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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

atu.de

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8.3M

Revenue

2.3M

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

Main country of store: GERMANY
Website category: VEHICLES

Große Auswahl an Felgen, Räder und Reifen im ATU Online Shop. Schnell und günstig die passenden Reifen kaufen. Versandkostenfreier Versand ab 100 EUR.

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atu.de's revenueOVER TIME
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Over the past three months, atu.de revenue has experienced decline of 2.4%, compared to the preceding three months.

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atu.de revenue decline for last six months

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OVERVIEW

For atu.de in July 2025, the revenue for online sales was $8,283,444 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $150-175. The website had 2,301,393 sessions, which is higher than the median of 51,835 in the VEHICLES. The largest online store in this industry was summitracing.com with $67,421,263 in revenue. The very high conversion rate was 2.86% while the very low was 0.52%. A very high AOV in the industry was $910 and the lowest was $169. The highest sessions were at 31,543,441 from autozone.com.

atu.de competitors

In July 2025, atu.de outperformed some of its competitors in certain metrics. While atu.de had a revenue of 8,283,444 euros from 53,016 transactions and 2,301,393 sessions with an average order value (AOV) of 150-175 euros and a conversion rate of 2.00-2.50%, reifendirekt.de had a lower revenue of 4,100,209 euros from 8,759 transactions and 716,598 sessions with a higher AOV of 450-475 euros but a lower conversion rate of 1.00-1.50%. Compared to reifen.com, which had a revenue of 4,328,922 euros from 12,731 transactions and 790,951 sessions, atu.de had a similar AOV but a slightly higher conversion rate. Additionally, atu.de had a comparable revenue to atp-autoteile.de (5,770,869 euros) but a higher number of transactions and sessions. autodoc.de, on the other hand, had a much higher revenue of 16,034,830 euros from 133,705 transactions and 4,697,145 sessions, with a lower AOV but similar conversion rate to atu.de.

#1 reifendirekt.de

4.1M

Revenue

716.6K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#2 reifen.de

261.9K

Revenue

368.8K

Sessions

0.0-0.5%

Conv. rate

$275-300

AOV

#3 reifen.com

4.3M

Revenue

791K

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

#4 atp-autoteile.de

5.8M

Revenue

1.2M

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#5 autodoc.de

16M

Revenue

4.7M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

atu.de vs top market performers

atu.de

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Revenue share by device at atu.de

In July large majority of sales on atu.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

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atu.de channels

Identify top traffic channels that drive growth for atu.deand discover how performance of traffic channels has changed over time.

atu.de Google Ads spend

Evaluate atu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

atu.de devices

Review atu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

atu.de top markets

Explore atu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.