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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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19M
Revenue
Oct 25
3.6M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Große Auswahl an Felgen, Räder und Reifen im ATU Online Shop. Schnell und günstig die passenden Reifen kaufen. Versandkostenfreier Versand ab 100 EUR.

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atu.de's monthly revenueOVER TIME
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Over the past three months, atu.de revenue has experienced growth of 102%, compared to the preceding three months.

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atu.de revenue growth for last six months
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OVERVIEW
In October 2025, atu.de generated $18,993,542 in online sales, significantly above the automotive industry median of $191,308, but lower than the largest competitor, discounttire.com, with $96,073,166. The site's conversion rate ranged between 3.00-3.50%, slightly surpassing the industry high of 3.05%, while its average order value (AOV) was $150-175, notably lower than the high of $868. With 3,599,447 sessions, atu.de fell short of the highest sessions in the industry at 36,130,752 from autozone.com, and was well below the median of 44,540 sessions.
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atu.de competitors

In October 2025, atu.de outperformed some of its competitors in terms of revenue, with a total of 18,993,542, compared to reifendirekt.de's 9,795,542 and reifen.com's 11,252,281. However, autodoc.de surpassed atu.de in revenue with 23,806,694. In terms of transactions, atu.de had 124,066, while autodoc.de had the highest with 208,216. Despite having a similar average order value (AOV) to atp-autoteile.de at 150-175, atu.de had a higher conversion rate of 3.00-3.50, whereas autodoc.de had the highest conversion rate of 4.50-5.00. Overall, atu.de performed well in terms of revenue and conversion rate compared to some competitors but fell behind in transaction volume compared to autodoc.de.

reifendirekt.de screenshot
#1 reifendirekt.de
9.8M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
reifen.de screenshot
#2 reifen.de
605.8K
Revenue
593.8K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
reifen.com screenshot
#3 reifen.com
11.3M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
atp-autoteile.de screenshot
#4 atp-autoteile.de
5.6M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
autodoc.de screenshot
#5 autodoc.de
23.8M
Revenue
4.2M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
atu.de vs top market performers
atu.de
top retailers
conversion rate vs average order value for atu.de and its competitors
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Revenue share by device at atu.de

In October large majority of sales on atu.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on atu.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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atu.de channels

Identify top traffic channels that drive growth for atu.deand discover how performance of traffic channels has changed over time.

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atu.de Google Ads spend

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atu.de devices

Review atu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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atu.de top markets

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atu.de country & global rank

Assess the ranking of atu.de among other retailers within its primary country and worldwide.

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