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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for zalando.eszalando.es

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16.4M
Revenue
Sep 25
8.5M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Zalando.es is an online clothing retailer that offers an extensive range of fashion products for men, women, and children. They provide a diverse selection of clothing, shoes, accessories, and beauty products from various brands. This website aims to cater to customers fashion needs with a wide range of trendy and stylish options.

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zalando.es Annual Revenue and Growth

zalando.es's annual sales on its online store amounted to $186.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$186.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zalando.es revenue by year

zalando.es's monthly revenueOVER TIME
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Over the past three months, zalando.es revenue has experienced decline of 8.3%, compared to the preceding three months.

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zalando.es revenue decline for last six months
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OVERVIEW
In September 2025, zalando.es generated $16,358,373 in online sales within the FASHION AND APPAREL sector, significantly above the median of $74,931. The site achieved a conversion rate of 2.50-3.00%, just below the high of 3.2%, with an average order value (AOV) ranging from $50-75, compared to a high of $382 in the industry. With 8,475,250 sessions, zalando.es shows substantial engagement, though still far from the leading site, shein.com, which had 297,137,690 sessions, highlighting opportunities for growth in both traffic and conversion strategies.
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zalando.es competitors

In September 2025, zalando.es, with a revenue of €16,358,373 and 243,486 transactions from 8,475,250 sessions, boasts an average order value (AOV) of €50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, zalando.es falls behind in revenue compared to H&M (€200,639,994) and Nike (€236,076,012). However, zalando.es outperforms Asos in conversion rate, Farfetch in revenue, and Zara in sessions. Asos leads in revenue with €106,131,166 and transactions with 757,633, but falls behind zalando.es in AOV and conversion rate. H&M dominates in revenue and transactions, but zalando.es is close behind in revenue with a similar AOV. Zara shows strong performance in revenue and sessions, but zalando.es surpasses in transactions and conversion rate. Ultimately, while zalando.es may not lead in every metric, it demonstrates competitive strength across multiple domains in the online retail industry.

asos.com screenshot
#1 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
zara.com screenshot
#3 zara.com
155.7M
Revenue
83M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#4 farfetch.com
81.5M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
nike.com screenshot
#5 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zalando.es vs top market performers
zalando.es
top retailers
conversion rate vs average order value for zalando.es and its competitors
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Revenue share by device at zalando.es

In September large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.es channels

Identify top traffic channels that drive growth for zalando.esand discover how performance of traffic channels has changed over time.

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zalando.es Google Ads spend

Evaluate zalando.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.es devices

Review zalando.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.es top markets

Explore zalando.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.es country & global rank

Assess the ranking of zalando.es among other retailers within its primary country and worldwide.

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