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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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47.6M
Revenue
Sep 25
12.7M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

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zalando.nl Annual Revenue and Growth

zalando.nl's annual sales on its online store amounted to $638.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$638.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.nl revenue by year

zalando.nl's monthly revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced decline of 8.1%, compared to the preceding three months.

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zalando.nl revenue decline for last six months
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OVERVIEW
In September 2025, zalando.nl generated $47,568,144 in online sales, falling short of the FASHION AND APPAREL median of $74,931. Its conversion rate ranged from 3.50% to 4.00%, exceeding the high benchmark of 3.2%, while its average order value (AOV) was between $75 and $100, closely aligned with the lower end of the industry spectrum. With 12,687,268 sessions, zalando.nl significantly lagged behind the leading site shein.com, which recorded 297,137,690 sessions, reflecting both a robust engagement level yet room for improvement in reaching overall market performance metrics.
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zalando.nl competitors

In September 2025, zalando.nl outperformed some of its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. zalando.nl generated a revenue of 47,568,144 euros from 489,915 transactions and 12,687,268 sessions, with an AOV of 75-100 euros and a conversion rate of 3.50-4.00%. In comparison, wehkamp.nl had a revenue of 14,759,503 euros, debijenkorf.nl had 18,223,520 euros, asos.com had 106,131,166 euros, hm.com had 200,639,994 euros, and nike.com had 236,076,012 euros. zalando.nl's competitors had varying AOVs and conversion rates, with some performing better in specific domains. For example, debijenkorf.nl had the highest conversion rate of 7.00-7.50% but lower revenue compared to zalando.nl. Overall, zalando.nl stood out with its solid performance across different metrics in the online retail industry.

wehkamp.nl screenshot
#1 wehkamp.nl
14.8M
Revenue
3.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
debijenkorf.nl screenshot
#2 debijenkorf.nl
18.2M
Revenue
2.9M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#4 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nike.com screenshot
#5 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zalando.nl vs top market performers
zalando.nl
top retailers
conversion rate vs average order value for zalando.nl and its competitors
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Revenue share by device at zalando.nl

In September large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

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zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.nl country & global rank

Assess the ranking of zalando.nl among other retailers within its primary country and worldwide.

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