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Jan 2026
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Home/Insights/Retailers/aboutface.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for aboutface.comaboutface.com

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340.7K
Revenue
Jan 26
101.7K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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aboutface.com is a website that offers a variety of skincare products and services for all skin types and concerns. Their online platform provides access to a range of products such as cleansers, moisturizers, serums, and masks. Additionally, they offer insights and information on proper skincare routines and personalized recommendations.

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aboutface.com Annual Revenue and Growth

aboutface.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
aboutface.com revenue by year

aboutface.com's monthly revenueOVER TIME
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Over the past three months, aboutface.com revenue has experienced growth of 109%, compared to the preceding three months.

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aboutface.com revenue growth for last six months
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OVERVIEW
In January 2026, aboutface.com generated $340,701 in online sales, significantly exceeding the industry median of $144,234, while achieving a conversion rate of 2.00-2.50%, below the industry high of 3.68%. With an average order value (AOV) of $125-150, it remains under the high benchmark of $678, yet above the low of $67. The site attracted 101,712 sessions, surpassing the median of 52,563, but falling short of m.takealot.com's impressive 10,613,577 sessions, the largest online store in the computers and electronics category. Overall, aboutface.com demonstrates strong performance relative to industry standards.
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aboutface.com competitors

In January 2026, aboutface.com had a revenue of $340,701 with 2,383 transactions and 101,712 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 2.00-2.50%. In comparison, its competitors displayed varying performance metrics. toofaced.com generated the highest revenue at $691,623 with 10,838 transactions and 341,655 sessions, but with a lower AOV of $50-$75 and a conversion rate of 3.00-3.50%. girlactik.com and mirabellabeauty.com also had lower revenue and sessions than aboutface.com, while prettygirlcosmetics.com had the lowest revenue of $21,539 but the highest conversion rate of 5.50-6.00%. Despite facing tough competition, aboutface.com stood out with its solid revenue, AOV, and conversion rate metrics, positioning itself well in the market.

toofaced.com screenshot
#1 toofaced.com
691.6K
Revenue
341.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
girlactik.com screenshot
#2 girlactik.com
63.4K
Revenue
29.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
mirabellabeauty.com screenshot
#3 mirabellabeauty.com
65.5K
Revenue
20.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
prettygirlcosmetics.com screenshot
#4 prettygirlcosmetics.com
21.5K
Revenue
4.1K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
aboutface.com vs top market performers
aboutface.com
top retailers
conversion rate vs average order value for aboutface.com and its competitors
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Revenue share by device at aboutface.com

In January large majority of sales on aboutface.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on aboutface.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutface.com channels

Identify top traffic channels that drive growth for aboutface.comand discover how performance of traffic channels has changed over time.

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aboutface.com Google Ads spend

Evaluate aboutface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aboutface.com devices

Review aboutface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutface.com top markets

Explore aboutface.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutface.com country & global rank

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