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Apr 2026
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Home/Insights/Retailers/123stitch.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for 123stitch.com123stitch.com

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706K
Revenue
Apr 26
525.2K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

123stitch.com is an online platform offering a wide range of cross-stitch and needlework products. The website provides a variety of patterns, kits, fabrics, threads, and accessories, catering to enthusiasts and hobbyists. Additionally, they offer various crafting tools and materials to support different types of embroidery projects.

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123stitch.com Annual Revenue and Growth

123stitch.com's annual sales on its online store amounted to $9.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
123stitch.com revenue by year

123stitch.com's monthly revenueOVER TIME
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Over the past three months, 123stitch.com revenue has experienced decline of 12%, compared to the preceding three months.

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123stitch.com revenue decline for last six months
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OVERVIEW
In April 2026, 123stitch.com achieved online sales revenue of $705,954, significantly above the home_and_garden median of $116,511, though far behind the category leader, homedepot.com, with $1.3 billion. The site's conversion rate ranged from 2.00-2.50%, just below the high benchmark of 3.31%. Its average order value (AOV) was between $50-75, well below the high AOV of $676 in the sector. With 525,170 sessions, 123stitch.com also surpassed the median of 34,309 sessions, but remained considerably behind the 184 million sessions seen by homedepot.com, indicating strong engagement in a competitive market.
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123stitch.com competitors

In April 2026, 123stitch.com generated $705,954 in revenue with 12,440 transactions and 525,170 sessions, achieving a conversion rate of 2.00-2.50%. In contrast, fatquartershop.com led the market with an impressive $9,879,863 revenue from 35,650 transactions over 1,048,793 sessions, and a conversion rate of 3.00-3.50%. herrschners.com also performed strongly, earning $992,601 from 18,696 transactions with 595,635 sessions and a conversion rate of 3.00-3.50%. Meanwhile, shabbyfabrics.com saw revenues of $1,506,592 with a slightly higher average order value (AOV) of $75-100 and a similar conversion rate. On the lower end, stitchery.com and quiltingbookspatternsandnotions.com reported modest revenues of $58,035 and $41,101, respectively, both struggling with lower traffic and conversion rates. Overall, 123stitch.com remains competitive but has significant room for growth against these larger players.

fatquartershop.com screenshot
#1 fatquartershop.com
9.9M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
herrschners.com screenshot
#2 herrschners.com
992.6K
Revenue
595.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
stitchery.com screenshot
#3 stitchery.com
58K
Revenue
52K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
shabbyfabrics.com screenshot
#4 shabbyfabrics.com
1.5M
Revenue
584.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
quiltingbookspatternsandnotions.com screenshot
#5 quiltingbookspatternsandnotions.com
41.1K
Revenue
63.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
123stitch.com vs top market performers
123stitch.com
top retailers
conversion rate vs average order value for 123stitch.com and its competitors
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Revenue share by device at 123stitch.com

In April large majority of sales on 123stitch.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on 123stitch.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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123stitch.com channels

Identify top traffic channels that drive growth for 123stitch.comand discover how performance of traffic channels has changed over time.

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123stitch.com Google Ads spend

Evaluate 123stitch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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123stitch.com devices

Review 123stitch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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123stitch.com top markets

Explore 123stitch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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123stitch.com country & global rank

Assess the ranking of 123stitch.com among other retailers within its primary country and worldwide.

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