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Sep 2024
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Home/Insights/Retailers/rituals.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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18.4M
Revenue
5.7M
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for rituals.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website rituals.com offers a variety of products for purchase. It specializes in selling personal care items, including skincare, bath and body products, as well as fragrances. Customers can find a range of luxurious and indulgent offerings to enhance their self-care routines.

rituals.com’s revenueOVER TIME
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Over the past three months, rituals.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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rituals.com revenue decline for last six months
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OVERVIEW
In September 2024, rituals.com in the BEAUTY AND COSMETICS industry generated $18,360,143 in online sales with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. The highest conversion rate in the industry is 4.62% and the highest AOV is $191, while the lowest conversion rate is 1.45% and the lowest AOV is $49. With a total of 5,719,362 sessions, rituals.com falls below the highest sessions of 41,256,765 from sephora.com but surpasses the median sessions of 22,216.
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rituals.com competitors

rituals.com outperforms its competitors in terms of revenue, transactions, and sessions based on the data from September 2024. When compared to pieper.de, parfimo.de, schuback-parfuemerien.de, and parfuemerie-becker.de, rituals.com generated significantly higher revenue of $18,360,143 with 233,234 transactions and 5,719,362 sessions. In terms of Average Order Value (AOV), rituals.com falls within the range of $75-100, which is competitive with parfuemerie-becker.de, while outperforming pieper.de and schuback-parfuemerien.de. Additionally, rituals.com maintains a solid conversion rate of 4.00-4.50%, similar to parfuemerie-becker.de, and higher than the other competitors. Overall, rituals.com stands out as a strong player in the market with impressive performance across key metrics compared to its competitors in the online retail fragrance industry.

#1 schuback-parfuemerien.de
263K
Revenue
77.2K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#2 parfuemerie-becker.de
345.6K
Revenue
100.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 pieper.de
1.6M
Revenue
743.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 parfimo.de
401.2K
Revenue
254.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 parfumdreams.de
6.8M
Revenue
2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for douglas.dedouglas.de
Favicon for rituals.comrituals.com
$18.4M
Favicon for flaconi.deflaconi.de
Favicon for galeria.degaleria.de
Favicon for parfumdreams.deparfumdreams.de
Favicon for sephora.desephora.de
Favicon for worldshop.euworldshop.eu
Favicon for pieper.depieper.de
Favicon for heinemann-shop.comheinemann-shop.com
Favicon for parfimo.deparfimo.de
TOP MARKET PERFORMERSby revenue
1
Favicon for douglas.dedouglas.de
$22.4M
2
Favicon for rituals.comrituals.com
3
Favicon for flaconi.deflaconi.de
4
Favicon for galeria.degaleria.de
5
Favicon for parfumdreams.deparfumdreams.de
6
Favicon for sephora.desephora.de
7
Favicon for worldshop.euworldshop.eu
8
Favicon for pieper.depieper.de
9
Favicon for heinemann-shop.comheinemann-shop.com
10
Favicon for parfimo.deparfimo.de
rituals.com vs top market performers
rituals.com
top retailers
conversion rate vs average order value for rituals.com and its competitors
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rituals.com brandsby revenue

1
Logo for house of ritualsHouse Of Rituals
2
Logo for magento commerceMagento Commerce
Top retailers:rouje.combungiestore.comrxbar.com
3
Logo for ritualsRituals
Top retailers:zalando.deamazon.deebay.de
4
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5
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rituals.com categoriesby revenue

1
Arts & Entertainment
Top retailers:shein.co.ukwalmart.comebay.co.uk
2
Robes
Top retailers:michaelkors.commacys.comsportsdirect.com
3
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
4
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Top retailers:temu.comnext.co.uksainsburys.co.uk
5
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Top retailers:bathandbodyworks.comamazon.comebay.com
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brands overtime comparison

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rituals.com channels

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rituals.com Google Ads spend

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rituals.com devices

Review rituals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rituals.com top markets

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rituals.com country & global rank

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