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May 2025
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Home/Insights/Retailers/yourtheorie.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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14.6K
Revenue
5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Theorie.com is a website that offers a wide range of products. They specialize in the sale of various items such as hair styling tools, luxurious hair care products, spa essentials, skincare goods, and high-quality fragrances. They aim to provide customers with a diverse selection of beauty and self-care products.

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yourtheorie.com's revenueOVER TIME
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Over the past three months, yourtheorie.com revenue has experienced growth of 37%, compared to the preceding three months.

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yourtheorie.com revenue growth for last six months
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OVERVIEW
In May 2025, yourtheorie.com in the BEAUTY AND COSMETICS industry had a revenue of $14,585 with a median revenue of $46,882. The largest online store in this category is ulta.com with $96,002,620. The conversion rate for yourtheorie.com was 3.50-4.00%, while a very high conversion rate is 4.51% and a very low is 1.17%. The average order value (AOV) for yourtheorie.com was $75-100, with a very high AOV in the industry being $213 and a very low AOV of $53. Additionally, yourtheorie.com had 5,031 sessions, while the store with the highest sessions was sephora.com with 38,510,361 and the median sessions in the industry is 19,997.
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yourtheorie.com competitors

In May 2025, yourtheorie.com generated a revenue of $14,585 from 189 transactions with 5,031 sessions, boasting an Average Order Value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. In comparison, its competitor nonothing.us outperformed with a revenue of $74,024 from 968 transactions and 23,941 sessions. Both platforms share a similar AOV range of $75-100, but nonothing.us achieved a higher conversion rate of 4.00-4.50%. While yourtheorie.com excels in maintaining a competitive AOV, nonothing.us attracts more transactions and sessions, leading to a significantly higher revenue. Despite the difference in performance, both websites operate in a similar market segment, but nonothing.us appears to have a more effective conversion strategy in place.

nonothing.us screenshot
#1 nonothing.us
74K
Revenue
23.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
yourtheorie.com vs top market performers
yourtheorie.com
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conversion rate vs average order value for yourtheorie.com and its competitors
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Revenue share by device at yourtheorie.com

In May large majority of sales on yourtheorie.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.

In May large majority of sales on yourtheorie.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.
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yourtheorie.com channels

Identify top traffic channels that drive growth for yourtheorie.comand discover how performance of traffic channels has changed over time.

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yourtheorie.com Google Ads spend

Evaluate yourtheorie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yourtheorie.com devices

Review yourtheorie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yourtheorie.com top markets

Explore yourtheorie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yourtheorie.com country & global rank

Assess the ranking of yourtheorie.com among other retailers within its primary country and worldwide.

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