fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fragrancex.com Annual Revenue and Growth
fragrancex.com's annual sales on its online store amounted to $209.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fragrancex.com's monthly revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced decline of 24%, compared to the preceding three months.
fragrancex.com competitors
In October 2025, fragrancex.com reported a revenue of $17,265,480 with 39,162 transactions and 2,559,492 sessions. Their average order value (AOV) falls between $425 and $450, with a conversion rate of 1.50-2.00%. When comparing fragrancex.com to its competitors, fragrancenet.com leads the pack with a revenue of $33,747,492, 293,583 transactions, and 13,379,508 sessions. Their AOV ranges from $100 to $125, and their conversion rate is 2.00-2.50%. microperfumes.com also stands out with a revenue of $28,185,742, 41,913 transactions, and 2,405,898 sessions. Their AOV is between $650 and $675, with a conversion rate matching that of fragrancex.com at 1.50-2.00%. fragrancex.com's competitors, such as perfumania.com, bestmenscolognes.com, and fragranceoutlet.com, have varying performance metrics but generally fall behind in revenue, transactions, sessions, and AOV.
Revenue share by device at fragrancex.com
In October large majority of sales on fragrancex.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Gain even more insights with the Grips app
fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
