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Dec 2025
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Home/Insights/Retailers/mirabellabeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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72.3K
Revenue
Dec 25
21.3K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Mirabellabeauty.com is an e-commerce site that sells cosmetics and beauty products. They offer a wide variety of makeup items, including foundations, lipsticks, eyeshadows, and more. The website also provides information about their company and the ingredients used in their products.

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mirabellabeauty.com Annual Revenue and Growth

mirabellabeauty.com's annual sales on its online store amounted to $564.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$564.8K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
mirabellabeauty.com revenue by year

mirabellabeauty.com's monthly revenueOVER TIME
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Over the past three months, mirabellabeauty.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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mirabellabeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, mirabellabeauty.com generated $72,338 in online sales, surpassing the BEAUTY AND COSMETICS median of $53,444, while its conversion rate of 2.50-3.00% remains competitive, though below the high benchmark of 4.87%. With an average order value (AOV) between $100-125, mirabellabeauty.com falls short of the sector's high AOV of $191 but is above the low of $45. The site attracted 21,273 sessions, slightly below the median of 23,270, indicating a solid performance within its category but with room for growth compared to major players like ulta.com and sephora.com.
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mirabellabeauty.com competitors

In December 2025, mirabellabeauty.com generated $72,338 in revenue from 605 transactions with 21,273 sessions, boasting an Average Order Value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. In comparison, poisemakeup.com had revenue of $22,778 from 87 transactions and 3,175 sessions, with an AOV of $250-$275 and a similar conversion rate. janeiredale.com outperformed all with revenue of $275,042 from 3,133 transactions and 146,418 sessions, offering an AOV of $75-$100 but a slightly lower conversion rate of 2.00-2.50%. mirabellabeauty.com falls in line with competitors like camerareadycosmetics.com, which earned $74,999 from 1,111 transactions and 108,320 sessions, showing an AOV of $50-$75 and a conversion rate of 1.00-1.50%. purcosmetics.com achieved $189,088 in revenue from 3,829 transactions and 125,891 sessions, with a lower AOV of $25-$50 but a higher conversion rate of 3.00-3.50%. The standout performer among the competitors is iconiclondoninc.com, with revenue of $750,347 from 17,500 transactions and 300,069 sessions, offering an AOV of $25-$50 and a significantly higher conversion rate of 5.50-6.00%.

poisemakeup.com screenshot
#1 poisemakeup.com
22.8K
Revenue
3.2K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
janeiredale.com screenshot
#2 janeiredale.com
275K
Revenue
146.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
75K
Revenue
108.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
purcosmetics.com screenshot
#4 purcosmetics.com
189.1K
Revenue
125.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
iconiclondoninc.com screenshot
#5 iconiclondoninc.com
750.3K
Revenue
300.1K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
mirabellabeauty.com vs top market performers
mirabellabeauty.com
top retailers
conversion rate vs average order value for mirabellabeauty.com and its competitors
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Revenue share by device at mirabellabeauty.com

In December large majority of sales on mirabellabeauty.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on mirabellabeauty.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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mirabellabeauty.com channels

Identify top traffic channels that drive growth for mirabellabeauty.comand discover how performance of traffic channels has changed over time.

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mirabellabeauty.com Google Ads spend

Evaluate mirabellabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mirabellabeauty.com devices

Review mirabellabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mirabellabeauty.com top markets

Explore mirabellabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mirabellabeauty.com country & global rank

Assess the ranking of mirabellabeauty.com among other retailers within its primary country and worldwide.

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