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Sep 2024
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Home/Insights/Retailers/aboutface.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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315.7K
Revenue
77.2K
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for aboutface.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

aboutface.com is a website that offers a variety of skincare products and services for all skin types and concerns. Their online platform provides access to a range of products such as cleansers, moisturizers, serums, and masks. Additionally, they offer insights and information on proper skincare routines and personalized recommendations.

aboutface.com’s revenueOVER TIME
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Over the past three months, aboutface.com revenue has experienced growth of 7%, compared to the preceding three months.

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aboutface.com revenue growth for last six months
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OVERVIEW
In September 2024, aboutface.com in the computers_electronics_and_technology industry had online sales revenue of $315,708 (median $177,255), conversion rate of 2.50-3.00% (very low 0.59%, very high 3.95%), AOV of $125-150 (very low $85, very high $759), and 77,198 sessions (median 44,258). The largest store in the category was m.takealot.com with $22,146,894 revenue, highest sessions were from boat-lifestyle.com at 10,662,180.
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aboutface.com competitors

When comparing aboutface.com to its competitors in the beauty industry, it is evident that aboutface.com falls behind in terms of revenue, with a reported revenue of $315,708 in September 2024. In contrast, toofaced.com leads the pack with a revenue of $769,612, followed by mirabellabeauty.com at $33,140. In terms of transactions and sessions, aboutface.com also lags behind, with 2,308 transactions and 77,198 sessions. toofaced.com outperforms with 9,543 transactions and 262,586 sessions. However, aboutface.com does have a higher average order value (AOV) of $125-150 compared to its competitors, such as erinsfaces.com with an AOV of $50-75. Despite a lower conversion rate of 2.50-3.00%, aboutface.com faces stiff competition from other beauty brands like toofaced.com and mirabellabeauty.com, indicating the need for strategic marketing and sales initiatives to improve performance and profitability.

#1 toofaced.com
769.6K
Revenue
262.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 girlactik.com
26.2K
Revenue
12.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 erinsfaces.com
12.6K
Revenue
6.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 mirabellabeauty.com
33.1K
Revenue
9.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#5 prettygirlcosmetics.com
11.7K
Revenue
2.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
aboutface.com vs top market performers
aboutface.com
top retailers
conversion rate vs average order value for aboutface.com and its competitors
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aboutface.com brandsby revenue

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aboutface.com categoriesby revenue

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brands overtime comparison

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aboutface.com channels

Identify top traffic channels that drive growth for aboutface.comand discover how performance of traffic channels has changed over time.

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aboutface.com Google Ads spend

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aboutface.com devices

Review aboutface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutface.com top markets

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aboutface.com country & global rank

Assess the ranking of aboutface.com among other retailers within its primary country and worldwide.

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