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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

zalando.nl

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50M

Revenue

13.5M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

Main country of store: NETHERLANDS
Website category: FASHION AND APPAREL

Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

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zalando.nl's revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced growth of 5.4%, compared to the preceding three months.

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zalando.nl revenue growth for last six months

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OVERVIEW

In May 2025, zalando.nl in the FASHION AND APPAREL industry had a revenue of $49,953,425 with a median revenue of $81,783. The conversion rate was between 3.00-3.50%, while the highest and lowest conversion rates in the category were 3.09% and 0.67% respectively. The average order value (AOV) ranged from $100-125, with the highest AOV at $415 and the lowest at $82. zalando.nl had 13,536,644 sessions, compared to the highest sessions of 224,142,058 from shein.com and a median of 33,223 in the industry.

zalando.nl competitors

In May 2025, zalando.nl generated a revenue of €49,953,425 with 443,749 transactions and 13,536,644 sessions, boasting an average order value (AOV) of €100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, zalando.nl falls behind in revenue when compared to nike.com with €326,586,210, but outperforms wehkamp.nl with €19,178,084 and debijenkorf.nl with €13,968,846. In terms of transactions, zalando.nl ranks lower than nike.com with 2,523,168 transactions, but surpasses wehkamp.nl with 149,812 transactions and debijenkorf.nl with 160,503 transactions. However, in terms of conversion rate, zalando.nl falls behind debijenkorf.nl with a conversion rate of 4.50-5.00%. Despite facing stiff competition, zalando.nl maintains a strong position in the online retail market.

#1 wehkamp.nl

19.2M

Revenue

5.2M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 debijenkorf.nl

14M

Revenue

3.3M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#3 asos.com

99.7M

Revenue

60.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 hm.com

201M

Revenue

96.6M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 nike.com

326.6M

Revenue

116.6M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

zalando.nl vs top market performers

zalando.nl

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Revenue share by device at zalando.nl

In May large majority of sales on zalando.nl, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

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zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.