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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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48.8M
Revenue
13M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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Zalando.nl is an online retailer based in the Netherlands. The website offers a wide range of products including clothing, footwear, and accessories for men, women, and children. Customers can also find beauty products, home goods, and sports equipment on the site. The website provides convenient online shopping and fast delivery options.

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zalando.nl's revenueOVER TIME
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Over the past three months, zalando.nl revenue has experienced growth of 17%, compared to the preceding three months.

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zalando.nl revenue growth for last six months
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OVERVIEW
In July 2025, zalando.nl, an online FASHION AND APPAREL store, generated $48,804,754 in revenue with a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. The highest conversion rate in the industry was 2.96%, while the highest AOV was $402 and the lowest was $82. With 13,016,944 sessions, zalando.nl falls below the industry's highest of 294,721,604 from shein.com, but above the median of 36,317.
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zalando.nl competitors

In July 2025, zalando.nl generated a revenue of €48,804,754 with 435,357 transactions and 13,016,944 sessions, boasting an average order value (AOV) of €100-125 and a conversion rate of 3.00-3.50%. When compared to its competitors, zalando.nl falls behind nike.com in terms of revenue, transactions, and sessions. However, it outperforms wehkamp.nl, De bijenkorf.nl, asos.com, and H&m.com in terms of conversion rate. asos.com leads the pack in revenue with €88,730,078 and nike.com in transactions with 2,376,679. H&m.com surpasses zalando.nl in sessions with 95,303,973. Interestingly, zalando.nl and wehkamp.nl have similar AOV while De bijenkorf.nl and H&m.com share comparable conversion rates. Overall, zalando.nl holds a strong position in the market with steady revenue, transactions, and sessions along with a competitive conversion rate compared to its counterparts in July 2025.

wehkamp.nl screenshot
#1 wehkamp.nl
16.4M
Revenue
4.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
debijenkorf.nl screenshot
#2 debijenkorf.nl
12.1M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
88.7M
Revenue
58.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hm.com screenshot
#4 hm.com
175.8M
Revenue
95.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
306.6M
Revenue
114.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zalando.nl vs top market performers
zalando.nl
top retailers
conversion rate vs average order value for zalando.nl and its competitors
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Revenue share by device at zalando.nl

In July large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on zalando.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.nl channels

Identify top traffic channels that drive growth for zalando.nland discover how performance of traffic channels has changed over time.

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zalando.nl Google Ads spend

Evaluate zalando.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.nl devices

Review zalando.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.nl top markets

Explore zalando.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.nl country & global rank

Assess the ranking of zalando.nl among other retailers within its primary country and worldwide.

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