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Home/Insights/Retailers/mirabellabeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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51K
Revenue
Sep 25
17.3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Mirabellabeauty.com is an e-commerce site that sells cosmetics and beauty products. They offer a wide variety of makeup items, including foundations, lipsticks, eyeshadows, and more. The website also provides information about their company and the ingredients used in their products.

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mirabellabeauty.com Annual Revenue and Growth

mirabellabeauty.com's annual sales on its online store amounted to $564.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$564.8K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
mirabellabeauty.com revenue by year

mirabellabeauty.com's monthly revenueOVER TIME
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Over the past three months, mirabellabeauty.com revenue has experienced growth of 63%, compared to the preceding three months.

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mirabellabeauty.com revenue growth for last six months
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OVERVIEW
In September 2025, mirabellabeauty.com generated $51,034 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 2.00-2.50%, below the high of 4.54% but above the low of 1.08%. The average order value (AOV) ranged from $100-125, significantly lower than the high of $203 in the industry, while the site recorded 17,307 sessions, slightly below the median of 18,928, with industry leader ulta.com boasting $93,223,020 in revenue and sephora.com leading in sessions at 45,764,193.
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mirabellabeauty.com competitors

In September 2025, mirabellabeauty.com generated a revenue of $51,034 with 409 transactions and 17,307 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, poisemakeup.com had a revenue of $12,770 with 48 transactions and 1,818 sessions, boasting a higher AOV of $250-275 and a slightly better conversion rate of 2.50-3.00%. On the other hand, janeiredale.com outperformed mirabellabeauty.com significantly with a revenue of $308,295, 3,427 transactions, and 249,778 sessions, but had a lower AOV of $75-100 and a conversion rate of 1.00-1.50%. Meanwhile, iconiclondoninc.com stood out among the competitors with a revenue of $204,689, 4,474 transactions, and 88,037 sessions, showcasing a lower AOV of $25-50 but a remarkably high conversion rate of 5.00-5.50%. Overall, mirabellabeauty.com falls within the mid-range in terms of revenue and performance metrics compared to its competitors in the beauty industry.

poisemakeup.com screenshot
#1 poisemakeup.com
12.8K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
janeiredale.com screenshot
#2 janeiredale.com
308.3K
Revenue
249.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
74.7K
Revenue
87.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
purcosmetics.com screenshot
#4 purcosmetics.com
102K
Revenue
80.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
iconiclondoninc.com screenshot
#5 iconiclondoninc.com
204.7K
Revenue
88K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
mirabellabeauty.com vs top market performers
mirabellabeauty.com
top retailers
conversion rate vs average order value for mirabellabeauty.com and its competitors
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Revenue share by device at mirabellabeauty.com

In September large majority of sales on mirabellabeauty.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on mirabellabeauty.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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mirabellabeauty.com channels

Identify top traffic channels that drive growth for mirabellabeauty.comand discover how performance of traffic channels has changed over time.

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mirabellabeauty.com Google Ads spend

Evaluate mirabellabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mirabellabeauty.com devices

Review mirabellabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mirabellabeauty.com top markets

Explore mirabellabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mirabellabeauty.com country & global rank

Assess the ranking of mirabellabeauty.com among other retailers within its primary country and worldwide.

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