fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
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fragrancex.com Annual Revenue and Growth
fragrancex.com's annual sales on its online store amounted to $234.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
fragrancex.com's monthly revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced growth of 63%, compared to the preceding three months.
fragrancex.com competitors
The competitive set includes fragrancex.com, fragrancenet.com, perfumania.com, microperfumes.com, bestmenscolognes.com, and fragranceoutlet.com. In July 2026, fragrancex.com generated $34.5 million in revenue, ranking second among its competitors but trailing fragrancenet.com by $22.4 million. With 65,400 transactions, fragrancex.com again ranks second, falling short of fragrancenet.com by 399,000 transactions. In terms of site traffic, fragrancex.com recorded 2.9 million sessions, ranking third and lagging behind fragrancenet.com by 15.2 million sessions. The average order value for fragrancex.com ranges from $525 to $550, which is notably higher than most competitors, particularly perfumania.com, microperfumes.com, and fragranceoutlet.com. However, its conversion rate of 2.00-2.50% is slightly lower than fragrancenet.com's 2.50-3.00%. Overall, fragrancex.com presents a solid performance but faces significant competition, particularly from fragrancenet.com.
Revenue share by device at fragrancex.com
In July large majority of sales on fragrancex.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries fragrancex.com operates in
fragrancex.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
