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Sep 2024
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Home/Insights/Retailers/fragrancex.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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16.4M
Revenue
2.4M
Sessions
1.0-1.5%
Conversion rate
$400-500
Average order value
Online only revenue for fragrancex.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.

fragrancex.com’s revenueOVER TIME
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Over the past three months, fragrancex.com revenue has experienced growth of 14%, compared to the preceding three months.

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fragrancex.com revenue growth for last six months
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OVERVIEW
fragrancex.com in the BEAUTY AND COSMETICS industry had a revenue of $16,422,672 with a median of $53,315, a conversion rate of 1.00-1.50% (industry high 4.62%, low 1.45%), AOV of $450-475 (industry high $191, low $49), and 2,400,132 sessions (industry median 22,216; highest 41,256,765 from sephora.com).
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fragrancex.com competitors

When comparing fragrancex.com to its competitors in the fragrance industry, fragrancex.com falls behind in terms of revenue. fragrancex.com generates $16,422,672 in revenue with 35,450 transactions and 2,400,132 sessions, resulting in an average order value (AOV) of $450-$475 and a conversion rate of 1.00-1.50%. In comparison, fragrancenet.com leads the pack with $26,611,082 in revenue, 257,992 transactions, and 10,852,427 sessions, boasting an AOV of $100-$125 and a conversion rate of 2.00-2.50%. Similarly, microperfumes.com also outperforms fragrancex.com with $23,199,883 in revenue, 33,005 transactions, and 2,102,191 sessions, achieving an AOV of $700-$725 and a conversion rate of 1.50-2.00%. fragrancex.com's competitors like fragranceoutlet.com, bestmenscolognes.com, and perfumania.com also demonstrate stronger revenue performances and comparable conversion rates, indicating potential areas for improvement for fragrancex.com to remain competitive in the market.

#1 fragrancenet.com
26.6M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 perfumania.com
320.6K
Revenue
284.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#3 microperfumes.com
23.2M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
#4 bestmenscolognes.com
120.8K
Revenue
179.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
#5 fragranceoutlet.com
219.5K
Revenue
159.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragrancex.com vs top market performers
fragrancex.com
top retailers
conversion rate vs average order value for fragrancex.com and its competitors
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fragrancex.com brandsby revenue

fragrancex.com categoriesby revenue

1
Perfume & Cologne
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brands overtime comparison

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fragrancex.com channels

Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.

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fragrancex.com Google Ads spend

Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancex.com devices

Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancex.com top markets

Explore fragrancex.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancex.com country & global rank

Assess the ranking of fragrancex.com among other retailers within its primary country and worldwide.

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