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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for zalando.eszalando.es

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28.1M
Revenue
Nov 25
13.8M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Zalando.es is an online clothing retailer that offers an extensive range of fashion products for men, women, and children. They provide a diverse selection of clothing, shoes, accessories, and beauty products from various brands. This website aims to cater to customers fashion needs with a wide range of trendy and stylish options.

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zalando.es Annual Revenue and Growth

zalando.es's annual sales on its online store amounted to $186.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$186.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zalando.es revenue by year

zalando.es's monthly revenueOVER TIME
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Over the past three months, zalando.es revenue has experienced growth of 42%, compared to the preceding three months.

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zalando.es revenue growth for last six months
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OVERVIEW
In November 2025, zalando.es generated $28,104,141 in online sales within the FASHION AND APPAREL industry, significantly lower than the median of $93,064, while boasting a conversion rate of 2.00-2.50%, just below the industry high of 3.37%. With an average order value (AOV) ranging from $75-100, it remains competitive yet below the high AOV of $375. The platform attracted 13,816,539 sessions, well above the median of 36,492 but far from shein.com's leading 342,497,064 sessions, highlighting both growth potential and the competitive landscape in online fashion retail.
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zalando.es competitors

In November 2025, zalando.es reported a revenue of 28,104,141 euros from 292,052 transactions and 13,816,539 sessions, with an average order value (AOV) ranging between 75-100 euros and a conversion rate of 2.00-2.50%. When compared to its competitors, zara.com had a similar revenue of 221,760,558 euros from 2,498,035 transactions and 116,293,863 sessions, with the same AOV and conversion rate as zalando.es. asos.com outperformed zalando.es in revenue with 159,325,130 euros, 1,112,833 transactions, and 63,562,508 sessions, but had a higher AOV of 125-150 euros and a slightly lower conversion rate of 1.50-2.00%. H&m.com recorded the highest revenue of 356,999,826 euros, 4,621,697 transactions, and 129,233,654 sessions, with an AOV matching zalando.es but a higher conversion rate of 3.50-4.00%. nike.com also excelled with 400,013,304 euros in revenue, 3,280,375 transactions, and 147,248,640 sessions, similar AOV, and the same conversion rate as zalando.es. farfetch.com had a revenue of 139,075,706 euros, 469,618 transactions, and 26,104,844 sessions, with a higher AOV of 275-300 euros and a conversion rate of 1.50-2.00%.

asos.com screenshot
#1 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
zara.com screenshot
#3 zara.com
221.8M
Revenue
116.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#4 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
nike.com screenshot
#5 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.es vs top market performers
zalando.es
top retailers
conversion rate vs average order value for zalando.es and its competitors
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Revenue share by device at zalando.es

In November large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.es channels

Identify top traffic channels that drive growth for zalando.esand discover how performance of traffic channels has changed over time.

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zalando.es Google Ads spend

Evaluate zalando.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.es devices

Review zalando.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.es top markets

Explore zalando.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.es country & global rank

Assess the ranking of zalando.es among other retailers within its primary country and worldwide.

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