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May 2025
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Home/Insights/Retailers/mirabellabeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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34.5K
Revenue
9.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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Mirabellabeauty.com is an e-commerce site that sells cosmetics and beauty products. They offer a wide variety of makeup items, including foundations, lipsticks, eyeshadows, and more. The website also provides information about their company and the ingredients used in their products.

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mirabellabeauty.com's revenueOVER TIME
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Over the past three months, mirabellabeauty.com revenue has experienced decline of 23%, compared to the preceding three months.

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mirabellabeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, mirabellabeauty.com's online sales revenue was $34,488, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $125-150. The site had 9,193 sessions, compared to the industry median of 19,997. The highest revenue in the BEAUTY AND COSMETICS category was $96,002,620 from ulta.com, with a conversion rate of 4.51% and an AOV of $213. sephora.com had the most sessions at 38,510,361. mirabellabeauty.com's performance metrics reflect its position within the industry and highlight areas for potential growth and improvement.
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mirabellabeauty.com competitors

In May 2025, mirabellabeauty.com reported a revenue of $34,488 from 235 transactions and 9,193 sessions, with an Average Order Value (AOV) ranging between $125-$150 and a conversion rate of 2.50-3.00%. When compared to its competitors, mirabellabeauty.com falls behind in revenue, transactions, and sessions. janeiredale.com leads the pack with $240,614 in revenue from 2,717 transactions and 227,823 sessions, with an AOV of $75-$100 and a conversion rate of 1.00-1.50%. iconiclondoninc.com follows closely with $206,409 in revenue from 4,006 transactions and 91,196 sessions, boasting a high conversion rate of 4.00-4.50%. While mirabellabeauty.com excels in AOV and conversion rate, it lags behind in overall revenue and traffic compared to its competitors like poisemakeup.com, camerareadycosmetics.com, and purcosmetics.com.

poisemakeup.com screenshot
#1 poisemakeup.com
22.4K
Revenue
2.7K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
janeiredale.com screenshot
#2 janeiredale.com
240.6K
Revenue
227.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
70.9K
Revenue
108.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
purcosmetics.com screenshot
#4 purcosmetics.com
133.7K
Revenue
63.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
iconiclondoninc.com screenshot
#5 iconiclondoninc.com
206.4K
Revenue
91.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
mirabellabeauty.com vs top market performers
mirabellabeauty.com
top retailers
conversion rate vs average order value for mirabellabeauty.com and its competitors
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Revenue share by device at mirabellabeauty.com

In May large majority of sales on mirabellabeauty.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In May large majority of sales on mirabellabeauty.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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mirabellabeauty.com channels

Identify top traffic channels that drive growth for mirabellabeauty.comand discover how performance of traffic channels has changed over time.

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mirabellabeauty.com Google Ads spend

Evaluate mirabellabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mirabellabeauty.com devices

Review mirabellabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mirabellabeauty.com top markets

Explore mirabellabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mirabellabeauty.com country & global rank

Assess the ranking of mirabellabeauty.com among other retailers within its primary country and worldwide.

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