fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fragrancex.com's revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced growth of 11%, compared to the preceding three months.
fragrancex.com competitors
In July 2025, fragrancex.com reported a revenue of $21,126,524 from 48,201 transactions and 3,168,884 sessions, with an average order value (AOV) ranging between $425-$450 and a conversion rate of 1.50-2.00%. Compared to its competitors, fragrancex.com lags behind fragrancenet.com in revenue, transactions, and sessions, but has a higher AOV and a similar conversion rate. perfumania.com trails in all metrics, while microperfumes.com outperforms fragrancex.com in revenue and AOV, but falls short in transactions and sessions. bestmenscolognes.com and fragranceoutlet.com also have lower revenues and transactions compared to fragrancex.com, with varying AOV and conversion rates. Overall, fragrancex.com holds its own in the competitive landscape, with a decent balance between revenue, transactions, AOV, and conversion rate.
Revenue share by device at fragrancex.com
In July large majority of sales on fragrancex.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
Gain even more insights with the Grips app
fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
