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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for atu.deatu.de

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15.9M
Revenue
Sep 25
2.7M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Große Auswahl an Felgen, Räder und Reifen im ATU Online Shop. Schnell und günstig die passenden Reifen kaufen. Versandkostenfreier Versand ab 100 EUR.

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atu.de's monthly revenueOVER TIME
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Over the past three months, atu.de revenue has experienced growth of 50%, compared to the preceding three months.

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atu.de revenue growth for last six months
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OVERVIEW
In September 2025, atu.de generated online sales revenue of $15,888,223, significantly higher than the industry median of $188,211, while facing competition from the leading store, autozone.com, which achieved $80,177,278. With a conversion rate of 3.50-4.00%, atu.de outperformed the industry average of 2.97%. The average order value (AOV) ranged between $150-175, compared to a high industry benchmark of $861, and total sessions reached 2,673,789, far below autozone.com’s 32,250,762, indicating potential for growth in user engagement and revenue enhancement strategies in the competitive automotive sector.
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atu.de competitors

In September 2025, atu.de outperformed some of its competitors in terms of revenue, with a total of €15,888,223. autodoc.de generated the highest revenue at €17,990,142, while reifen.de had the lowest revenue at €388,366. When looking at the number of transactions, atu.de had 102,951 transactions, falling between reifen.com with 19,809 transactions and autodoc.de with 158,702 transactions. In terms of sessions, atu.de had 2,673,789 sessions, ranking below autodoc.de with 3,680,441 sessions. atu.de had an average order value (AOV) ranging from €150-175, similar to atp-autoteile.de, but lower than reifendirekt.de with an AOV of €425-450. Despite this, atu.de had a higher conversion rate of 3.50-4.00% compared to its competitors, with autodoc.de being the only one with a slightly higher conversion rate of 4.00-4.50%.

reifendirekt.de screenshot
#1 reifendirekt.de
5.5M
Revenue
947K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
reifen.de screenshot
#2 reifen.de
388.4K
Revenue
494.6K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
reifen.com screenshot
#3 reifen.com
7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
atp-autoteile.de screenshot
#4 atp-autoteile.de
5.1M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
autodoc.de screenshot
#5 autodoc.de
18M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
atu.de vs top market performers
atu.de
top retailers
conversion rate vs average order value for atu.de and its competitors
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Revenue share by device at atu.de

In September large majority of sales on atu.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on atu.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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atu.de channels

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atu.de Google Ads spend

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atu.de devices

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atu.de top markets

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atu.de country & global rank

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