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Dec 2025
All countries
Home/Insights/Retailers/aboutface.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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336.6K
Revenue
Dec 25
102.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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aboutface.com is a website that offers a variety of skincare products and services for all skin types and concerns. Their online platform provides access to a range of products such as cleansers, moisturizers, serums, and masks. Additionally, they offer insights and information on proper skincare routines and personalized recommendations.

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aboutface.com Annual Revenue and Growth

aboutface.com's annual sales on its online store amounted to $4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
aboutface.com revenue by year

aboutface.com's monthly revenueOVER TIME
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Over the past three months, aboutface.com revenue has experienced growth of 27%, compared to the preceding three months.

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aboutface.com revenue growth for last six months
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OVERVIEW
In December 2025, aboutface.com generated $336,574 in online sales, significantly exceeding the industry median of $142,739, while its conversion rate ranged from 2.00% to 2.50%, below the high benchmark of 3.95%. The Average Order Value (AOV) fell between $125 and $150, well below the high of $709, and the site attracted 102,127 sessions, outperforming the median of 50,956 but far behind the leading m.takealot.com, which recorded over 11 million sessions. These metrics highlight aboutface.com's competitive positioning within the computers and electronics sector, demonstrating strong revenue potential despite room for improvement in conversion efficiency and AOV.
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aboutface.com competitors

In December 2025, aboutface.com generated a revenue of $336,574 from 2,339 transactions and 102,127 sessions, with an Average Order Value (AOV) ranging between $125-150 and a conversion rate of 2.00-2.50%. In comparison, one of its competitors, toofaced.com, had a significantly higher revenue of $961,384 from 15,023 transactions and 455,033 sessions, with a lower AOV of $50-75 but a higher conversion rate of 3.00-3.50%. Another competitor, girlactik.com, had a lower revenue of $51,881 from 849 transactions and 19,309 sessions, with a similar AOV of $50-75 but a higher conversion rate of 4.00-4.50%. It is evident that aboutface.com falls somewhere in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

toofaced.com screenshot
#1 toofaced.com
961.4K
Revenue
455K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
girlactik.com screenshot
#2 girlactik.com
51.9K
Revenue
19.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
erinsfaces.com screenshot
#3 erinsfaces.com
10.8K
Revenue
3.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mirabellabeauty.com screenshot
#4 mirabellabeauty.com
72.3K
Revenue
21.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
prettygirlcosmetics.com screenshot
#5 prettygirlcosmetics.com
16.7K
Revenue
3.4K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
aboutface.com vs top market performers
aboutface.com
top retailers
conversion rate vs average order value for aboutface.com and its competitors
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Revenue share by device at aboutface.com

In December large majority of sales on aboutface.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on aboutface.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutface.com channels

Identify top traffic channels that drive growth for aboutface.comand discover how performance of traffic channels has changed over time.

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aboutface.com Google Ads spend

Evaluate aboutface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aboutface.com devices

Review aboutface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutface.com top markets

Explore aboutface.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutface.com country & global rank

Assess the ranking of aboutface.com among other retailers within its primary country and worldwide.

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