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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for zalando.eszalando.es

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17.6M
Revenue
9.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Zalando.es is an online clothing retailer that offers an extensive range of fashion products for men, women, and children. They provide a diverse selection of clothing, shoes, accessories, and beauty products from various brands. This website aims to cater to customers fashion needs with a wide range of trendy and stylish options.

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zalando.es's revenueOVER TIME
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Over the past three months, zalando.es revenue has experienced growth of 35%, compared to the preceding three months.

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zalando.es revenue growth for last six months
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OVERVIEW
In July 2025, zalando.es in the FASHION AND APPAREL industry had online sales revenue of $17,630,415 with a median revenue of $82,875. The conversion rate ranged from 2.50-3.00%, with a high of 2.96% and a low of 0.62%. The average order value (AOV) was $50-75, with a high AOV of $402 and a low of $82. It had 9,212,578 sessions, while shein.com had the highest at 294,721,604. The median sessions for FASHION AND APPAREL were 36,317.
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zalando.es competitors

In July 2025, zalando.es recorded a revenue of €17,630,415 with 236,026 transactions and 9,212,578 sessions, boasting an average order value (AOV) of €50-75 and a conversion rate of 2.50-3.00%. In comparison, asos.com led the pack with €88,730,078 in revenue, 591,249 transactions, and 58,805,240 sessions, featuring an AOV of €150-175 and a conversion rate of 1.00-1.50%. H&m.com followed closely behind with €175,814,682 in revenue, 2,131,782 transactions, and 95,303,973 sessions, offering an AOV of €75-100 and a conversion rate of 2.00-2.50%. zara.com and nike.com also posted strong numbers, while farfetch.com stood out with a high AOV of €325-350 despite lower transactions and sessions compared to its competitors. Overall, zalando.es maintained a competitive position in the market, particularly in terms of conversion rate and AOV.

asos.com screenshot
#1 asos.com
88.7M
Revenue
58.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hm.com screenshot
#2 hm.com
175.8M
Revenue
95.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zara.com screenshot
#3 zara.com
160.1M
Revenue
94.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#4 farfetch.com
75.1M
Revenue
21.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
nike.com screenshot
#5 nike.com
306.6M
Revenue
114.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zalando.es vs top market performers
zalando.es
top retailers
conversion rate vs average order value for zalando.es and its competitors
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Revenue share by device at zalando.es

In July large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.es channels

Identify top traffic channels that drive growth for zalando.esand discover how performance of traffic channels has changed over time.

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zalando.es Google Ads spend

Evaluate zalando.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.es devices

Review zalando.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.es top markets

Explore zalando.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.es country & global rank

Assess the ranking of zalando.es among other retailers within its primary country and worldwide.

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