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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for ava-may.deava-may.de

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157.3K
Revenue
May 26
100.1K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$50-75
AOV
May 26
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ava-may.de Annual Revenue and Growth

ava-may.de's annual sales on its online store amounted to $2.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
ava-may.de revenue by year

ava-may.de's monthly revenueOVER TIME
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Over the past three months, ava-may.de revenue has experienced decline of 42%, compared to the preceding three months.

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ava-may.de revenue decline for last six months
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OVERVIEW
In May 2026, ava-may.de generated $157,273 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, while its conversion rate of 2.00-2.50% remained within industry standards, lower than the high benchmark of 4.55%. The average order value (AOV) ranged between $50-75, aligning with the category's lower end but far from the high of $205. With 100,063 sessions, ava-may.de's traffic was well above the median of 16,416, showcasing strong engagement despite being overshadowed by leading competitor ulta.com’s staggering revenue of $131,310,258 and sephora.com’s 60,095,887 sessions.
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ava-may.de competitors

In May 2026, ava-may.de generated a revenue of $157,273 with 2,402 transactions from 100,063 sessions, resulting in a conversion rate of 2.00-2.50%. In contrast, juwelkerze.de reported only $7,655 in revenue from 69 transactions, despite a higher average order value (AOV) of $100-125 and a conversion rate of 4.00-4.50%. Meanwhile, rituals.com dominated the market with a staggering revenue of $21,478,966 and 248,984 transactions, reflecting a conversion rate of 3.00-3.50% across 7,974,592 sessions and an AOV of $75-100. diptyqueparis.com, though lower in revenue at $4,880,281, had a higher AOV of $200-225 but a weaker conversion rate of 1.00-1.50% across 1,583,482 sessions. Overall, while ava-may.de outperformed juwelkerze.de and diptyqueparis.com, it remains significantly overshadowed by rituals.com.

juwelkerze.de screenshot
#1 juwelkerze.de
7.7K
Revenue
1.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
rituals.com screenshot
#2 rituals.com
21.5M
Revenue
8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
diptyqueparis.com screenshot
#3 diptyqueparis.com
4.9M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ava-may.de vs top market performers
ava-may.de
top retailers
conversion rate vs average order value for ava-may.de and its competitors
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Revenue share by device at ava-may.de

In May large majority of sales on ava-may.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In May large majority of sales on ava-may.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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ava-may.de channels

Identify top traffic channels that drive growth for ava-may.deand discover how performance of traffic channels has changed over time.

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ava-may.de Google Ads spend

Evaluate ava-may.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ava-may.de devices

Review ava-may.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ava-may.de top markets

Explore ava-may.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ava-may.de country & global rank

Assess the ranking of ava-may.de among other retailers within its primary country and worldwide.

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