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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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67.2M
Revenue
Nov 25
16.7M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

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zalando.nl Annual Revenue and Growth

zalando.nl's annual sales on its online store amounted to $638.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$638.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.nl revenue by year

zalando.nl's monthly revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced growth of 20%, compared to the preceding three months.

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zalando.nl revenue growth for last six months
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OVERVIEW
In November 2025, zalando.nl generated $67,187,036 in online sales, falling below the FASHION AND APPAREL median of $93,064. With a conversion rate of 4.00-4.50%, it surpasses the high benchmark of 3.37% in the industry. The average order value (AOV) ranges from $75-100, close to the low end of the market. zalando.nl recorded 16,665,149 sessions, significantly higher than the median of 36,492 but dwarfed by shein.com's dominance, which has 342,497,064 sessions and $916,157,774 in revenue. Overall, while zalando.nl performs well in conversion, it still lags behind major competitors in sales and traffic.
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zalando.nl competitors

In November 2025, zalando.nl reported a revenue of €67,187,036 from 682,318 transactions with a conversion rate of 4.00-4.50% and an average order value (AOV) of €75-100. Comparing this to its competitors, wehkamp.nl had a revenue of €30,326,744 from 218,656 transactions with a higher AOV of €125-150 but a similar conversion rate. debijenkorf.nl had a revenue of €29,832,004 from 343,631 transactions with a higher conversion rate of 8.00-8.50% but a lower AOV. asos.com had the highest revenue of €159,325,130 with 1,112,833 transactions and a lower conversion rate, while H&M had the highest revenue of €356,999,826 with 4,621,697 transactions and a similar AOV but a slightly lower conversion rate. nike.com surpassed all competitors with a revenue of €400,013,304 from 3,280,375 transactions and a conversion rate of 2.00-2.50% with an AOV of €100-125.

wehkamp.nl screenshot
#1 wehkamp.nl
30.3M
Revenue
5M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
debijenkorf.nl screenshot
#2 debijenkorf.nl
29.8M
Revenue
4.1M
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#4 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.nl vs top market performers
zalando.nl
top retailers
conversion rate vs average order value for zalando.nl and its competitors
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Revenue share by device at zalando.nl

In November large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

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zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.nl country & global rank

Assess the ranking of zalando.nl among other retailers within its primary country and worldwide.

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