aboutface.com
aboutface.com is a website that offers a variety of skincare products and services for all skin types and concerns. Their online platform provides access to a range of products such as cleansers, moisturizers, serums, and masks. Additionally, they offer insights and information on proper skincare routines and personalized recommendations.
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aboutface.com Annual Revenue and Growth
aboutface.com's annual sales on its online store amounted to $4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
aboutface.com's monthly revenueOVER TIME
Over the past three months, aboutface.com revenue has experienced decline of 25%, compared to the preceding three months.
aboutface.com competitors
When comparing aboutface.com to its competitors in November 2025, it is evident that aboutface.com falls short in terms of revenue and transactions. aboutface.com generated $137,469 in revenue from 970 transactions and 104,577 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 0.50-1.00. In contrast, the top-performing competitor, toofaced.com, reported revenue of $1,162,576 from 9,846 transactions and 337,399 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00. Other competitors such as girlactik.com, erinsfaces.com, mirabellabeauty.com, and prettygirlcosmetics.com also outperformed aboutface.com in various metrics, showcasing a more successful performance in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at aboutface.com
In November large majority of sales on aboutface.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutface.com channels
Identify top traffic channels that drive growth for aboutface.comand discover how performance of traffic channels has changed over time.
aboutface.com Google Ads spend
Evaluate aboutface.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
aboutface.com devices
Review aboutface.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
