fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
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fragrancex.com Annual Revenue and Growth
fragrancex.com's annual sales on its online store amounted to $209.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fragrancex.com's monthly revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced decline of 12%, compared to the preceding three months.
fragrancex.com competitors
In November 2025, fragrancex.com generated $20,518,052 in revenue from 53,561 transactions with 3,240,464 sessions, resulting in an average order value (AOV) of $375-$400 and a conversion rate of 1.50-2.00%. When compared to its competitors, fragrancex.com falls behind fragrancenet.com in revenue, transactions, and sessions, but outperforms perfumania.com in all these areas. fragrancex.com's AOV is higher than fragranceoutlet.com and perfumania.com, but lower than microperfumes.com. Additionally, fragrancex.com's conversion rate is in line with perfumania.com, slightly lower than fragrancenet.com and microperfumes.com, and significantly higher than bestmenscolognes.com. Overall, fragrancex.com holds a competitive position in the fragrance market based on these metrics in November 2025.
Revenue share by device at fragrancex.com
In November large majority of sales on fragrancex.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
