fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
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fragrancex.com's revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced decline of 15%, compared to the preceding three months.
fragrancex.com competitors
In August 2025, fragrancex.com reported revenue of $17,689,807 from 39,498 transactions and 2,550,518 sessions, with an average order value (AOV) of $425-$450 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, fragrancenet.com leads with revenue of $31,869,187 from 294,280 transactions and 13,567,345 sessions, offering an AOV of $100-$125 and a conversion rate of 2.00-2.50%. On the other hand, perfumania.com lags behind with revenue of $263,658 from 3,327 transactions and 361,603 sessions, a lower AOV of $75-$100, and a conversion rate of 0.50-1.00%. microperfumes.com stands out with revenue of $16,578,621 from 24,124 transactions and 2,783,152 sessions, offering a higher AOV of $675-$700, but with a similar conversion rate to perfumania.com. Overall, fragrancex.com holds its own in the competitive landscape, with a solid balance of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.
Revenue share by device at fragrancex.com
In August large majority of sales on fragrancex.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
