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Sep 2025
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Home/Insights/Retailers/99perfume.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19.2K
Revenue
Sep 25
15.4K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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99perfume.com is an e-commerce platform that sells a wide range of perfumes and fragrance products. They offer an extensive selection of brand-name perfumes for both men and women. Customers can browse and purchase a variety of scents, including designer, niche, and discontinued fragrances, relying on their reliable shipping services.

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99perfume.com Annual Revenue and Growth

99perfume.com's annual sales on its online store amounted to $191.5K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$191.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
99perfume.com revenue by year

99perfume.com's monthly revenueOVER TIME
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Over the past three months, 99perfume.com revenue has experienced growth of 29%, compared to the preceding three months.

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99perfume.com revenue growth for last six months
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OVERVIEW
In September 2025, 99perfume.com generated $19,231 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 2.00-2.50%, underperforming the industry high of 4.54% and above the low of 1.08%. Its average order value (AOV) ranged from $50 to $75, compared to the sector's high of $203 and low of $47. The site recorded 15,354 sessions, less than the median of 18,928 in its category and far behind the highest, sephora.com, with 45,764,193 sessions, indicating room for improvement in traffic and sales performance.
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99perfume.com competitors

In September 2025, 99perfume.com generated a revenue of $19,231 with 318 transactions and 15,354 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, we see that perfume-empire.com outperformed with a revenue of $60,728, 889 transactions, and 40,666 sessions. theperfumespot.com dominated with a revenue of $343,382, 5,724 transactions, and 300,166 sessions, albeit with a slightly lower conversion rate. fragranceshop.com and foreverlux.com both excelled in revenue and conversion rate, with AOV ranging from $75-100. However, fragranceoutlet.com lagged behind in revenue and conversion rate despite having a high number of sessions. Overall, 99perfume.com holds its ground in the competitive market, but could focus on increasing revenue and transactions to stay ahead.

perfume-empire.com screenshot
#1 perfume-empire.com
60.7K
Revenue
40.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
theperfumespot.com screenshot
#2 theperfumespot.com
343.4K
Revenue
300.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fragranceshop.com screenshot
#3 fragranceshop.com
356.9K
Revenue
179K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
foreverlux.com screenshot
#4 foreverlux.com
250.4K
Revenue
64.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
199.3K
Revenue
290.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
99perfume.com vs top market performers
99perfume.com
top retailers
conversion rate vs average order value for 99perfume.com and its competitors
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Revenue share by device at 99perfume.com

In September large majority of sales on 99perfume.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In September large majority of sales on 99perfume.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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99perfume.com channels

Identify top traffic channels that drive growth for 99perfume.comand discover how performance of traffic channels has changed over time.

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99perfume.com Google Ads spend

Evaluate 99perfume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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99perfume.com devices

Review 99perfume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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99perfume.com top markets

Explore 99perfume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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99perfume.com country & global rank

Assess the ranking of 99perfume.com among other retailers within its primary country and worldwide.

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