtheorie.com's monthly revenueOVER TIME
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Over the past three months, yourtheorie.com revenue has experienced growth of 32%, compared to the preceding three months.

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yourtheorie.com revenue growth for last six months
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OVERVIEW
In September 2025, yourtheorie.com generated $26,857 in revenue, below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 4.00-4.50%, slightly under the category's high of 4.54%. The average order value (AOV) ranged from $50-75, while a high AOV is $203, and sessions totaled 9,361, significantly lower than the median of 18,928 and the highest at 45,764,193 from sephora.com. Overall, while yourtheorie.com maintains a competitive conversion rate, it has room for improvement in revenue and session traffic to align more closely with industry benchmarks.
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yourtheorie.com competitors

In September 2025, yourtheorie.com has a revenue of $26,857 with 400 transactions and 9,361 sessions, boasting an average order value (AOV) between $50-$75 and a conversion rate of 4.00-4.50%. In comparison, one of its competitors, nonothing.us, generated a higher revenue of $64,905 with 914 transactions and 20,842 sessions. However, both websites have similar AOV and conversion rates. While yourtheorie.com may have a smaller revenue and fewer transactions and sessions compared to nonothing.us, it holds its own with comparable AOV and conversion rates. Despite the differences in metrics, yourtheorie.com proves to be a strong contender in the online market, offering competitive performance in key areas despite facing stiff competition.

nonothing.us screenshot
#1 nonothing.us
64.9K
Revenue
20.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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TOP MARKET PERFORMERSby revenue
yourtheorie.com vs top market performers
yourtheorie.com
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conversion rate vs average order value for yourtheorie.com and its competitors
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Revenue share by device at yourtheorie.com

In September large majority of sales on yourtheorie.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In September large majority of sales on yourtheorie.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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yourtheorie.com channels

Identify top traffic channels that drive growth for yourtheorie.comand discover how performance of traffic channels has changed over time.

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yourtheorie.com Google Ads spend

Evaluate yourtheorie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yourtheorie.com devices

Review yourtheorie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yourtheorie.com top markets

Explore yourtheorie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yourtheorie.com country & global rank

Assess the ranking of yourtheorie.com among other retailers within its primary country and worldwide.

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