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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

ava-may.de

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166.6K

Revenue

Sep 25

82.2K

Sessions

Sep 25

2.5-3.0%

Conv. rate

Sep 25

$75-100

AOV

Sep 25

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

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ava-may.de's monthly revenueOVER TIME
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Over the past three months, ava-may.de revenue has experienced decline of 16%, compared to the preceding three months.

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ava-may.de revenue decline for last six months

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OVERVIEW

In September 2025, ava-may.de achieved impressive online sales revenue of $166,570, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, while its conversion rate ranged between 2.50-3.00%, close to the category's high of 4.54%. With an average order value (AOV) between $75-100, it remains competitive compared to the high of $203 in its sector. Additionally, the site attracted 82,245 sessions, far exceeding the median of 18,928, highlighting its strong performance in a competitive landscape dominated by major players like ulta.com, which recorded $93,223,020 in revenue.

ava-may.de competitors

In September 2025, ava-may.de had a revenue of 166,570 with 2,169 transactions and 82,245 sessions. The average order value (AOV) ranged between 75-100, and the conversion rate was between 2.50-3.00. In comparison, rituals.com had a significantly higher revenue of 26,147,266 with 353,237 transactions and 7,302,493 sessions. Their AOV was lower at 50-75, but they had a higher conversion rate of 4.50-5.00. On the other hand, diptyqueparis.com had a revenue of 3,066,464 with 15,041 transactions and 1,184,471 sessions. Their AOV was much higher at 200-225, but their conversion rate was lower at 1.00-1.50. Overall, while ava-may.de may have lower revenue compared to its competitors, it had a competitive conversion rate within the range of its industry counterparts.

#1 rituals.com

26.1M

Revenue

7.3M

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

#2 diptyqueparis.com

3.1M

Revenue

1.2M

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

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TOP MARKET PERFORMERSby revenue

ava-may.de vs top market performers

ava-may.de

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Revenue share by device at ava-may.de

In September large majority of sales on ava-may.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

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ava-may.de channels

Identify top traffic channels that drive growth for ava-may.deand discover how performance of traffic channels has changed over time.

ava-may.de Google Ads spend

Evaluate ava-may.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ava-may.de devices

Review ava-may.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ava-may.de top markets

Explore ava-may.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.