Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for zalando.nlzalando.nl

Start benchmarking for free
Sign in with GoogleSign up with Google
40.9M
Revenue
Aug 25
12.4M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
Loading...

Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

zalando.nl Annual Revenue and Growth

zalando.nl's annual sales on its online store amounted to $638.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$638.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
zalando.nl revenue by year

zalando.nl's monthly revenueOVER TIME
View real-time data

Over the past three months, zalando.nl revenue has experienced decline of 3.5%, compared to the preceding three months.

View real-time data
zalando.nl revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2025, zalando.nl, a FASHION AND APPAREL industry player, generated online sales revenue of $40,883,068 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $75-100. The highest AOV in the industry was $393, while the lowest was $75. The website had 12,362,206 sessions, significantly lower than the industry leader shein.com with 323,426,413 sessions. The median revenue for FASHION AND APPAREL was $77,469 and the median sessions were 36,717, showcasing zalando.nl's position within the competitive industry landscape.
Read more

zalando.nl competitors

In August 2025, zalando.nl reported a revenue of 40,883,068 with 409,281 transactions and 12,362,206 sessions. The average order value (AOV) ranged from 75-100 with a conversion rate of 3.00-3.50%. Comparing zalando.nl to its competitors, we see that asos.com leads in revenue with 110,785,627 and nike.com in transactions with 2,327,924. hm.com had the highest number of sessions at 90,136,731. The AOV for asos.com and nike.com falls between 125-150, while zalando.nl and debijenkorf.nl range from 75-100. zalando.nl falls in the middle in terms of conversion rate, with debijenkorf.nl having the highest at 3.50-4.00% and asos.com having the lowest at 1.00-1.50%. Overall, zalando.nl competes strongly in the market with its revenue, transactions, and conversion rate falling within a competitive range among its peers.

wehkamp.nl screenshot
#1 wehkamp.nl
13.2M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
debijenkorf.nl screenshot
#2 debijenkorf.nl
9.9M
Revenue
2.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#4 hm.com
154.3M
Revenue
90.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
294.8M
Revenue
113.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zalando.nl vs top market performers
zalando.nl
top retailers
conversion rate vs average order value for zalando.nl and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at zalando.nl

In August large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

zalando.nl country & global rank

Assess the ranking of zalando.nl among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard