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Nov 2025
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Home/Insights/Retailers/anniescatalog.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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428.3K
Revenue
Nov 25
6.4K
Sessions
Nov 25
67.0-67.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Anniescatalog.com is an online platform that offers a wide range of products focused on crafts, specifically knitting, crochet, and quilting. The website provides resources, tutorials, patterns, and supplies, catering to enthusiasts and hobbyists. It serves as a hub for creative individuals seeking various crafting materials.

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anniescatalog.com Annual Revenue and Growth

anniescatalog.com's annual sales on its online store amounted to $10M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anniescatalog.com revenue by year

anniescatalog.com's monthly revenueOVER TIME
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Over the past three months, anniescatalog.com revenue has experienced growth of 14%, compared to the preceding three months.

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anniescatalog.com revenue growth for last six months
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OVERVIEW
In November 2025, anniescatalog.com generated impressive online sales of $428,257, significantly surpassing the FASHION AND APPAREL median of $93,064. Its conversion rate, ranging between 67.00-67.50%, starkly contrasts the industry average of 3.37%, while its average order value (AOV) stands at $75-100, aligning closely with the lower end of the market. The site recorded 6,389 sessions, notably below the median of 36,492 in the category. Despite being dwarfed by the leading competitor shein.com, which garnered $916,157,774 in revenue, anniescatalog.com showcases strong metrics that indicate robust performance within its niche.
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anniescatalog.com competitors

When comparing anniescatalog.com to its competitors in November 2025, we see that Annie's Catalog has a revenue of $428,257 with 4,288 transactions and 6,389 sessions, boasting an average order value (AOV) of $75-100 and an impressive conversion rate of 67.00-67.50%. In comparison, yarnspirations.com leads the pack with a revenue of $4,727,483 from 85,867 transactions and 2,322,916 sessions, but a lower AOV of $50-75 and conversion rate of 3.50-4.00%. Other competitors like herrschners.com, lionbrand.com, and quiltingbookspatternsandnotions.com fall behind in terms of revenue, transactions, sessions, AOV, and conversion rates. However, thewoobles.com stands out with a revenue of $16,365,176, 217,084 transactions, and 3,314,174 sessions, similar AOV to Annie's Catalog, and a conversion rate of 6.50-7.00%. Overall, while Annie's Catalog may not have the highest revenue, it excels in conversion rate and AOV compared to its competitors.

yarnspirations.com screenshot
#1 yarnspirations.com
4.7M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
herrschners.com screenshot
#2 herrschners.com
1.3M
Revenue
769.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lionbrand.com screenshot
#3 lionbrand.com
1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
thewoobles.com screenshot
#4 thewoobles.com
16.4M
Revenue
3.3M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
quiltingbookspatternsandnotions.com screenshot
#5 quiltingbookspatternsandnotions.com
76.5K
Revenue
52.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
anniescatalog.com vs top market performers
anniescatalog.com
top retailers
conversion rate vs average order value for anniescatalog.com and its competitors
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Revenue share by device at anniescatalog.com

In November large majority of sales on anniescatalog.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on anniescatalog.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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anniescatalog.com channels

Identify top traffic channels that drive growth for anniescatalog.comand discover how performance of traffic channels has changed over time.

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anniescatalog.com Google Ads spend

Evaluate anniescatalog.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anniescatalog.com devices

Review anniescatalog.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anniescatalog.com top markets

Explore anniescatalog.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anniescatalog.com country & global rank

Assess the ranking of anniescatalog.com among other retailers within its primary country and worldwide.

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