fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
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fragrancex.com Annual Revenue and Growth
fragrancex.com's annual sales on its online store amounted to $234.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
fragrancex.com's monthly revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced growth of 63%, compared to the preceding three months.
fragrancex.com competitors
The competitive set for fragrancex.com includes fragrancenet.com, perfumania.com, microperfumes.com, bestmenscolognes.com, and fragranceoutlet.com. In August 2026, fragrancex.com generated revenue of $35.6 million from 68,100 transactions across 2.9 million sessions, achieving an average order value (AOV) of $500-525 and a conversion rate between 2.00-2.50%. It ranks second among its competitors in revenue, transactions, and sessions, trailing the leader, fragrancenet.com, which reported $64.8 million in revenue, 460,000 transactions, and 21.4 million sessions. The AOV for fragrancenet.com is significantly lower at $125-150, indicating different pricing strategies. Meanwhile, microperfumes.com boasts the highest AOV at $625-650 but lags in revenue and transactions compared to fragrancex.com. Overall, fragrancex.com demonstrates a strong position within the market, consistently outperforming other competitors in key performance metrics.
Revenue share by device at fragrancex.com
In August large majority of sales on fragrancex.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries fragrancex.com operates in
fragrancex.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
