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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for bakell.combakell.com

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29.4K
Revenue
Jan 26
16.7K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Bakell.com is an ecommerce site that offers a wide range of baking supplies and decorations. They sell items such as edible glitters, metallic dusts, sprinkles, food coloring, and cake tools. The website features a user-friendly interface and provides customers with various options for online purchases and delivery.

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bakell.com Annual Revenue and Growth

bakell.com's annual sales on its online store amounted to $277.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$277.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bakell.com revenue by year

bakell.com's monthly revenueOVER TIME
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Over the past three months, bakell.com revenue has experienced growth of 14%, compared to the preceding three months.

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bakell.com revenue growth for last six months
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OVERVIEW
In January 2026, bakell.com generated $29,437 in online sales, significantly lower than the food and drink industry's median of $54,450, with a conversion rate of 2.00-2.50%, trailing behind the industry high of 5.96%. The average order value (AOV) ranged between $75-100, below the top AOV of $182, while the site recorded 16,729 sessions, slightly below the median of 18,973, indicating a competitive yet challenging position in the grocery market, where the leading player, kroger.com, dominates with $286,165,357 in revenue and 46,188,522 sessions.
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bakell.com competitors

In January 2026, bakell.com had a revenue of $29,437 from 358 transactions and 16,729 sessions, with an Average Order Value (AOV) ranging from $75-100 and a conversion rate of 2.00-2.50%. When compared to its competitors, brewglitter.com had slightly lower revenue at $28,207 but a higher conversion rate of 3.50-4.00%. shopsweetsandtreats.com led in revenue with $48,987, but had a lower conversion rate of 1.00-1.50% despite similar AOV. snowyrivercocktails.com had the lowest revenue at $14,906, but a high conversion rate of 4.00-4.50%. neverforgottendesigns.com and bakesupplyplus.com both had higher revenue than bakell.com, with $12,689 and $40,648 respectively, and conversion rates ranging from 2.50-3.00% and 3.50-4.00% each. Overall, bakell.com performed well in revenue and AOV, but had a lower conversion rate compared to some competitors.

brewglitter.com screenshot
#1 brewglitter.com
28.2K
Revenue
10.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
shopsweetsandtreats.com screenshot
#2 shopsweetsandtreats.com
49K
Revenue
43.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
snowyrivercocktails.com screenshot
#3 snowyrivercocktails.com
14.9K
Revenue
4.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
neverforgottendesigns.com screenshot
#4 neverforgottendesigns.com
12.7K
Revenue
3.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bakesupplyplus.com screenshot
#5 bakesupplyplus.com
40.6K
Revenue
14.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bakell.com vs top market performers
bakell.com
top retailers
conversion rate vs average order value for bakell.com and its competitors
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Revenue share by device at bakell.com

In January large majority of sales on bakell.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In January large majority of sales on bakell.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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bakell.com channels

Identify top traffic channels that drive growth for bakell.comand discover how performance of traffic channels has changed over time.

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bakell.com Google Ads spend

Evaluate bakell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bakell.com devices

Review bakell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bakell.com top markets

Explore bakell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bakell.com country & global rank

Assess the ranking of bakell.com among other retailers within its primary country and worldwide.

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