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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for zalando.eszalando.es

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15.7M
Revenue
Mar 26
8.5M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Zalando.es is an online clothing retailer that offers an extensive range of fashion products for men, women, and children. They provide a diverse selection of clothing, shoes, accessories, and beauty products from various brands. This website aims to cater to customers fashion needs with a wide range of trendy and stylish options.

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zalando.es Annual Revenue and Growth

zalando.es's annual sales on its online store amounted to $215.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$215.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zalando.es revenue by year

zalando.es's monthly revenueOVER TIME
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Over the past three months, zalando.es revenue has experienced decline of 25%, compared to the preceding three months.

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zalando.es revenue decline for last six months
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OVERVIEW
In March 2026, zalando.es generated $15,705,909 in online sales within the FASHION AND APPAREL sector, far below the industry median of $83,040, with a conversion rate of 1.50-2.00%, which is below the high of 3.14%. The average order value (AOV) ranged between $75-100, slightly exceeding the low end of the sector. With 8,455,238 sessions, zalando.es falls short of the market leader shein.com, which had an overwhelming 298,145,068 sessions. These metrics highlight zalando.es's need for improvement in sales, conversion efficiency, and overall customer engagement compared to industry leaders.
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zalando.es competitors

In March 2026, zalando.es generated $15,705,909 in revenue from 164,463 transactions with 8,455,238 sessions. The average order value (AOV) ranged from $75-100, and the conversion rate was between 1.50-2.00%. Compared to its competitors, zalando.es falls behind in terms of revenue when compared to zara.com, which generated $173,647,150. However, in terms of transactions, zalando.es outperformed farfetch.com, which had 303,922 transactions. zalando.es also had a higher conversion rate than both asos.com and nike.com. When it comes to AOV, zalando.es was on par with zara.com and nike.com, all ranging from $75-100. Overall, zalando.es shows a strong performance in terms of conversion rate and AOV, but there is room for improvement in revenue compared to some competitors.

asos.com screenshot
#1 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
zara.com screenshot
#3 zara.com
173.6M
Revenue
93.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#4 farfetch.com
108.8M
Revenue
27.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
nike.com screenshot
#5 nike.com
266.3M
Revenue
107.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zalando.es vs top market performers
zalando.es
top retailers
conversion rate vs average order value for zalando.es and its competitors
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Revenue share by device at zalando.es

In March large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on zalando.es, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.es channels

Identify top traffic channels that drive growth for zalando.esand discover how performance of traffic channels has changed over time.

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zalando.es Google Ads spend

Evaluate zalando.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.es devices

Review zalando.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.es top markets

Explore zalando.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.es country & global rank

Assess the ranking of zalando.es among other retailers within its primary country and worldwide.

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