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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

zalando.nl

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61.6M

Revenue

14M

Sessions

4.0-4.5%

Conversion rate

$75-100

Average order value

Online only revenue for zalando.nl, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: NETHERLANDS
Website category: FASHION AND APPAREL

Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

zalando.nl’s revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced growth of 3.5%, compared to the preceding three months.

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zalando.nl revenue growth for last six months

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OVERVIEW

In September 2024, zalando.nl, in the FASHION AND APPAREL industry, had online sales revenue of $61,608,078, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. The website had 13,963,704 sessions. In comparison, shein.com had the highest revenue at $621,844,493, the highest conversion rate of 3.32%, and the highest sessions at 175,831,303. The median revenue in the industry was $94,472, with a very high AOV of $399 and very low AOV of $79. The median sessions in the industry were 36,862.

zalando.nl competitors

When comparing zalando.nl to its competitors in the e-commerce space, we see that Zalando falls behind in terms of revenue. Zalando's revenue of €61,608,078 is significantly lower than that of nike.com at €290,547,677, asos.com at €112,323,374, and H&M at €201,327,601. However, Zalando performs well in terms of conversion rate, matching wehkamp.nl at 4.00-4.50%. Additionally, Zalando's average order value (AOV) falls within the range of €75-100, similar to De Bijenkorf. In terms of transactions and sessions, Zalando sits in the middle compared to its competitors. asos.com and nike.com lead in these domains, with significantly higher numbers. Overall, while Zalando may not be the top performer in terms of revenue, it excels in conversion rate and maintains a competitive AOV.

#1 wehkamp.nl

25M

Revenue

4.4M

Sessions

4.0-4.5%

Conv. rate

$125-150

AOV

#2 debijenkorf.nl

21M

Revenue

3.7M

Sessions

7.0-7.5%

Conv. rate

$75-100

AOV

#3 asos.com

112.3M

Revenue

52.6M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 hm.com

201.3M

Revenue

101.3M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#5 nike.com

290.5M

Revenue

117M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

zalando.nl vs top market performers

zalando.nl

top retailers

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zalando.nl brandsby revenue

Won Hundred

Top retailers:zalando.de bstn.com zalando.co.uk

Adidas Originals

Top retailers:zalando.de aboutyou.de zalando.fr

Longlady

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Top retailers:zalando.ch sephora.com nordstrom.com

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Top retailers:vestiairecollective.com ebay.com momoxfashion.com

zalando.nl categoriesby revenue

Clothing

Top retailers:ebay.com fc-moto.de ebay.de

Shoes

Top retailers:nike.com dsw.com zappos.com

Face Makeup

Top retailers:next.co.uk maccosmetics.com ulta.com

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Top retailers:revolve.com lulus.com fashionnova.com

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Top retailers:temu.com farfetch.com macys.com

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zalando.nl channels

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zalando.nl Google Ads spend

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zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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