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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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52.4M
Revenue
Dec 25
14.9M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

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zalando.nl Annual Revenue and Growth

zalando.nl's annual sales on its online store amounted to $638.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$638.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.nl revenue by year

zalando.nl's monthly revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced growth of 24%, compared to the preceding three months.

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zalando.nl revenue growth for last six months
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OVERVIEW
In December 2025, zalando.nl generated online sales revenue of $52,381,377, significantly below the FASHION AND APPAREL median of $92,600, and far behind industry leader macys.com at $926,839,757; with a conversion rate of 3.50-4.00%, it surpassed the industry low of 0.72% but remained close to the high of 3.17%, while its average order value (AOV) ranged between $75-100, aligning with the category's low threshold but falling short of the high of $389; zalando.nl attracted 14,935,381 sessions, well below shein.com's leading 304,519,814, and below the median of 39,789.
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zalando.nl competitors

In December 2025, zalando.nl generated $52,381,377 in revenue from 531,467 transactions with 14,935,381 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, zalando.nl falls behind in terms of revenue when compared to giants like nike.com with $393,134,843 and H&m.com with $161,811,569. However, zalando.nl outperforms De bijenkorf.nl in conversion rate, as De bijenkorf.nl has a conversion rate of 8.00-8.50% but generated less revenue. asos.com leads the pack in revenue at $142,254,322, but zalando.nl exceeds asos.com in terms of AOV. Overall, zalando.nl remains competitive within the market by maintaining a solid balance of revenue, transactions, sessions, AOV, and conversion rate compared to its peers.

wehkamp.nl screenshot
#1 wehkamp.nl
29.5M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
debijenkorf.nl screenshot
#2 debijenkorf.nl
31.1M
Revenue
4.3M
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#4 hm.com
161.8M
Revenue
115.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#5 nike.com
393.1M
Revenue
128.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.nl vs top market performers
zalando.nl
top retailers
conversion rate vs average order value for zalando.nl and its competitors
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Revenue share by device at zalando.nl

In December large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

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zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.nl country & global rank

Assess the ranking of zalando.nl among other retailers within its primary country and worldwide.

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