fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
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fragrancex.com Annual Revenue and Growth
fragrancex.com's annual sales on its online store amounted to $209.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fragrancex.com's monthly revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced decline of 21%, compared to the preceding three months.
fragrancex.com competitors
In September 2025, fragrancex.com reported a revenue of $15,536,608 with 36,321 transactions and 2,469,884 sessions, boasting an average order value (AOV) of $425-$450 and a conversion rate of 1.00-1.50%. In comparison, fragrancenet.com emerged as a strong competitor with a revenue of $31,131,444 from 273,515 transactions and 13,347,962 sessions, showing an AOV of $100-$125 and a conversion rate of 2.00-2.50%. On the other hand, perfumania.com lagged behind with a revenue of $284,947 from 3,566 transactions and 312,709 sessions, with an AOV of $75-$100 and a conversion rate matching that of fragrancex.com. microperfumes.com excelled in revenue at $29,468,989 from 43,885 transactions and 2,795,173 sessions, showcasing a high AOV of $650-$675 and a conversion rate of 1.50-2.00%. fragrancex.com's closest competitors, fragranceoutlet.com and bestmenscolognes.com, had revenue figures of $199,312 and $41,481 respectively, with varying AOVs and conversion rates. Overall, fragrancex.com holds its ground with competitive metrics within its industry.
Revenue share by device at fragrancex.com
In September large majority of sales on fragrancex.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
