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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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51.9M
Revenue
Jan 26
15.6M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

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zalando.nl Annual Revenue and Growth

zalando.nl's annual sales on its online store amounted to $579.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$579.3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
zalando.nl revenue by year

zalando.nl's monthly revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced growth of 23%, compared to the preceding three months.

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zalando.nl revenue growth for last six months
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OVERVIEW
In January 2026, zalando.nl reported online sales revenue of $51,850,490, significantly higher than the FASHION AND APPAREL median of $91,806, while its conversion rate ranged between 3.00-3.50%, aligning closely with the high industry rate of 3.1%. The average order value (AOV) stood at $75-100, near the lower threshold of $76 for the sector. The site attracted 15,556,619 sessions, far fewer than industry leader shein.com, which recorded 279,580,739 sessions, highlighting zalando.nl's growth potential amidst competitive pressures within the fashion and apparel industry.
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zalando.nl competitors

In January 2026, zalando.nl outperformed some of its competitors in terms of revenue, transactions, and sessions. zalando.nl generated $51,850,490 in revenue from 524,412 transactions and 15,556,619 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 3.00-3.50%. In comparison, wehkamp.nl had lower revenue at $24,892,537 with 180,929 transactions and 5,416,138 sessions, but a higher AOV of $125-150 and a similar conversion rate. De bijenkorf.nl also had lower revenue at $24,373,191 with 272,369 transactions and 3,479,396 sessions, but a significantly higher conversion rate of 7.50-8.00%. On the other hand, international competitors like asos.com, hm.com, and nike.com surpassed zalando.nl in revenue and transactions, but had lower conversion rates in the range of 1.00-2.00%.

wehkamp.nl screenshot
#1 wehkamp.nl
24.9M
Revenue
5.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
debijenkorf.nl screenshot
#2 debijenkorf.nl
24.4M
Revenue
3.5M
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#4 hm.com
134M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nike.com screenshot
#5 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zalando.nl vs top market performers
zalando.nl
top retailers
conversion rate vs average order value for zalando.nl and its competitors
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Revenue share by device at zalando.nl

In January large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

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zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.nl country & global rank

Assess the ranking of zalando.nl among other retailers within its primary country and worldwide.

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