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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for zalando.eszalando.es

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18.7M
Revenue
Oct 25
9.1M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Zalando.es is an online clothing retailer that offers an extensive range of fashion products for men, women, and children. They provide a diverse selection of clothing, shoes, accessories, and beauty products from various brands. This website aims to cater to customers fashion needs with a wide range of trendy and stylish options.

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zalando.es Annual Revenue and Growth

zalando.es's annual sales on its online store amounted to $186.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$186.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zalando.es revenue by year

zalando.es's monthly revenueOVER TIME
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Over the past three months, zalando.es revenue has experienced growth of 5.3%, compared to the preceding three months.

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zalando.es revenue growth for last six months
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OVERVIEW
In October 2025, zalando.es generated $18,745,730 in online sales, significantly outpacing the FASHION AND APPAREL median of $80,524, but far behind the leading shein.com at $977,396,912; with a conversion rate of 2.00-2.50%, it remains competitive yet below the sector's high of 3.36%, while its average order value (AOV) ranged from $75-100, closer to the lower end of the market's spectrum; the site attracted 9,115,055 sessions, which, while robust, is eclipsed by shein.com's 321,650,758 and significantly above the industry median of 33,163 sessions, showcasing its substantial online presence.
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zalando.es competitors

In October 2025, zalando.es generated a revenue of 18,745,730 with 197,583 transactions and 9,115,055 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 2.00-2.50%. In comparison, asos.com outperformed zalando.es in revenue, transactions, and sessions with 127,814,446 revenue, 903,675 transactions, and 54,747,830 sessions, but had a slightly lower AOV of 125-150 and conversion rate of 1.50-2.00%. H&m.com led the pack with the highest revenue of 252,353,350, 3,458,982 transactions, and 106,474,601 sessions, although their AOV was lower at 50-75, but with a high conversion rate of 3.00-3.50%. zara.com closely matched zalando.es in terms of revenue, transactions, and sessions, with a similar AOV of 75-100 and conversion rate of 2.00-2.50%. farfetch.com had a high AOV of 300-325 but a lower conversion rate of 1.00-1.50, while nike.com excelled in revenue and transactions, with a decent AOV of 100-125 and conversion rate of 2.00-2.50%.

asos.com screenshot
#1 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
zara.com screenshot
#3 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#4 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
nike.com screenshot
#5 nike.com
269.2M
Revenue
105.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.es vs top market performers
zalando.es
top retailers
conversion rate vs average order value for zalando.es and its competitors
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Revenue share by device at zalando.es

In October large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.es channels

Identify top traffic channels that drive growth for zalando.esand discover how performance of traffic channels has changed over time.

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zalando.es Google Ads spend

Evaluate zalando.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.es devices

Review zalando.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.es top markets

Explore zalando.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.es country & global rank

Assess the ranking of zalando.es among other retailers within its primary country and worldwide.

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