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Sep 2025
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Home/Insights/Retailers/anniescatalog.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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509.2K
Revenue
Sep 25
14.5K
Sessions
Sep 25
36.5-37.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Anniescatalog.com is an online platform that offers a wide range of products focused on crafts, specifically knitting, crochet, and quilting. The website provides resources, tutorials, patterns, and supplies, catering to enthusiasts and hobbyists. It serves as a hub for creative individuals seeking various crafting materials.

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anniescatalog.com Annual Revenue and Growth

anniescatalog.com's annual sales on its online store amounted to $10M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anniescatalog.com revenue by year

anniescatalog.com's monthly revenueOVER TIME
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Over the past three months, anniescatalog.com revenue has experienced decline of 34%, compared to the preceding three months.

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anniescatalog.com revenue decline for last six months
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OVERVIEW
In September 2025, anniescatalog.com generated impressive online sales of $509,236, significantly surpassing the FASHION AND APPAREL median of $74,931, with a remarkable conversion rate between 36.50-37.00%, well above the high average of 3.2%. The average order value (AOV) ranged from $75-100, close to the low end of the category's AOV spectrum. The website recorded 14,513 sessions, considerably lower than the median of 34,221 and the leading competitor shein.com, which achieved 297,137,690 sessions. Despite these challenges, anniescatalog.com stands out with strong revenue and conversion performance within a competitive landscape.
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anniescatalog.com competitors

In September 2025, anniescatalog.com outperformed its competitors in terms of conversion rate and average order value (AOV). While Annie's Catalog had a conversion rate of 36.50-37.00% and an AOV of $75-$100, its closest competitor, yarnspirations.com, had a conversion rate of only 2.50-3.00% and an AOV of $50-$75. Similarly, anniescatalog.com had a significantly higher revenue of $509,236 with 5,348 transactions and 14,513 sessions. In contrast, competitors like herrschners.com, lionbrand.com, thewoobles.com, and quiltingbookspatternsandnotions.com had revenues ranging from $56,989 to $9,255,268, transactions ranging from 1,005 to 106,478, and sessions ranging from 59,627 to 1,950,349. Overall, anniescatalog.com demonstrated strong performance in conversion rate, AOV, and revenue compared to its competitors in the crafting and quilting industry.

yarnspirations.com screenshot
#1 yarnspirations.com
3M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
herrschners.com screenshot
#2 herrschners.com
1.2M
Revenue
684.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lionbrand.com screenshot
#3 lionbrand.com
799.8K
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
thewoobles.com screenshot
#4 thewoobles.com
9.3M
Revenue
2M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
quiltingbookspatternsandnotions.com screenshot
#5 quiltingbookspatternsandnotions.com
57K
Revenue
59.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
anniescatalog.com vs top market performers
anniescatalog.com
top retailers
conversion rate vs average order value for anniescatalog.com and its competitors
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Revenue share by device at anniescatalog.com

In September large majority of sales on anniescatalog.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on anniescatalog.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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anniescatalog.com channels

Identify top traffic channels that drive growth for anniescatalog.comand discover how performance of traffic channels has changed over time.

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anniescatalog.com Google Ads spend

Evaluate anniescatalog.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anniescatalog.com devices

Review anniescatalog.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anniescatalog.com top markets

Explore anniescatalog.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anniescatalog.com country & global rank

Assess the ranking of anniescatalog.com among other retailers within its primary country and worldwide.

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