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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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13.4M
Revenue
Jan 26
2.8M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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atu.de Annual Revenue and Growth

atu.de's annual sales on its online store amounted to $135.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$135.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
atu.de revenue by year

atu.de's monthly revenueOVER TIME
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Over the past three months, atu.de revenue has experienced decline of 11%, compared to the preceding three months.

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atu.de revenue decline for last six months
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OVERVIEW
In January 2026, atu.de generated $13,446,940 in online sales, significantly surpassing the industry median of $230,740, but trailing behind the leading competitor, autozone.com, at $89,191,083. The conversion rate ranged from 3.00-3.50%, exceeding the high benchmark of 2.87%, with an average order value (AOV) of $150-175, which is slightly below the high AOV of $873. The site attracted 2,768,331 sessions, well below the highest traffic of 35,228,540 from autozone.com, while the industry median for sessions was just 52,782, indicating strong performance metrics relative to market norms.
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atu.de competitors

In January 2026, atu.de outperformed some of its competitors in terms of revenue, with a total of $13,446,940. However, when it comes to the number of transactions, atu.de falls behind autodoc.de, which recorded 218,849 transactions compared to atu.de's 87,979 transactions. In terms of sessions, autodoc.de also leads with 4,175,123 sessions, while atu.de had 2,768,331 sessions. Despite having a similar Average Order Value (AOV) of $150-175, atu.de has a slightly higher conversion rate of 3.00-3.50% compared to its closest competitor, reifen.com, with a conversion rate of 2.00-2.50%. Overall, atu.de shows strong performance in revenue and conversion rate, positioning itself well among its competitors in the online automotive parts market.

reifendirekt.de screenshot
#1 reifendirekt.de
6.7M
Revenue
770.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
reifen.de screenshot
#2 reifen.de
381.8K
Revenue
395.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
reifen.com screenshot
#3 reifen.com
7.2M
Revenue
985.3K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
atp-autoteile.de screenshot
#4 atp-autoteile.de
5.4M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
autodoc.de screenshot
#5 autodoc.de
23.7M
Revenue
4.2M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
atu.de vs top market performers
atu.de
top retailers
conversion rate vs average order value for atu.de and its competitors
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Revenue share by device at atu.de

In January large majority of sales on atu.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In January large majority of sales on atu.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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atu.de channels

Identify top traffic channels that drive growth for atu.deand discover how performance of traffic channels has changed over time.

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atu.de Google Ads spend

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atu.de devices

Review atu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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atu.de top markets

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atu.de country & global rank

Assess the ranking of atu.de among other retailers within its primary country and worldwide.

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