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Aug 2025
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Home/Insights/Retailers/anniescatalog.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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397.9K
Revenue
Aug 25
13.9K
Sessions
Aug 25
34.5-35.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Anniescatalog.com is an online platform that offers a wide range of products focused on crafts, specifically knitting, crochet, and quilting. The website provides resources, tutorials, patterns, and supplies, catering to enthusiasts and hobbyists. It serves as a hub for creative individuals seeking various crafting materials.

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anniescatalog.com Annual Revenue and Growth

anniescatalog.com's annual sales on its online store amounted to $10M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anniescatalog.com revenue by year

anniescatalog.com's monthly revenueOVER TIME
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Over the past three months, anniescatalog.com revenue has experienced decline of 43%, compared to the preceding three months.

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anniescatalog.com revenue decline for last six months
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OVERVIEW
In August 2025, anniescatalog.com, in the FASHION AND APPAREL industry, generated $397,923 in online sales with a conversion rate of 34.50-35.00% and an AOV of $75-100. This is compared to the industry's median revenue of $77,469, a conversion rate as low as 0.62%, and a very high AOV of $393. The website had 13,918 sessions, while the largest store in the category, shein.com, had 323,426,413 sessions. The industry's median sessions were 36,717, showcasing anniescatalog.com's strong performance metrics in comparison.
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anniescatalog.com competitors

In August 2025, Annie's Catalog had a revenue of $397,923 with 4,847 transactions and 13,918 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 34.50-35.00%. In comparison, yarnspirations.com leads the pack with a revenue of $1,777,590 from 33,848 transactions and 1,961,711 sessions, but with a lower AOV of $50-75 and conversion rate of 1.50-2.00%. herrschners.com follows with $1,181,060 revenue, 19,666 transactions, and 856,714 sessions, similar AOV and conversion rate to yarnspirations.com. Meanwhile, lionbrand.com had $803,303 revenue, 16,675 transactions, and 1,156,726 sessions, with a lower AOV and conversion rate. thewoobles.com stands out with $9,473,042 revenue, 129,325 transactions, and 2,386,913 sessions, along with a higher AOV and conversion rate. Lastly, quiltingbookspatternsandnotions.com lags behind with $68,222 revenue, 1,099 transactions, and 68,219 sessions, comparable AOV and conversion rate to yarnspirations.com and herrschners.com.

yarnspirations.com screenshot
#1 yarnspirations.com
1.8M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
herrschners.com screenshot
#2 herrschners.com
1.2M
Revenue
856.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lionbrand.com screenshot
#3 lionbrand.com
803.3K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
thewoobles.com screenshot
#4 thewoobles.com
9.5M
Revenue
2.4M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
quiltingbookspatternsandnotions.com screenshot
#5 quiltingbookspatternsandnotions.com
68.2K
Revenue
68.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
anniescatalog.com vs top market performers
anniescatalog.com
top retailers
conversion rate vs average order value for anniescatalog.com and its competitors
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Revenue share by device at anniescatalog.com

In August large majority of sales on anniescatalog.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on anniescatalog.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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anniescatalog.com channels

Identify top traffic channels that drive growth for anniescatalog.comand discover how performance of traffic channels has changed over time.

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anniescatalog.com Google Ads spend

Evaluate anniescatalog.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anniescatalog.com devices

Review anniescatalog.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anniescatalog.com top markets

Explore anniescatalog.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anniescatalog.com country & global rank

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