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Oct 2025
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Home/Insights/Retailers/mirabellabeauty.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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47.1K
Revenue
Oct 25
15.4K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Mirabellabeauty.com is an e-commerce site that sells cosmetics and beauty products. They offer a wide variety of makeup items, including foundations, lipsticks, eyeshadows, and more. The website also provides information about their company and the ingredients used in their products.

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mirabellabeauty.com Annual Revenue and Growth

mirabellabeauty.com's annual sales on its online store amounted to $564.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$564.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mirabellabeauty.com revenue by year

mirabellabeauty.com's monthly revenueOVER TIME
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Over the past three months, mirabellabeauty.com revenue has experienced growth of 33%, compared to the preceding three months.

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mirabellabeauty.com revenue growth for last six months
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OVERVIEW
In October 2025, mirabellabeauty.com generated $47,119 in online sales, outperforming the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.00-2.50%, slightly below the high of 4.65%. Its average order value (AOV) ranged between $100-125, well below the industry high of $202, while the site recorded 15,419 sessions, falling short of the median of 18,156. Despite these metrics, the largest player in the category, themancompany.com, achieved a staggering $119,786,747 in revenue, indicating a competitive landscape within the beauty and cosmetics industry.
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mirabellabeauty.com competitors

mirabellabeauty.com lags behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate based on data from October 2025. While Mirabella Beauty generated $47,119 in revenue from 379 transactions and 15,419 sessions with an AOV of $100-125 and a conversion rate of 2.00-2.50%, its competitors outperformed in various metrics. For instance, poisemakeup.com achieved $7,693 in revenue from 29 transactions and 1,062 sessions with an AOV of $250-275 and a conversion rate of 2.50-3.00%. janeiredale.com, camerareadycosmetics.com, purcosmetics.com, and iconiclondoninc.com also surpassed Mirabella Beauty in revenue, transactions, sessions, AOV, and conversion rate. mirabellabeauty.com may need to reassess its strategies to compete effectively in the beauty industry.

poisemakeup.com screenshot
#1 poisemakeup.com
7.7K
Revenue
1.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
janeiredale.com screenshot
#2 janeiredale.com
276.8K
Revenue
177.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
136.7K
Revenue
119K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
purcosmetics.com screenshot
#4 purcosmetics.com
146K
Revenue
78.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
iconiclondoninc.com screenshot
#5 iconiclondoninc.com
357.2K
Revenue
112.1K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
mirabellabeauty.com vs top market performers
mirabellabeauty.com
top retailers
conversion rate vs average order value for mirabellabeauty.com and its competitors
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Revenue share by device at mirabellabeauty.com

In October large majority of sales on mirabellabeauty.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on mirabellabeauty.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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mirabellabeauty.com channels

Identify top traffic channels that drive growth for mirabellabeauty.comand discover how performance of traffic channels has changed over time.

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mirabellabeauty.com Google Ads spend

Evaluate mirabellabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mirabellabeauty.com devices

Review mirabellabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mirabellabeauty.com top markets

Explore mirabellabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mirabellabeauty.com country & global rank

Assess the ranking of mirabellabeauty.com among other retailers within its primary country and worldwide.

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