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Jul 2025
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Home/Insights/Retailers/aboutface.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for aboutface.comaboutface.com

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196.3K
Revenue
198.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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aboutface.com is a website that offers a variety of skincare products and services for all skin types and concerns. Their online platform provides access to a range of products such as cleansers, moisturizers, serums, and masks. Additionally, they offer insights and information on proper skincare routines and personalized recommendations.

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aboutface.com's revenueOVER TIME
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Over the past three months, aboutface.com revenue has experienced growth of 1.5%, compared to the preceding three months.

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aboutface.com revenue growth for last six months
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OVERVIEW
For aboutface.com in the computers_electronics_and_technology category, the revenue for online sales was $196,278 with a median revenue of $113,562. The conversion rate ranged from 0.50% to 1.00%, while the highest and lowest conversion rates were 3.73% and 0.38%, respectively. The average order value (AOV) fell between $125 and $150, with the highest AOV being $677 and the lowest at $57. The website had 198,459 sessions, compared to the highest of 10,681,946 from boat-lifestyle.com and a median of 45,589 for the industry.
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aboutface.com competitors

In July 2025, aboutface.com generated a revenue of $196,278 from 1,419 transactions with 198,459 sessions, boasting an average order value (AOV) between $125-$150 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, aboutface.com falls short in terms of revenue when compared to toofaced.com, which brought in $486,595 with 4,165 transactions and 245,058 sessions. However, aboutface.com outperforms girlactik.com, erinsfaces.com, mirabellabeauty.com, and prettygirlcosmetics.com in both revenue and transactions. While mirabellabeauty.com has a higher AOV between $150-$175, aboutface.com remains competitive with its AOV range. In terms of conversion rate, prettygirlcosmetics.com leads the pack with a range of 5.50-6.00%, surpassing all competitors including aboutface.com.

toofaced.com screenshot
#1 toofaced.com
486.6K
Revenue
245.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
girlactik.com screenshot
#2 girlactik.com
15.7K
Revenue
6.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
erinsfaces.com screenshot
#3 erinsfaces.com
11.5K
Revenue
4.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mirabellabeauty.com screenshot
#4 mirabellabeauty.com
49.8K
Revenue
12.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
prettygirlcosmetics.com screenshot
#5 prettygirlcosmetics.com
32.7K
Revenue
6.2K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
aboutface.com vs top market performers
aboutface.com
top retailers
conversion rate vs average order value for aboutface.com and its competitors
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Revenue share by device at aboutface.com

In July large majority of sales on aboutface.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on aboutface.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutface.com channels

Identify top traffic channels that drive growth for aboutface.comand discover how performance of traffic channels has changed over time.

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aboutface.com Google Ads spend

Evaluate aboutface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aboutface.com devices

Review aboutface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutface.com top markets

Explore aboutface.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutface.com country & global rank

Assess the ranking of aboutface.com among other retailers within its primary country and worldwide.

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