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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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17.5M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Zalando.es is an online clothing retailer that offers an extensive range of fashion products for men, women, and children. They provide a diverse selection of clothing, shoes, accessories, and beauty products from various brands. This website aims to cater to customers fashion needs with a wide range of trendy and stylish options.

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zalando.es's revenueOVER TIME
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Over the past three months, zalando.es revenue has experienced decline of 2.6%, compared to the preceding three months.

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zalando.es revenue decline for last six months
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OVERVIEW
In May 2025, zalando.es, a FASHION AND APPAREL industry, generated $17,530,407 in online sales, with a conversion rate of 3.00-3.50% and an AOV of $50-75. The highest conversion rate in the category is 3.09%, while the lowest is 0.67%. Additionally, the highest AOV is $415 and the lowest is $82. The site had 7,361,854 sessions, compared to the top store shein.com with 224,142,058 sessions, and a median of 33,223 sessions in the FASHION AND APPAREL industry.
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zalando.es competitors

In May 2025, zalando.es reported a revenue of 17,530,407 euros with 236,630 transactions and 7,361,854 sessions. The Average Order Value (AOV) ranged from 50-75 euros, and the conversion rate was between 3.00-3.50%. Comparing zalando.es to its competitors, asos.com stood out with a revenue of 99,695,645 euros from 674,560 transactions and 60,493,121 sessions, boasting a higher AOV of 125-150 euros. nike.com recorded a substantial revenue of 326,586,210 euros from 2,523,168 transactions and 116,622,635 sessions with a similar AOV to asos.com. farfetch.com had a revenue of 88,260,840 euros with 251,431 transactions and 20,457,947 sessions, but had a higher AOV of 350-375 euros. H&m.com and zara.com were closer competitors to zalando.es in terms of revenue, transactions, sessions, AOV, and conversion rates.

asos.com screenshot
#1 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
201M
Revenue
96.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
zara.com screenshot
#3 zara.com
210M
Revenue
93.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#4 farfetch.com
88.3M
Revenue
20.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
nike.com screenshot
#5 nike.com
326.6M
Revenue
116.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zalando.es vs top market performers
zalando.es
top retailers
conversion rate vs average order value for zalando.es and its competitors
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Revenue share by device at zalando.es

In May large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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brands overtime comparison

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zalando.es channels

Identify top traffic channels that drive growth for zalando.esand discover how performance of traffic channels has changed over time.

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zalando.es Google Ads spend

Evaluate zalando.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.es devices

Review zalando.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.es top markets

Explore zalando.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.es country & global rank

Assess the ranking of zalando.es among other retailers within its primary country and worldwide.

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