fragrancex.com
FragranceX.com offers a wide range of perfumes and colognes from various brands, including designer and niche fragrances. They sell products for both men and women, featuring diverse scents and bottle sizes. In addition to fragrances, the website also offers a limited selection of skincare and makeup items for purchase.
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fragrancex.com Annual Revenue and Growth
fragrancex.com's annual sales on its online store amounted to $234.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fragrancex.com's monthly revenueOVER TIME
Over the past three months, fragrancex.com revenue has experienced decline of 26%, compared to the preceding three months.
fragrancex.com competitors
In March 2026, fragrancex.com generated a revenue of $14,769,220 from 34,979 transactions and 2,426,007 sessions, with an Average Order Value (AOV) of $400-425 and a conversion rate of 1.00-1.50%. Compared to its competitors, fragrancex.com falls behind fragrancenet.com, which recorded a revenue of $57,924,753 from 534,788 transactions and 19,375,232 sessions, boasting an AOV of $100-125 and a higher conversion rate of 2.50-3.00%. However, fragrancex.com outperforms perfumania.com, bestmenscolognes.com, and fragranceoutlet.com in terms of revenue, transactions, sessions, and AOV. fragrancex.com's conversion rate is on par with similar_domain microperfumes.com, which reported a revenue of $24,888,372, 40,320 transactions, 3,368,725 sessions, and an AOV of $600-625. Overall, while fragrancex.com faces tough competition, it maintains a solid position in the online fragrance market.
Revenue share by device at fragrancex.com
In March large majority of sales on fragrancex.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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fragrancex.com channels
Identify top traffic channels that drive growth for fragrancex.comand discover how performance of traffic channels has changed over time.
fragrancex.com Google Ads spend
Evaluate fragrancex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancex.com devices
Review fragrancex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
