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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for zalando.eszalando.es

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21.2M
Revenue
Jan 26
12.5M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Zalando.es is an online clothing retailer that offers an extensive range of fashion products for men, women, and children. They provide a diverse selection of clothing, shoes, accessories, and beauty products from various brands. This website aims to cater to customers fashion needs with a wide range of trendy and stylish options.

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zalando.es Annual Revenue and Growth

zalando.es's annual sales on its online store amounted to $215.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$215.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zalando.es revenue by year

zalando.es's monthly revenueOVER TIME
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Over the past three months, zalando.es revenue has experienced growth of 28%, compared to the preceding three months.

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zalando.es revenue growth for last six months
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OVERVIEW
In January 2026, zalando.es generated $21,169,395 in online sales within the FASHION AND APPAREL industry, significantly below the sector median of $91,806 and far behind the leader, shein.com, with $809,875,018. The site achieved a conversion rate of 1.50-2.00%, below the high benchmark of 3.1% but above the low of 0.69%. The average order value (AOV) ranged between $75-100, close to the low end of the industry’s range, while zalando.es attracted 12,496,470 sessions, compared to shein.com's leading 279,580,739 and a median of 38,909 for the sector.
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zalando.es competitors

In January 2026, zalando.es reported a revenue of $21,169,395 with 217,570 transactions and 12,496,470 sessions, resulting in an AOV of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, zalando.es falls behind in terms of revenue with asos.com leading at $121,373,839, followed closely by hm.com at $133,995,744, zara.com at $167,667,007, farfetch.com at $91,009,072, and nike.com at $275,759,784. In terms of transactions and sessions, zalando.es also lags behind its competitors, except for farfetch.com. However, zalando.es shares a similar AOV range and conversion rate with hm.com, zara.com, and nike.com. Overall, while zalando.es may not be the revenue leader in this group, it maintains competitive AOV and conversion rate metrics similar to some of its key competitors in the fashion e-commerce space.

asos.com screenshot
#1 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
134M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
zara.com screenshot
#3 zara.com
167.7M
Revenue
112M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#4 farfetch.com
91M
Revenue
27M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
nike.com screenshot
#5 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zalando.es vs top market performers
zalando.es
top retailers
conversion rate vs average order value for zalando.es and its competitors
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Revenue share by device at zalando.es

In January large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.es channels

Identify top traffic channels that drive growth for zalando.esand discover how performance of traffic channels has changed over time.

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zalando.es Google Ads spend

Evaluate zalando.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.es devices

Review zalando.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.es top markets

Explore zalando.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.es country & global rank

Assess the ranking of zalando.es among other retailers within its primary country and worldwide.

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