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May 2025
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Home/Insights/Retailers/fragrancex.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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23.4M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
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FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.

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fragrancex.com's revenueOVER TIME
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Over the past three months, fragrancex.com revenue has experienced growth of 46%, compared to the preceding three months.

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fragrancex.com revenue growth for last six months
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OVERVIEW
In May 2025, fragrancex.com in the BEAUTY AND COSMETICS industry had online sales revenue of $23,404,908, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $425-450. The store had 2,561,861 sessions, while the highest sessions were from sephora.com at 38,510,361. The median revenue in the industry was $46,882, the highest conversion rate was 4.51%, the highest AOV was $213, and the lowest AOV was $53. fragrancex.com demonstrated solid performance metrics compared to industry averages and competitors.
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fragrancex.com competitors

In May 2025, fragrancex.com stands out among its competitors in the fragrance industry with a revenue of $23,404,908 and 52,222 transactions from 2,561,861 sessions. fragrancex.com boasts a higher Average Order Value (AOV) ranging between $425-450 and a conversion rate of 2.00-2.50%. In comparison, fragranceoutlet.com lags behind with a revenue of $230,924 and lower metrics across the board. bestmenscolognes.com shows slightly higher revenue at $76,759 but still falls short in transactions and sessions. fragrancenet.com is a strong competitor with revenue of $38,231,575 and a high number of transactions and sessions, albeit with a lower AOV. microperfumes.com impresses with a high AOV of $700-725 but falls behind in revenue compared to fragrancex.com. perfumania.com also falls short in revenue and sessions despite a similar conversion rate. Overall, fragrancex.com excels in revenue, transactions, and AOV compared to its competitors in May 2025.

fragrancenet.com screenshot
#1 fragrancenet.com
38.2M
Revenue
13.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
perfumania.com screenshot
#2 perfumania.com
263.3K
Revenue
223.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#3 microperfumes.com
18.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
76.8K
Revenue
113.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
230.9K
Revenue
269.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fragrancex.com vs top market performers
fragrancex.com
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conversion rate vs average order value for fragrancex.com and its competitors
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Revenue share by device at fragrancex.com

In May large majority of sales on fragrancex.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on fragrancex.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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brands overtime comparison

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fragrancex.com channels

Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.

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fragrancex.com Google Ads spend

Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancex.com devices

Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancex.com top markets

Explore fragrancex.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancex.com country & global rank

Assess the ranking of fragrancex.com among other retailers within its primary country and worldwide.

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