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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for bakell.combakell.com

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28.7K
Revenue
18.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Bakell.com is an ecommerce site that offers a wide range of baking supplies and decorations. They sell items such as edible glitters, metallic dusts, sprinkles, food coloring, and cake tools. The website features a user-friendly interface and provides customers with various options for online purchases and delivery.

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bakell.com's revenueOVER TIME
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Over the past three months, bakell.com revenue has experienced decline of 46%, compared to the preceding three months.

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bakell.com revenue decline for last six months
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OVERVIEW
In May 2025, bakell.com in the FOOD AND DRINK industry generated $28,691 in online sales, with a conversion rate of 1.50-2.00% and an AOV of $75-100. The website had 18,228 sessions, below the median of 14,871. However, it fell short compared to the industry leader, kroger.com, which raked in $363,978,512 in revenue and boasted 41,111,924 sessions. Despite being lower than the median revenue of $43,931, bakell.com's performance metrics reflect its potential for growth, especially in increasing its conversion rate and AOV to compete more effectively in the market.
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bakell.com competitors

In May 2025, bakell.com reported a revenue of $28,691 with 323 transactions and 18,228 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. When compared to its competitors, bakell.com falls behind bakesupplyplus.com in terms of revenue, transactions, and sessions, but maintains a similar AOV and conversion rate. On the other hand, bakell.com outperforms shopsweetsandtreats.com and snowyrivercocktails.com in revenue and transactions, while sharing similar AOV and conversion rates with the former. In terms of conversion rates, bakell.com lags behind snowrivercocktails.com and brewglitter.com, but surpasses neverforgottendesigns.com. Overall, while bakell.com may not lead in all metrics, it remains competitive in the online baking and decorating industry.

brewglitter.com screenshot
#1 brewglitter.com
29.8K
Revenue
11.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
shopsweetsandtreats.com screenshot
#2 shopsweetsandtreats.com
22.4K
Revenue
16.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
snowyrivercocktails.com screenshot
#3 snowyrivercocktails.com
7.1K
Revenue
2.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
neverforgottendesigns.com screenshot
#4 neverforgottendesigns.com
7.1K
Revenue
2.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bakesupplyplus.com screenshot
#5 bakesupplyplus.com
91.3K
Revenue
24.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bakell.com vs top market performers
bakell.com
top retailers
conversion rate vs average order value for bakell.com and its competitors
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Revenue share by device at bakell.com

In May large majority of sales on bakell.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.

In May large majority of sales on bakell.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.
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brands overtime comparison

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bakell.com channels

Identify top traffic channels that drive growth for bakell.comand discover how performance of traffic channels has changed over time.

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bakell.com Google Ads spend

Evaluate bakell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bakell.com devices

Review bakell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bakell.com top markets

Explore bakell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bakell.com country & global rank

Assess the ranking of bakell.com among other retailers within its primary country and worldwide.

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