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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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26.7K
Revenue
May 26
13.5K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Bakell.com is an ecommerce site that offers a wide range of baking supplies and decorations. They sell items such as edible glitters, metallic dusts, sprinkles, food coloring, and cake tools. The website features a user-friendly interface and provides customers with various options for online purchases and delivery.

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bakell.com Annual Revenue and Growth

bakell.com's annual sales on its online store amounted to $277.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$277.1K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
bakell.com revenue by year

bakell.com's monthly revenueOVER TIME
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Over the past three months, bakell.com revenue has experienced growth of 16%, compared to the preceding three months.

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bakell.com revenue growth for last six months
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OVERVIEW
In May 2026, bakell.com generated $26,712 in online sales, trailing the food and drink industry median of $39,829, with a conversion rate of 2.00-2.50%, below the high of 5.98% but above the low of 1.58%. The average order value (AOV) ranged from $75 to $100, considerably less than the high of $186 and above the low of $50. With 13,540 sessions, bakell.com surpassed the median of 13,181 but lagged far behind the industry leader, kroger.com, which saw an astonishing 41,139,307 sessions, highlighting areas for growth and improvement.
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bakell.com competitors

In May 2026, bakell.com generated a revenue of $26,712 from 311 transactions over 13,540 sessions, achieving a conversion rate of 2.00-2.50%. In comparison, brewglitter.com outperformed with $35,988 in revenue and 447 transactions, benefiting from a higher conversion rate of 3.00-3.50%. shopsweetsandtreats.com also surpassed bakell.com, generating $32,781 in revenue from 350 transactions but had a lower conversion rate of 1.00-1.50%. Meanwhile, snowyrivercocktails.com exhibited the highest conversion rate at 4.00-4.50%, though its revenue was only $6,110, with 75 transactions. In contrast, bakesupplyplus.com matched bakell.com’s average order value (AOV) of $100-125 but achieved higher revenue at $35,743 with a conversion rate of 2.50-3.00%. Overall, bakell.com maintains competitive performance, particularly in AOV, while facing challenges in transaction volume and revenue relative to its competitors.

brewglitter.com screenshot
#1 brewglitter.com
36K
Revenue
13.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
shopsweetsandtreats.com screenshot
#2 shopsweetsandtreats.com
32.8K
Revenue
27.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
snowyrivercocktails.com screenshot
#3 snowyrivercocktails.com
6.1K
Revenue
1.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
neverforgottendesigns.com screenshot
#4 neverforgottendesigns.com
2.1K
Revenue
513.1
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bakesupplyplus.com screenshot
#5 bakesupplyplus.com
35.7K
Revenue
11.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bakell.com vs top market performers
bakell.com
top retailers
conversion rate vs average order value for bakell.com and its competitors
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Revenue share by device at bakell.com

In May large majority of sales on bakell.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In May large majority of sales on bakell.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries bakell.com operates in

bakell.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bakell.com channels

Identify top traffic channels that drive growth for bakell.comand discover how performance of traffic channels has changed over time.

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bakell.com Google Ads spend

Evaluate bakell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bakell.com devices

Review bakell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bakell.com top markets

Explore bakell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bakell.com country & global rank

Assess the ranking of bakell.com among other retailers within its primary country and worldwide.

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