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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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50.4M
Revenue
Oct 25
13M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

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zalando.nl Annual Revenue and Growth

zalando.nl's annual sales on its online store amounted to $638.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$638.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.nl revenue by year

zalando.nl's monthly revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced decline of 5.1%, compared to the preceding three months.

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zalando.nl revenue decline for last six months
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OVERVIEW
In October 2025, zalando.nl generated $50,439,930 in online sales, falling below the FASHION AND APPAREL median of $80,524, with a conversion rate of 4.00-4.50%, surpassing the category average of 3.36%. The average order value (AOV) ranged between $75-100, while sessions totaled 12,957,992, significantly higher than the median of 33,163 but still far behind shein.com's leading 321,650,758 sessions. Overall, zalando.nl exhibits strong engagement metrics but faces competition from larger players in the market.
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zalando.nl competitors

In October 2025, zalando.nl reported a revenue of 50,439,930 with 521,505 transactions and 12,957,992 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 4.00-4.50. Comparing zalando.nl to its competitors, we see that wehkamp.nl had a revenue of 18,214,393 with 134,460 transactions and 3,768,839 sessions, a higher AOV of 125-150, and a slightly lower conversion rate of 3.50-4.00. The debijenkorf.nl had a revenue of 20,783,857 with 231,485 transactions and 2,924,800 sessions, with a similar AOV of 75-100 but a higher conversion rate of 7.50-8.00. Meanwhile, global players like asos.com, hm.com, and nike.com significantly outperformed zalando.nl in terms of revenue, transactions, sessions, and AOV, albeit with varying conversion rates.

wehkamp.nl screenshot
#1 wehkamp.nl
18.2M
Revenue
3.8M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
debijenkorf.nl screenshot
#2 debijenkorf.nl
20.8M
Revenue
2.9M
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#4 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#5 nike.com
269.2M
Revenue
105.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.nl vs top market performers
zalando.nl
top retailers
conversion rate vs average order value for zalando.nl and its competitors
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Revenue share by device at zalando.nl

In October large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

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zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.nl country & global rank

Assess the ranking of zalando.nl among other retailers within its primary country and worldwide.

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