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Nov 2025
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Home/Insights/Retailers/yourtheorie.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.1K
Revenue
Nov 25
3.6K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Theorie.com is a website that offers a wide range of products. They specialize in the sale of various items such as hair styling tools, luxurious hair care products, spa essentials, skincare goods, and high-quality fragrances. They aim to provide customers with a diverse selection of beauty and self-care products.

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yourtheorie.com's monthly revenueOVER TIME
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Over the past three months, yourtheorie.com revenue has experienced decline of 1.2%, compared to the preceding three months.

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yourtheorie.com revenue decline for last six months
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OVERVIEW
In November 2025, yourtheorie.com, operating in the BEAUTY AND COSMETICS industry, generated $10,118 in online sales with a conversion rate of 3.50-4.00%, below the sector median of $52,547 and high conversion benchmark of 5.32%. The average order value (AOV) ranged from $50 to $75, compared to a high of $204 in the industry, while sessions totaled 3,601, significantly less than the median of 19,748. The largest competitor, ulta.com, amassed $145,643,880 in sales, highlighting the competitive landscape and potential growth areas for yourtheorie.com in a dynamic market.
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yourtheorie.com competitors

In November 2025, yourtheorie.com generated $10,118 in revenue from 142 transactions with 3,601 sessions, resulting in an average order value (AOV) of $50-$75 and a conversion rate of 3.50-4.00%. Comparatively, its competitor nonothing.us outperformed yourtheorie.com with $54,736 in revenue from 786 transactions and 15,656 sessions. nonothing.us also had a similar AOV range of $50-$75 but boasted a higher conversion rate of 5.00-5.50%. This indicates that nonothing.us was more successful in converting sessions into transactions and driving higher revenue compared to yourtheorie.com in November 2025.

nonothing.us screenshot
#1 nonothing.us
54.7K
Revenue
15.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
yourtheorie.com vs top market performers
yourtheorie.com
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conversion rate vs average order value for yourtheorie.com and its competitors
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Revenue share by device at yourtheorie.com

In November large majority of sales on yourtheorie.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on yourtheorie.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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yourtheorie.com channels

Identify top traffic channels that drive growth for yourtheorie.comand discover how performance of traffic channels has changed over time.

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yourtheorie.com Google Ads spend

Evaluate yourtheorie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yourtheorie.com devices

Review yourtheorie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yourtheorie.com top markets

Explore yourtheorie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yourtheorie.com country & global rank

Assess the ranking of yourtheorie.com among other retailers within its primary country and worldwide.

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